This category recognises the most creative and impactful campaign/initiatives that created a unique multi-platform experience to their customers, optimising engagement via different touch-points within the cross-platform journey.

Judges will be looking at how the cross-platform strategy was executed and its ability to generate new leads, improve conversions, enhance brand awareness and loyalty, and deliver a core marketing objective.

This category recognises the best CRM campaign that created and maintained a relationship with the target audience and generated repeat business from customers.

Judges will be looking at how the campaign was developed and how the brand went the extra mile in terms of customer acquisition, retention, and engagement while achieving business marketing objectives.

This category recognises the best campaign/initiatives that used data and analytics to understand their customers and behaviours, while converting unique real-time customer insights into action.

Judges will be looking at the campaign/initiative’s ability to collect and analyse data to act on customers’ needs and interests in real-time. Entries should demonstrate the effectiveness of the data activation approach in driving core business outcomes.

This category recognises the best innovative use of a brand’s own content to effectively engage audiences. The content had to be commissioned by a brand or an organisation to communicate its marketing messages to its targeted audience.

Judges will be looking at the originality of the content and the effectiveness of driving customer engagement and attaining positive business results.

This category recognises the best use of mobile marketing for the first launch of a new product/service or the relaunch of an existing product/service. 

Judges will be looking for the role and overall contribution of mobile that drove the brand’s core business objective. This category is open to any one-off or ongoing campaign or initiative.

This category recognises the most effective campaign that was aimed at driving engagement and achieving a specific marketing outcome for the mass public. 

Judges will be looking at the campaign’s strategic foundation and effectiveness. Entries should showcase how the campaign successfully spread the brand’s message, and how it left a lingering impact on the mass audience.

This category recognises the most creative and innovative digital out-of-home campaign that utilised the OOH medium, including, but not limited to, billboards, transit media, outdoor sites or any other digital medium formats.

Judges will be looking at the innovative idea behind the campaign in attracting and capturing customers’ attention as well as spreading the brand’s messages to its target audiences. Entries should demonstrate how the campaign increased reach and interacted with customers to achieve the marketing objectives.

This category recognises the most innovative and effective campaign in generating the measurable results and driving specific business outcomes, such as increasing website traffic, generating leads, improving conversions, or driving revenue growth.

Judges will be looking at the strategy and the effectiveness in driving core business objectives and desired performance. Entries should showcase how the campaign engaged the targeted audience and generated a high ROI.

This category recognises the most effective campaign for engaging and nurturing a specific target audience (specified by age, gender, demographic, etc) to achieve a specific marketing result.

Judges will be looking at the campaign’s strategic foundation and effectiveness. Entries should showcase how the campaign successfully spread the brand’s message, and how it left a lingering impact on the targeted audience.

This category recognises the best e-Commerce campaign that successfully engaged the target audience and had an outstanding performance in the online selling of products, services or information to end-users. 

Judges will be looking at how the campaign reached out and engaged with customers, captured shoppers’ attention, and effectively encouraged consumption. Entrants should present quantifiable results demonstrating how the campaign successfully drove traffic, ultimately leading to higher brand awareness and resulting in business growth.

This category recognises the most effective search engine marketing campaign that successfully enhanced the visibility of a brand through search engines.

Judges will be looking at how well the search campaign was planned and executed as well as its effectiveness at gaining traffic and visibility.

This category recognises the most innovative and creative campaign that was designed to engage customers to emotionally connect with the brand, generate an immediate response, and enhance audience reach through multiple touch-points.

Judges will be looking at how the campaign was developed and how effective the campaign was in encouraging the target audience to actively interact with the brand, and how it strengthened the relationship with customers, or increased customer retention, while generating positive business outcomes.

This category recognises the best creative and innovative campaign that embraced metaverse marketing strategies to attract, engage, and interact with customers, while creating immersive experiences within the virtual space.

Judges will be looking at the idea behind the campaign and how the campaign was executed to grab customers’ attention and improve the interaction between the customers and the brand. Entries should demonstrate how the metaverse campaign created a unique connection with the customers, actively built the brand’s image, and spread the brand’s core message(s) to the target audience.

This category recognises the best mobile campaign that generated an immediate response from the targeted consumer and enhanced audience reach. A desired response could be purchasing a product, redeeming a coupon, checking-in or voting.

Judges will be looking at how engaging the mobile campaign was and the effectiveness of the campaign in reaching its targeted customers and business goals.

This category recognises the best campaign that offered a highly personalised seamless experience to the audience by bringing the physical customer experience into the digital world, or vice versa. 

Judges will be looking at the creativity behind the campaign and how the innovative and effective approach gave the customers a truly unique and highly personalised experience. Entries should illustrate how it increased customer engagement, improved the customer experience, and resulted in a better marketing outcome. 

This category recognises the most creative and innovative use of video in a campaign to enhance audience engagement and achieve a specific marketing outcome. It could be a single video, a series or a live-stream.

Judges will be looking at the innovation behind the campaign, how it successfully engaged the target audience, and increased brand awareness while driving business growth. Entries should include the number of viewers, the engagement rate of the audience, and how it drove better business results.

This category recognises the best acquisition and retention strategy that helped to maintain, grow, and gain new customers, or widen the customer base over the submission period.  

Judges will be looking at how the strategy leveraged data and used a proactive, innovative, and groundbreaking approach to acquire new customers, retain existing audiences, and reduce the number of customer defections, resulting in a growth of the client base or positive business outcomes.

This category recognises the most effective conversion strategy that engaged customers with unique experiences, driving them to take action and converting them into actual sales.

Judges will be looking at how the strategy was used to understand customer behaviour, improve the user experience, and convert successful sales.

This category recognises the most effective and innovative campaign/initiative that offered a seamless customer-centric experience throughout the customer journey and deepened their engagement.

Judges will be looking at how the journey made the customers interact with the brand in an intuitive manner, along with calls for action with multiple touch-points or channels. Entries should demonstrate how they guided customers throughout the journey to aid decision-making and generate a positive business result.

This category recognises the most creative and comprehensive use of digital advertising across all content from all business sectors. Entries should demonstrate how digital advertising opportunities were used, including social networking, gaming, and any digital content.

Judges will be looking for outstanding strategies that provided unique, innovative, and user-friendly experiences to clients, while driving core business value.

This category recognises the best innovative use of an e-Commerce strategy that successfully communicated a brand’s image, changed consumers’ behaviours, and drove positive results. 

Judges will be looking at how the strategy was developed and how the online platform(s) were used in offering a unique online shopping experience which helped the brand to go beyond its business targets.

This category recognises the most effective and innovative use of gaming to raise brand awareness and form a lasting customer experience in a fun and engaging approach. It can span single or multiple platforms, including mobile apps, online games, social media, and beyond.

Judges will be looking at how gaming was integrated into the key marketing strategy to extend the client’s reach, enhance the brand experience, and drive engagement.

This category recognises an outstanding and refreshing collaboration between brands and influencers, designed to increase customer interest, and enhance brand awareness. Entrants should show strong evidence of how the influencers played a prominent role in the strategy to increase customer value and promote word of mouth by followers.

Judges will be looking at how the use of influencers spread the brand’s message, improved peer-to-peer engagement, and generated benefits to the business.

This category recognises the most effective programmatic strategies and executions to optimise a campaign and to enhance the targeting for specific audiences.

Judges will be looking at how the programmatic strategies successfully leveraged the marketing objectives and brought positive business outcomes. Entries should demonstrate a stand-out use of programmatic that brought greater relevancy for users, greater insights, better ROI, and better results overall.

This category recognises the most powerful social media strategy that utilised social networks to build strong relationships with customers and enhance brand awareness.

Judges will be looking at how the innovative use of social media channels improved customer acquisition, engaged existing customers, and increased customer retention. Entries should demonstrate the effectiveness of the strategy in engaging customers, and ultimately, boosting business performance.

This category recognises the best campaign/initiatives that have been designed or redesigned to provide a seamless and intuitive user interface and user experience.

Judges will be looking at how the initiatives put the user at the centre, set an industry standard of excellence with innovative design, and made ease-of-use a high priority. Entrants must demonstrate how their design improved business performance through an enjoyable, relevant, and personalised customer experience.

This category recognises the best use of real-time information – and the use of that data – to instantaneously respond and communicate with the target audience to improve engagement and achieve positive business results. Entries should show evidence of how the time-sensitive content was effectively used in connecting and interacting with the targeted audience, and to increase customer engagement and retention through real-time responses.

Judges will be looking at how the use of a real-time strategy created a personalised interaction with the audience, and decreased the gap between the brand and the customers to improve customer engagement and generate a better business result.

This category recognises the brands that best used Web3 solutions (NFT, blockchain, AR, VR, MR, avatars, etc) in their marketing strategies to attract, engage their audiences, and build brand awareness. Entries should showcase how the strategies created a new way to interact with clients, generated user-centric content, and built relationships with clients that brought mutual benefits to both the parties.

 Judges will be looking at how the use of Web3 marketing increased brand awareness, and established and cultivated a relationship with the audience, create value and engagement for brands with their audiences.

This category recognises the most outstanding ad tech solution in the industry that helped clients reach their audiences, managed their integrated campaigns, and optimised the ad spend of the digital advertising campaigns.

This category recognises the best messaging/conversational platform that provided the brand automated, yet personalised responses to communicate with their audience. Entries should demonstrate how the conversational marketing tools (for example, chatbots, live chat, video chat, multi-step forms, messenger apps, interactive ads) leveraged machine learning to adapt responses to fit different situations, engaged targeted audiences, amplified the brand’s messages, and generated leads. 

This category recognises the most innovative and effective data analytics tool that collected and analysed data for a brand in order to gain insights from targeted customers in real-time. Entries should showcase how effective the tool was in data mining, and providing informative data to the brand to develop the best data for business needs. 

This category recognises the most efficient and effective programmatic advertising platform that helped the client target key audiences with data, attracting and capturing customers’ attention, as well as spreading the brand’s message to its target audience. Entries should reflect how the solutions led to increased reach and recall of a campaign, which ultimately impacted path-to-purchase.

This category recognises the best influencer marketing platform that helped brands find the right influencer, engaged, and managed the relationship with them, and executed influencer marketing campaigns creatively and effectively. Entries should illustrate how the platform established a strong connection between the influencers and brands to achieve a better marketing outcome for both parties. 

This category recognises the best social listening tool that helped track and monitor social messages and conversations about brands, and provided brands with social media analysis and actionable insights. Entries should showcase how the tools helped the brands track and understand their target audiences’ needs so as to take the right actions to attract and satisfy their customers. 

This category recognises the best marketing automation platform that helped the client to automate and streamline marketing activities across their multiple online channels. Entrants should showcase how their platform helped to identify potential customers, generate leads efficiently, and automate repetitive tasks to drive better business and marketing efficiencies.

This category recognises the excellent performance of a martech team which has made a significant impact to marketing campaigns, executions, and results through its martech solutions.

Judges will be looking at the team’s scope of work, strategic thinking, creativity, and excellence in execution. Entrants should also showcase their exceptional achievements and successful results against objectives/KPIs. They can use one particular campaign as a case study to form their entry or can use aspects from various projects, but all work must have taken place within the eligibility period.