2026 JUDGE'S PROFILE
Bea Madrid
Head of Marketing
MAP Active Philippines
With extensive experience in brand building, retail marketing, and consumer engagement, Bea leads marketing strategies and executions across a nationwide network of more than 300 stores in the Philippines. Bea manages a diverse portfolio of globally recognised brands in footwear, apparel, and specialty retail industries, including Foot Locker, New Balance, Converse, Skechers, Dr. Martens, HOKA, Planet Sports, Sports Direct, and Staccato, alongside additional brands within the regional portfolio of MAP Active.
Known for driving impactful campaigns that connect global brands with local audiences, Bea brings a strong perspective on modern retail, culture-driven marketing, and the evolving consumer landscape in the Philippines.
View other 2026 Judges’ Profile
Therese Ezra Castrojas-Galang
Vice President for Corporate Affairs and Communication
Airspeed
Sherina May Zamora-Cabajar
Head of Corporate Marketing & Communications
Concepcion Industrial Corporation
Lala B. Vera-Lauro
Head of Marketing
Crown Asia Chemicals Corporation (CROWN Pipes)
Blessy Townes
Vice President & Head of Digital Marketing and Branding
Discovery Hospitality
Danielle Eleazar
Head of Brand Marketing
Goldilocks Bakeshop
Georgette Barrera-Jalasco
Head of Marketing
Inchcape Philippines
Bea Madrid
Head of Marketing
MAP Active Philippines
Aries John Pineda
Head of Consumer Growth
METROBANK (Metropolitan Bank and Trust Company)
Jun Guevara
Head of Marketing
Samsung Philippines
Franchette Cardona
Chief Marketing Officer
Singlife Philippines