2023 JUDGE PROFILE

Freda Ng

Chief Digital Officer, Watsons International
Chief Customer & Digital Officer – Watsons Hong Kong
A.S. Watson Group

Freda Ng is the Chief Customer & Digital Officer of Watsons Hong Kong and the Chief Digital Officer of Watsons International with a passion for digital transformation and customer-centric strategy.  Freda leads Watsons Hong Kong’s customer strategy, and drives digital growth across 7 markets in Asia for Watsons brand through a combination of offline and online initiatives and experience-driven digital innovations.

With over two decades of leadership experience, Freda has held senior positions at leading organizations such as EQT Partners, a Swedish Private Equity firm, and McKinsey & Company, where she worked as a management consultant. In her current role, Freda leads a team responsible for delivering superb customer experience to drive acquisition, engagement, loyalty and advocacy, and responsible for over 40 online platforms in Asia, delivering business results and enhancing brand equity and integrated O+O customer experience.

Freda holds an Executive MBA from HKUST-Kellogg and a Bachelor of Business Administration in Professional Accountancy from The Chinese University of Hong Kong. She is a member of the Hong Kong Institute of Certified Public Accountants and currently serves as a board member at Junior Achievement Hong Kong.

View Other Judges’ Profile

Freda Ng

Freda Ng

Chief Digital Officer, Watsons International Chief Customer & Digital Officer – Watsons Hong Kong

A.S. Watson Group

Ellen Yau

Ellen Yau

Head of Marketing and Innovation, Consumer Health (North Asia)

Bayer

Kristie Wong

Kristie Wong

Head of APAC Digital

BlackRock

Aidan Bonel

Aidan Bonel

Head of Data & Experience - Global Marketing

Credit Suisse

Aldric Chau

Aldric Chau

General Manager Digital

Cathay Pacific Airways

Terry Tong

Terry Tong

Assistant Director, Digital Marketing

GP Batteries

Andy Luk

Andy Luk

Head of Digital Transformation & Insights

HK Express

Jonathan Liu

Jonathan Liu

Regional Vice President, Digital & Loyalty, ASPAC Region

Hyatt Hotels Corporation

MatThew Chan

MatThew Chan

Group Chief Digital Officer

Jardine Restaurant Group

Viv Chan

Viv Chan

Digital Transformation Director

Jebsen Group

Frankie Li

Frankie Li

Global Vice President, Category and eCommerce

Lee Kum Kee

Lance Tsang

Lance Tsang

Assistant Director, Marketing (Digital & App Commerce)

McDonald's Hong Kong

Andrew Li

Andrew Li

Deputy General Manager, Sales and Marketing , Mobile Octopus, Wallet and Digital

Octopus Holdings

Dorothy Cheung

Dorothy Cheung

Head of eCommerce & Digital, HKTW

Reckitt

Kathy Chung

Kathy Chung

Director of Digital Marketing (Hong Kong)

Shangri-La Hotels and Resorts

Sumanna Chan

Sumanna Chan

Director, Digital Shared Services

Shiseido Hong Kong Group

Eric Chan

Eric Chan

Head, Growth and Digital Marketing, CPBB Marketing

Standard Chartered Bank

Samuel Fung

Samuel Fung

Vice President, Product and Marketing

Starbucks Asia Pacific

Lucas Ng

Lucas Ng

Global Digital Marketing Director

Strawberrynet

Veronica Ho

Veronica Ho

Head of Data Analytics & Insights

Swire Properties

Flora Hu

Flora Hu

Online Director

The Estée Lauder Companies

Niamh Downey

Niamh Downey

Head of Digital Strategy, Asia

Warner Music Group

Ronald Wong

Ronald Wong

Vice President – Brand & Marketing

yuu, DFI Retail Group