This category recognises the most innovative campaign that effectively utilised artificial intelligence to engage the target audience and enhanced the user experience across various platforms.

Judges will be looking at how the campaign leveraged AI to create personalised content, how it captured audience attention, and drove meaningful interactions. Entrants should provide measurable results demonstrating how the AI-driven approach successfully increased engagement, improved customer satisfaction, and contributed to the overall marketing goal.

This category recognises the best CRM campaign that created and maintained a relationship with the target audience and generated repeat business from customers.

Judges will evaluate how the campaign leveraged customer data, timely and relevant communication, and targeted engagement to foster loyalty that encouraged repeat business and enhanced customer lifetime value. The focus will be on the creative execution within the CRM framework, the measurable impact on acquisition and retention, and the overall commercial objectives.

This category recognises the best campaign that used data and analytics to understand their customers and their behaviours, while converting unique real-time customer insights into action.

Judges will be looking at the campaign/initiative’s ability to collect and analyse data which allowed the brand to act on the customers’ needs and interests in real-time. Entries should demonstrate the effectiveness of the data activation approach in driving core business outcomes.

This category recognises the best innovative use of a brand’s own content to effectively engage audiences. The content had to be commissioned by a brand or an organisation to communicate its marketing messages to its targeted audience.

Judges will be looking at the originality of the content and the effectiveness of driving customer engagement and attaining positive business results.

This category recognises the most creative and impactful campaign/initiative that created a unique multi-platform experience for their customers, and optimised engagement via different touchpoints within the integrated journey.

Judges will be looking at how the integrated strategy was executed and its ability to generate new leads, improve conversions, enhance brand awareness and loyalty, and deliver a core marketing objective.

This category recognises the most effective marketing campaign for the initial launch of a new product or service, or the reintroduction of an existing one.

Judges will evaluate how the digital launch/rebranding strategies contributed to achieving the brand’s core business objectives. This category is open to one-off or ongoing campaigns or initiatives.

This category recognises the most effective campaign that was aimed to drive engagement and achieve a specific marketing outcome for the mass public.

Judges will be looking at the campaign’s strategic foundation and effectiveness. Entries should showcase how the campaign successfully spread the brand’s message, and how it left a lingering impact on the mass audience.

This category recognises the most creative and innovative digital out-of-home campaign that utilised the OOH medium, including, but not limited to, billboards, transit media, outdoor sites or any other digital medium formats.

Judges will be looking at the innovative idea behind the campaign in attracting and capturing the customers’ attention as well as spreading the brand’s messages to their target audiences. Entries should demonstrate how the campaign increased reach and interacted with customers to achieve the marketing objectives.

This category recognises the most innovative and creative campaign that maximised performance and fulfilled business objectives through digital initiatives.

Judges will be looking at the strategy and effectiveness in driving core business objectives and the desired performance. Entries should showcase how the campaign engaged the targeted audience and generated a high ROI.

This category recognises the most effective campaigns for engaging and nurturing a specific target audience (specified by age, gender, demographic, etc) to achieve a specific marketing result.

Judges will be looking at the campaign’s strategic foundation and effectiveness. Entries should showcase how the campaign successfully spread the brand’s message, and how it left a lingering impact on the targeted audience.

This category recognises the best eCommerce campaign that successfully engaged the target audience and had an outstanding performance in the online selling of products, services or information to end-users.

Judges will be looking at how the campaign reached out and engaged with customers, and how it captured shoppers’ attention to effectively encourage purchasing. Entrants should present quantifiable results demonstrating how the campaign successfully drove traffic which ultimately led to higher brand awareness and business growth.

This category recognises the most effective search engine marketing campaign that successfully enhanced the visibility of a brand through search engines.

Judges will be looking at how well the search campaign was planned and executed as well as its effectiveness at gaining traffic and visibility.

This category recognises the most innovative and creative campaign that was designed to engage customers to emotionally connect with the brand, generate an immediate response, and enhance audience reach through multiple touchpoints.

Judges will be looking at how the campaign was developed, how effective it was in encouraging the target audience to actively interact with the brand, and how it strengthened the relationship with customers or increased customer retention, while generating positive business outcomes.

This category recognises the best mobile campaigns that generated an immediate response from the targeted consumer and enhanced audience reach. A desired response could be purchasing a product, redeeming a coupon, checking-in or voting.

Judges will be looking at how engaging the mobile campaign was and the effectiveness in reaching the brand’s target customers and business goals.

This category recognises the best campaign that offered a highly personalised seamless experience to the audience by bringing the physical customer experience into the digital world, or vice versa.

Judges will be looking at the creativity behind the campaign and how the innovative and effective approach gave customers a truly unique and highly personalised experience. Entries should illustrate how it increased customer engagement, improved the customer experience, and resulted in a better marketing outcome.

This category recognises the most creative and innovative use of video in a campaign to enhance audience engagement and achieve a specific marketing outcome. It could be a single short video, a lengthy series or a live-streaming video.

Judges will be looking at the innovation behind the campaign, how it successfully engaged the target audience, and how it increased brand awareness while driving business growth. Entries should include the number of viewers, the engagement rate of the audience, and how it drove better business results.

This category recognises the best viral campaign that leveraged social media channels to engage customers in spreading word-of-mouth messages and creating viral buzz.

Judges will be looking at the effectiveness and creativity of the strategy as well as how the campaign strengthened the connection between the customers and the brand. Entries should demonstrate the creative content the public generated, the amount of engagement the brand received, the increase in reach, and other positive marketing results.

This category recognises the best acquisition and retention strategy that helped to maintain, grow, and gain new customers or widen the customer base over the submission period.

Judges will be looking at how the strategy leveraged data and used a proactive, innovative, and groundbreaking approach to acquire new customers, retain existing audiences, and reduce the number of customer defections, resulting in the growth of the client base or positive business outcomes.

This category recognises the most effective conversion strategy that engaged customers with unique experiences, driving them to take action and converting them into actual sales.

Judges will be looking at how the strategy was used to understand customer behaviour, improve the user experience, and convert successful sales.

This category recognises the most effective and innovative campaign/initiative that offered a seamless customer-centric experience throughout the customer journey and deepened their engagement.

Judges will be looking at how the journey made the customers interact with the brand in an intuitive manner, along with calls for action with multiple touchpoints or channels. Entries should demonstrate how the campaign guided customers throughout the journey to help in decision-making, while generating a positive business result.

This category recognises the most creative and comprehensive use of digital advertising across all content from all business sectors. Entries should demonstrate how the digital advertising opportunities were used, including social networking, gaming, and any digital content.

Judges will be looking for outstanding strategies that provided unique, innovative, and user-friendly experiences to clients, while driving core business values.

This category recognises an outstanding and refreshing collaboration between brands and influencers, designed to increase customer interest, and enhance brand awareness. Entrants should show strong evidence of how the influencers played a prominent role in the strategy to increase customer value and word-of-mouth by followers.

Judges will be looking at how the use of influencers spread the brand’s message, improved peer-to-peer engagement, and generated benefits to the business.

This category recognises the best innovative and effective use of an omnichannel strategy in ensuring a seamless and customer-centric experience and enhanced engagement aligned across all touch-points.

Judges will be looking at how the brand utilised omnichannel to provide an integrated and cohesive experience to its target customers. Entries should demonstrate how the implementation of the omnichannel marketing strategy improved engagement, increased conversion rates, and helped meet campaign and business objectives.

This category recognises the most effective programmatic strategies and executions that optimised a campaign which enhanced the targeting for specific audiences.

Judges will be looking at how the programmatic strategies successfully leveraged the marketing objectives and brought positive business outcomes. Entries should demonstrate a stand-out use of programmatic that brought greater relevancy for users, greater insights, better ROI, and better results overall.

This category recognises the best campaign/initiative that was designed or redesigned to provide a seamless and intuitive user interface and user experience.

Judges will be looking at how the initiatives put the user at the centre, set an industry standard of excellence with innovative design, and made ease-of-use a high priority. Entrants should demonstrate how their design improved business performance through an enjoyable, relevant, and personalised customer experience.

This category recognises the most effective implementation of artificial intelligence that enhanced business processes and customer engagement. Entries should demonstrate how the AI-driven solutions were utilised to analyse data, automate processes, and deliver personalised experiences.

Judges will be looking for evidence of innovative AI applications that have streamlined operations, enhanced decision-making, and provided tangible benefits to the business. This includes the use of machine learning, chatbots, predictive analytics, and other AI technologies that meaningfully impacted the organisation’s success.

This category recognises the most effective and innovative use of gaming that raised brand awareness and formed a lasting customer experience with a fun and engaging approach. It can span single or multiple platforms, including mobile apps, online games, social media, etc.

Judges will be looking at how the gaming was integrated into the key marketing strategy to extend the client’s reach, enhance the brand experience, and drive engagement.

This category recognises the brands that best used immersive technology (such as VR, AR, MR) to facilitate an interactive brand experience with the audience which built brand awareness and engaged customers in an immersive way. Judges will be looking at how the brand implemented the immersive technology to create a unique connection with the customers to effectively build the brand’s image and spread the brand’s core message(s) to the target audience.

Entries should showcase how they grabbed the customers’ attention and improved the interaction between the customers and the brand.

This category recognises the best use of strategies that optimised the consumer journey in delivering targeted and personalised marketing experiences, as well as the successful execution of one-to-one marketing to deliver individualised content to recipients across channels, and the buying stages.

Judges will be looking at how the strategy was developed, focusing on the brand’s insightful use of data and media to deliver a highly tailored message to the customer in real-time. Entries should demonstrate how the personalised customer experiences were achieved which resulted in outstanding engagements and conversions.

This category recognises the most powerful social media strategy that utilised social networks to build strong relationships with customers which enhanced brand awareness.

Judges will be looking at how the innovative use of the social media channels improved customer acquisition, engaged existing customers, and increased customer retention. Entries should demonstrate the effectiveness of the strategy in engaging customers and how it boosted business performance.

This category recognises excellence in the use of visual elements that conveyed compelling narratives which engaged and resonated with the target audience. Entries should demonstrate how imagery, video, and design worked together to enhance the brand messaging, how it evoked emotions, and drove audience interaction.

Judges will be looking for evidence of creativity and innovation in visual storytelling, the impact on brand awareness and audience engagement metrics, and the achievement of specific business objectives

This category recognises the excellent performance of a martech team from a single agency or solution provider which has made a significant impact to its clients’ overall digital campaigns, executions, and results.

Judges will be looking at the team’s scope of work, strategic thinking, creativity, and excellence in execution. Entrants should also showcase their exceptional achievements and successful results against objectives/KPIs. They can use one particular campaign as a case study to form their entry or use aspects from various projects, but all work must have taken place within the eligibility period. Testimonials for this category are encouraged.

This category recognises the excellent performance of a Martech team of an agency or solution provider which has made a significant impact to their clients’ overall digital campaigns, executions, and results.

Judges will be looking at the team’s scope of work, strategic thinking, creativity, and excellence in execution. Entrants should also showcase their exceptional achievements and successful results against objectives/KPIs. They can use one particular campaign as a case study to form their entry or can use aspects from various projects, but all work must have taken place within the eligibility period. Testimonials are highly encouraged to support nominations.

This category will recognise the most successful performing agencies/solution providers across all Digital Campaign and Digital Strategy & Solution categories, based solely on the number and type of awards won as determined by the awards jury.

The overall winner will be decided on the following weightage. The entrant who scores the highest points will be crowned the overall winner:

Points system:

• Gold: 4 points
• Silver: 2 points
• Bronze: 1 point

Points allocation for multiple agencies:

• Lead agency: When multiple agencies collaborate on a winning entry and a lead agency is identified, the lead agency receives full points towards the overall awards. Non-lead agencies on that entry will each receive 25% of the points respectively.
• Joint submission: If two agencies declare an equal partnership on a winning entry, each agency receives 50% of the points towards the overall awards.

 

Tie-breakers:
Most gold: If total points are tied, the agency with the highest number of gold awards wins.
Most silver: If gold awards are also tied, the agency with the highest number of silver awards wins.
Highest average score: If a tie still persists, the agency with the highest average score percentage (as assigned by the judges across all their winning entries) will win.

This category will recognise the most successful performing brand across all Digital Campaign and Digital Strategy & Solution categories, based solely on the number and type of awards won as determined by the awards jury.

The overall winner will be decided on the following weightage. The entrant who scores the highest points will be crowned the overall winner:

Points system:

• Gold: 4 points
• Silver: 2 points
• Bronze: 1 point

Tie-breakers:

Most gold: If total points are tied, the brand with the highest number of gold awards wins.
Most silver: If gold awards are also tied, the brand with the highest number of silver awards wins.
Highest average score: If a tie still persists, the brand with the highest average score percentage (as assigned by the judges across all their winning entries) will win.