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2024 Winners

Brand of the Year
Shell International Petroleum
Loyalty Agency of the Year

 

PRM Marketing Services (PRMMS)
Engagement Agency of the Year

 

PRM Marketing Services (PRMMS)
Relationship Marketing Agency of the Year
PRM Marketing Services (PRMMS)

LOYALTY CATEGORIES

1. Best Card-Based Loyalty Programme
GOLD

UEM Sunrise
Brand: Tresor by UEM Sunrise
Campaign: Tresor Loyalty Programme
SILVER

Hewlett Packard Enterprise
Campaign: HPE ENGAGE & GROW
Agency: PRM Marketing Services (PRMMS)
BRONZE

Bank of China
Campaign: Bank of China rewards & incentives
Agency: WINK
2. Best Loyalty Programme Integration
GOLD

Abbott Products Indonesia
Brand: Pediasure
Campaign: Pediasure Loyalty Program
Agency: Epic Tech
SILVER

CARiNG Pharmacy Retail Management
Brand: Caring Membership
Campaign: 3 Great Pharmacies, 1 Awesome App
Agency: 180 Degrees Brandcom
BRONZE

Hewlett Packard Enterprise
Campaign: HPE ENGAGE & GROW
Agency: PRM Marketing Services (PRMMS)
3. Best Loyalty Strategy – Automotive
GOLD

RACQ
Campaign: RACQ Member Benefits Cashback
Agency: WINK
SILVER

Shell International Petroleum
Campaign: Shell Advantage Rewards (SHARE)
Agency: PRM Marketing Services (PRMMS)
BRONZE

Inchcape Singapore
Campaign: Toyota Always
Agency: PRM Marketing Services (PRMMS)
4. Best Loyalty Strategy – Consumer
GOLD

Abbott Products Indonesia
Brand: PEDIASURE & ENSURE
Campaign: WHATSAPP – DIGITAL VOUCHER DISTRIBUTION FOR PHARMACIES, GENERAL TRADE AND MODERN TRADE
Agency: Kartini Otomasi Indonesia
SILVER

Watsons Malaysia 
Campaign: Watsons CRM 2023
Agency: Accenture Song
BRONZE

FairPrice Group
Campaign: Always, FairPrice: 50 Years of Purpose
5. Best Loyalty Strategy – eCommerce
GOLD

FairPrice Group
Campaign: Always, FairPrice: 50 Years of Purpose
SILVER

Watsons Malaysia 
Campaign: Empowering Malaysians to Shop Online with more value
Agency: Accenture Song
BRONZE

VANS
Campaign: VANS’ Off the Wall Engagement with Strategic Automation
Agency: ADA Asia
6. Best Loyalty Strategy – Entertainment & Media
GOLD

National Gallery Singapore (Keppel Centre for Art Education)
Campaign: A Brush with Forest Fire
Agency: The Merry Men Works, Make Studios
SILVER

TSL Media Group
Campaign: #TSL10 Anniversary Campaign
BRONZE

Vietnam Airlines
Campaign: Lotusmiles
Agency: Comarch
7. Best Loyalty Strategy – Fashion & Beauty
GOLD

Jaspal Group
Campaign: JASPAL: Crafting a Trendsetting Legacy with 87% Loyalty Growth
Agency: Capillary Technologies
SILVER

Watsons Malaysia
Campaign: Watsons CRM 2023
Agency: Accenture Song
BRONZE

GUERLAIN
Campaign: GUERLAIN CHRISTMAS ADVENT CALENDAR
Agency: XGATE
8. Best Loyalty Strategy – Finance & Insurance
GOLD

Standard Chartered Bank Singapore
Campaign: SC Mobile
Agency: W/E + Partners
SILVER

AIA Singapore
Campaign: AIA CI – AIA Cancer Care Booster and AIA Recharge CI Cover Promo
Agency: W/E + Partners
BRONZE

FWD Vietnam
Campaign: Celebrate 1OxFWDb
9. Best Loyalty Strategy – Food & Beverage
GOLD

FairPrice Group
Brand: Kopitiam Investment
Campaign: Kopitiam Goes Digital
SILVER

Imperial Treasure Restaurant Group
Campaign: IMPERIAL TREASURE CLUB
Agency: XGATE
BRONZE

Pu Tien Restaurant
Campaign: Putien Membership
Agency: XGATE
10. Best Loyalty Strategy – Launch / Re-Launch
GOLD

Unilever Singapore
Brand: Magnum
Campaign: The Magnum Classic Remix Arcade
Agencies: Jack Morton, Sqkii, Golin Singapore, Tower of Doom, Mindshare 
SILVER

FairPrice Group
Campaign: Always, FairPrice: 50 Years of Purpose
BRONZE

Standard Chartered Bank Singapore
Campaign: SC Mobile
Agency: W/E + Partners
11. Best Loyalty Strategy – Lifestyle
GOLD

United Overseas Bank (UOB)
Brand: UOB TMRW
Campaign: Smooth payments with UOB TMRW
Agency: GERMS Digital
SILVER

Tata Group
Campaign: How Tata x Capillary Built & Scaled One of Largest Coalition Program to 100mn Registered Users.
Agency: Capillary Technologies
BRONZE

MAPCLUB Digital Asia
Brand: MAPCLUB
Campaign: Building The Top-of-Mind Integrated Loyalty Program Ecosystem and Customer Engagement in Retail Lifestyle Sector

 

12. Best Loyalty Strategy – Retail
GOLD

Watsons Malaysia
Campaign: Watsons CRM 2023
Agency: Accenture Song
SILVER

Shell International Petroleum
Campaign: Shell Advantage Rewards (SHARE)
Agency: PRM Marketing Services (PRMMS)
BRONZE

MAPCLUB Digital Asia
Brand: MAPCLUB
Campaign: Building The Top-of-Mind Integrated Loyalty Program Ecosystem and Customer Engagement in Retail Lifestyle Sector
13. Best Loyalty Strategy – Travel & Hospitality
GOLD

Pan Pacific Hotels Group
Campaign: #YoursToDiscover
Agency: Bread Butter Bacon
SILVER

Enrich by Malaysia Airlines
Campaign: Enrich A-TO-Z
Agency: Magna Digital
BRONZE

Sentosa Development Corporation
Campaign: MySentosa App
Agency: Section
14. Best Membership Programme
GOLD

Jaspal Group
Campaign: JASPAL: Crafting a Trendsetting Legacy with 87% Loyalty Growth
Agency: Capillary Technologies
SILVER

Shell International Petroleum
Campaign: Shell Advantage Rewards (SHARE)
Agency: PRM Marketing Services (PRMMS)
BRONZE

minden.ai
Brand: yuu Rewards Club
Campaign: yuu Rewards Club
15. Best Partnership in a Loyalty Programme
GOLD

Hewlett Packard Enterprise
Campaign: HPE ENGAGE & GROW
Agency: PRM Marketing Services (PRMMS)
SILVER

Enrich by Malaysia Airlines
Campaign: FLY, STAY, PAY!
Agency: Magna Digital
BRONZE

Aspire Lifestyles (APAC)
Campaign: Aspire Lifestyles Singapore
16. Best Regional Loyalty Campaign
GOLD

United Overseas Bank (UOB)
Brand: UOB Cards
Campaign: UOB Cards x Taylor Swift Campaign
Agency: GERMS
SILVER

Pan Pacific Hotels Group
Campaign: #YoursToDiscover
Agency: Bread Butter Bacon
BRONZE

Shell
Campaign: How Shell stands out in the Indian Market using Shell V-Power Rewards
Agency: Capillary Technologies
17. Best Use of Artificial Intelligence
GOLD

minden.ai
Campaign: Causal AI: From Mass Promotion to Personalized Engagement
SILVER

DBS Bank
Campaign: OTP Authentication
BRONZE

Singtel
Campaign: Aurora B2B Marketplace
18. Best Use of Rewards & Incentives
GOLD

Salim Ivomas Pratama
Brand: Palmia
Campaign: Palmia Points
Agency: Limestones
SILVER

Global Digital Niaga (Blibli)
Campaign: Dream On
BRONZE

Hewlett Packard Enterprise
Campaign: HPE ENGAGE & GROW
Agency: PRM Marketing Services (PRMMS)

ENGAGEMENT CATEGORIES

19. Best Customer Experience
GOLD

DBS Bank
Campaign: Applying Continuous Discovery to deliver Cashless Cashback solutions

SILVER

Singlife
Campaign: A Better Way to Financial Freedom
BRONZE

Oversea-Chinese Banking Corporation
Brand: OCBC
Campaign: OCBC Wisma Atria
Agency: GOVT Singapore
20. Best Employee Engagement Strategy
GOLD

DBS Bank
Campaign: Best of Me, Best of We, and Best of E!
SILVER

RHB Singapore
Campaign: At our Best, Together
BRONZE

Sime Darby Oils
Campaign: #GetMovingChallenge 3.0
Agency: Edelman
21. Best Engagement Strategy – B2B
GOLD

Hewlett Packard Enterprise
Campaign: HPE ENGAGE & GROW
Agency: PRM Marketing Services (PRMMS)
SILVER

HSBC
Campaign: HSBC Nexus@Singapore Fintech Festival
Agencies: George P. Johnson, Design Bridge and Partners
BRONZE

Hewlett Packard Enterprise
Campaign: HPE Networking Instant On ACTION Partner Club
Agency: PRM Marketing Services (PRMMS)
22. Best Engagement Strategy – B2C
GOLD

Abbott Products Indonesia
Brand: Pediasure
Campaign: Pediasure Loyalty Program
Agency: Epic Tech

SILVER

Unilever Singapore
Brand: Magnum
Campaign: The Magnum Classic Remix Arcade
Agencies: Jack Morton, Sqkii, Golin Singapore, Tower of Doom, Mindshare
BRONZE

Abbott Products Indonesia
Brand: PEDIASURE & ENSURE
Campaign: WHATSAPP – DIGITAL VOUCHER DISTRIBUTION FOR PHARMACIES, GENERAL TRADE AND MODERN TRADE
Agency: Kartini Otomasi Indonesia
23. Best Engagement Strategy – Specific Audience
GOLD

Syngenta Asia Pacific
Campaign: Syngenta ePartnerGrow
Agency: PRM Marketing Services (PRMMS)
SILVER

Geneco
Campaign: #MySecretGarden
BRONZE

Shell International Petroleum
Campaign: Shell Advantage Rewards (SHARE)
Agency: PRM Marketing Services (PRMMS)
24. Best Omnichannel Strategy
GOLD

Watsons Malaysia
Campaign: Watsons Giving You Seoul with the Biggest K-Beauty Festa!
Agency: Accenture Song
SILVER

Under Armour
Campaign: UA Rewards Anniversary: Omnichannel Loyalty Beyond Borders
Embarked on an ambitious endeavor, created a unified campaign across SAPAC.
BRONZE

Shell International Petroleum
Campaign: Shell Advantage Rewards (SHARE)
Agency: PRM Marketing Services (PRMMS)
25. Best Online Experience
GOLD

RHB Singapore
Campaign: Beyond the Branch: RHB’s Mobile & Web Banking Revolution

SILVER

Hewlett Packard Enterprise
Campaign: HPE Networking Instant On ACTION Partner Club
Agency: PRM Marketing Services (PRMMS)
BRONZE

Shell International Petroleum
Campaign: Shell Advantage Rewards (SHARE)
Agency: PRM Marketing Services (PRMMS)
26. Best Use of Advocates
GOLD

Central Provident Fund Board
Campaign: C.P.F: Community Paying it Forward
SILVER

Geneco
Campaign: #MySecretGarden
BRONZE

Geneco
Campaign: The Magic of Hope
27. Best Use of Contests / Promotions
GOLD

HSBC Singapore
Campaign: Play for Good
Agency: Ogilvy Singapore
SILVER

United Overseas Bank (UOB)
Brand: UOB Cards
Campaign: Magic & Romance Regional Campaign
Agency: GERMS Digital
BRONZE

AIA Singapore
Campaign: AIA Recharge CI Cover Promo
Agency: W/E + Partners
28. Best Use of Corporate Social Responsibility
GOLD

Geneco
Campaign: The Magic of Hope
SILVER

DBS Bank
Campaign: People of Purpose with MINDS
BRONZE

HSBC Singapore
Campaign: Play for Good
Agency: Ogilvy Singapore
29. Best Use of Experiential / Live Marketing
GOLD

KELLY AND COMPANION
Brand: KELLY & CO’S
Campaign: KELLY & CO’S 30-DAY CHALLENGE
SILVER

Geneco
Campaign: The Magic of Hope
BRONZE

HSBC Singapore
Campaign: HSBC Women’s World Championship – 5D Orchid Holographic Installation
Agency: Hogarth Worldwide
30. Best Use of Gamification
GOLD

Shell International Petroleum
Campaign: Shell Advantage Rewards (SHARE)
Agency: PRM Marketing Services (PRMMS)
SILVER

Central Provident Fund Board
Campaign: C.P.F: Community Paying it Forward
Agency: Originally US
BRONZE

HSBC Singapore
Campaign: Play for Good
Agency: Ogilvy Singapore
31. Best Use of Influencers
GOLD

Pan Pacific Hotels Group
Campaign: PPHG #YoursToDiscover
Agency: Bread Butter Bacon
SILVER

AIA Singapore
Campaign: Live Better with Tottenham Hotspur
BRONZE

Geneco
Campaign: #GenecoFiVesta
32. Best Use of Integrated Media
GOLD

Geneco
Campaign: #MySecretGarden
SILVER

AIA Singapore
Campaign: AIA Health360
Agency: Ogilvy Singapore
BRONZE

Geneco
Campaign: #GenecoFiVesta
33. Best Use of User-Generated Content
GOLD

Kitchenette Lestari
Brand: Djournal Coffee
Campaign: UGC Campaign Strategy
SILVER

HSBC Singapore
Campaign: Play for Good
Agency: Ogilvy Singapore
BRONZE

KELLY AND COMPANION
Brand: KELLY & CO’S
Campaign: KELLY & CO’S PET AMBASSADORS PROGRAM
34. Best User Experience
GOLD

Sentosa Development Corporation
Campaign: MySentosa App
Agency: Section
SILVER

Mandai Wildlife Reserve
Campaign: Ranger Buddies Quest
Agencies: Pico Art International, Media.Monks
BRONZE

Tata Group
Campaign: How Tata x Capillary Built & Scaled One of Largest Coalition Program to 100mn Registered Users.
Agency: Capillary Technologies

RELATIONSHIP CATEGORIES

35. Best Customer Relationship Management Strategy
GOLD

Watsons Malaysia
Campaign: Watsons CRM 2023
Agency: Accenture Song
SILVER

Shell International Petroleum
Campaign: Shell Advantage Rewards (SHARE)
Agency: PRM Marketing Services (PRMMS)
BRONZE

Hewlett Packard Enterprise
Campaign: HPE ENGAGE & GROW
Agency: PRM Marketing Services (PRMMS)
36. Best Customer Retention Strategy
GOLD

Enrich by Malaysia Airlines
Campaign: SHORTCUT TO THE TOP
Agency: Magna Digital
SILVER

FairPrice Group
Brand: NTUC FairPrice Co-Operative
Campaign: Sustain Online Groceries Success – Navigating Post-Pandemic Retention
BRONZE

Hewlett Packard Enterprise
Campaign: HPE ENGAGE & GROW
Agency: PRM Marketing Services (PRMMS)
37. Best Personalisation in Relationship Marketing
GOLD

Hewlett Packard Enterprise
Campaign: HPE ENGAGE & GROW
Agency: PRM Marketing Services (PRMMS)
SILVER

Shell International Petroleum
Campaign: Shell Advantage Rewards (SHARE)
Agency: PRM Marketing Services (PRMMS)
BRONZE

Friesland Campina
Brand: Friso
Campaign: Friso Ecosystem
Agency: MRM Singapore
38. Best Use of Consumer Insights / Data Analytics
GOLD

FairPrice Group
Brand: NTUC FairPrice Co-Operative
Campaign: Elevating Omni-Channel Customer Engagement and Experience through Data Analytics and Insights
SILVER

Shell International Petroleum
Campaign: Shell Advantage Rewards (SHARE)
Agency: PRM Marketing Services (PRMMS)
BRONZE

HSBC
Campaign: HSBC Nexus@Singapore Fintech Festival
Agencies: George P. Johnson, Design Bridge and Partners
39. Best Use of Content Marketing
GOLD

AIA Singapore
Campaign: AIA Centurion PA
Agency: Ogilvy Singapore
SILVER

Geneco
Campaign: #MySecretGarden
BRONZE

Watsons Malaysia 
Campaign: Watsons Health, Wellness, and Beauty Video Series 2023
Agency: Accenture Song
40. Best Use of Direct Marketing
GOLD

Hewlett Packard Enterprise
Campaign: HPE ENGAGE & GROW
Agency: PRM Marketing Services (PRMMS)

SILVER

Geneco
Campaign: The Magic of Hope
SILVER

State Bank of India (SBI)
Campaign: New Card Activation Campaign for debit portfolio
Agency: Mastercard
BRONZE

Friesland Campina
Brand: Friso
Campaign: Friso Ecosystem
Agency: MRM Singapore
41. Best Use of Mobile
GOLD

Shell International Petroleum
Campaign: Shell Advantage Rewards (SHARE)
Agency: PRM Marketing Services (PRMMS)
SILVER

HSBC Singapore
Campaign: Play for Good
Agency: Ogilvy Singapore
BRONZE

Sentosa Development Corporation
Campaign: MySentosa App
Agency: Section
42. Best Use of Relationship Marketing – B2B
GOLD

Cigna
Campaign: The 5% Pledge
Agency: MRM Singapore
SILVER

IMI Lifestyle Products
Brand: Goodsalt
Campaign: Healthier Food Trail
Agencies: Aires Adventure, Skale by Growth Desk
BRONZE

Shell International Petroleum
Campaign: Shell Advantage Rewards (SHARE)
Agency: PRM Marketing Services (PRMMS)
43. Best Use of Relationship Marketing – B2C
GOLD

Shell International Petroleum
Campaign: Shell Advantage Rewards (SHARE)
Agency: PRM Marketing Services (PRMMS)
SILVER

Geneco
Campaign: #MySecretGarden
BRONZE

Geneco
Campaign: #GenecoFiVesta
44. Best Use of Social Media
GOLD

Immigration and Checkpoints Authority
Campaign: Happy 20th Birthday ICA!
Agency: Digital Studio by APRW
SILVER

Pan Pacific Hotels Group
Campaign: PPHG #YoursToDiscover
Agency: Bread Butter Bacon
BRONZE

Kenanga Investment Bank
Campaign: 1-minute Warrants
45. Best Use of Technology
GOLD

Mandai Wildlife Reserve
Campaign: Ranger Buddies Quest
Agencies: Pico Art International, Media.Monks
SILVER

Shell International Petroleum
Campaign: Shell Advantage Rewards (SHARE)
Agency: PRM Marketing Services (PRMMS)
BRONZE

Hewlett Packard Enterprise
Campaign: HPE ENGAGE & GROW
Agency: PRM Marketing Services (PRMMS)

TALENT CATEGORIES

46. Team of the Year – Agency
GOLD

PRM Marketing Services (PRMMS)
SILVER

Wink
BRONZE

Digitas Singapore
47. Team of the Year – Brand
GOLD

FairPrice Group
SILVER

Hewlett Packard Enterprise
BRONZE

Millennium Hotels and Resorts