2025 Winners (Philippines)

Marketer of the Year
McDonald’s Philippines
1. Excellence in Advertising
Gold
Unilever Philippines
Brand: CloseUp
Campaign: CloseUp Bandersnatch: The First-Ever Fan-Powered Music Video
Agencies: Publicis Media (Spark pubU), U-Studio (Creative in-house of UL), Near Creative​, AAI
Silver
Kenvue Philippines
Brand: Listerine
Campaign: Complete Mouth Protection
Agency: VML Manila
Bronze
Mang Inasal Philippines
Brand: Mang Inasal 
Campaign: ‘Yan ang Kaing Mang Inasal
Agency: Dentsu Creative Philippines

 

2. Excellence in AI-Powered Storytelling
Gold
Opella Healthcare Philippines
Brand: Erceflora
Campaign: Be the Probiotic
Agency: Wizard Manila
Silver
McDonald’s Philippines
Brand: McDonald’s
Campaign: Atin ‘To Chicken McDo
Agencies: OMD Philippines, Leo Burnett, Eggshell, Silverpush (Tech-enabler)
Bronze
McDonald’s Philippines
Brand: McDonald’s
Campaign: McDonald’s Holiday Treats 2024
Agencies: OMD Philippines, Leo Burnett, Eggshell, Silverpush (Tech-enabler)

 

3. Excellence in Anniversary Marketing
Gold
Century Pacific Food
Brand: Shakey’s Pizza
Campaign: Shakey’s Golden Campaign
Agencies: Initiative Philippines, Ace Saatchi, Forthinker, Provil, Jim and Raissa Carreli
Silver
GCash
Campaign: GCash 20: Celebrate Natin Ang Lahat
Agencies: Publicis Media (Spark Foundry Philippines), Publicis JimenezBasic, Rebel Manila Brand Marketing Services, Studio Kamusta, Artillerie, LIVE PH, SVEN
Bronze
GCash
Campaign: GCash 20th Anniversary Gala
Agency: LIVE PH

 

4. Excellence in B2B Marketing
Gold
Bytedance
Brand: TikTok Shop Philippines
Campaign: Buy Local, Shop Local
Agency: Pixelens Creative Advertising
Silver
MPT Mobility
Brand: Savvice
Campaign: Savvice Corporation #ExcellenceInAction Campaign
Agency: CUE Group
Silver
Japan External Trade Organization (JETRO)
Campaign: Bringing You a Taste of Japan “GO! Japanese Seafood!” — Elevating Every Menu, Sharing Japanese Craftsmanship With the World
Agency: PINO Design Studio
Bronze
Eastern Communications
Campaign: Driving Digitalization in the Philippines: Eastern Huddle Series​

 

5. Excellence in Brand Awareness
Gold
Del Monte Philippines
Brand: Del Monte Spaghetti Sauce
Campaign: Best-Birthday-Ever
Agencies: TBWA\SMP, HIIP, Wavemaker
Silver
Skintec Advance
Brand: KERATINplus
Campaign: Last Word Syndrome
Agency: Creative Cracker
Bronze
SM Supermalls
Brand: SM Mall of Asia
Campaign: SM Mall of Asia’s Night of Lights
Agency: Havas Ortega

 

6. Excellence in Brand Strategy
Gold
Spotify
Campaign: Spotify FANSHIP
Agencies: SVEN, NEAR, Publicis OneVibe, TBWA\Juice
Silver
Skintec Advance
Brand: KERATINplus
Campaign: Last Word Syndrome
Agency: Creative Cracker
Bronze
Ayala Land Estates
Brand: Cresendo
Campaign: Al Fresco Nights at Cresendo
Agency: Passion Fruit Marketing Collaborations

 

7. Excellence in Communications / Public Relations
Gold
SM Mart
Brand: SM Store
Campaign: Shop & Share
Agencies: Dreamshapers Consultancy, Bez Events
Silver
Watsons Personal Care Stores (Philippines)
Campaign: Watsons Go Green Living: Onward To A Greener Tomorrow
Agency: Browne Communications
Bronze
Bank of the Philippine Islands (BPI)
Campaign: BPI #ProudtoBePartofIt

 

8. Excellence in Consumer Insights / Market Research
Gold
Unilever Philippines
Brand: Unilever | Beauty & Well-Being
Campaign: Unilever Beauty & Wellbeing EOP Pivot
Agencies: Publicis Media (Spark pubU), Chemistry, HEPMIL, Red Torch, Philia Azul, Vayner Media
Silver
Mang Inasal Philippines
Brand: Mang Inasal
Campaign: ‘Yan ang Kaing Mang Inasal
Agency: Dentsu Creative Philippines
Bronze
Nestlé Philippines
Brand: Nido 3+
Campaign: Love is Not a Word, It’s an Act
Agency: WPP – OpenMind

 

9. Excellence in Content Marketing
Gold
Bank of the Philippine Islands (BPI)
Campaign: Do more with BPI
Agencies: BBDO Guerrero, Merkle, Carat, InCircle
Silver
PepsiCo Philippines
Brand: Mountain Dew
Campaign: Play The Dew
Agencies: BBDO Guerrero, Syn Music, Flare Manila, ZenithOptimedia
Bronze
Watsons Personal Care Stores (Philippines)
Campaign: Bring smiles, and spread the cheer
Agency: Gobo Creative

 

10. Excellence in CSR / Cause Marketing
Gold
McDonald’s Philippines
Brand: McDonald’s
Campaign: ReClassified
Agency: Leo Manila
Silver
Philippine Airlines
Campaign: Fly With Her
Agencies: BBDO Guerrero, Hatch
Bronze
Haleon Philippines
Brand: Polident
Campaign: Oplan Balik-Ngiti
Agency: Leo Manila

 

11. Excellence in Customer Data Privacy Assurance
Gold
Bank of the Philippine Islands (BPI)
Campaign: #BPIcybersecuriTips: Championing Cybersecurity Awareness
Silver
G-Xchange (GXI)
Brand: GCash
Campaign: #GSafeTayo Entertainingly Serious Campaign
Agencies: VML Manila, Universal McCann Philippines, Rebel Manila Brand Marketing Services, Events Beyond Compare
Bronze
Allianz PNB Life
Campaign: Privacy By Design

 

12. Excellence in Customer Engagement
Gold
Seattle’s Best Coffee Philippines
Campaign: Grab Delivery Rider’s Care Kit
Silver
Grab Philippines
Brand: Grab
Campaign: Grab Communi-Kit
Agency: NuWorks Interactive Labs
Bronze
Del Monte Philippines
Brand: Del Monte Kitchenomics
Campaign: Kitchenomics Club: Let’s Get Cooking, Ka-Kitch!
Agencies: Greenpark, Wavemaker, HIIP

 

13. Excellence in Data Privacy and Security Marketing
Gold
G-Xchange (GXI)
Brand: GCash
Campaign: #GSafeTayo Entertainingly Serious Campaign
Agencies: VML Manila, Universal McCann Philippines, Rebel Manila Brand Marketing Services, Events Beyond Compare
Silver
Allianz PNB Life
Campaign: Privacy by Design
Bronze
Bank of the Philippine Islands (BPI)
Campaign: #BPIcybersecuriTips: Championing Cybersecurity Awareness

 

14. Excellence in Data-Driven Marketing
Gold
Grab
Campaign: Grab Paint the Town Green
Agency: Publicis Media (Zenith)
Silver
Jollibee Group (Jollibee Foods Corporation)
Brand: Greenwich Pizza
Campaign: Overrr Delicious Overload
Agencies: mHive, WPP Media Philippines
Bronze
McDonald’s Philippines
Brand: McDonald’s
Campaign: McDonald’s Conversational Campaign
Agencies:  OMD Philippines, Wagawin

 

15. Excellence in Digital Marketing
Gold
Samsung
Campaign: The Samsung Galaxy AI Future Lab
Agencies: Publicis Media (Starcom), Cheil, SparkIt
Silver
Mang Inasal Philippines
Brand: Mang Inasal
Campaign: #MangInasalCreamyYESSummer Campaign
Agencies: Grupo Agatep, NuWorks, Pop Up
Bronze
House Creatives
Campaign: Content Mastery Bootcamp

 

16. Excellence in eCommerce Marketing
Gold
MARS Wrigley Philippines
Campaign: Mars Wrigley | Seamless Commerce Through AI-Driven Engagement
Agency: ADA Global
Silver
L’Oréal Philippines
Brand: Maybelline New York
Campaign: FROM SLOWDOWN TO SURGE:  Maybelline New York’s Offsite-Onsite Strategy to Drive 83% GMV Growth
Agencies: Beauty Tech Labs, WPP Media
Bronze
Jollibee Group (Jollibee Foods Corporation)
Brand: Greenwich Pizza
Campaign: Overrr Delicious Overload
Agencies: mHive, WPP Media Philippines

 

17. Excellence in Event Marketing
Gold
Watsons Personal Care Stores (Philippines)
Campaign: Watsons Skin Solutions
Agency: Gobo Creative
Silver
Perf Restaurants
Brand: Burger King Philippines
Campaign: Burger King Best Bubs Campaign 2024
Agency: Ogilvy Manila (Pulse Communications)
Bronze
Samsung Electronics Philippines
Campaign: Samsung Galaxy AI Festival – Curating the Ultimate Lifestyle Launch
Agencies: Cheil Philippines, Eventscapemanila

 

18. Excellence in Experiential Marketing
Gold
McDonald’s Philippines
Brand: McDonald’s
Campaign: Arches Everywhere
Agency: Leo Manila
Silver
Mang Inasal Philippines
Brand: Mang Inasal
Campaign: Smokey-sweet Juicy-lammmbot Sarap Pork BBQ Caravan
Agency: Click Aces Marketing Solutions
Bronze
Haleon Philippines
Brand: Polident
Campaign: Polident Oplan Balik Ngiti: Breaking Teeth Bias, One Smile at a Time
Agencies:  Publicis Media (SparkFoundry Philippines), FCB London, FCB Manila

 

19. Excellence in Gaming
Gold
PepsiCo Philippines
Brand: Mountain Dew
Campaign: Play The Dew
Agencies: BBDO Guerrero, Syn Music, Flare Manila, ZenithOptimedia
Silver
Pepsico
Brand: Sting
Campaign: Sting Olstar sa Hataw
Agencies: Publicis Media (Zenith), DDB MNL, Publicis Media, Player Media
Bronze
SM Supermalls
Brand: SM Cyberzone
Campaign: SM Cyberzone’s Challenger Series 2024
Agency: Havas Ortega

 

20. Excellence in Influencer / KOLs Marketing
Gold
Skintec Advance
Brand: KERATINplus
Campaign: Last Word Syndrome
Agency: Creative Cracker
Silver
Watsons Personal Care Stores (Philippines)
Campaign: Watsons Together Raising Awareness On Kids’ Diabetes
Agencies: Browne Communications, Gobo Creative
Bronze
Del Monte Philippines
Brand: Del Monte Spaghetti Sauce
Campaign: Best-Birthday-Ever
Agencies: TBWA\SMP, HIIP, Wavemaker

 

21. Excellence in Integrated Marketing
Gold
Watsons Personal Care Stores (Philippines)
Campaign: #Type1Story
Agencies: Gobo Creative, Browne Communications
Silver
McDonald’s Philippines
Brand: McDonald’s
Campaign: Ride the Arches
Agency: Leo Manila
Bronze
PepsiCo Philippines
Brand: Mountain Dew
Campaign: Play The Dew
Agencies: BBDO Guerrero, Syn Music, Flare Manila, ZenithOptimedia

 

22. Excellence in Interactive Marketing / AR & VR
Gold
Kenvue Philippines
Brand: Johnson’s Baby
Campaign: Johnson’s Baby #HealthyHairMoments
Silver
Wyeth Philippines
Brand: Promil
Campaign: The Gifted Brain Room by Promil
Agency: WPP – OpenMind Philippines​
Bronze
Riot Games
Campaign: Arcane Watch Party S2
Agency: SAGA PH

 

23. Excellence in Launch Marketing
Gold
Nestlé Philippines
Brand: NESCAFÉ
Campaign: NESCAFÉ Masterbrand– Inspiring Action Through a Purpose-Led Campaign
Agencies: Publicis Groupe Philippines, OpenMind Philippines, InCircle
Silver
Del Monte Philippines
Brand: Fruity Zing
Campaign: Double RefreshZing
Agencies: Publicis JimenezBasic, Wavemaker Media
Bronze
SM Supermalls
Brand: SM Mall of Asia
Campaign: MOA Sky: A Celebration on Top of the City
Agency: Havas Ortega

 

24. Excellence in Live-Streaming Marketing
Gold
Reckitt
Brand: Enfa Gentlease
Campaign: Gently the Purple Bear: Advocating Learning with Ease
Agencies: Publicis Media (Starcom), ADA & IDEO Studios, Energy Studios, Publicis Media Content and Innovation, Antsavvy
Silver
Pepsico
Brand: Sting
Campaign: Sting Olstar sa Hataw
Agencies: Publicis Media (Zenith), DDB MNL, Publicis Media, Player Media
Bronze
Jollibee Group (Jollibee Foods Corporation)
Brand: Chowking Philippines
Campaign: Chowking Chowliday Handa
Agency: Dentsu Creative Philippines
Bronze
Galderma Philippines
Brand: Cetaphil
Campaign: Cetaphil SkinLabs Livestream
Agencies:  MullenLowe MARC, AIRRLabs

 

25. Excellence in Location-Based Marketing
Gold
Kenvue Philippines
Brand: Listerine
Campaign: Complete Mouth Protection
Agency: VML Manila
Silver
Bank of the Philippine Islands (BPI)
Brand: BPI Agency Banking
Campaign: Naay BPI Diri
Agency: Bigseed
Bronze
Jollibee Group (Jollibee Foods Corporation)
Brand: Greenwich Pizza
Campaign: Overrr Delicious Overload
Agencies: mHive, WPP Media Philippines

 

26. Excellence in Marketing Innovation
Gold
MARS Wrigley Philippines
Campaign: Mars Wrigley | AI-Led Innovation That Rewrote the Digital Playbook​
Agency: ADA Global
Silver
Unilever Philippines
Brand: Unilever | Beauty & Well-Being
Campaign: Unilever Beauty & Wellbeing EOP Pivot
Agencies: Publicis Media (Spark pubU), Chemistry, HEPMIL, Red Torch, Philia Azul, Vayner Media
Bronze
Bank of the Philippine Islands (BPI)
Campaign: BEA Chat: Reinventing Chatbot Conversations into Marketing Conversions

 

27. Excellence in Marketing to a Specific Audience
Gold
CDO Foodsphere
Brand: San Marino Corned Tuna
Campaign: The Love You Deserve
Agencies: NuWorks Interactive Labs, InCircle, UM Philippines
Gold
Mang Inasal Philippines
Brand: Mang Inasal 
Campaign: Love the Flavors, Love the Philippines
Agency: Grupo Agatep
Silver
McDonald’s Philippines
Brand: McDonald’s
Campaign: Ride the Arches
Agency: Leo Manila
Bronze
Unilever Philippines
Brand: Knorr
Campaign: Knorr: Green Flag
Agencies: Publicis Media (Spark pubU), U-Studio (Creative in-house of UL) ​

 

28. Excellence in Media Strategy
Gold
Perf Restaurants
Brand: Burger King Philippines
Campaign: Bye Bye TV, Hello Digital
Agencies: mHive, WPP Media Philippines
Silver
Jollibee Group (Jollibee Foods Corporation)
Brand: Greenwich Pizza
Campaign: Overrr Delicious Overload
Agencies: mHive, WPP Media Philippines
Bronze
Unilever Philippines
Brand: CloseUp
Campaign: CloseUp Bandersnatch: The First-Ever Fan-Powered Music Video
Agencies: Publicis Media (Spark pubU), U-Studio (Creative in-house of UL), Near Creative​, AAI

 

29. Excellence in Mobile Marketing
Gold
Globe Telecom
Campaign: Globeone Project Northstar
Agency: AdSpark
Silver
Seattle’s Best Coffee Philippines
Campaign: Grab Delivery Rider’s Care Kit
Bronze
Philippine Savings Bank
Campaign: PSBank Mobile

 

30. Excellence in Multilingual Marketing
Gold
Allianz PNB Life
Campaign: Lakas ng Pinoy, Leap To Greatness
Agency: Pixelens Creative Advertising
Silver
Bricolage Philippines
Brand: MR.DIY
Campaign: Sinulog Festival 2025: Welcome to the Familyhan
Bronze
Colgate-Palmolive Philippines
Brand: Colgate Great Regular Flavor
Campaign: Ngiping Matibay, Ngiping Palaban
Agencies: WPP@CP, VML

 

31. Excellence in Omnichannel
Gold
Unilever Philippines
Brand: POND’s
Campaign: POND’s Dream Summer
Agencies: Publicis Media (Spark pubU), Ogilvy Philippines, Red Torch Communications, Hepmil Philippines, AU Studios
Silver
McDonald’s Philippines
Brand: McDonald’s
Campaign: McDonald’s Conversational Campaign
Agencies: OMD Philippines, Wagawin
Bronze
Reckitt
Brand: Enfa Gentlease
Campaign: Gently the Purple Bear: Advocating Learning with Ease
Agencies: Publicis Media (Starcom), ADA & IDEO Studios, Energy Studios, Publicis Media Content and Innovation, Antsavvy

 

32. Excellence in Out-of-Home Advertising
Gold
Warner Music Philippines
Campaign: BRAT
Agency: Yellow Brick Media
Silver
Kenvue Philippines
Brand: Listerine
Campaign: Complete Mouth Protection
Agency: VML Manila
Bronze
Mang Inasal Philippines
Brand: Mang Inasal
Campaign: It’s A Sign
Agency: Dentsu Creative Philippines

 

33. Excellence in Performance Marketing
Gold
URC
Brand: Nissin
Campaign: The Nissin CUPetition Campaign
Agency: AdSpark
Silver
Samsung
Campaign: The Samsung Galaxy AI Future Lab
Agencies: Publicis Media (Starcom), Cheil, SparkIt
Bronze
L’Oréal Philippines
Brand: Garnier
Campaign: Maximizing eCommerce Growth Through Precision Performance Marketing for Garnier Philippines
Agencies: Beauty Tech Labs, WPP Media

 

34. Excellence in Public Sector / Non-Profit Marketing
Gold
Kenny Rogers Roasters Philippines
Campaign: Kenny Rogers Roasters Philippines Farmvocacy
Silver
Ayala Land Estates
Campaign: Open Book: Pop-Up Library
Agency: Passion Fruit Marketing Collaborations
Silver
SM Supermalls
Brand: SM Cares
Campaign: SM Cares Coastal Cleanup 2024
Bronze
DOST, Technology Application and Promotion Institute
Campaign: PhilippiNOW: Philippines’ New Opportunities Worldwide

 

35. Excellence in Relationship Marketing
Gold
SM Mart
Brand: SM Store
Campaign: Shop & Share
Agencies: Dreamshapers Consultancy, Bez Events
Silver
SM Supermalls
Campaign: 100 Days of Joy
Agency: Havas Ortega
Bronze
Watsons Personal Care Stores (Philippines)
Campaign: Watsons x Team Liquid Philippines: Good Game, Good Grooming
Agency: First Tier Branding Solutions

 

36. Excellence in Retail / Shopper Marketing
Gold
SM Mart
Brand: SM Store
Campaign: Shop & Share
Agencies: Dreamshapers Consultancy, Bez Events
Silver
Kenvue Philippines
Brand: Modess
Campaign: Modess x BINI Campaign
Bronze
PepsiCo Philippines
Brand: Pepsi Zero Sugar Lime
Campaign: Pepsi Soundbites
Agencies: BBDO Guerrero, Wishcraft, Publicis Media, Pop-up Digital, Kinda Studios, SYN Music

 

37. Excellence in Search Marketing
Gold
Nestlé Philippines
Brand: Maggi
Campaign: Maggi’s Trendspotting Campaign
Agency: WPP – OpenMind
Silver
Bank of the Philippine Islands (BPI)
Campaign: Banking on Relevance: How BPI Supercharged Leads Generation Through Smarter Search Marketing
Agency: Dentsu
Bronze
Hap Suy Hardware
Brand: Powerhouse
Campaign: Weld to the Top
Agency: Spiralytics Inc.

 

38. Excellence in Social Media Marketing
Gold
Unilever Philippines
Brand: Closeup Philippines
Campaign: Closeup’s Freshest Interactive Music Video
Agencies: Oliver Philippines, PubU, NEAR, Activations Advertising
Silver
McDonald’s Philippines
Brand: McDonald’s
Campaign: Arches Everywhere
Agency: Leo Manila
Bronze
PepsiCo Philippines
Brand: Sting
Campaign: Sting Hataw in 3G: Galaw, Galing at Gising sa Mind and Body
Agency: DDB MNL

 

39. Excellence in Sponsorship Activation
Gold
Wyeth Philippines
Brand: Bonakid Pre-School 3+​
Campaign: Mujiage: Batang May Laban​
Agency: WPP – OpenMind Philippines​
Silver
Mang Inasal Philippines
Brand: Mang Inasal
Campaign: Mang Inasal Celebrates Festivals
Agency: Click Aces Marketing Solutions
Bronze
Watsons Personal Care Stores (Philippines)
Campaign: Beautiful, Stronger TogetHER
Agencies: Gobo Creative, Browne Communications

 

40. Excellence in TV / Video Advertising
Gold
Wyeth Philippines
Brand: Bonakid Pre-School 3+​
Campaign: Mujiage: Batang May Laban​
Agency: WPP – OpenMind Philippines​
Silver
McDonald’s Philippines
Brand: McDonald’s
Campaign: Forever Date
Agency: Leo Manila
Bronze
Watsons Personal Care Stores (Philippines)
Campaign: #Type1Story
Agencies: Gobo Creative, Browne Communications

 

41. Excellence in Urban Guerrilla Marketing
Gold
ZALORA Philippines
Campaign: ZALORA x adidas: The Original Pinoy Mix
Silver
House Creatives
Campaign: Content Mastery Bootcamp
Bronze
Warner Music Philippines
Campaign: BRAT
Agency: Yellow Brick Media

 

43. Excellence in Viral Marketing
Gold
Skintec Advance
Brand: KERATINplus
Campaign: Last Word Syndrome
Agency: Creative Cracker
Silver
Nestlé Philippines
Brand: NESCAFÉ
Campaign: #NESCAFÉxBINI: Taste the Chill
Agencies: OpenMind, TikTok
Bronze
Mang Inasal Philippines
Brand: Mang Inasal 
Campaign: 4-Cheese Halo-Halo
Agency: Widescope Agency

 

43. Marketing Leader of the Year
Gold
SM Store
individual: Aries John Pineda
Silver
Greenwich Pizza
individual: Alizon De Torres
Bronze
Mang Inasal Philippines
individual: Allan Tan

 

44. Marketing Team of the Year
Gold
ZALORA Philippines
Silver
Chowking Philippines
Bronze
Kenny Rogers Roasters Philippines