Award Categories

Digital Campaign Categories

1. Best AI-Generated Campaign (NEW)

This category recognises the most innovative campaign that effectively utilised artificial intelligence to engage the target audience and enhanced the user experience across various platforms.
Judges will be looking at how the campaign leveraged AI to create personalised content, how it captured audience attention, and drove meaningful interactions. Entrants should provide measurable results demonstrating how the AI-driven approach successfully increased engagement, improved customer satisfaction, and contributed to the overall marketing goal.

2. Best CRM Campaign

This category recognises the best CRM campaign that created and maintained a relationship with the target audience and generated repeat business from customers.
Judges will be looking at how the campaign was developed and how the brand went the extra mile in terms of customer acquisition, retention, and engagement while achieving business marketing objectives.

3. Best Data Activation

This category recognises the best campaign that used data and analytics to understand their customers and behaviours, while converting unique real-time customer insights into action.
Judges will be looking at the campaign/initiative’s ability to collect and analyse data which allowed the brand to act on customers’ needs and interests in real-time. Entries should demonstrate the effectiveness of the data activation approach in driving core business outcomes.

4. Best Digital Branded Content

This category recognises the best innovative use of a brand’s own content to effectively engage audiences. Content had to be commissioned by a brand or an organisation to communicate its marketing messages to its targeted audience.
Judges will be looking at the originality of the content and the effectiveness of driving customer engagement and attaining positive business results.

5. Best Digital Integrated Campaign (NEW)

This category recognises the most creative and impactful campaign/initiative that created a unique multi-platform experience for their customers, optimising engagement via different touch-points within the integrated journey.
Judges will be looking at how the integrated strategy was executed and its ability to generate new leads, improve conversions, enhance brand awareness and loyalty, and deliver a core marketing objective.

6. Best Digital Launch/Rebranding Campaign

This category recognises the most effective marketing campaign for the initial launch of a new product or service, or the reintroduction of an existing one.

Judges will evaluate how mobile strategies contributed to achieving the brand’s primary business objectives. This category is open to both one-time and ongoing campaigns or initiatives.

7. Best Digital Mass Audience Campaign

This category recognises the most effective campaign that was aimed to drive engagement and achieve a specific marketing outcome for the mass public.

Judges will be looking at the campaign’s strategic foundation and effectiveness. Entries should showcase how the campaign successfully spread the brand’s message, and how it left a lingering impact on the mass audience.

8. Best Digital OOH Campaign

This category recognises the most creative and innovative digital out-of-home campaign that utilised the OOH medium, including, but not limited to, billboards, transit media, outdoor sites or any other digital medium formats.

Judges will be looking at the innovative idea behind the campaign in attracting and capturing customers’ attention as well as spreading the brand’s messages to their target audiences. Entries should demonstrate how the campaign increased reach and interacted with customers to achieve the marketing objectives.

9. Best Digital Performance Campaign

This category recognises the most innovative and creative campaign that maximised performance and fulfilled business objectives through digital initiatives.

Judges will be looking at the strategy and effectiveness in driving core business objectives and the desired performance. Entries should showcase how the campaign engaged the targeted audience and generated a high ROI.

10. Best Digital Targeted Audience Campaign

This category recognises the most effective campaigns for engaging and nurturing a specific target audience (specified by age, gender, demographic, etc) to achieve a specific marketing result.
Judges will be looking at the campaign’s strategic foundation and effectiveness. Entries should showcase how the campaign successfully spread the brand’s message, and how it left a lingering impact on the targeted audience.

11. Best eCommerce Campaign

This category recognises the best eCommerce campaign that successfully engaged the target audience and had an outstanding performance in the online selling of products, services or information to end-users.

Judges will be looking at how the campaign reached out and engaged with customers, and how it captured shoppers’ attention to effectively encourage purchasing. Entrants should present quantifiable results demonstrating how the campaign successfully drove traffic, ultimately leading to higher brand awareness and business growth.

12. Best Effective Search Campaign

This category recognises the most effective search engine marketing campaign that successfully enhanced the visibility of a brand through search engines.
Judges will be looking at how well the search campaign was planned and executed as well as its effectiveness at gaining traffic and visibility.

13. Best Engaging Campaign

This category recognises the most innovative and creative campaign that was designed to engage customers to emotionally connect with the brand, generate an immediate response, and enhance audience reach through multiple touch-points.

Judges will be looking at how the campaign was developed, how effective it was in encouraging the target audience to actively interact with the brand, and how it strengthened the relationship with customers or increased customer retention, while generating positive business outcomes.

14. Best Mobile Campaign

This category recognises the best mobile campaigns that generated an immediate response from the target consumer and enhanced audience reach. A desired response could be purchasing a product, redeeming a coupon, checking-in or voting.

Judges will be looking at how engaging the mobile campaign was and the effectiveness of the campaign in reaching the brand’s target customers and business goals.

15. Best Phygital Experience

This category recognises the best campaign that offered a highly personalised seamless experience to the audience by bringing the physical customer experience into the digital world, or vice versa.

Judges will be looking at the creativity behind the campaign and how the innovative and effective approach gave customers a truly unique and highly personalised experience. Entries should illustrate how it increased customer engagement, improved the customer experience, and resulted in a better marketing outcome.

16. Best User-Generated Content Campaign

This category recognises the best campaign that successfully incorporated user-generated content to enhance brand visibility and drive effective engagement. Judges will look at how brands creatively leveraged promotions, influencers, fan support, and engagement strategies to inspire the creation of user-generated content, resulting in increased awareness and engagement.

Entries should showcase examples of unsolicited fan-based or user-generated art, social media challenges, contests, pledges, or campaigns that effectively encouraged user content creation across various social platforms.

17. Best Video Campaign (NEW)

This category recognises the most creative and innovative use of video in a campaign to enhance audience engagement and achieve a specific marketing outcome. It could be a single video, a series, or a live-streaming video.

Judges will be looking at the innovation behind the campaign, how it successfully engaged the target audience, and how it increased brand awareness while driving business growth. Entries should include the number of viewers, the engagement rate of the audience, and how it drove better business results.

18. Best Viral Campaign

This category recognises the best viral campaign that leveraged social media channels to engage customers in spreading word-of-mouth messages and creating viral buzz.

Judges will be looking at the effectiveness and creativity of the strategy as well as how the campaign strengthened the connection between the customers and the brand. Entries should demonstrate the creative content the public generated, the amount of engagement the brand received, the increase in reach, and other positive marketing results.

Digital Strategy & Solution Categories

19. Best Acquisition & Retention Strategies

This category recognises the best acquisition and retention strategy that helped to maintain, grow, and gain new customers, or widen the customer base over the submission period.

Judges will be looking at how the strategy leveraged data and used a proactive, innovative, and groundbreaking approach to acquire new customers, retain existing audiences, and reduce the number of customer defections, resulting in a growth of the client base or positive business outcomes.

20. Best Conversion Optimisation Strategies

This category recognises the most effective conversion strategy that engaged customers with unique experiences, driving them to take action and converting them into actual sales.

Judges will be looking at how the strategy was used to understand customer behaviour, improve the user experience, and convert successful sales.

21. Best Customer Journey

This category recognises the most effective and innovative campaign/initiative that offered a seamless customer-centric experience throughout the customer journey and deepened their engagement.

Judges will be looking at how the journey made the customers interact with the brand in an intuitive manner, along with calls for action with multiple touch-points or channels. Entries should demonstrate how the campaign guided customers throughout the journey to help in decision-making, while generating a positive business result.

22. Best Digital Advertising Strategies

This category recognises the most creative and comprehensive use of digital advertising across all content from all business sectors. Entries should demonstrate how the digital advertising opportunities were used, including social networking, gaming, and any digital content.

Judges will be looking for outstanding strategies that provided unique, innovative, and user-friendly experiences to clients, while driving core business values.

23. Best Gaming Integration Strategies

This category recognises the most effective and innovative use of gaming to raise brand awareness and form a lasting customer experience with a fun and engaging approach. It can span single or multiple platforms, including mobile apps, online games, social media, and etc.

Judges will be looking at how the gaming was integrated into the key marketing strategy to extend the client’s reach, enhance the brand experience, and drive engagement.

24. Best Influencer Strategies

This category recognises an outstanding and refreshing collaboration between brands and influencers, designed to increase customer interest, and enhance brand awareness. Entrants should show strong evidence of how the influencers played a prominent role in the strategy to increase customer value and word-of-mouth by followers.

Judges will be looking at how the use of influencers spread the brand’s message, improved peer-to-peer engagement, and generated benefits to the business.

25. Best Omnichannel Strategies

This category recognises the best innovative and effective use of an omnichannel strategy in ensuring a seamless and customer-centric experience and enhanced engagement aligned across all touch-points.

Judges will be looking at how a brand utilised omnichannel to provide an integrated and cohesive experience to its target customers. Entries should demonstrate how the implementation of the omnichannel marketing strategy improved engagement, increased conversion rates, and helped meet campaign and business objectives.

26. Best Programmatic Strategies

This category recognises the most effective programmatic strategies and execution to optimise a campaign to enhance the targeting for specific audiences.

Judges will be looking at how the programmatic strategies successfully leveraged the marketing objectives and brought positive business outcomes. Entries should demonstrate a stand-out use of programmatic that brought greater relevancy for users, greater insights, better ROI, and better results overall.

27. Best UI/UX Design

This category recognises the best campaign/initiative that was designed or redesigned to provide a seamless and intuitive user interface and user experience.

Judges will be looking at how the initiatives put the user at the centre, set an industry standard of excellence with innovative design, and made ease-of-use a high priority. Entrants should demonstrate how their design improved business performance through an enjoyable, relevant, and personalised customer experience.

28. Best Use of AI (NEW)

This category recognises the most effective implementation of artificial intelligence to enhance business processes and customer engagement. Entries should demonstrate how AI-driven solutions were utilised to analyse data, automate processes, and deliver personalised experiences.

Judges will be looking for evidence of innovative AI applications that have streamlined operations, enhanced decision-making, and provided tangible benefits to the business. This includes the use of machine learning, chatbots, predictive analytics, and other AI technologies that have meaningfully impacted the organisation’s success.

29. Best Use of Immersive Technology

This category recognises the brands that best used immersive technology (such as VR, AR, metaverse) to facilitate an interactive brand experience to the audience, built brand awareness, and engaged customers in an immersive way. Judges will be looking at how the brand implemented the immersive technology to create a unique connection with the customers to effectively build the brand’s image and spread the brand’s core message(s) to the target audience.

Entries should showcase how they grabbed the customers’ attention and improved the interaction between the customers and the brand.

30. Best Use of Personalisation Strategies

This category recognises the best use of strategies to optimise the consumer journey in delivering targeted and personalised marketing experiences, as well as the successful execution of one-to-one marketing to deliver individualised content to recipients across channels, and the buying stages.

Judges will be looking at how the strategy was developed, focusing on the brand’s insightful use of data and media to deliver a highly tailored message to the customer in real-time. Entries should demonstrate how the personalised customer experiences were achieved which resulted in outstanding engagements and conversions.

31. Best Use of Social Media (NEW)

This category recognises the most powerful social media strategy that utilised social networks to build strong relationships with customers which enhanced brand awareness.

Judges will be looking at how the innovative use of social media channels improved customer acquisition, engaged existing customers, and increased customer retention. Entries should demonstrate the effectiveness of the strategy in engaging customers, and ultimately, boosting business performance.

32. Best Use of Real-Time Marketing

This category recognises the best application of real-time marketing strategies by leveraging timely data to respond and communicate instantaneously with the target audience, thereby enhancing engagement and achieving positive business outcomes. Entries should demonstrate how the time-sensitive content boosted brand awareness and showcased results that reflected the KPIs achieved through real-time customer engagement.

Judges will evaluate how the real-time strategies disseminated the brand’s message, enhanced peer-to-peer engagement, and generated business benefits. This includes the effective use of live-streaming, live events, real-time Q&A sessions, and other innovative approaches that have proven successful in engaging audiences in the moment.

33. Best Use of Visual Storytelling (NEW)

This category recognises excellence in the use of visual elements to convey compelling narratives that engaged and resonated with the target audience. Entries should demonstrate how imagery, video, and design worked together to enhance the brand messaging, how it evoked emotions, and drove audience interaction.

Judges will be looking for evidence of creativity and innovation in visual storytelling, the impact on brand awareness and audience engagement metrics, and achieving specific business objectives.

MarTech Categories (Solution Provider/Developer)

34. Best Ad-Tech Tool

This category recognises the most outstanding ad-tech solution in the industry that helped clients reach their audiences, managed their integrated campaign, and optimised the ad-spend of their digital advertising campaign.

Entries should demonstrate how the ad-tech tool has effectively enhanced campaign performance through audience segmentation, data analytics, and real-time optimisation, that led to improved return on investment (ROI) and overall campaign effectiveness.

35. Best Conversational Marketing Solution

This category recognises the best messaging/conversational platform that provided the brand automated, yet personalised responses to communicate with their audience. Entries should demonstrate how the conversational marketing tools (for example, chatbots, live chat, video chat, multi-step forms, messenger apps, interactive ads) leveraged machine learning to adapt responses to fit different situations, engaged targeted audiences, amplified the brand’s messages, and generated leads.

36. Best CRM Platform

This category recognises the best customer relationship management platform that assisted brands to launch, manage, and maximise their performance. Entries should demonstrate how the brand kept track of the customer interactions and data, and leveraged insights to help strengthen the relationship between brand and customer.

37. Best Data Analytics and Insight Tool (NEW)

This category recognises the most innovative and effective data analytics and insight tool that collected and analysed data for a brand to gain insights from the targeted customers in real-time. Entries should demonstrate the tool’s effectiveness in data mining and delivering insightful data to empower brands in developing optimal data-driven strategies to meet their business requirements.

38. Best Event Technology Solution (NEW)

This category recognises the best all-rounded event technology solution that helped a client manage an event effectively and easily, whether the event was run in a physical, virtual or hybrid format. Entries should demonstrate how the one-stop solution helped the client in promoting and managing the event, increased the audience engagement rate, and improved the overall event experience.

39. Best Influencer Marketing Platform

This category recognises the best influencer marketing platform that helped a brand find the right influencer, engaged and managed the relationship with them, and executed influencer marketing campaigns creatively and effectively. Entries should illustrate how the platform established a strong connection between the influencer and brand to achieve a better marketing outcome for both parties.

40. Best Marketing Automation Solution

This category recognises the best marketing automation solution that helped the client to automate and streamline marketing activities across their multiple online channels. Entrants should showcase how their solution helped to identify potential customers, generated leads efficiently, and automated repetitive tasks to drive better business and marketing efficiencies.

41. Best Programmatic Advertising Platform

This category recognises the most efficient and effective programmatic advertising platform that helped the client target key audiences with data that attracted and captured the customers’ attention, while spreading the brand’s message to its target audience. Entries should reflect how the solutions led to an increased reach and recall of a campaign, which ultimately impacted path-to-purchase.

42. Best Social Media Management Solution (NEW)

This category recognises the best social media management solution that effectively tracked and monitored social media metrics, enhanced brand engagement, and drove measurable results. It should have provided brands with a comprehensive social media analysis and actionable insights. Entries should demonstrate how the solution improved the social media performance, including metrics such as audience growth, engagement rates, and campaign effectiveness.

Talent Categories

43. Best Digital Team (NEW)

This category recognises the outstanding performance of a digital team within a brand that has made a significant impact through innovative digital campaigns and initiatives. Judges will evaluate the team’s strategic thinking, creativity, excellence in execution, and results.

Entrants should showcase their exceptional achievements and successful outcomes against set objectives and KPIs. They can present one particular campaign as a case study or highlight key aspects from various projects, provided all work occurred within the eligibility period

Testimonials are highly encouraged to support nominations.

44. Best MarTech Team

This category recognises the excellent performance of a Martech team of an agency or solution provider which has made a significant impact to their clients’ overall digital campaigns, executions, and results.

Judges will be looking at the team’s strategic thinking, creativity, and excellence in execution. Entrants should also showcase their exceptional achievements and successful results against objectives/KPIs. They can use one particular campaign as a case study to form their entry or can use aspects from various projects, but all work must have taken place within the eligibility period.

Testimonials are highly encouraged to support nominations.

45. DigiZ Rising Star of the Year (NEW)

This award recognises an emerging talent who has made a significant impact on the digital landscape within a short time frame. The entrant should demonstrate exceptional creativity, innovation, and a clear potential for future success in their field.

Entries should showcase the individual’s contributions to projects, campaigns, or initiatives that highlighted their skills and vision. They should also provide evidence of their outstanding achievements in campaigns, their creativity, their out-of-the box thinking, their excellent executions, successful results against objectives, and any other exceptional achievements or works, etc.

Judges will be looking for evidence of how this rising star influenced their team, organisation, or industry, drove positive outcomes, and inspired others along the way. Testimonials for this category are encouraged.

46. DigiZ Leader of the Year (NEW)

This category celebrates exceptional leadership and vision within the digital landscape. It recognises a leader who has demonstrated remarkable stewardship, and has driven their organisation towards significant achievements while influencing the industry at large. Judges will evaluate the nominee’s contributions to their organisation’s success, focusing on their strategic impact and innovation. Entrants may nominate themselves or be nominated by others.

This category is specifically for individuals in CEO or managing director positions and requires evidence of business impact during the eligibility period. Key areas of assessment include notable achievements, operational excellence, professional leadership qualities, commercial results, and overall contributions to the organisation. Testimonials are highly encouraged to support nominations.

Overall Categories (Not for Entry)

47. Best of Show – Brand

This category will recognise the most successful performing brand across all Digital Campaign and Digital Strategy & Solution categories, based solely on the number and type of awards won as determined by the awards jury.

The overall winner is decided on the following weightage. The entrant who scores the highest points will be crowned the overall winner:

Points system:

Gold: 4 points
Silver: 2 points
Bronze: 1 point

Tie-breakers:

Most gold: If total points are tied, the brand with the highest number of gold awards wins.
Most silver: If gold awards are also tied, the brand with the highest number of silver awards wins.
Highest average score: If a tie still persists, the brand with the highest average score percentage (as assigned by the judges across all their winning entries) will win.

48. Best of Show – Agency

This category will recognise the most successful performing agencies/solution providers across all Digital Campaign and Digital Strategy & Solution categories, based solely on the number and type of awards won as determined by the awards jury.

The overall winner is decided on the following weightage. The entrant who scores the highest points will be crowned the overall winner:

Points system:

Gold: 4 points
Silver: 2 points
Bronze: 1 point

Points allocation for multiple agencies:

Lead agency: When multiple agencies collaborate on a winning entry and a lead agency is identified, the lead agency receives full points towards the overall awards. Non-lead agencies on that entry will each receive 25% of the points respectively.
Joint submission: If two agencies declare an equal partnership on a winning entry, each agency receives 50% of the points towards the overall awards.

Tie-breakers:

Most gold: If total points are tied, the agency with the highest number of gold awards wins.
Most silver: If gold awards are also tied, the agency with the highest number of silver awards wins.
Highest average score: If a tie still persists, the agency with the highest average score percentage (as assigned by the judges across all their winning entries) will win.