This category showcases the best social media driven campaigns using a variety of social media channels as well as other mediums including, but not limited to TV, print, outdoor and radio. Judges will focus on the creative idea and ROI-driven results with an emphasis on organic and earned media engagement. Judges will also examine the campaign for social resonance, impact, engagement and influence.

This category is for agencies who represent or enable collaboration with social influencers, content creators or online celebrities to support brand promotions, campaigns or online outreach. They must provide a video case study that sums up their Asian or country focus with best examples of artist/influencer/celebrity collaboration. Based in various parts of Asia, Judges will have an Asian focus in overall assessment of the case studies and capabilities of these companies.

Judges will assess entrants based on the following during the eligibility period:

• Success rate: The agency’s track record of executing successful influencer marketing campaigns and achieving desired outcomes for clients. Should include measurable results achieved for clients, such as ROI, brand awareness, and audience engagement.
• Campaign creativity: The originality and innovative approach taken in executing influencer marketing campaigns.
• Influencer portfolio: The diversity and quality of the agency’s influencer portfolio and the ability to match the right influencer with the right brand.
• Diversity: The agency’s ability to deliver campaigns across different platforms and audiences.
• Client satisfaction: Feedback and satisfaction from clients who have worked with the agency in the past.
• Ethical and responsible practices: The agency’s adherence to ethical and responsible influencer marketing practices, such as transparency and avoiding misleading advertising.

This category showcases the best social media campaign on the key social media channel, TikTok. Judges will focus on the creative idea and ROI-driven results with an emphasis on organic and earned media engagement. Judges will also examine the campaign for social resonance, impact, engagement and influence.

This category showcases the best social media campaign on the key social media channel, WeChat. Judges will focus on the creative idea and ROI-driven results with an emphasis on organic and earned media engagement. Judges will also examine the campaign for social resonance, impact, engagement and influence.

This category showcases the best social media campaign on the key social media channel, Xiaohongshu. Judges will focus on the creative idea and ROI-driven results with an emphasis on organic and earned media engagement. Judges will also examine the campaign for social resonance, impact, engagement and influence.

This category showcases the best social media campaign on the key social media channel, YouTube. Judges will focus on the creative idea and ROI-driven results with an emphasis on organic and earned media engagement. Judges will also examine the campaign for social resonance, impact, engagement and influence.

This award honors the best examples of community engagement for specific brand moments or promotion or as a form of fan engagement on social media. Examples include, but are not limited to brands, entertainment communities (games, movies, television shows or web series), internal employee communities, external community building and outreach efforts, as well as company culture or talent recognition programs.

This category showcases the use of art/culture/brand/entertainment for best of breed case studies of co-branding to increase the chance to reach coveted audiences, create richer, more connected brand experiences with a new call to action on ANY social channel.

This award showcases the use of celebrities or artists for best of breed case studies of co-branding, collaborative live thought leadership sessions, shared content, special promotions, celebrity representation, or custom product collections designed by a celebrity, endorsement by a celebrity on any social channel, or celebrity takeovers on social media etc on ANY social channel.

This award showcases the use of online influencers or thought/business leaders for best of breed case studies of co-branding, collaborative live thought leadership sessions, shared content, special promotions, or custom product collections designed / endorsement by an influencer on any social channel, influencer takeovers on social media etc on ANY social channel.

This award showcases offline to online or vice versa (O2O) experiential events, Live Events or Live streaming to engage a community and drive awareness. Examples include, but are not limited to game streaming, virtual concerts, conferences, marches, rallies, meetups, virtual and hybrid events.

This award recognises the campaign that best leveraged social media platforms to achieve its objectives. The winning campaign will have demonstrated creativity and innovation in utilising social media channels to build brand awareness, engage with its audience, and drive measurable results.

Judges will evaluate the campaign’s use of social media in terms of its effectiveness, originality, and impact. Key factors that will be considered include the clarity and consistency of messaging, the use of compelling visuals, the frequency and relevance of posts, the level of engagement generated, and the ability to convert social media activity into tangible business outcomes.

These categories showcase the best creative use of the respective channel using community management, social engagement, user-generated content, Live event, Live streaming, newsjacking or a mixture of these tactics.

This showcases the best use of brand or retail promotion, cause advocacy, fan support or engagement to inspire creation of UGC or community support for culture or entertainment like TV, music, sports, movie and fashion etc. Examples can include unsolicited fan-based/user-generated art, social media challenges, contests, pledges or campaigns that drive user content creation on any social platforms.

This highly coveted title will be awarded to the agency that performs best across all relevant Hashtag Asia Awards categories. The following points system will be used to determine the winner: 4 points for Gold, 2 for Silver, and 1 for Bronze. In the event of a tie, the entrant with more Gold and/or Silver wins will be selected. If this does not break the tie, the higher average from the judge’s scores will determine the winner. This award is not open for entry.

This highly coveted title will be awarded to the brand that performs best across all relevant Hashtag Asia Awards categories. The following points system will be used to determine the winner: 4 points for Gold, 2 for Silver, and 1 for Bronze. In the event of a tie, the entrant with more Gold and/or Silver wins will be selected. If this does not break the tie, the higher average from the judge’s scores will determine the winner. This award is not open for entry.