2021 JUDGE’S PROFILE

Jappy Posadas

U-Studio Lead
Unilever Indonesia

Thumb-stopping content, growth driving campaigns, and data-driven creative work – all of which are in the purview of Jappy Posadas as the U-Studio Lead of Unilever Indonesia. Jappy is the lead of Unilever Indonesia’s in-house digital team working with a diverse group of creative and social media talents whose maxims are to drive a digital-first strategy, exceptional creativity, and the agility brands need in today’s fast-paced times – all underpinned to drive growth for Unilever brands in Indonesia.

Prior to Unilever, Jappy was based in Singapore working in various industries such as fashion, a media & events start-up, and digital agency Lion & Lion. It was in this role that he fell in love with the world of digital marketing by working on regional campaigns for BBC (SEA, Hong Kong & Taiwan), Danone, Bayer, and Monash University Australia.