Amiroel Shazrie Yussof

Head of Loyalty

MALAYSIA AIRLINES

Amiroel joined the Malaysia Airlines’ Frequent Flyer and Loyalty Unit, Enrich, as the Department Head in 2019.

An MBA (Finance) holder, Amiroel started his career as a Financial Analyst with several stockbroking firms and joined Malaysia Airlines in 2004. Prior to his current role, Amiroel was the General Manager, Global Sales & Marketing for Malaysia Airlines Cargo (MASkargo), the air freight arm of the National Carrier.

His current responsibilities as Head of Loyalty, include transforming the loyalty program at Malaysia Airlines from a traditional Frequent Flyer program to a Travel and Lifestyle program. Some notable accomplishments include forming key non-air partnerships, introducing innovative products such as Enrich Hotels, Enrich Money and Enrich Giftcards, and expanding its membership base across the Globe. During his tenure, Enrich moved from a distance based to a revenue based point earnings loyalty program, and has rolled out key digital enhancements to elevate customer experience.