Anvey Factora

Head of Marketing Communications, Retail and E-commerce, Consumer Imaging Division (CII)

Canon Marketing (Philippines) Inc

Anvey Factora is an award-winning marketing and communications practitioner with more than a decade of solid Integrated Marketing Communications (IMC), Public Relations, Digital Marketing, Retail and E-commerce experience collaborating with some of the top multinational brands and local conglomerates in the country.

Pursuing his passion in integrated marketing, consumer technology and e-commerce, Anvey transitioned from strategic agency positions to key leadership roles in ASUS, Huawei and Lazada Philippines wherein he spearheaded holistic planning and implementation of various successful local marketing communication campaigns that delivered outstanding and sustainable business results. Currently, Anvey leads the Integrated Marketing Communications (IMC), E-commerce and Retail team of Canon Marketing (Philippines) Inc., Consumer Imaging Information (CII) Division.

During his free time, Anvey also creates short-form education content in TikTok, YouTube and Facebook aligned with marketing, business, sales, and leadership brilliant basics with a goal of constantly adding value to different types of students, start-up entrepreneurs, young marketers and professionals.