2023 Finalists
1. Excellence in Advertising
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Nestle Philippines Brand: BEAR BRAND Campaign: Bear Brand Hidalgo Purpose Campaign Agency: Publicis Manila |
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PepsiCo – Gatorade Brand: Gatorade No Sugar Campaign: Water Drinks Gatorade Agency: 180 Amsterdam |
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Villarica Pawnshop Campaign: SURE Agency: Silver Machine Digital Communications |
2. Excellence in Anniversary Marketing
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MIMS Philippines Campaign: MIMS Philippines at 50 |
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Station Square East Commercial (AYALA MALLS MARKET! MARKET!) Campaign: FESTA DI CARNEVALE |
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The Philippine Daily Inquirer Campaign: Inquirer @ 37: Raising heroes, finding champions |
3. Excellence in B2B Marketing
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Essilor Brand: Transitions Campaign: The Pulse: Dare to Start the Conversation on Light Agency: SAGA |
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Sandoz Philippines Corporation Campaign: Sandoz HealthTalk Asia at MIMS Education Agency: MIMS Philippines |
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The Philippine Daily Inquirer Campaign: INQUIRER PROJECT REBOUND 2022 |
4. Excellence in Brand Awareness
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Epicurean Partners Exchange Brand: Kenny Rogers Roasters Campaign: Chimichurri Festival Agency: Brand Worx |
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MPT Mobility Brand: MPT DriveHub Campaign: #DriveYourWay Agency: CUE Group |
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SB Finance Campaign: zukì Mobile App Launch |
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Villarica Pawnshop Campaign: SURE Agency: Silver Machine Digital Communications |
5. Excellence in Brand Strategy
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Colgate-Palmolive Philippines Brand: Palmolive Naturals Campaign: Palmolive Naturals: Turn #HaaayToBuhayNaBuhay Agency: SVEN |
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Del Monte Philippines Brand: Del Monte Tomato Sauce Campaign: Sauce Pa More 2022 Agency: TBWA\SMP |
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HONOR Philippines Campaign: HONOR X9a 5G |
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Kenvue Philippines JNTL Consumer Health (Philippines) Brand: Listerine Campaign: Listerine 24-Hour Mouth Defense Agency: Wunderman Thompson Philippines |
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Kenvue Philippines JNTL Consumer Health (Philippines) Brand: Bactidol Campaign: New Normal Agency: Wunderman Thompson Philippines |
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MPT Mobility Brand: MPT DriveHub Campaign: #DriveYourWay Agency: CUE Group |
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Nestle Philippines Brand: BEAR BRAND Campaign: Bear Brand Hidalgo Purpose Campaign Agency: Publicis Manila |
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SM Supermalls Campaign: SM Supermalls: You’re Always Welcome Here Agency: SVEN |
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Villarica Pawnshop Campaign: SURE Agency: Silver Machine Digital Communications |
6. Excellence in Communications / Public Relations
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2GO Group Brand: 2GO Travel Campaign: 2GOKada Creators Cruise Agencies: Primetime, Selrahco |
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HONOR Philippines Campaign: HONOR X9a 5G |
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Kenvue Philippines JNTL Consumer Health (Philippines) Brand: Listerine Campaign: Listerine Total Mouth Defense PR Campaign Agency: Pulse Communications |
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PepsiCo – Gatorade Brand: Gatorade No Sugar Campaign: Water Drinks Gatorade Agency: 180 Amsterdam |
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SM Supermalls Campaign: SM Supermalls: You’re Always Welcome Here Agency: SVEN |
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Teleperformance Philippines Campaign: Teleperformance Philippines: The Public Docu-Series Agency: SVEN |
7. Excellence in Consumer Insights / Market Research
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Del Monte Philippines Brand: Del Monte Tomato Sauce Campaign: Sauce Pa More 2022 Agency: TBWA\SMP |
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Fonterra Brands Philippines Brand: Anmum Campaign: Anmum BabE-Shower | Celebrating Real Mommyhood Agency: Dentsu Creative Philippines |
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Kenvue Philippines JNTL Consumer Health (Philippines) Brand: Listerine Campaign: Listerine 24-Hour Mouth Defense Agency: Wunderman Thompson Philippines |
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Manulife Philippines Campaign: The Modern Filipino Family: Exploring family dynamics and digitalization in the new normal |
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Villarica Pawnshop Campaign: SURE Agency: Silver Machine Digital Communications |
8. Excellence in Content Marketing
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Fonterra Brands Philippines Brand: Anchor Dairy Campaign: Anchor Deliciously Easy Campaign Agency: Dentsu Creative Philippines |
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HONOR Philippines Campaign: HONOR X9a 5G |
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McDonald’s Campaign: McDonalds “Crave and Claim” Agencies: OMD Philippines, Moving Walls |
9. Excellence in COVID-19 Related Campaign
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Kenvue Philippines JNTL Consumer Health (Philippines) Brand: Bactidol Campaign: New Normal Agency: Wunderman Thompson Philippines |
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Nestle Philippines Brand: MILO Campaign: MILO Palarong Pambahay Agency: Ogilvy Philippines |
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Sandoz Philippines Corporation Campaign: Sandoz HealthTalk Asia at MIMS Education Agency: MIMS Philippines |
10. Excellence in CSR / Cause Marketing
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Allianz PNB Life Insurance Campaign: Allianz Ride Safe |
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Ayalaland Metro North Brand: Ayala Malls U.P. Town Center Campaign: Paws & Play Year 5 |
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Colgate-Palmolive Philippines Brand: Colgate Campaign: Love All Smiles – Pride Month Agency: VLMY&R |
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Epicurean Partners Exchange Brand: Kenny Rogers Roasters Campaign: Chimichurri Farmvocacy Agency: Brand Worx |
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Manulife Philippines Campaign: Manulife Impact Agenda |
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Sourcefit Brand: Sourcefit, Inc. Campaign: Leading the Carbon Footprint Revolution |
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Station Square East Commercial (AYALA MALLS MARKET! MARKET!) Campaign: I AM POSSIBLE |
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The Philippine Daily Inquirer Brand: INQUIRER FOUNDATION Campaign: INQSKWELA |
11. Excellence in Customer Engagement
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Colgate-Palmolive Philippines Brand: Palmolive Naturals Campaign: Palmolive Naturals: Turn #HaaayToBuhayNaBuhay Agency: SVEN |
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Knoxport Brand: KFC Philippines Campaign: Mobile Gamification Pumps Up The Party in KFC Christmas Bucket Meal Campaign Agencies: Wavemaker Philippines, Digital Turbine |
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SM Supermalls Campaign: SM Supermalls: You’re Always Welcome Here Agency: SVEN |
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Villarica Pawnshop Campaign: SURE Agency: Silver Machine Digital Communications |
12. Excellence in Data-Driven Marketing
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Bank of the Philippine Islands (BPI) Campaign: Elevating Real-Time Contextual Marketing Using Behavioural and Transactional Data |
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L’Oreal Brand: Kérastase Campaign: L’Oreal captures audiences with Kérastase LivingAds Mobile Campaign Agencies: Wavemaker Philippines, Wagawin |
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McDonald’s Campaign: McDonalds “Crave and Claim” Agencies: OMD Philippines, Moving Walls |
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OSP International Brand: The PM PrepCast Campaign: Conversion Optimization for OSP – A Research-driven and Data-driven Campaign for Driving Conversions Agency: Propelrr |
13. Excellence in Digital Marketing
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Colgate-Palmolive Philippines Brand: Palmolive Naturals Campaign: Palmolive Naturals: Turn #HaaayToBuhayNaBuhay Agency: SVEN |
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Fonterra Brands Philippines Brand: Anlene Campaign: Anlene ‘Move Check’ Campaign Agency: Dentsu Creative Philippines |
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SM Supermalls Campaign: SM Supermalls: AweSM SuperKids Zone @ Roblox Agency: SVEN |
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Teleperformance Philippines Campaign: Teleperformance Philippines: The Public Docu-Series Agency: SVEN |
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Teleperformance Philippines Campaign: Teleperformance Philippines: #TPRushLive Express Recruitment Agency: SVEN |
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Villarica Pawnshop Campaign: SURE Agency: Silver Machine Digital Communications |
14. Excellence in eCommerce Marketing
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Colgate-Palmolive Philippines Brand: Palmolive Naturals Campaign: Palmolive Naturals: Turn #HaaayToBuhayNaBuhay Agency: SVEN |
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L’Oreal Brand: Kérastase Campaign: L’Oreal captures audiences with Kérastase LivingAds Mobile Campaign Agencies: Wavemaker Philippines, Wagawin |
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Universal Robina Corporation Philippines Brand: Swiss Miss Philippines Campaign: Swiss Miss Opens up New E-Commerce Sales by Treating Filipino Gamers Good Agencies: Spark Foundry Philippines, Digital Turbine |
15. Excellence in Event Marketing
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2GO Group Brand: 2GO Travel Campaign: 2GOKada Creators Cruise: the first of its kind festival at sea Agency: Primetime Creatives |
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Central Affirmative Co. Brand: Joel Cruz Brands Joel Cruz Campaign: Scentsational 40 Agency: XS Multimedia |
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HONOR Philippines Campaign: HONOR Media Launch & Grand Launch (Campaign) Agency: SAGA |
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NutriAsia Brand: NOM Campaign: NOM App Grand Launch Agency: SAGA |
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OPPO Campaign: OPPO Inspiration Fest Agencies: Co-Studio, SAGA |
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RLC Residences Brand: Mantawi Residences Campaign: Mantawi Residences Frontier of Progress |
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Singapore Tourism Board Campaign: Singapore Food Festival 2022 Agency: FleishmanHillard Manila |
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SM Supermalls Campaign: SM Supermalls: SuperKids Day at SM 2022 Agency: SVEN |
16. Excellence in Experiential Marketing
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Century Tuna Brand: Century Tuna Campaign: Saving Our Seas, Prevent Plastic Pollution Agency: SAGA |
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HONOR Philippines Campaign: HONOR X9a 5G |
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OPPO Campaign: OPPO Inspiration Fest Agencies: Co-Studio, SAGA |
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Savoy Hotel Mactan Newtown Campaign: SAVOY MACTAN’S SECRET MENU |
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SHELL Philippines Corporation Brand: SHELL Philippines Corporation Campaign: Shell Mobility Retailer Engagement Days 2023 Agency: SAGA |
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Villarica Pawnshop Campaign: SURE Agency: Silver Machine Digital Communications |
17. Excellence in Gaming
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Colgate-Palmolive Philippines Brand: Palmolive Naturals Campaign: Palmolive Naturals: Turn #HaaayToBuhayNaBuhay Agency: SVEN |
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Hershey’s Philippines Brand: Hershey’s Campaign: Hersheyverse Agency: Decentraland |
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Knoxport Brand: KFC Philippines Campaign: Mobile Gamification Pumps Up The Party in KFC Christmas Bucket Meal Campaign Agencies: Wavemaker Philippines, Digital Turbine |
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RIOT Games Brand: League of Legends, Valorant Campaign: Riot ESGS 2022 Agency: SAGA |
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SM Supermalls Campaign: SM Supermalls: AweSM SuperKids Zone @ Roblox Agency: SVEN |
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Unilever Philippines Brand: Knorr Campaign: Knorr Gamified Mobile Campaign Inspires Young Filipino Cooks to Sharpen Their Cooking Skills Agencies: Mindshare Philippines, Digital Turbine |
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Universal Robina Corporation Philippines Brand: Swiss Miss Philippines Campaign: Mobile Gamification Inspires Filipino Gamers to Treat Themselves Good with Swiss Miss Agencies: Spark Foundry Philippines, Digital Turbine |
18. Excellence in Influencer / KOLs Marketing
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2GO Group Brand: 2GO Travel Campaign: 2GOKada Creators Cruise Agency: Primetime Creatives |
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Fonterra Brands Philippines Brand: Anchor Dairy Campaign: Anchor Deliciously Easy Campaign Agency: Dentsu Creative Philippines |
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Kenvue Philippines JNTL Consumer Health (Philippines) Brand: Listerine Campaign: Listerine Total Mouth Defense KOL Agency: Pulse Communications |
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PepsiCo – Gatorade Brand: Gatorade No Sugar Campaign: Water Drinks Gatorade Agency: 180 Amsterdam |
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RLC Residences Brand: Mantawi Residences Campaign: Mantawi Residences Frontier of Progress |
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SPOTIFY Brand: SPOTIFY Campaign: Spotify Wrapped; Spotify Lyrics (Q3 2022 and “#SayItWithLyrics”), Spotify Podcasts (“#ParinigMoWithSpotify”) Agencies: Universal McCann Singapore, Leaders Philippines, SAGA |
19. Excellence in Integrated Marketing
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Colgate-Palmolive Philippines Brand: Palmolive Naturals Campaign: Palmolive Naturals: Turn #HaaayToBuhayNaBuhay Agency: SVEN |
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NutriAsia Brand: NOM Campaign: NOM App 2023 Agency: Wavemaker |
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Palawan Pawnshop Group Brand: Palawan ProtekTODO Campaign: “Sa Bawat Hala, May Paraan Pala” Agencies: Advertising Without Borders (AWB), Zebra Delta |
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RLC Residences Brand: SYNC Campaign: Live Amazing, Live in SYNC |
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Villarica Pawnshop Campaign: SURE Agency: Silver Machine Digital Communications |
20. Excellence in Interactive Marketing / AR & VR
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Ayalaland Metro North Brand: Ayala Malls U.P. Town Center Campaign: U.P. Town Center Homecoming: Gunita |
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Hershey’s Philippines Brand: Hershey’s Campaign: Hersheyverse Agency: Decentraland |
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Knoxport Brand: KFC Philippines Campaign: Interactive Mobile Campaign Pumps Up The Party in KFC Christmas Bucket Meal Campaign Agencies: Wavemaker Philippines, Digital Turbine |
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Nestle Philippines Brand: MILO Campaign: MILO Palarong Pambahay Agency: Ogilvy Philippines |
21. Excellence in Launch Marketing
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HONOR Philippines Campaign: HONOR X9a 5G |
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HONOR Philippines Campaign: HONOR Media Launch & Grand Launch (Campaign) Agency: SAGA |
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NutriAsia Brand: NOM Campaign: Nom App 2023 Agency: Wavemaker |
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NutriAsia Brand: NOM Campaign: NOM App Grand Launch Agency: SAGA |
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PHirst Campaign: The Home of Many Firsts Agency: Team OnGround |
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RLC Residences Brand: Le Pont Residences Campaign: Le Pont Residences | Bridging You To Your Best Life |
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SB Finance Campaign: zukì Mobile App Launch |
22. Excellence in Marketing Innovation
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Bank of the Philippine Islands (BPI) Campaign: Expanding Channels of Engagement |
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Colgate-Palmolive Philippines Campaign: Palmolive Metaverse (Palmolive Online Positivity Hub) |
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Colgate-Palmolive Philippines Brand: Palmolive Naturals Campaign: Palmolive Naturals: Turn #HaaayToBuhayNaBuhay Agency: SVEN |
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SM Supermalls Campaign: SM Supermalls: AweSM SuperKids Zone @ Roblox Agency: SVEN |
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Teleperformance Philippines Campaign: Teleperformance Philippines: #TPRushLive Express Recruitment Agency: SVEN |
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Villarica Pawnshop Campaign: SURE Agency: Silver Machine Digital Communications |
23. Excellence in Marketing to a Specific Audience
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Ayalaland Metro North Brand: Ayala Malls U.P. Town Center Campaign: Paws & Play Year 5 |
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Century Tuna Pacific Food Brand: Century Tuna Campaign: Superbods Love Strong 2022 Agency: SAGA |
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Foodpanda PH Campaign: Foodpanda Fathers Day Surprise Agency: XS Multimedia |
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IDEAL VISA CONSULTANCY Campaign: TARA NA SA CANADA Agency: MAD ELEPHANT PH |
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Nestle Philippines Brand: MILO Campaign: MILO Palarong Pambahay Agency: Ogilvy Philippines |
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Nestle Philippines Brand: MILO Campaign: MILO Back to School, Back to Sports Barangay Jumpstart Agency: Team OnGround |
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SM Supermalls Campaign: SM Supermalls: AweSM SuperKids Zone @ Roblox Agency: SVEN |
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SM Supermalls Campaign: SM Supermalls: SuperKids Day at SM 2022 Agency: SVEN |
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Teleperformance Philippines Campaign: Teleperformance Philippines: The Public Docu-Series Agency: SVEN |
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Unilever Philippines Brand: Knorr Campaign: Knorr Gamified Mobile Campaign Inspires Young Filipino Cooks to Sharpen Their Cooking Skills Agencies: Mindshare Philippines, Digital Turbine |
24. Excellence in Marketing Transformation
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Colgate-Palmolive Philippines Campaign: Colgate-Palmolive Philippines’ Marketing Transformation |
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Palawan Pawnshop Group Brand: Palawan ProtekTODO Campaign: “Sa Bawat Hala, May Paraan Pala” Agencies: Advertising Without Borders (AWB), Zebra Delta |
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Philippine Retirement Authority Campaign: Experience Retirement in the Philippines – Social Media Campaign for 2022 Agency: CARBONDIGITAL |
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PPS-PEPP Financial Services Corporation Brand: PalawanPay Campaign: “Pwedeng-Pwede Pala with PalawanPay & Win-Win Ka Sa Palawan” Agencies: Advertising Without Borders (AWB), Zebra Delta, Browne Communications |
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Sourcefit Brand: Sourcefit, Inc. Campaign: Comfortable at Home |
25. Excellence in Media Strategy
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Millennial Zeal Technology Corporation Brand: OPPO Campaign: OPPO RENO8 Agency: Carat Philippines |
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MPT Mobility Brand: MPT DriveHub Campaign: #DriveYourWay Agency: CUE Group |
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Singapore Tourism Board Campaign: Singapore Food Festival 2022 Agency: FleishmanHillard Manila |
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Universal Robina Corporation Philippines Brand: Swiss Miss Philippines Campaign: Mobile Gamification Inspires Filipino Gamers to Treat Themselves Good with Swiss Miss Agencies: Spark Foundry Philippines, Digital Turbine |
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Villarica Pawnshop Campaign: SURE Agency: Dentsu X |
26. Excellence in Mobile Marketing
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AIA Philippines Campaign: #StepUp – AIA Philippines Quality Recruitment Campaign Agency: ADA Asia |
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MIMS Philippines Campaign: MIMS Mobile App |
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Singlife Philippines Brand: Singlife Campaign: Coverage for All Agency: AdSpark |
27. Excellence in Out-Of-Home Advertising
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IDEAL VISA CONSULTANCY Campaign: TARA NA SA CANADA Agency: MAD ELEPHANT PH |
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McDonald’s Campaign: McDonalds “Crave and Claim” Agencies: OMD Philippines, Moving Walls |
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Presidential Communications Office (formerly Presidential Communications Operations Office) Brand: Presidential Communications Office (formerly Presidential Communications Operations Office) Campaign: Duterte Legacy Billboards Agency: CARBONDIGITAL |
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SB Finance Campaign: zukì Mobile App Launch |
28. Excellence in Performance Marketing
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Eight Under Par (Pawnshop Operator) Brand: Palawan Pawnshop – Palawan Express Pera Padala Campaign: Palawan Pawnshop – Pala-Paraan and Win-Win Ad Campaign Agency: Propelrr |
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Globe Brand: Globe Broadband Campaign: DGPON Acquisition Agency: AdSpark |
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MPT Mobility Brand: MPT DriveHub Campaign: #DriveYourWay Agency: CUE Group |
29. Excellence in Public Sector / Non-Profit Marketing
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AHA! Behavioral DesignⓇ Campaign: “Para Kay Nanay”: Redefining Influencers by Empowering Mothers as Community Advocates for Human Rights-Claiming Behaviors |
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DOST – Technology Application and Promotion Institute Campaign: Project SciNing – Cultivating Ingenuity, Creativity and Awareness through Experiential Learning, Innovations and Promotions |
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Mountain Dew Campaign: Mountain Dew 2022 Agencies: BBDO Guerrero, SAGA |
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Nestle Philippines Brand: MILO Campaign: MILO Palarong Pambahay Agency: Ogilvy Philippines |
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OPPO Campaign: OPPO Inspiration Fest Agencies: Co-Studio, SAGA |
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Prometheus Brand: 4th Congressional District of the Province of Iloilo Campaign: BUGAL SANG KWARTO DISTRITO |
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Tourism Promotions Board Philippines Brand: Tourism Promotions Board Campaign: 10th Regional Travel Fair Promotions Campaign Agency: CARBONDIGITAL |
30. Excellence in Relationship Marketing
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AIA Philippines Campaign: #StepUp – AIA Philippines Quality Recruitment Campaign Agency: ADA Asia |
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DOST – Technology Application and Promotion Institute Campaign: Gawad Alunig x Dalumat: Empowering Science Stories through Citizen Journalism |
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Sourcefit Brand: Sourcefit, Inc. Campaign: Catalysts of Change |
31. Excellence in Social Media Marketing
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AIA Philippines Campaign: #StepUp – AIA Philippines Quality Recruitment Campaign Agency: ADA Asia |
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Ayala Land – Amaia Land Campaign: Amaiaserye: Unica Hija |
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Fonterra Brands Philippines Brand: Anlene Campaign: Anlene ‘Move Check’ Campaign Agency: Dentsu Creative Philippines |
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Fonterra Brands Philippines Brand: Anmum Campaign: Anmum BabE-Shower | Celebrating Real Mommyhood Agency: Dentsu Creative Philippines |
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HONOR Philippines Campaign: HONOR X9a 5G |
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iSupport Worldwide Campaign: Organic Social Media Marketing |
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L’Oreal Brand: Kérastase Campaign: L’Oreal captures audiences with Kérastase LivingAds Mobile Campaign Agencies: Wavemaker Philippines, Wagawin |
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Personal Collection Direct Selling Campaign: Tuff-est Tongue Battle |
32. Excellence in TV / Video Advertising
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Palawan Pawnshop Group Brand: Palawan Pawnshop – Palawan Express Pera Padala Campaign: Pala-Paraan sa Palawan Agencies: Advertising Without Borders (AWB), Zebra Delta |
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PepsiCo – Gatorade Brand: Gatorade No Sugar Campaign: Water Drinks Gatorade Agency: 180 Amsterdam |
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Philippine Spring Water Resources Brand: Nature’s Spring Campaign: A Day in the Life of a Water Vendor Agency: CARBONDIGITAL |
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RLC Residences Brand: RLC Residences Campaign: RLC Residences Brand Story |
33. Excellence in Viral Marketing
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Fonterra Brands Philippines Brand: Anlene Campaign: Anlene ‘Move Check’ Campaign Agency: Dentsu Creative Philippines |
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HONOR Philippines Campaign: HONOR X9a 5G |
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PepsiCo – Gatorade Brand: Gatorade No Sugar Campaign: Water Drinks Gatorade Agency: 180 Amsterdam |
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Sourcefit Brand: Sourcefit Campaign: Christmas Time’s Everlasting Love |
34. Marketing Leader of the Year
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HONOR Philippines Stephen Bryan Cheng |
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The Daily Guardian Multi-Media Services Lcid Crescent Fernandez |
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Villarica Pawnshop Hans Lerwyn Villarica |
35. Marketing Team of the Year
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2GO Group |
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Colgate-Palmolive Philippines |
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HONOR Philippines |
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Savoy Hotel Mactan Newtown |
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SB Finance |