Peter Lee Hin Weng

Head of Customer Ecosystem, Payment and Big Data

PLUS

Peter Lee has extensive experience in Big Data, strategic marketing, analytics, open payment, Loyalty 2.0, customer ecosystem as well as leading various company-wide transformation programs. Since joining PLUS as Head of Customer Ecosystem, Payment and Big Data in 2018, he has made significant contributions by driving innovation in setting up Big Data and cashless payment platform, reinventing loyalty programs and establishing a robust ecosystem play framework for the organization. Prior to joining PLUS, Peter led various strategic business development initiatives including Big Data monetization, value realization, customer strategy development and business consulting across different industries such as telcos, banking, resources, media and entertainment.