2022 Winners

L&E 2022 Brand of the Year
Viu Singapore
Engagement Agency of the Year

 

DDB Group Singapore
Loyalty Agency of the Year
XGATE
Relationship Marketing Agency of the Year
Digitas Malaysia
1. Best Card-Based Loyalty Programme
GOLD

Enrich by Malaysia Airlines
Brand: Enrich
Campaign: Enrich the Travel and Lifestyle Loyalty Programme
Agency: Magna Digital
SILVER

UOB
Brand: UOB Cards
Campaign: UOB Cards Year-End Campaign 2021
Agencies: GERMS Digital (Lead Agency) + Division Communications
BRONZE

BIGLIFE
Brand: airasia rewards
Campaign: The Live Lebih! Campaign
2. Best COVID-19 Response in a Loyalty Campaign
GOLD

PETRONAS Dagangan
Campaign: Mesra-Visa Kasih Bonanza
SILVER

PETRONAS Dagangan
Campaign: Food Bank Programme
Agencies: GERMS Digital (Lead Agency) + Division Communications
BRONZE

Frasers Property Retail
Brand: Frasers eStore
Campaign: Frasers eStore
3. Best Loyalty Programme – Fashion & Beauty
GOLD

VF Group
Brand: Timberland
Campaign: Timberland, Malaysia
Agency: XGATE
SILVER

VF Group
Brand: KIPLING
Campaign: KIPLING| Live. Light
Agency: XGATE
BRONZE

Erha
Campaign: My Erha
4. Best Loyalty Programme – Finance & Insurance
GOLD

HSBC Singapore
Brand: HSBC
Campaign: Go Green with HSBC Cards
Agencies: Digitas Singapore, PHD Singapore
SILVER

RHB Singapore
Campaign: At Our Best Together
BRONZE

Sun Life Malaysia
Campaign: Making Life Brighter
5. Best Loyalty Programme – Food & Beverage
GOLD

Drinkies Malaysia
Campaign: Raising the bar – experiential party platform by Drinkies
Agency: Entropia – Part of Accenture Song
SILVER

Bakmi GM
Campaign: BakmiGMania
Agency: Tada
BRONZE

Wyeth Nutrition Sduaenam
Brand: Wyeth Nutrition S-26 Loyalty Program
Campaign: EXCEPTIONALLY YOURS
Agency: SAB Group Indonesia
6. Best Loyalty Programme – eCommerce
GOLD

NTUC LINK (part of FairPrice Group)
Campaign: LINK REWARDS PROGRAM – Digitally Connecting Customers with Greater Value
Agencies: IRIS WORLDWIDE (LEAD) + HAVAS MEDIA
SILVER

BIGLIFE
Brand: airasia rewards
Campaign: airasia rewards eCommerce Approach
BRONZE

Drinkies Malaysia
Campaign: Raising the bar – experiential party platform by Drinkies
Agency: Entropia – Part of Accenture Song
7. Best Loyalty Programme – Launch / Re-Launch
GOLD

Viu Singapore
Brand: Viu
Campaign: Viu To Win
Agency: DDB Group Singapore
SILVER

HSBC Singapore
Brand: HSBC
Campaign: Go Green with HSBC Cards
Agencies: Digitas Singapore, PHD Singapore
BRONZE

AIA Singapore
Brand: AIA Vitality
Campaign: Live With Vitality
Agency: W/E + Partners
8. Best Loyalty Programme – Lifestyle
GOLD

Viu Singapore
Brand: Viu
Campaign: Again My Life (Back in Time)
Agency: Bread Butter Bacon
SILVER

Frasers Property Retail
Brand: Frasers eStore
Campaign: Frasers eStore
Agency: Placewise Asia Pacific
BRONZE

Drinkies Malaysia
Campaign: Raising the bar – experiential party platform by Drinkies
Agency: Entropia – Part of Accenture Song
9. Best Loyalty Programme – Retailer
GOLD

VF Group
Campaign: KIPLING| Live. Light
Agency: XGATE
SILVER

CapitaLand Investment
Brand: CapitaStar
Campaign: Jolly Rewards with CapitaStar
BRONZE

NTUC LINK (part of FairPrice Group)
Campaign: LINK REWARDS PROGRAM – Digitally Connecting Customers with Greater Value
Agencies: IRIS WORLDWIDE (LEAD) + HAVAS MEDIA
10. Best Loyalty Programme – Telecommunications
GOLD

StarHub
Campaign: StarHub Rewards – Hello rewards in a snap
SILVER

Indosat Ooredoo Hutchison
Brand: IMPoin
Campaign: IMPoin
BRONZE

unifi
Campaign: Informal loyalty – a game beyond points
Agency: Entropia – Part of Accenture Song
11. Best Loyalty Programme – Travel & Hospitality
GOLD

Wyndham Hotels and Resorts
Campaign: Wyndham Rewards
SILVER

Millennium Hotels and Resorts
Campaign: My Millennium
Agencies: Imperial Leisure, MullenLowe Profero, MetaSphere
BRONZE

Vietnam Airlines
Brand: Lotus Miles
Campaign: Lotus Miles
Agency: Comarch
12. Best Partnership in a Loyalty Programme
GOLD

UOB
Brand: UOB Cards
Campaign: UOB Cards Year-End Campaign 2021
Agencies: GERMS Digital (Lead Agency) + Division Communications
SILVER

Childcare Saver
Campaign: Childcare Saver
Agency: Think Wink
BRONZE

Enrich by Malaysia Airlines
Brand: Enrich
Campaign: Enrich Hotels
Agency: Magna Digital
13. Best Membership Programme
GOLD

Viu Singapore
Brand: Viu
Campaign: Again My Life (Back in Time)
Agency: Bread Butter Bacon
SILVER

Erajaya Swasembada
Brand: Eraclub
Campaign: Eraclub
Agency: Capillary
BRONZE

Erha
Campaign: My Erha
Agency: Tada
14. Best Regional Loyalty Campaign
GOLD

Millennium Hotels and Resorts
Campaign: My Millennium
Agencies: Imperial Leisure, MullenLowe Profero, MetaSphere
SILVER

FedEx Express AMEA
Campaign: My FedEx Rewards: Make everyday a little more rewarding
BRONZE

Aruba Networks
Campaign: ARUBA ACTION Partner Club
Agency: PRM Marketing Services (PRMMS)
15. Best Use of Rewards & Incentives
GOLD

Viu Singapore
Brand: Viu
Campaign: Viu To Win
Agency: DDB Group Singapore
SILVER

Singtel
Brand: Singtel Dash
Campaign: Dash Rewards
BRONZE

Hewlett Packard Enterprise
Campaign: HPE Engage & Grow
Agency: PRM Marketing Services (PRMMS)
16. Best COVID-19 Response - Engagement & CX
GOLD

Johnson & Johnson
Brand: Nicorette
Campaign: #SamaSamaStop
Agency: DreamsKingdoms
SILVER

PETRONAS Dagangan
Campaign: Mesra-Visa Kasih Bonanza
BRONZE

DBS Bank
Campaign: Spreading Joy and Prosperity: Chinese New Year 2022
17. Best Customer Experience
GOLD

Mandai Wildlife Group
Campaign: Fight Deforestation with Ranger Buddies
Agencies: PROTOCOL + Bugg Design
SILVER

Viu Singapore
Brand: Viu
Campaign: Viu To Win
Agency: DDB Group Singapore
BRONZE

Hugosave
Campaign: Stewarding the #HugoExperience
18. Best Employee Engagement Strategy
GOLD

FairPrice Group
Campaign: FPG Social Lab
SILVER

STASH NextGen
Campaign: STASHER Benefits
BRONZE

DBS Bank
Campaign: Live WELL
19. Best Engagement Strategy – B2B
GOLD

Shell International Petroleum
Brand: Shell Helix
Campaign: Shell Advantage Rewards
Agency: PRM Marketing Services (PRMMS)
SILVER

Hewlett Packard Enterprise
Campaign: HPE Engage & Grow
Agency: PRM Marketing Services (PRMMS)
BRONZE

Twitch
Campaign: Ultimate Royale Presented by Twitch
Agency: The Gaming Company (TGC)
20. Best Engagement Strategy – B2C
GOLD

Viu Singapore
Brand: Viu
Campaign: Viu To Win
Agency: DDB Group Singapore
SILVER

Geneco
Campaign: #ChangeBringsProsperity
BRONZE

DBS Bank
Campaign: POSB Hunt Your Zodiac (HYZ) 2022
21. Best Engagement Strategy – Specific Audience
GOLD

Microsoft
Brand: Microsoft
Campaign: Code; Without Barriers
Agency: MRM Singapore
SILVER

Viu Singapore
Brand: Viu
Campaign: Again My Life (Back in Time)
Agency: Bread Butter Bacon
BRONZE

Mercedes Benz Malaysia
Campaign: A DATA-ENGINEERED WAY TO OVERACHIEVE LEADS TARGET FOR MERCEDES BENZ A-SERIES
Agency: Digitas Malaysia
22. Best Omni-Channel Strategy
GOLD

NTUC LINK (part of FairPrice Group)
Campaign: LINK REWARDS PROGRAM – Digitally Connecting Customers with Greater Value
Agencies: IRIS WORLDWIDE (LEAD) + HAVAS MEDIA
SILVER

Viu Singapore
Brand: Viu
Campaign: Again My Life (Back in Time)
Agency: Bread Butter Bacon
BRONZE

Mandai Wildlife Group
Campaign: Fight Deforestation with Ranger Buddies
Agencies: PROTOCOL + Bugg Design
23. Best Online Experience
GOLD

Viu Singapore
Brand: Viu
Campaign: Viu To Win
Agency: DDB Group Singapore
SILVER

FWD Life Insurance
Campaign: FWD Easy E-Cancer Quotation Generation Chatbot
Agency: AiChat
BRONZE

Bakmi GM
Campaign: BakmiGMania
Agency: Tada
24. Best Use of Advocates
GOLD

AIA Singapore
Campaign: Scared what Scared
Agency: Ogilvy Singapore
SILVER

Viu Singapore
Brand: Viu
Campaign: Again My Life (Back in Time)
Agency: Bread Butter Bacon
BRONZE

Mandai Wildlife Group
Campaign: Fight Deforestation with Ranger Buddies
Agencies: PROTOCOL + Bugg Design
25. Best Use of Contests / Promotions
GOLD

PETRONAS Dagangan
Campaign: Mesra-Visa Kasih Bonanza
SILVER

Viu Singapore
Brand: Viu
Campaign: Viu To Win
Agency: DDB Group Singapore
BRONZE

Geneco
Campaign: #GoGreenYourWay with Power Eco Add-on
26. Best Use of CSR
GOLD

AIA Singapore
Campaign: Green Pledge + Better Lives Funds
Agency: Ogilvy Singapore
SILVER

Singtel
Brand: GOMO by Singtel
Campaign: GOMO Donate Your Data #DataForAll
Agency: GOODSTUPH
BRONZE

Kenanga Group
Campaign: The HumanKIND Project: Meals That Give
27. Best Use of Experiential / Live Marketing
GOLD

Viu Singapore
Brand: Viu
Campaign: Again My Life (Back in Time)
Agency: Bread Butter Bacon
SILVER

Singapore Telecommunications
Brand: Singtel
Campaign: Power Up with Singtel 5G
Agency: Hogarth Worldwide
BRONZE

Performance Motors
Brand: BMW
Campaign: BMW Autoverse
Agency: TMRW
28. Best Use of Gamification
GOLD

Viu Singapore
Brand: Viu
Campaign: Viu To Win
SILVER

Mandai Wildlife Group
Campaign: Fight Deforestation with Ranger Buddies
Agencies: PROTOCOL + Bugg Design
BRONZE

Mediacorp
Campaign: Hu Tiger Prosperity Dash
29. Best Use of Influencers
GOLD

OSIM Singapore
Brand: OSIM
Campaign: #uDreamOutOfThisWorld
Agencies: TMRW+DIFFERENT+SAFFRON
SILVER

AIA Singapore
Campaign: Scared what Scared
Agency: Ogilvy Singapore
BRONZE

UOB
Brand: UOB Cards
Campaign: UOB Cards Year-End Campaign 2021
Agencies: GERMS Digital (Lead Agency) + Division Communications
30. Best Use of Integrated Media
GOLD

Viu Singapore
Brand: Viu
Campaign: Again My Life (Back in Time)
Agency: Bread Butter Bacon
SILVER

HSBC Singapore
Brand: HSBC
Campaign: Go Green with HSBC Cards
Agencies: Digitas Singapore, PHD Singapore
BRONZE

Singapore Telecommunications
Brand: Singtel
Campaign: Power Up with Singtel 5G
Agency: Hogarth Worldwide
31. Best Use of UI / UX Design
GOLD

Viu Singapore
Brand: Viu
Campaign: Viu To Win
Agency: DDB Group Singapore
SILVER

SAFRA National Service Association
Campaign: SAFRA Mobile App
BRONZE

Hugosave
Campaign: Wealthcare® for everyone
32. Best COVID-19 Response - Relationship Marketing
GOLD

PETRONAS Dagangan
Campaign: Food Bank Programme
SILVER

Loreal
Campaign: Loreal Professional Salon & Hair Expert
Agency: Tada
BRONZE

AIA Singapore
Campaign: AIA Live in Singapore
Agency: Ogilvy Singapore
33. Best CRM Strategy
GOLD

Domino’s Pizza Indonesia
Brand: Domino’s Pizza
Campaign: Riding the biggest customer growth story with an increase in 10% active customer base for Domino’s Indonesia
Agency: Capillary
SILVER

Millennium Hotels and Resorts
Campaign: My Millennium
Agencies: Imperial Leisure, MullenLowe Profero, MetaSphere
BRONZE

Syngenta Indonesia
Campaign: Syngenta ePartnerGrow®
Agency: PRM Marketing Services (PRMMS)
34. Best Use of Consumer Insights / Data Analytics
GOLD

Mercedes Benz Malaysia
Campaign: A DATA-ENGINEERED WAY TO OVERACHIEVE LEADS TARGET FOR MERCEDES BENZ A-SERIES
Agency: Digitas Malaysia
SILVER

Domino’s Pizza Indonesia
Brand: Domino’s Pizza
Campaign: Riding the biggest customer growth story with an increase in 10% active customer base for Domino’s Indonesia
Agency: Capillary
BRONZE

Nestle Indonesia
Brand: Lactogrow
Campaign: Grow Happy Club
Agency: Iris Worldwide (Jakarta)
35. Best Use of Content Marketing
GOLD

AIA Singapore
Campaign: Scared What Scared
Agency: Ogilvy Singapore
SILVER

FairPrice Group
Brand: NTUC FairPrice
Campaign: Everything Food Guides
BRONZE

Viu Singapore
Brand: Viu
Campaign: Again My Life (Back in Time)
Agency: Bread Butter Bacon
36. Best Use of Direct Marketing
GOLD

Samsung Malaysia
Campaign: UNFOLDING SUCCESS FOR SAMSUNG GALAXY FOLD3 & FLIP3
Agency: Digitas Malaysia
SILVER

Stellar Lifestyle
Brand: WINK+
Campaign: Unleash the Gates 2021
BRONZE

FWD Life Insurance
Campaign: FWD Easy E-Cancer Quotation Generation Chatbot
Agency: AiChat
37. Best Use of Mobile
GOLD

Mediacorp
Campaign: Hu Tiger Prosperity Dash
SILVER

FWD Life Insurance
Campaign: FWD Easy E-Cancer Quotation Generation Chatbot
Agency: AiChat
BRONZE

Shell International Petroleum
Brand: Shell Helix
Campaign: Shell Advantage Rewards
Agency: PRM Marketing Services (PRMMS)
38. Best Use of Relationship Marketing – B2B
GOLD

Singtel Telecommunications
Brand: Singtel
Campaign: Singtel 5G SA: Making The Future A Reality
Agency: Hogarth Worldwide
SILVER

Microsoft
Brand: Microsoft
Campaign: Code; Without Barriers
Agency: MRM Singapore
BRONZE

Shell International Petroleum
Brand: Shell Helix
Campaign: Shell Advantage Rewards
Agency: PRM Marketing Services (PRMMS)
39. Best Use of Relationship Marketing – B2C
GOLD

Nestle Malaysia
Brand: Nestle Infant Nutrition
Campaign: BUILDING A CONNECTED ECOSYSTEM FOR NESTLÉ INFANT NUTRITION TO GROW, ENGAGE & RETAIN PARENTS
Agency: Digitas Malaysia
SILVER

Viu Singapore
Brand: Viu
Campaign: Again My Life (Back in Time)
Agency: Bread Butter Bacon
BRONZE

Cigna
Campaign: StressWaves
Agency: MRM Singapore
40. Best Use of Social Media
GOLD

Geneco
Campaign: #ChangeBringsProsperity
SILVER

FairPrice Group
Brand: NTUC FairPrice
Campaign: Everywhere Also See Food
BRONZE

NTU CoHASS
Campaign: NTU CoHASS Outreach Campaign
Agency: Digital Studio by APRW
41. Best Use of Technology
GOLD

Singtel Telecommunications
Brand: Singtel
Campaign: Singtel 5G SA: Making The Future A Reality
Agency: Hogarth Worldwide
SILVER

Shell International Petroleum
Brand: Shell Helix
Campaign: Shell Advantage Rewards
Agency: PRM Marketing Services (PRMMS)
BRONZE

Viu Singapore
Brand: Viu
Campaign: Again My Life (Back in Time)
Agency: Bread Butter Bacon
42. Team of the Year - Agency
GOLD

Entropia – Part of Accenture Song
SILVER

Digitas Malaysia
BRONZE

Edelman Malaysia
43. Team of the Year - Brand
GOLD

AIA Singapore
SILVER

CapitaLand Investment
BRONZE

DBS Bank