This category is open to agencies that provided their clients with ideas, strategies and the execution of marketing and/or advertising campaigns with social media influencers.

This category recognises agencies that demonstrated an innovative approach to client needs, for example, the use of new technology, media, marketing, creative, social, communities, and consumer intelligence.

This category recognises agencies which successfully used integrated marketing solutions on three or more marketing channels for their clients. An integrated marketing agency should offer the conceptualisation and management of an integrated campaign across a range of verticals.

This category recognises agencies that provided the best marketing technology strategies to develop, deploy and/or refine an integrated MarTech stack for their clients. Judges will look at how well the MarTech infrastructure was built to achieve the needs of the client.

This category recognises outstanding agencies in the areas of media planning, buying, and strategy. This can also include the new areas of programmatic and real-time bidding.

This category recognises the best performance marketing agency that delivered and optimised its performance for achieving the client-desired business results.

This category recognises agencies that provided excellent pre or post-production work for marketing campaigns which includes event, audio, video productions, and more.

This category recognises agencies that made the most effective use of omni-channel buying capabilities. They should demonstrate the successful delivery and performance of programmatic strategies and solutions.

This category recognises agencies that provided strategy and execution for clients in the areas of corporate communications, public affairs, B2B, investor relations or crisis management.

This category recognises agencies that offered search marketing solutions as part of their core offering to brands.

This category recognises agencies that offered social media solutions as part of their core offering to marketers. Judges will be looking for an innovative use of social platforms and strategies for engaging consumers in the social space.

This category recognises the outstanding efforts of an agency in fostering a positive and inclusive work environment for its people. Judges will be looking at how the entrants implemented effective practices and initiatives to promote employee satisfaction, engagement, and wellbeing, resulting in a culture that is supportive, collaborative, and promotes employee development.

This category recognises the outstanding collaboration and co-operation between an agency and its client that has led to exceptional results and success. Agencies should select one client and demonstrate the mutual trust, communication, and dedication that have been key factors in achieving a mutually beneficial partnership. Winners of this category will have demonstrated a strong alignment of goals, a seamless execution of initiatives, and a deep understanding of the client’s business and industry.

This category recognises outstanding stewardship and excellence from an agency chief executive officer/managing director who has demonstrated exceptional and effective leadership and guidance while making a significant impact to their agency’s overall output.

Entrants can nominate themselves or be nominated by others; this category is limited to CEO/MD-level positions, and should show evidence of business impact in the following areas within the eligibility period: their achievements, operational excellence, professional leadership skills, commercial results, their contribution to the agency, etc. Testimonials for this category are encouraged.

This category recognises the excellent performance of an agency team which has made a significant impact to its clients’ overall marketing campaigns, executions, and results. Entrants can use one particular campaign as a case study of evidence to form their entry or can use aspects from various projects. All work must have taken place within the eligibility period.

Judges will be looking at the team’s scope of work, strategic thinking, creativity, and excellence in execution. Entrants should also showcase their exceptional achievements, and successful results against objectives/KPIs. Testimonials for this category are encouraged.

This category recognises an outstanding performance from an agency talent under the age of 30, who has demonstrated their ability in generating a significant impact to their clients’ overall marketing campaigns, executions, and results. To qualify, the entrant must have been 29 at any point during the eligibility period.

Entrants can use one particular campaign as a case study of evidence to form their entry or can use aspects from various projects, but all work must have taken place within the eligibility period.

They must show evidence of their outstanding achievements in the campaigns, their creativity, their out-of-the box thinking, excellent executions, successful results against objectives, any other exceptional achievements or works, etc. Testimonials for this category are encouraged.