2024 JUDGE'S PROFILE
Arvid Yap
Head of Marketing
Freyabadi Indotama
Arvid Yap is a seasoned marketing professional with over 17 years of expertise crafting comprehensive digital strategies that drive awareness and elevate the bottom line for diverse B2B and B2C enterprises across Europe and Asia. With a keen understanding of customers, he specialises in developing customer-centric marketing approaches encompassing engaging content, immersive customer experiences, and effective lead-generation strategies to deliver tangible and measurable results.
His industry experience spans a broad spectrum, including manufacturing, food and beverage, FMCG, marketing technologies, automotive, entertainment and banking. With a proven track record in digitising businesses and brands, ensuring they harness the full potential of the online landscape. When not building brands, you can find Arvid cooking and baking in the kitchen and trying new recipes.
Currently, he is the Head of Marketing in Freyabadi Indotama – Chocolate Manufacturing (Embassy & Tulip Chocolate).
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