Categories

BRANDS

1. Best Integrated Social Media Campaign

This category recognises outstanding campaigns that effectively integrate various social media channels and strategies to deliver a cohesive and impactful marketing message. Judges will be looking for campaigns that demonstrate a well-coordinated approach across platforms, resulting in measurable success and a unified brand message.

2. Best Real Time Response / Newsjacking
This category acknowledges campaigns that demonstrate exceptional agility and creativity in responding to real-time events or news trends on social media. Judges will evaluate campaigns that effectively leverage current events to capture audience attention, generate engagement, and align with the brand’s message.
3. Best Social Amplification Campaign
This category celebrates campaigns that excel in expanding their reach and influence on social media through strategic amplification techniques. Judges will assess campaigns that effectively leverage user-generated content, influencers, or partnerships to enhance brand visibility and engagement.
4. Best Social Brand Launch / Relaunch
This category recognises successful brand launches or relaunches on social media platforms. Judges will consider campaigns that effectively introduce or reintroduce a brand to the audience, generating excitement, awareness, and positive reception.
5. Best Social Commerce Campaign
This category honours campaigns that effectively promote and drive sales through social media platforms. Judges will look for campaigns that demonstrate innovative strategies and measurable results in driving e-commerce and sales goals.
6. Best Social Media Advertising Campaign *NEW*
This new category acknowledges outstanding campaigns that effectively utilize paid social media advertising to achieve marketing objectives. Judges will evaluate the creativity, targeting, and results of these campaigns.
7. Best Social Media Analytics and Insights *NEW*
This new category recognises excellence in using social media analytics and insights to inform marketing strategies. Judges will assess the depth and quality of data analysis, its impact on decision-making, and the resulting improvements in campaign performance.
8. Best Social Media Campaign: Facebook
This category recognises outstanding campaigns that were executed primarily on the Facebook platform. Judges will evaluate the creativity, engagement, and impact of the campaign within the Facebook community, as well as its alignment with campaign goals.
9. Best Social Media Campaign: Instagram
This category honours exceptional campaigns that were primarily run on Instagram. Judges will assess the creativity, visual appeal, engagement, and impact of the campaign within the Instagram community, considering its effectiveness in conveying the intended message.
10. Best Social Media Campaign: LinkedIn
This category acknowledges campaigns that achieved remarkable results on the LinkedIn platform. Judges will evaluate the professionalism, effectiveness, and impact of the campaign within the LinkedIn community, particularly its success in targeting a business-oriented audience.
11. Best Social Media Campaign: TikTok / Douyin

This category celebrates campaigns that excelled on the TikTok / Douyin platform. Judges will assess the creativity, virality, engagement, and impact of the campaign within the TikTok / Douyin community, taking into account its resonance with a youthful and dynamic audience.

12. Best Social Media Campaign: Twitch
This category recognises campaigns that were particularly effective on the Twitch platform, known for its live streaming and gaming communities. Judges will evaluate the creativity, interactivity, engagement, and impact of the campaign on Twitch, considering its appeal to gamers and streaming enthusiasts.
13. Best Social Media Campaign: WeChat
This category acknowledges campaigns that excelled on the WeChat platform, widely used in China. Judges will evaluate the campaign’s effectiveness in reaching and engaging a Chinese audience, considering factors such as creativity, integration of WeChat features, and impact.
14. Best Social Media Campaign: Weibo
This category celebrates campaigns that demonstrated excellence on the Weibo platform, a popular microblogging platform in China. Judges will assess the creativity, engagement, and impact of the campaign within the Weibo community, considering its relevance to Chinese users.
15. Best Social Media Campaign: X

This category honours campaigns that achieved outstanding results on the X platform. Judges will assess the creativity, engagement, real-time responsiveness, and impact of the campaign within the fast-paced X community.

*This category was previously Best Social Media Campaign: Twitter

16. Best Social Media Campaign: Xiaohongshu
This category recognises campaigns that stood out on the Xiaohongshu platform, known for its influence on fashion and lifestyle in China. Judges will evaluate the campaign’s creativity, engagement, and resonance within the Xiaohongshu community, taking into account its appeal to fashion and lifestyle enthusiasts.
17. Best Social Media Campaign: YouTube
This category honours campaigns that excelled on the YouTube platform, a leading video-sharing platform worldwide. Judges will assess the creativity, content quality, engagement, and impact of the campaign on YouTube, considering its effectiveness in leveraging video content.
18. Best Social Media Community Management
This category celebrates exemplary community management practices on social media platforms. Judges will consider how brands or individuals engage with their audience, build a loyal community, and foster meaningful interactions.
19. Best Social Media Crisis Management *NEW*
This new category recognises effective crisis management strategies on social media. Judges will evaluate how well brands or individuals handle unexpected challenges and maintain their reputation during crises.
20. Best Social Media Customer Service *NEW*
This new category honours outstanding customer service provided through social media channels. Judges will assess the responsiveness, effectiveness, and customer satisfaction achieved through social media support.
21. Best Social Media Education or Awareness Campaign *NEW*
This new category acknowledges campaigns dedicated to raising awareness or educating the public on important issues through social media. Judges will evaluate the impact of these campaigns on public understanding and engagement.
22. Best Social Media Engagement Strategy *NEW*
This new category recognises innovative strategies employed to drive engagement on social media platforms. Judges will assess the effectiveness of tactics used to capture audience attention and encourage interaction.
23. Best Social Media Innovation *NEW*
This new category celebrates groundbreaking and inventive approaches in social media marketing. Judges will evaluate campaigns that push the boundaries of creativity and technology, introducing novel concepts to the industry.
24. Best Social Media Partnerships: Art, Culture, Brand, or Entertainment

This category recognises exceptional collaborations between brands or individuals and entities from the fields of art, culture, brand, or entertainment on social media. Judges will assess the impact, authenticity, and creativity of these partnerships, considering how they effectively enhance brand visibility and engagement within these domains.

*This category was previously Best Use of Art / Culture / Brand / Entertainment Partnerships

25. Best Social Media Partnerships: Celebrities

This category honours collaborations between brands or individuals and celebrities on social media platforms. Judges will evaluate the impact, authenticity, and creativity of these partnerships, considering how they effectively leverage the celebrity’s influence and resonance with the audience.

26. Best Social Media Partnerships: Influencers
This category acknowledges collaborations between brands or individuals and influencers on social media platforms. Judges will assess the impact, authenticity, and creativity of these partnerships, considering how they effectively leverage the influencer’s authority, engagement, and alignment with the brand or campaign message.
27. Best Social Media Use of Emerging Technologies *NEW*
This new category recognises campaigns that effectively incorporate emerging technologies, such as augmented reality, virtual reality, or AI, into their social media strategies. Judges will assess the innovative use of these technologies and their impact on campaign success.
28. Best Use of Account Based Marketing
This category celebrates campaigns that effectively employ account-based marketing strategies on social media. Judges will evaluate the precision, targeting, and results achieved through these campaigns.
29. Best Use of Cause Marketing in a Social Media Campaign

This category recognises campaigns that effectively align with and promote social or environmental causes through social media. Judges will evaluate the impact, authenticity, and engagement generated by these campaigns.

*This category was previously Best Social Engagement Tools or Programs: Cause Marketing

30. Best Use of Interactive Elements in a Social Media Campaign *NEW*
This new category acknowledges campaigns that incorporate interactive elements, such as polls, challenges, or contests, to engage and captivate the audience. Judges will assess the creativity and effectiveness of these interactive components.
31. Best Use of Live Streaming
This category honours campaigns that effectively leverage live streaming platforms to engage with the audience in real-time. Judges will evaluate the engagement, creativity, and impact of live streaming efforts.
32. Best Use of Social Media for a Campaign
This category acknowledges campaigns that demonstrate outstanding use of social media for marketing purposes. Judges will consider the creativity, effectiveness, and alignment with campaign goals.
33. Best Use of Social Media Platforms
This category recognises campaigns that effectively leverage multiple social media platforms to achieve marketing objectives. Judges will assess the strategic use of different platforms and their impact on campaign success.
34. Best Use of Storytelling in a Social Media Campaign *NEW*
This new category celebrates campaigns that excel in using storytelling techniques to captivate and connect with the audience on social media. Judges will evaluate the effectiveness and creativity of storytelling elements.
35. Best User-Generated Content Campaign
This category acknowledges campaigns that effectively incorporate user-generated content to enhance brand visibility and engagement. Judges will consider the authenticity, creativity, and impact of user-generated content.
36. Best Video in a Social Media Campaign
This category recognises outstanding video content within social media campaigns. Judges will assess the quality, creativity, and effectiveness of video materials.
37. Best Viral Social Media Campaign *NEW*
This new category celebrates campaigns that have achieved viral status on social media platforms. Judges will evaluate the factors that contributed to the campaign’s virality, including creativity and audience engagement.

INFLUENCERS

38. Best Campaign by a Nano Influencer *NEW*

This category acknowledges the remarkable campaigns orchestrated by nano influencers, whose follower count was fewer than 1,000 followers. during the campaign. Judges will assess the campaign’s effectiveness, creativity, and authenticity in creating meaningful connections and engagements within the nano influencer’s intimate and dedicated following.

39. Best Campaign by a Micro Influencer *NEW*

This category honours campaigns led by micro influencers, whose follower count falls within the range of 1,000 to 99,999 followers during the campaign period. Judges will evaluate the campaign’s creativity, authenticity, and impact on engagement and conversion within the micro influencer’s dedicated and engaged community.

40. Best Campaign by a Macro Influencer *NEW*

This category celebrates outstanding campaigns conducted by macro influencers, who boast followings ranging from 100,000 to 999,999 followers during the campaign period. Judges will assess the campaign’s effectiveness, creativity, and resonance with the macro influencer’s audience, considering the influencer’s significant reach.

41. Best Campaign by a Mega Influencer *NEW*

This category recognises exceptional campaigns executed by mega influencers, whose reach extends to one million or more followers. Judges will evaluate the campaign’s creativity, impact, and alignment with the influencer’s brand while considering the extensive reach and influence of the mega influencer.

PLATFORMS

42. Best Social Media Platform Support *NEW*
This category recognises the social media platforms themselves for their exceptional support, resources, and tools provided to content creators and influencers. Judges will evaluate the level of support, innovation, and impact these platforms have on empowering influencers and creators.

NOT FOR ENTRY

43. Overall Agency HashMaster (Not for Entry)

This highly coveted title will be awarded to the agency that performs best across all relevant Hashtag Asia Awards categories. The following points system will be used to determine the winner: 4 points for Gold, 2 for Silver, and 1 for Bronze. In the event of a tie, the entrant with more Gold and/or Silver wins will be selected. If this does not break the tie, the higher average from the judge’s scores will determine the winner.
This award is not open for entry.

44. Overall Brand HashMaster (Not for Entry)

This highly coveted title will be awarded to the brand that performs best across all relevant Hashtag Asia Awards categories. The following points system will be used to determine the winner: 4 points for Gold, 2 for Silver, and 1 for Bronze. In the event of a tie, the entrant with more Gold and/or Silver wins will be selected. If this does not break the tie, the higher average from the judge’s scores will determine the winner.
This award is not open for entry.