Carmen Wong

Operating Principal Marketing

Ekuinas Malaysia

Carmen Wong is a seasoned marketing leader and advocates for impactful, results-driven brand storytelling. With over three decades of experience across regional and global brands, she has shaped campaigns that deliver commercial success while building meaningful audience connections.

As operating principal for marketing at Ekuinas, she leads transformative marketing strategies across a diverse portfolio in F&B, education, and healthcare, driving growth through brand building, customer engagement, and measurable outcomes. Previously, Carmen held senior roles at AirAsia, Carat and Starcom, where she led high-impact campaigns, market expansions, and large-scale brand activations across Asia.

Bringing a strong belief in creativity with commercial impact, she offers the judging panel a balanced perspective—valuing bold ideas, strong execution, and proven results—while continuing to mentor the next generation of marketers.