2024 Finalists
1. Best Integrated Social Media Campaign
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AIA Insurance Sri Lanka Campaign: A tale of bridging tradition with technology: AIA Insurance |
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Air Selangor Campaign: Air Selangor’s Sembang Kalau BImbang |
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Changi Airport Group Campaign: Experience the magic of T2 |
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Geneco Campaign: The Magic of Hope |
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Geneco Campaign: #GreenForProsperity |
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Grab Philippines Brand: GrabFood Indie Eats Campaign: GrabFood Indie Eats Boogsh! Sarap. Agencies: NuWorks Interactive Labs, InCircle |
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Singtel Brand: GOMO by Singtel Campaign: GOMO Data Bank Launch Agency: Publicis Chemistry |
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Trust Bank Singapore Campaign: It’s Not Everyday, It’s Our Birthday Agency: Iris Singapore |
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Tune Talk Campaign: Elevating Experiences with Eason Chan |
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Wingstop Singapore Brand: Wingstop Campaign: WTF (Wings, Tender, Fries) Agency: The Ad Makers |
2. Best Real Time Response / Newsjacking
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DBS Bank Campaign: DBS TableTok Agency: Hepmil Creators’ Network |
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Disney Singapore Brand: Disney Campaign: #ShareTheWonder Agency: The Ad Makers |
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Singtel Brand: GOMO by Singtel Campaign: GOMO Tiktok Hijack Agency: Publicis Chemistry |
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Watsons Campaign: Watsons Playlist: The Feel Great Concert Agency: PraXis Experiential Advertising |
3. Best Social Amplification Campaign
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AIA Philippines Campaign: #StepUp – AIA Philippines Quality Recruitment Campaign Agency: ADA Asia |
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Axiata Group Campaign: MAGGI Pedas Giler – #LejenRasanyaRemix. Agency: ADA Asia |
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Del Monte Philippines Brand: Del Monte Campaign: Del Monte Kitchenomics #GetCookingwithUs Agency: Greenpark |
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Far East Organization Brand: One Holland Village Campaign: One Holland Village Mall Opening – Glow Up at One Holland Village Agency: Iris Singapore |
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Geneco Campaign: My Secret Garden |
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Geneco Campaign: The Magic of Hope |
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Geneco Campaign: #GreenForProsperity |
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Riot Games Brand: Teamfight Tactics Campaign: Pengu’s Big Adventure – Now With Fans Included Agency: GOODSTUPH |
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Singtel Brand: GOMO by Singtel Campaign: GOMO Data Bank Launch Agency: Publicis Chemistry |
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Sunshine Bakeries Campaign: Sunshine Poketto, Pocket of Sunshine Agency: Mashwire |
4. Best Social Brand Launch / Relaunch
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Axiata Group Campaign: MAGGI Pedas Giler – #LejenRasanyaRemix. Agency: ADA Asia |
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Bumble Asia Brand: Bumble Campaign: Bumble – Pin the Love Agency: The Ad Makers |
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Exceed Sports & Entertainment Campaign: Glow Festival 2023 Agencies: Kingsmen Creatives, KR+D |
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Far East Organization Brand: One Holland Village Campaign: One Holland Village Mall Opening – Glow Up at One Holland Village Agency: Iris Singapore |
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Kopi Kenangan Hanya Untukmu Campaign: Indonesiano Agency: ADA Asia |
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Riot Games Brand: VALORANT Campaign: Built Different – The VALORANT Comeback Story on TikTok Agency: GOODSTUPH |
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Schroder Investment Management (Singapore) Brand: Schroders Campaign: Schroder Asia More+ Campaign |
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Singtel Brand: GOMO by Singtel Campaign: GOMO Tiktok Hijack Agency: Publicis Chemistry |
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Singtel Brand: GOMO by Singtel Campaign: GOMO Data Bank Launch Agency: Publicis Chemistry |
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The Urgent Company Southeast Asia Brand: COOLHAUS Campaign: #TheNewCoolSG Agency: Greenpark |
5. Best Social Commerce Campaign
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iHerb Campaign: iHerb – Social Media Strategy Agency: antics@play |
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Watsons Campaign: Watsons Playlist: The Feel Great Concert Agency: PraXis Experiential Advertising |
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Watsons Campaign: Watsons 7.7 Summer Sale |
6. Best Social Media Advertising Campaign
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CP LAND Campaign: Happiness is All Around Agency: Youngsanti |
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Cycle & Carriage Brand: ORA Campaign: ORA Good Cat Launch Agency: designory |
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Fair Work (M) Campaign: Kerja & Menang |
7. Best Social Media Analytics and Insights
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iHerb Campaign: iHerb – Social Media Strategy Agency: antics@play |
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Singtel Brand: GOMO by Singtel Campaign: GOMO Tiktok Hijack Agency: Publicis Chemistry |
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Sunshine Bakeries Campaign: Sunshine Poketto, Pocket of Sunshine Agency: Mashwire |
8. Best Social Media Campaign: Facebook
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AIA Insurance Sri Lanka Campaign: A tale of bridging tradition with technology: AIA Insurance |
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Trust Bank Singapore Campaign: The Adventures of Trust-io : A Banking Security Education Effort by Trust Bank Agency: Iris Singapore |
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Tune Talk Campaign: Elevating Experiences with Eason Chan |
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Tune Talk Campaign: Tune Talk CNY Auction |
9. Best Social Media Campaign: Instagram
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Bumble Asia Brand: Bumble Campaign: #pinthelove campaign Agency: The Ad Makers |
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Changi Airport Group Campaign: Experience the magic of T2 |
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Far East Organization Brand: One Holland Village Campaign: One Holland Village Mall Opening – Glow Up at One Holland Village Agency: Iris Singapore |
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Trust Bank Singapore Campaign: It’s Not Everyday, It’s Our Birthday Agency: Iris Singapore |
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Watsons Campaign: Santa Hat Instagram Challenge & Santa/Santarina Special Appearance Agency: Duo Studio |
10. Best Social Media Campaign: TikTok / Douyin
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AIA Philippines Campaign: #StepUp – AIA Philippines Quality Recruitment Campaign Agency: ADA Asia |
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DBS Bank Campaign: DBS TableTok Agency: Hepmil Creators’ Network |
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G-Exchange Brand: GCash Campaign: #GSafeTayo, an awareness campaign to empower GCash users to actively fight scammers Agency: ADA Asia |
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Hong Kong Police Force Brand: Public Relations Wing Campaign: Hong Kong Police Douyin Official Account |
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Nestle Thailand Brand: Nestle Pure Life Campaign: Summer Cuteness Agencies: TBWA Thailand, IPG Mediabrands, Youngspace |
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Singtel Brand: GOMO by Singtel Campaign: GOMO Tiktok Hijack Agency: Publicis Chemistry |
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Wingstop Singapore Brand: Wingstop Campaign: WTF Campaign Agency: The Ad Makers |
11. Best Social Media Campaign: WeChat
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Commune Campaign: Building Your Dream Home Together: Commune on WeChat Agency: Prizm Digital SG |
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COMO Hotels & Resorts Campaign: WeChat Mastery: COMO Hotels and Resorts Gateway to Brilliance in China Market Agency: iClick Interactive Asia Group |
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Watsons Campaign: Watsons MyStore 3rd Anniversary O+O Campaign Agency: CSG (阐释官) |
12. Best Social Media Campaign: Xiaohongshu
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Commune Campaign: Go Global, Go Local: Commune’s KOC Campaign Spans Multiple Cities Agency: Prizm Digital SG |
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Lotte Travel Retail Australia Campaign: Festivity Unleashed with Lotte Australia | 2023 Second Half Paid Media O2O Campaign Agency: iClick Interactive Asia Group |
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Scoot Campaign: Scoot Launch Campaign on XiaoHongShu Agency: WE Red Bridge |
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Siam Paragon Campaign: Engaging with Chinese Travelers: Siam Paragon’s Xiaohongshu Journey in 2023 Q4 Agency: iClick Interactive Asia Group |
13. Best Social Media Campaign: YouTube
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Changi Airport Group Campaign: Experience the magic of T2 |
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Hong Kong Police Force Brand: Family Conflict and Sexual Violence Policy Unit, Crime Support Group Campaign: Child Protection Campaign – Protect our Next Generation with Love |
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The LEGO Group Campaign: LEGO Play On Agencies: Mediabrands Content Studios Singapore, OLA APAC |
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Tia Lee’s Goodbye Princess Campaign: Pre-Release Campaign of Tia Lee’s Goodbye Princess Agency: Creative Consulting Group |
14. Best Social Media Community Management
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Axiata Group Campaign: #UnitedInKindness – Malaysia’s first AI-generated Merdeka video Agency: ADA Asia |
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Danone Indonesia Brand: SGM Eksplor Campaign: Shoplink by Mombassador |
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Lazada Brand: LazBeauty Campaign: #BeLAZBeauty Agency: IDN Creative |
15. Best Social Media Crisis Management
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Air Selangor Campaign: Air Selangor’s Emergency Response Plan (ERP) |
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Danone Indonesia Brand: SGM Eksplor Campaign: SGM 100% Indonesia |
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Far East Organization Brand: One Holland Village Campaign: One Holland Village Mall Opening – Glow Up at One Holland Village Agency: Iris Singapore |
16. Best Social Media Customer Service
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Danone Indonesia Brand: SGM Eksplor Campaign: The first 24/7 formula milk customer service in Indonesia |
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Moët Hennessy Diageo Hong Kong Brand: Mortlach Campaign: The Midnight Secrets Agency: On Air Collective |
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Watsons Campaign: Watsons Playlist: The Feel Great Concert Agency: PraXis Experiential Advertising |
17. Best Social Media Education or Awareness Campaign
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Geneco Campaign: The Magic of Hope |
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Geneco Campaign: #GreenForProsperityAgency |
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Geneco Campaign: My Secret Garden |
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G-Exchange Brand: GCash Campaign: #GSafeTayo, an awareness campaign to empower GCash users to actively fight scammers Agency: ADA Asia |
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Hong Kong Design Institute Campaign: MetaDI |
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National Environment Agency Brand: Clean and Green Singapore Campaign: Singapore’s 1st Greenfluencer Agency: Grey Singapore |
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Singapore Kindness Movement Campaign: B-Greater Agency: WE Communications |
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Singtel Campaign: Singtel Device Donation – Turning Hoarders into Do-Gooders Agency: Leo Burnett Singapore |
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Trust Bank Singapore Campaign: The Adventures of Trust-io : A Banking Security Education Effort by Trust Bank Agency: Iris Singapore |
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Watsons Campaign: Go Green with Watsons: Making Sustainability Sustainable |
18. Best Social Media Engagement Strategy
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Axiata Group Campaign: MAGGI Pedas Giler – #LejenRasanyaRemix. Agency: ADA Asia |
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DBS Bank Campaign: DBS TableTok Agency: Hepmil Creators’ Network |
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Geneco Campaign: My Secret Garden |
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Geneco Campaign: #GreenForProsperity |
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Geneco Campaign: The Magic of Hope |
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Singtel Brand: GOMO by Singtel Campaign: GOMO Tiktok Hijack Agency: Publicis Chemistry |
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Sunshine Bakeries Campaign: Sunshine Poketto, Pocket of Sunshine Agency: Mashwire |
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Trust Bank Singapore Campaign: It’s Not Everyday, It’s Our Birthday Agency: Iris Singapore |
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Watsons Campaign: Watsons Surprise Box |
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Wingstop Singapore Brand: Wingstop Campaign: WTF Campaign Agency: The Ad Makers |
19. Best Social Media Innovation
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Axiata Group Campaign: #UnitedInKindness – Malaysia’s first AI-generated Merdeka video Agency: ADA Asia |
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Minor Hotels Brand: NH Hotels & Resorts Campaign: NH Europe & You Agencies: Huaglom Co., eMarketingEye |
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Singtel Brand: GOMO by Singtel Campaign: GOMO Tiktok Hijack Agency: Publicis Chemistry |
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Tune Talk Campaign: Elevating Experiences with Eason Chan |
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Watsons Campaign: Watsons QUQI Cat IP Marketing Campaign |
20. Best Social Media Partnerships: Art, Culture, Brand or Entertainment
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Air Selangor Campaign: Air Selangor’s Sembang Kalau Bimbang |
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Axiata Group Campaign: #UnitedInKindness – Malaysia’s first AI-generated Merdeka video Agency: ADA Asia |
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Geneco Campaign: My Secret Garden |
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Hong Kong Design Institute Campaign: MetaDI |
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HSBC Hong Kong Campaign: #HSBCFraudFair Agencies: Hungry Digital, Hill & Knowlton, OMG |
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Scoot Campaign: Scoot Collaboration with Indonesian Artist, Rachel Ajeng Agency: Indo Cognito |
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Singapore Kindness Movement Campaign: Then How? Agency: WE Communications |
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Tune Protect Group Campaign: TP Artsy – T.P.’s Healin’Verse |
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Watsons Campaign: Watsons Playlist: The Feel Great Concert Agency: PraXis Experiential Advertising |
21. Best Social Media Partnerships: Celebrities
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AIA Singapore Campaign: Live Better with Tottenham Hotspur |
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Eternal Group Brand: Dolce&Gabbana Beauty Campaign: Brand Activation in Hong Kong |
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Geneco Campaign: My Secret Garden |
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Geneco Campaign: The Magic of Hope |
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Geneco Campaign: #GreenForProsperity |
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Moët Hennessy Diageo Hong Kong Brand: The Singleton Campaign: Discover True Richness Wave 3 Agency: On Air Collective |
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Watsons Campaign: Watsons Playlist: The Feel Great Concert Agency: PraXis Experiential Advertising |
22. Best Social Media Partnerships: Influencers
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DBS Bank Campaign: DBS TableTok Agency: Hepmil Creators’ Network |
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Far East Organization Brand: One Holland Village Campaign: One Holland Village Mall Opening – Glow Up at One Holland Village Agency: Iris Singapore |
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G-Exchange Brand: GCash Campaign: #GSafeTayo, an awareness campaign to empower GCash users to actively fight scammers Agency: ADA Asia |
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Kopi Kenangan Hanya Untukmu Campaign: Indonesiano Agency: ADA Asia |
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Moët Hennessy Diageo Hong Kong Brand: Mortlach Campaign: The Midnight Secrets at K11 Musea Agency: On Air Collective |
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Riot Games Brand: Teamfight Tactics Campaign: Hyper Roll Karaoke Agencies: GOODSTUPH, Lepsy Films |
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Singtel Brand: GOMO by Singtel Campaign: GOMO Tiktok Hijack Agency: Publicis Chemistry |
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Sunshine Bakeries Campaign: Sunshine Poketto, Pocket of Sunshine Agency: Mashwire |
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Trust Bank Singapore Campaign: It’s Not Everyday, It’s Our Birthday Agency: Iris Singapore |
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Watsons Campaign: Watsons × Pamela: Healthy Beauty is the New Beautiful Agency: Chanshiguan |
23. Best Social Media Use of Emerging Technologies
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Axiata Group Campaign: #UnitedInKindness – Malaysia’s first AI-generated Merdeka video Agency: ADA Asia |
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Minor Hotels Brand: NH Hotels & Resorts Campaign: NH Europe & You Agencies: Huaglom Co., eMarketingEye |
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Watsons Campaign: Watsons Go Green VR Hub |
24. Best Use of Account Based Marketing
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Danone Indonesia Brand: SGM Eksplor Campaign: Mombassador SGM Eksplor |
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Fair Work (M) Campaign: LinkedIn Post |
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Schroder Investment Management (Singapore) Brand: Schroders Campaign: Schroder Asia More+ Campaign |
25. Best Use of Cause Marketing in a Social Media Campaign
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Air Selangor Campaign: Air Selangor’s Sembang Kalau Bimbang |
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Geneco Campaign: My Secret Garden |
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Geneco Campaign: The Magic of Hope |
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Geneco Campaign: #GreenForProsperity |
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HSBC Hong Kong Campaign: #HSBCFraudFair Agencies: Hungry Digital, Hill & Knowlton, OMG |
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Singtel Campaign: Singtel Device Donation – Turning Hoarders into Do-Gooders Agency: Leo Burnett Singapore |
26. Best Use of Interactive Elements in a Social Media Campaign
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Axiata Group Campaign: #UnitedInKindness – Malaysia’s first AI-generated Merdeka video Agency: ADA Asia |
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Changi Airport Group Campaign: Choose Your Changi Adventure Agency: MSL Group |
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Clarins Campaign: Clarins TR DSL Social Campaign Agency: JUXT Marketing Services |
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Geneco Campaign: My Secret Garden |
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Geneco Campaign: The Magic of Hope |
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Scoot Campaign: ScootQuest: Community Appreciation Day Agency: WE Red Bridge |
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Singtel Brand: GOMO by Singtel Campaign: GOMO Data Bank Launch Agency: Publicis Chemistry |
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Watsons Campaign: Watsons QUQI Cat IP Campaign |
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Wingstop Singapore Brand: Wingstop Campaign: WTF Campaign Agency: The Ad Makers |
27. Best Use of Live Streaming
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Clarins Campaign: Clarins TR DSL Social Campaign Agency: JUXT Marketing Services |
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Media Prima Audio Brand: Hot FM Campaign: #1 Friendly Match – Bekpes Hot vs. JDT |
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Tune Talk Campaign: Tune Talk CNY Auction |
28. Best Use of Social Media for a Campaign
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AIA Philippines Campaign: #StepUp – AIA Philippines Quality Recruitment Campaign Agency: ADA Asia |
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AIA Singapore Campaign: Live Better with Tottenham Hotspur |
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Changi Airport Group Campaign: Shall We Just Go? Agency: Ogilvy Singapore |
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Geneco Campaign: The Magic of Hope |
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Geneco Campaign: My Secret Garden |
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Kopi Kenangan Hanya Untukmu Campaign: Indonesiano Agency: ADA Asia |
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Samsung Electronics Singapore (SESP) Campaign: Samsung Galaxy Z Flip5 #JoinTheFlipSide Agency: designory |
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Singtel Brand: GOMO by Singtel Campaign: GOMO Data Bank Launch Agency: Publicis Chemistry |
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Sunshine Bakeries Campaign: Sunshine Poketto, Pocket of Sunshine Agency: Mashwire |
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Wingstop Singapore Brand: Wingstop Campaign: WTF Campaign Agency: The Ad Makers |
29. Best Use of Social Media Platforms
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Changi Airport Group Campaign: Experience the magic of T2 |
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Geneco Campaign: My Secret Garden |
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Geneco Campaign: The Magic of Hope |
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iHerb Campaign: iHerb – Social Media Strategy Agency: antics@play |
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Scoot Campaign: Scoot National Day Campaign 2023 Agency: The Smart Local |
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The LEGO Group Campaign: LEGO Play On Agencies: Mediabrands Content Studios Singapore, OLA APAC |
30. Best Use of Storytelling in a Social Media Campaign
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Changi Airport Group Campaign: Experience the magic of T2 |
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Geneco Campaign: My Secret Garden |
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Geneco Campaign: The Magic of Hope |
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Pan Pacific Singapore Campaign: Pan Pacific Singapore’s Grand Relaunch Agency: CHOW Social |
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Singapore Kindness Movement Campaign: B-Greater Agency: WE Communications |
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Sunshine Bakeries Campaign: Sunshine Poketto, Pocket of Sunshine Agency: Mashwire |
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The LEGO Group Campaign: LEGO Play On Agencies: Mediabrands Content Studios Singapore, OLA APAC |
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Tia Lee’s Goodbye Princess Campaign: Pre-Release Campaign of Tia Lee’s Goodbye Princess Agency: Creative Consulting Group |
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Tune Protect Group Campaign: Travel Easy – Healing Tanpa Pening Agency: TBWA |
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Wearnes Automotive Brand: Polestar Campaign: Polestar– Influencer Strategy Agency: antics@play |
31. Best User-Generated Content Campaign
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Axiata Group Campaign: MAGGI Pedas Giler – #LejenRasanyaRemix. Agency: ADA Asia |
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Bumble Asia Brand: Bumble Campaign: Bumble – Pin the Love Agency: The Ad Makers |
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Far East Organization Brand: One Holland Village Campaign: One Holland Village Mall Opening – Glow Up at One Holland Village Agency: Iris Singapore |
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Home Box Office (Singapore) Brand: HBO GO Campaign: #LOOKFORTHELIGHTCHALLENGE Agency: GOODSTUPH |
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Ministry of Communications and Informatics of the Republic of Indonesia Campaign: #SumberTervalid Agency: IDN Creative |
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Nespresso Singapore Campaign: Vertuo Pop Up Agencies: Leo Burnett Singapore, Gusto Collective, Neo Media World |
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Wingstop Singapore Brand: Wingstop Campaign: WTF Campaign Agency: The Ad Makers |
32. Best Video in a Social Media Campaign
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AIA Singapore Campaign: AIA Centurion PA |
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Air Selangor Campaign: Air Selangor x BoBoiBoy |
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Axiata Group Campaign: #UnitedInKindness – Malaysia’s first AI-generated Merdeka video Agency: ADA Asia |
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Changi Airport Group Campaign: Experience the magic of T2 |
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Hong Kong Police Force Brand: Identification Bureau Campaign: Evolution of the Forensic Fingerprint Laboratory |
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Hong Kong Police Force Brand: Recruitment Division Campaign: Recruitment Campaign, Recruitment Experience and Assessment Day |
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Kopi Kenangan Hanya Untukmu Campaign: Indonesiano Agency: ADA Asia |
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Singtel Campaign: Singtel Super Stacker Agencies: Leo Burnett Singapore, OMD Singapore |
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Tia Lee’s Goodbye Princess Campaign: Pre-Release Campaign of Tia Lee’s Goodbye Princess Agency: Creative Consulting Group |
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Trust Bank Singapore Campaign: The Adventures of Trust-io : A Banking Security Education Effort by Trust Bank Agency: Iris Singapore |
33. Best Viral Social Media Campaign
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Far East Organization Brand: One Holland Village Campaign: One Holland Village Mall Opening – Glow Up at One Holland Village Agency: Iris Singapore |
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Moët Hennessy Diageo Hong Kong Brand: The Singleton Campaign: Discover True Richness Wave 3 Agency: On Air Collective |
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Nestle Thailand Brand: Nestle Pure Life Campaign: Summer Cuteness Agency: TBWA Thailand |
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Tia Lee’s Goodbye Princess Campaign: Pre-Release Campaign of Tia Lee’s Goodbye Princess Agency: Creative Consulting Group |
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Wingstop Singapore Brand: Wingstop Campaign: WTF Campaign Agency: The Ad Makers |
34. Best Campaign by a Nano Influencer
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G-NiiB GenieBiome Campaign: G-NiiB GenieBiome Influencer Campaign Agency: AnyMind Group |
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Sarihusada Generasi Mahardhika Campaign: SGM IronC Campaign by Mombassador |
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Watsons Campaign: WatsonsKOL |
35. Best Campaign by a Micro Influencer
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Dr. Chio Aesthetic Clinic Influencer: Faith Lagaday Campaign: Influence Radiance: The Faith Edition: |
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Moët Hennessy Diageo Hong Kong Influencers: Jay Fung & Tim Fung Campaign: Discover True Richness Wave 3 Agency: On Air Collective |
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New Balance Influencer: Daniel Ang Kok Chun Campaign: New Balance #RunYourWay Campaign Agency: AKA Asia |
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Swisse Singapore Influencer: Daniel Ang Kok Chun Campaign: Level Up with Swisse Wellness Agency: Omnicom Public Relations Group |
36. Best Campaign by a Macro Influencer
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Amorepacific Hong Kong Influencer: Jeffrey Ngai Campaign: LANEIGE x Jeffrey Ngai Brand Partnership 2023/24 Agency: AnyMind Group |
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McDonald’s Influencer: Raco Ruiz Campaign: McDo Chicken Check! Agencies: Greenbulb Communications, NYMA Talent Management Agency |
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The LEGO Group Influencer: Rachael Melati Nalapraya Campaign: LEGO Play On Agencies: Mediabrands Content Studios Singapore, OLA APAC |
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Watsons Influencer: MIRROR Campaign: Go Green with Watsons: Making Sustainability Sustainable |
37. Best Campaign by a Mega Influencer
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Center for Energy, Ecology and Development Influencer: Buji Babiera Campaign: Protect Verde Island Project Agency: NYMA Talent Management Agency |
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Knorr (Liquid Seasoning) Influencer: Abi Marquez Campaign: Abi Marquez’s Viral Kanto-Style Fried Chicken Recipe for Knorr Seasoning Agency: NYMA of Kroma Entertainment |
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Luxe Organix Influencer: Adelina Eugenio Campaign: @adellacos Review for Luxe Organix’s Salt Scrub Agency: NYMA of Kroma Entertainment |
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Tia Lee’s Goodbye Princess Influencer: Tia Lee Yu-fen Campaign: Pre-release campaign of Tia Lee’s Goodbye Princess Agency: Creative Consulting Group |
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Watsons Influencer: Pamela Reif Campaign: Watsons X Pamela: Healthy Beauty is the New Beautiful Agency: Chanshiguan |