2026 JUDGE'S PROFILE

Carmen Wong

Operating Principal Marketing

Ekuinas Malaysia

Carmen Wong is a seasoned marketing leader and advocates for impactful, results-driven brand storytelling. With over three decades of experience across regional and global brands, she has shaped campaigns that deliver commercial success while building meaningful audience connections.

As operating principal for marketing at Ekuinas, she leads transformative marketing strategies across a diverse portfolio in F&B, education, and healthcare, driving growth through brand building, customer engagement, and measurable outcomes. Previously, Carmen held senior roles at AirAsia, Carat and Starcom, where she led high-impact campaigns, market expansions, and large-scale brand activations across Asia.

Bringing a strong belief in creativity with commercial impact, she offers the judging panel a balanced perspective—valuing bold ideas, strong execution, and proven results—while continuing to mentor the next generation of marketers.

VIEW OTHER 2026 JUDGES’ PROFILES

Reza Pratama

Reza Pratama

Head of Brand & Sponsorship

AIA Indonesia

Pei Ee Chng

Pei Ee Chng

Regional Integrated Marketing

Canon Singapore

John Huang

John Huang

Head of Growth

Circles

Michael Ryan Miranda

Michael Ryan Miranda

Director for Sustainability, Corporate Business Service and People & Organisation

DSV

Carmen Wong

Carmen Wong

Operating Principal Marketing

Ekuinas Malaysia

Agnes Lim

Agnes Lim

Director of Marketing Communications

Land Transport Authority (LTA) Singapore

Yena Song

Yena Song

Lead of Subscription Business Marketing

LG Electronics Thailand

Carolyn Wishnowski

Carolyn Wishnowski

Vice President – Global Brand, Marketing & Loyalty

Millennium Hotels and Resorts

Judson Teo

Judson Teo

Associate Director, Marketing

NUS Enterprise

Carolin Chan

Carolin Chan

VP, Strategy and Marketing

PRM Marketing Services (PRMMS)

Belinda Tan

Belinda Tan

Head of Marketing, Events & Customer Proposition

Prudential

Fernando Sarael

Fernando Sarael

Head of Newsroom

RGE

Bradley Pineda

Bradley Pineda

Loyalty Head

Shakey’s Pizza Asia Ventures

Candice Wong

Candice Wong

Global Loyalty & CRM (Non-Fuels Retail & Onsite Activation Lead)

Shell

Gerald Lum

Gerald Lum

Director Brand, Communications and Group Marketing

Singapore Institute of Management

Cheryl Ko

Cheryl Ko

Director, Loyalty Marketing

Singtel

Jaspreet	Kaur

Jaspreet Kaur

Brand, CSR and Innovation Director

Sodexo

Melanie Phua

Melanie Phua

Former Managing Director

Vitasoy International and UCC Coffee