Yena Song

Lead of Subscription Business Marketing

LG Electronics Thailand

Yena Song is a strategic brand transformer and a pioneer in subscription-based marketing, specialising in building high-retention customer ecosystems across the APAC region. With over 15 years of marketing leadership in Korea, Malaysia, Singapore, Japan, and Thailand, she focuses on harmonising data-driven efficiency with purpose-led storytelling. Her cross-industry expertise spans consumer electronics, FMCG, beauty, and entertainment, with a consistent focus on creating genuine, enduring brand connections.

Currently leading the subscription marketing at LG Electronics Thailand, Yena is spearheading a paradigm shift—transitioning traditional ownership models into value-oriented, lifelong brand relationships. Bringing a multifaceted perspective to the jury, she is passionate about identifying innovative strategies that foster authentic brand advocacy and enhance customer experiences in the evolving digital landscape.