2023 Finalists
1. Best Account Based Marketing Strategy
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Crystal Tomato Campaign: Navigating China’s Border Reopening: Key Considerations for Businesses Agency: Slashie Media & Marketing |
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Design 4 Space Campaign: Best home renovation in Singapore Agency: Slashie Media & Marketing |
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Singapore Breast Surgery Center Brand: SOLIS Breast Care & Surgery Centre Campaign: SOLIS, Confidence Through Clarity Agency: Mashwire |
2. Best Integrated Social Media Campaign
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Beam Suntory Asia Brand: Auchentoshan Campaign: Auchentoshan Micro-moments campaign Agency: Onyx Island |
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Cyleina Organics Campaign: LIVE.BEAUTIFUL. Agency: XS Multimedia |
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Expedia Group Campaign: Travel For Real Summer Campaign Agency: Weber Shandwick |
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Geneco Campaign: #HappilyEverAfter |
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Geneco Campaign: #ChangeBringsProsperity |
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Geneco Campaign: #GreenDiscoverSG |
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Kopi Kenangan Brand: Kopi Kenangan Hanya Untukmu Campaign: Kopi Kenangan Hanya Untukmu celebrating Independence Day – By Indonesia, For Indonesia Agency: ADA Asia |
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Singtel Brand: GOMO by Singtel Campaign: GOMO 5G “Not Just Better, Cleverer” Agencies: Publicis Singapore, Leo Burnett Singapore |
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Watsons Singapore Campaign: #WatsonsForWomen Agency: And Whyte |
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XL Axiata Brand: XL Business Solutions Campaign: XL Axiata #AsliJagoBIZOn Agency: IDN Creative |
3. Best Newsjacking or Real Time Response
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Bank of the Philippine Islands Campaign: Going viral? Do it yourself. |
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Danone Brands: SGM, Bebelac, Nutrilon Campaign: A Hattrick of Excellence: Optimising Danone Growing Up Milk eCommerce Sales Agency: ADA Asia |
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Foodpanda Philippines Brand: Pandamart Campaign: Rice to the Occasion |
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Media Prima Audio Brand: Hot FM Campaign: KJ Jadi DJ / Bekpes Hot + KJ |
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Scoot (新加坡酷航) Campaign: Scoot Over, We’re Ready to Fly Agency: WE Red Bridge |
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Singtel Campaign: Getting in on every World Cup moment with Singtel Agency: Hogarth Worldwide |
4. Best Social Amplification Campaign
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Beam Suntory Asia Brand: Auchentoshan Campaign: Auchentoshan Micro-moments campaign Agency: Onyx Island |
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Foodpanda Philippines Brand: Pandamart Campaign: Pandamart Make it Rain |
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Geneco Campaign: #HappilyEverAfter |
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Kopi Kenangan Brand: Kopi Kenangan Hanya Untukmu Campaign: Kopi Kenangan Hanya Untukmu celebrating Independence Day – By Indonesia, For Indonesia Agency: ADA Asia |
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NBA Campaign: #RepublikaNgNBA Agency: SVEN |
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Nespresso Campaign: Nespresso Vertuo 2022 Agencies: Iris Singapore, Weber Shandwick |
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Singtel Brand: GOMO by Singtel Campaign: GOMO Roaming (Kinda) Travel Influencers Agencies: Publicis Singapore, Leo Burnett Singapore |
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Singtel Campaign: 5G Live Activation Agency: Leo Burnett Singapore |
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TEEG Brand: Timezone Campaign: Timezone Experience+ Campaign Agency: Mashwire |
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Watsons Campaign: Go Green with Watsons: Making Sustainability Sustainable |
5. Best Social Brand Launch
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Garnier Indonesia Campaign: Garnier Skincare Masterclass #DRAWAT Agency: IDN Creative |
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Kinohimitsu Campaign: Healthier you Happier you Agency: Slashie Media & Marketing |
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SHUI ON WORKX Campaign: SHUI ON WORKX E-Magazine “WORKX” Agency: Shanghai Yeahui Marketing |
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Singtel Brand: GOMO by Singtel Campaign: GOMO 5G “Not Just Better, Cleverer” Agencies: Publicis Singapore, Leo Burnett Singapore |
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Zicket Brand: Jokerz Campaign: From Asia’s First Comedy Stage to The Big Stage, The Story of Jokerz Agency: OCPR Agency |
6. Best Social Engagement Tools or Programs: Cause Marketing
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Disney Broadcasting (India) Campaign: Let’s Get Healthy x Nail Hygiene |
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Disney Broadcasting (India) Campaign: Let’s Get Healthy x Sleep |
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Disney Broadcasting (India) Campaign: Let’s Get Healthy x Vitamin D |
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Geneco Campaign: #HappilyEverAfter |
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Geneco Campaign: #GreenDiscoverSG |
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Geneco Campaign: #ChangeBringsProsperity |
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Kopi Kenangan Brand: Kopi Kenangan Hanya Untukmu Campaign: Kopi Kenangan Hanya Untukmu celebrating Independence Day – By Indonesia, For Indonesia Agency: ADA Asia |
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Pengurusan Air Selangor Brand: Air Selangor Campaign: Water Conservation and Sustainable Water Consumption with Boboiboy and Hydro Squad |
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United Nations Development Programme (UNDP), Malaysia Campaign: B+HR Asia – Business and Human Rights to the Streets Campaign Agency: Rothman & Roman |
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Watsons Singapore Campaign: #WatsonsForWomen Agency: And Whyte |
7. Best Social Influencer Agency
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And Whyte |
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Audience2Media |
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Goat x INCA |
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Innovative Digital Health (iDH) |
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Mad Hat Asia |
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Mashwire |
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Slashie Media & Marketing |
8. Best Social Media Campaign: Facebook
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NBA Campaign: #RepublikaNgNBA Agency: SVEN |
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Nestlé Philippines Brand: Nestlé CHUCKIE Campaign: CHUCKIE Snack N’ Play Agency: NuWorks Interactive Labs |
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Rebisco Brand: Combi Campaign: With Great Combination Comes Great Inspiration Agency: XS Multimedia |
9. Best Social Media Campaign: Instagram
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HanBaoBao Brand: McDonald’s Singapore Campaign: International Burger Day Agency: Paprika Global, part of the Distilleri Group |
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Mead Johnson Campaign: ENFA A+ Babyband Agencies: PHD Hong Kong, Durian |
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Nestlé Brands: S-26 , Nestlé LACTOGROW , NANKID Campaign: Nestlé Super Brand Day 2023 Agency: Audience2Media |
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Singapore Airlines Campaign: Cocktail Conversations Agencies: TBWA\Singapore, Dan Visuals |
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Singtel Brand: GOMO by Singtel Campaign: GOMO Roaming (Kinda) Travel Influencers Agencies: Publicis Singapore, Leo Burnett Singapore |
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Watsons Campaign: WatsonsKOL |
10. Best Social Media Campaign: TikTok
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BigPay Campaign: Raya Ni Saya Rindu Agency: Lion & Lion |
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CPF Food and Beverage Brand: CP Boiled Egg Campaign: EggFluencer Agency: Yell Bangkok |
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Kinohimitsu Campaign: Healthier you Happier you Agency: Slashie Media & Marketing |
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PK Agro Industrial Products (Malaysia) Brand: CP Malaysia Campaign: CP Malaysia Tik Tok Contents Creation & CP Chicken Roll Challenge Agency: Tigerwolves Marketing |
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Puregold Price Club Campaign: 52 Weeks Agency: Republic Creative Creations |
11. Best Social Media Campaign: WeChat
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Mandai Wildlife Group Campaign: Singles Day Promotion on WeChat Mini Program |
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Scoot (新加坡酷航) Campaign: Scoot Over, We’re Ready to Fly Agency: WE Red Bridge |
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SHUI ON WORKX Campaign: SHUI ON WORKX Official WeChat Campaign Agency: Shanghai Yeahui Marketing |
12. Best Social Media Campaign: Xiaohongshu
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Crystal Tomato Campaign: Navigating China’s Border Reopening: Key Considerations for Businesses Agency: Slashie Media & Marketing |
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Four Points by Sheraton Singapore, Riverview Campaign: A New Beginning Agency: Slashie Media & Marketing |
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Kiztopia Campaign: Back to Fun at Kiztopia Agency: Slashie Media & Marketing |
13. Best Social Media Campaign: YouTube
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Beam Suntory Asia Brand: Auchentoshan Campaign: Auchentoshan Micro-moments campaign Agency: Onyx Island |
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Singapore Airlines Campaign: Cocktail Conversations Agencies: TBWA\Singapore, Dan Visuals |
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Watsons Campaign: WatsonsKOL |
14. Best Social Media Community Management
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Sarihusada Generasi Mahardika Brand: SGM (Part of Danone) Campaign: Mombassador (community building from real mom) |
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Tune Talk Campaign: Think Tune Talk, Think Gaming |
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Watsons Campaign: Watsons Go Green VR Hub |
15. Best Social Selling / Commerce Campaign
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Fiji Airways Campaign: Fiji’s Open Agency: RQmedia |
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Kinohimitsu Campaign: Healthier you Happier you Agency: Slashie Media & Marketing |
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SuperHype SG Campaign: The TikTok Revolution: Streamlining Your Online Shopping Agency: Slashie Media & Marketing |
16. Best Use of Art / Culture / Brand / Entertainment Partnerships
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Disney Broadcasting (India) Brand: Ikea Campaign: Disney Delicious x Ikea |
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Pengurusan Air Selangor Brand: Air Selangor Campaign: Water Conservation: Boboiboy x Air Selangor |
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Singapore Airlines Campaign: Cocktail Conversations Agencies: TBWA\Singapore, Dan Visuals |
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Singtel Campaign: 5G Live Activation Agency: Leo Burnett Singapore |
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Swire Properties Campaign: Bags: Inside Out |
17. Best Use of Celebrity Partnerships
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CPF Food and Beverage Brand: CP Boiled Egg Campaign: EggFluencer Agency: Yell Bangkok |
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Geneco Campaign: #HappilyEverAfter |
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Geneco Campaign: #ChangeBringsProsperity |
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Geneco Campaign: #GreenDiscoverSG |
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Nestlé Singapore Brand: Gerber Campaign: Gerber Anything for Baby KOL Campaign Agency: Mashwire |
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Singapore Airlines Campaign: Cocktail Conversations Agencies: TBWA\Singapore, Dan Visuals |
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Singtel Campaign: 5G Why Not Agency: Leo Burnett Singapore |
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Swire Properties Campaign: Bags: Inside Out |
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Watsons Campaign: Go Green with Watsons: Making Sustainability Sustainable |
18. Best Use of Influencer Partnerships
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FWD Vietnam Life Insurance Campaign: Care about Caring |
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Geneco Campaign: #HappilyEverAfter |
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Geneco Campaign: #GreenDiscoverSG |
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Hotels.com Campaign: Feels Like the First Time Campaign Agency: Weber Shandwick |
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Kopi Kenangan Brand: Kopi Kenangan Hanya Untukmu Campaign: Kopi Kenangan Hanya Untukmu celebrating Independence Day – By Indonesia, For Indonesia Agency: ADA Asia |
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Mondelez International Brand: Twisties Campaign: Twisties Nasi Goreng Berasap Agency: Mad Hat Asia |
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Nestlé Singapore Brand: Gerber Campaign: Gerber Anything for Baby KOL Campaign Agency: Mashwire |
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Singtel Brand: GOMO by Singtel Campaign: GOMO Roaming (Kinda) Travel Influencers Agencies: Publicis Singapore, Leo Burnett Singapore |
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Singtel Brand: GOMO by Singtel Campaign: GOMO 5G “Not Just Better, Cleverer” Agencies: Publicis Singapore, Leo Burnett Singapore |
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Watsons Campaign: Go Green with Watsons: Making Sustainability Sustainable |
19. Best Use of Live Streaming or Virtual Events
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Singtel Campaign: 5G Live Activation Agency: Leo Burnett Singapore |
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Teleperformance Philippines Campaign: #TPRushLive Express Recruitment Agency: SVEN |
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Watsons Campaign: Watsons Go Green VR Hub |
20. Best Use of Social Media for a Campaign
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Energizer Holdings Brand: Energizer Campaign: Let There Be Light Agency: Cheil MEA |
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Expedia Group Campaign: Bloom Your Travel Spirits Campaign Agency: Weber Shandwick |
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FWD Vietnam Life Insurance Campaign: It’s time to Press Play – stories worth celebrating |
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Kopi Kenangan Brand: Kopi Kenangan Hanya Untukmu Campaign: Kopi Kenangan Hanya Untukmu celebrating Independence Day – By Indonesia, For Indonesia Agency: ADA Asia |
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National Arts Council Campaign: Singapore Art Week 2023 Agency: UNIFORM |
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Puregold Price Club Campaign: Nasa Iyo Ang Panalo (Victory Is Within You) – Puregold’s 25th Anniversary Campaign Agency: Republic Creative Creations |
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Singapore Airlines Campaign: Cocktail Conversations Agencies: TBWA\Singapore, Dan Visuals |
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Singtel Campaign: 5G Live Activation Agency: Leo Burnett Singapore |
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Singtel Brand: GOMO by Singtel Campaign: GOMO 5G “Not Just Better, Cleverer” Agencies: Publicis Singapore, Leo Burnett Singapore |
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TEEG Brand: Timezone Campaign: Timezone Experience+ Campaign Agency: Mashwire |
21. Best Use of Social Media Platforms
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Geneco Campaign: #GreenDiscoverSG |
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Hotels.com Campaign: Feels Like the First Time Campaign Agency: Weber Shandwick |
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Nestlé Philippines Brand: Nestlé CHUCKIE Campaign: CHUCKIE Snack N’ Play Agency: NuWorks Interactive Labs |
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Rebisco Brand: Combi Campaign: It’s A Small Fun World After All Agency: XS Multimedia |
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Rebisco Brand: Combi Campaign: With Great Combination Comes Great Inspiration Agency: XS Multimedia |
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Singtel Campaign: 5G Live Activation Agency: Leo Burnett Singapore |
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SM Supermalls Campaign: AweSM SuperKids Zone @ Roblox Agency: SVEN |
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University Pad Residences Campaign: Social Media Refresh Agency: XS Multimedia |
22. Best User-Generated Content
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Bayer Brand: Redoxon Kids Campaign: Kunyah Kunyah Ayo Jelajah Agency: Lion & Lion |
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Expedia Group Campaign: Bloom Your Travel Spirits Campaign Agency: Weber Shandwick |
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Geneco Campaign: #GreenDiscoverSG |
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Indofood CBP Sukses Makmur Brand: Pop Mie Campaign: Pop Mie Huh Hah Nagih Meter AR Game Agencies: madebyhumans |
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Mead Johnson Campaign: ENFA A+ Babyband Agencies: PHD Hong Kong, Durian |
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National Heritage Board Campaign: #WeHeartKebaya Agency: Tate Anzur |
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Nestlé Singapore Brand: Gerber Campaign: Gerber Anything for Baby KOL Campaign Agency: Mashwire |
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Singtel Brand: GOMO by Singtel Campaign: GOMO Roaming (Kinda) Travel Influencers Agencies: Publicis Singapore, Leo Burnett Singapore |
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Zespri Campaign: #JustOne Zespri Challenge 2022 Agency: Goat x INCA |
23. Best Video in a Social Media Campaign
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Beam Suntory Asia Brand: Auchentoshan Campaign: Auchentoshan Micro-moments campaign Agency: Onyx Island |
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Kiztopia Campaign: Back to Fun at Kiztopia Agency: Slashie Media & Marketing |
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Kopi Kenangan Brand: Kopi Kenangan Hanya Untukmu Campaign: Kopi Kenangan Hanya Untukmu celebrating Independence Day – By Indonesia, For Indonesia Agency: ADA Asia |
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Malaysia Dairy Industries Brand: VITAGEN Less Sugar Campaign: The Better Choice. Agency: Goodfellas |
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Mission Foods Campaign: Around The World In 30 Bites Agency: Truth Communications |
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NCS Campaign: Wind Down with NCS Agency: WE Communications |
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Singapore Airlines Campaign: Cocktail Conversations Agencies: TBWA\Singapore, Dan Visuals |
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Singtel Brand: GOMO by Singtel Campaign: GOMO 5G “Not Just Better, Cleverer” Agencies: Publicis Singapore, Leo Burnett Singapore |
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Teleperformance Philippines Campaign: The Public Docu-Series Agency: SVEN |
24. Best World Cup Related Social Media Campaign
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5-hour ENERGY Singapore Campaign: Football Hangover. Agency: Goodfellas |
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Singtel Campaign: Getting in on every World Cup moment with Singtel Agency: Hogarth Worldwide |
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Tune Talk Campaign: #GolToWonderland |