1. B2B Agency of the Year
This category recognises agencies that provide the best business-to-business marketing solutions which successfully helped clients to achieve their business goals.
2. B2C Agency of the Year
This category recognises agencies that provide the best business-to-consumer marketing solutions which successfully helped clients to achieve their business goals.
3. Best Acquisition/Retention Agency of the Year
This category recognises agencies that deliver outstanding strategies to retain a long-term relationship with existing clients, and acquire new clients. The awards will go to those who clearly demonstrate the growth of the client base and returning clients.
4. Best Performance-Based Agency of the Year
5. Best Newcomer
This category recognises the outstanding start-up agencies in the industry that have shown considerable success. The awards will go to the best all-rounder which has been in business for not more than three years in Hong Kong, but has managed to deliver exemplary value and quantifiable results comparable to those of well-established agencies.
6. Boutique Agency of the Year
7. Brand & Design Consultancy of the Year (NEW)
This category recognises agencies that have been able to provide 360-degree insights from ideas, brand design to marketing strategies, which helps to build the brand identity, boost brand image and recognition.
8. Content Marketing Agency of the Year
9. Creative Agency of the Year
10. CRM & Loyalty Agency of the Year
11. Data Analytics Agency of the Year
12. Digital Agency of the Year
13. E-Commerce Agency of the Year
14. Event Agency of the Year
This category recognises agencies that create impressive events which successfully engage the target audience and delivery of the brand message in a dynamic manner. Events can range from small to large, from in person to virtual, from B2B events to customer events.
15. Independent Agency of the Year
This category recognises independent agencies that have thrived in the competitive marketing landscape. Independent agencies are locally owned companies which are not under any multinational giants.
16. Industry Specialist Agency of the Year
This category recognises agencies that specialise in specific business verticals or particular industries, including healthcare, sports, talent management, finance, lifestyle/entertainment, tourism, and more.
17. Influencer Agency of the Year
This category recognises agencies that provide their clients with ideas, strategies and the execution of marketing and/ or advertising campaigns with social media influencers and key opinion leaders.
18. Innovative Agency of the Year
This category recognises agencies that can demonstrate an innovative approach to client needs, for example, the use of new technology, media, marketing, creative, social, communities and consumer intelligence.
19. Integrated Marketing Agency of the Year
This category recognises agencies which successfully use integrated marketing solutions on three or more marketing platforms.
20. Market Research Agency of the Year (NEW)
This category recognises agencies which provide accurate and thorough market research initiatives commissioned by a brand.
21. MarTech Agency of the Year
This category recognises agencies that provide best marketing technology strategies to develop, deploy and/or refine an integrated MarTech stack for their clients. Judges will be looking at how well the MarTech infrastructure built in archiving clients need.
22. Media Agency of the Year
This category recognises outstanding agencies in the areas of media planning, buying and strategy. This can also include the new areas of programmatic and real-time bidding.
23. Production Agency of the Year
This category recognises agencies that provide excellent pre or post-production work for marketing campaigns which includes event, audio, video productions, and more.
24. Programmatic Agency of the Year (NEW)
This category recognises agencies that make the most effective use of omni-channel buying capabilities. They should demonstrate the successful delivery and performance of programmatic strategies and solutions.
25. Public Relations Agency of the Year
26. Search Agency of the Year
27. Social Media Agency of the Year
28. Best Agency Culture
This category recognises the outstanding efforts of an agency in fostering a positive and inclusive work environment for its people. Judges will be looking at how the entrants implemented effective practices and initiatives to promote employee satisfaction, engagement, and well-being, resulting in a culture that is supportive, collaborative, and promotes employee development.
29. Best Client-Agency Partnership (NEW)
This category recognises the outstanding collaboration and cooperation between an agency and its client that has led to exceptional results and success. Agencies should select one client and demonstrate the mutual trust, communication, and dedication that have been key factors in achieving a mutually beneficial partnership. Winners of this category will have demonstrated a strong alignment of goals, a seamless execution of initiatives, and a deep understanding of the client’s business and industry.
30. Agency Leader of the Year
Entrants can nominate themselves or be nominated by others; this category is limited to CEO/MD level positions, and should show evidence of business impact in the following areas within the eligibility period: their achievements, operational excellence, professional leadership skills, commercial results, their contribution to the agency, and etc. Testimonials for this category are encouraged.
31. Agency Team of the Year
This category recognises excellent performance of an agency team which has made a significant impact to their clients’ overall marketing campaigns, executions, and results. Entrants can use one particular campaign as a case study of evidence to form their entry or can use aspects from various projects. All work must have taken place within the eligibility period.
Judges will be looking at the team’s scope of work, strategic thinking, creativity and excellence in execution. Entrants should also showcase their exceptional achievements, and successful results against objectives/KPIs. Testimonials for this category are encouraged.
32. Rising Star (age below 30) (NEW)
This category recognises an outstanding performance from an agency talent under the age of 30, who has demonstrated their ability in generating a significant impact to their clients’ overall marketing campaigns, executions, and results. To qualify, the entrant must have been 29 at any point during the eligibility period.
Entrants can use one particular campaign as a case study of evidence to form their entry or can use aspects from various projects, but all work must have taken place within the eligibility period and they must show evidence of: their outstanding achievements in the campaigns, their creativity, and out-of-the box thinking, excellent executions, successful results against objectives, any other exceptional achievements or works, etc. Testimonials for this category are encouraged.