2024 JUDGE'S PROFILE
Eva Wong
Head of Merchant Marketing
American Express
Eva Wong, serving as Head of Merchant Marketing at American Express, develops strategic blueprints to boost merchant advocacy and satisfaction across Hong Kong and Taiwan. As a veteran in banking and finance marketing, Wong’s expertise spans both B2C and B2B domains, characterised by the adoption of data-driven strategies that reinforce business objectives — from demand generation to customer loyalty. She currently focuses on crafting incisive marketing strategies that deliver tangible value and support to the company’s diverse merchant base, hallmarks of the American Express brand.
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Eva Wong
Head of Merchant Marketing
American Express
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