Bea Madrid

Head of Marketing

MAP Active Philippines

With extensive experience in brand building, retail marketing, and consumer engagement, Bea leads marketing strategies and executions across a nationwide network of more than 300 stores in the Philippines. Bea manages a diverse portfolio of globally recognised brands in footwear, apparel, and specialty retail industries, including Foot Locker, New Balance, Converse, Skechers, Dr. Martens, HOKA, Planet Sports, Sports Direct, and Staccato, alongside additional brands within the regional portfolio of MAP Active.

Known for driving impactful campaigns that connect global brands with local audiences, Bea brings a strong perspective on modern retail, culture-driven marketing, and the evolving consumer landscape in the Philippines.