Anya Kristina Katigbak-Cajucom

Senior Vice President, Country Head of Marketing

The Hongkong and Shanghai Banking Corporation

Anya Katigbak-Cajucom is the Senior Vice President, Country Head of Marketing of HSBC Philippines.  Anya joined HSBC close to 15 years ago from another multinational bank where she spent three years in acquisition and sales distribution team for credit cards.  She has had over 28 years of banking experience stretching from Public Relations/Communications and Foundation work to Branch operations to credit card marketing and product development. She successfully led various acquisition and usage campaigns that drove impressive new-to-bank growth in the digital and social platforms.

Anya brings a wealth of global and local leadership experience to the HSBC Philippines team having worked in one of the top local banks in the Philippines, as well as having experienced short term assignment with the Global Marketing team in HSBC UK. She has led successful teams in branch operations, communication/public relations, acquisition, usage, product development and sales distribution.

Outside of work Anya spends her time with her nine year old son, Angelo, and her husband, Andrew. She also enjoys traveling whether it be local trips or international vacations, bond with her not-so-little boy, watch Netflix, Disney Plus or Hallmark movies, dining with friends and bonding with family and is looking forward to exploring more of what the world has to offer.