Agency of the Year Singapore 2022

#AOTYAwards

Hong Kong

#AOTYAwards Key Dates

DID YOU LEAVE YOUR MARK IN 2022?

Agencies! It’s your time to shine on the biggest stage!

 Despite the challenges and difficult times over the past few years, agencies in Hong Kong have dug deep to produce some of their most creative, innovative and effective work to help their clients to engage with their customers.

And now, it’s time to see who will rise to the top of MARKETING-INTERACTIVE’s Agency of the Year Awards!

Recognised as Hong Kong’s premier awards programme, MARKETING-INTERACTIVE’s Agency of the Year Awards is back once again to measure, reward and recognise the industry’s top-performing agencies.

Agency of the Year Awards go far beyond an evaluation of the work. Judged by a panel of senior marketers from influential brands, agencies will be assessed on their outstanding business performance, portfolio of clients and campaigns, teamwork, and contributions to the industry at large.

32

This year, 32 categories will be open for entry. The agency with the highest overall score will be crowned with the esteemed title of Overall Agency of the Year, while the “Local Hero of the Year” will be awarded to the best performed independent agency. 

Here’s your chance to showcase your work with your team. Don’t miss our deadline and we wish all entrants the very best of luck with their submissions!

What’s new in 2023?

Agency of the Year
Brand & Design Consultancy
Talent Category
Best Client-Agency Partnership
Agency of the Year
Market Research
Talent Category
Rising Star
Agency of the Year
Programmatic

Here’s your chance to showcase your work with your team.

Don’t miss our deadline and we wish all entrants the very best of luck with their submissions!

WHY SHOULD YOU ENTER?

MARKETING-INTERACTIVE prides itself on developing events that reflect an ever-evolving industry, and on delivering the best possible opportunities for those who take part.

Since its inception, Agency of the Year Awards provide a clear channel for end users (senior, client-side marketers in Hong Kong) to assess and evaluate the agency landscape. The results of Agency of the Year have routinely been used by clients in the agency selection process.

By entering the Agency of the Year Awards 2023, you can be recognised as the industry’s best agency, and you can have the chance to:

Sponsorship icon

Showcase your best work, achievements and innovations to prospective clients

Sponsorship icon

Increase credibility and gain industry-wide recognition as an award-winning agency

Sponsorship icon

Receive extensive coverage across Marketing magazine and social media, before and after the event

Sponsorship icon

Raise your profile to help attract new business and new talent

Sponsorship icon

Remind current clients that you are still top of your game

Sponsorship icon

Celebrate your successes across your company and project teams

Sponsorship icon

Boost team morale and reward outstanding work

Make sure your hard work doesn’t go unnoticed and your teams get the recognition they deserve!

Entries will close on Friday 17 March 2023 so start your entry today!

Judging Criteria

Your entry will be evaluated on the following four key areas (please read the Entry Guidelines for full descriptions):

Performance

%

Outline the performance of your company over the awards period. Consider the measurable metrics/statistics on the success of your business strategies in relation to the initial business objectives.

Product

%

Detail how you have developed your product and service offering over the awards period. How they stand out from others in the industry?

People

%

Describe how you have succeeded in managing your teams, including development, retention and key talent hires.

Perspectives

%

Describe the strength of your agency culture and illustrate how a winning workplace culture becomes the key to attracting talent and clients, maximizing productivity, and thus, becoming a high-performing agency.

JUDGING CRITERIA – Best Agency Culture

OFFICE CULTURE AND WORKPLACE DESIGN

%

Describe how your company integrates workplace design and office culture together to maintain a positive and healthy work environment which supports, rewards and helps retain talent.

INTERNAL COMMUNICATIONS

%

Elaborate on the effective internal communications that your company uses and how this facilitates connections and conversations in the office.

INCENTIVES, TRAINING & DEVELOPMENT INITIATIVES

%

Describe the strategic execution of incentives, training and development initiatives of your company. What makes them significant and unique?

Vision

%

Demonstrate your most important achievements within the judging periods. Showcase how you have retained clients under your watch, and the commercial
results against the objectives.

JUDGING CRITERIA – Best Client-Agency Partnership

Profile

%

Describe the collaboration and cooperation between your agency and your selected client. How did you develop the partnership over the eligibility period in relation to the initial business objectives for the both parties?

COMMUNICATIONS

%

Elaborate on your agency developed clear and open lines of communication, and procedures with your client to ensure both parties are on the same page. How you developed trust and mutual respect to deliver quality work and make informed decisions.

Collaboration & teamwork

%

How did you work together to achieve common goals and make decisions that benefited both parties? How did you adjust to changing circumstances and prove you were open to new ideas and approaches?

Performance

%

Outline how both the parties went above and beyond expectations and how both parties are should be committed to working together over the long term to achieve shared goals. Showcase the successful results against the objectives/KPIs.

JUDGING CRITERIA – Agency Leader of the Year

Personal Profile

%

An outline of the individual’s profile. Describe the key roles, responsibilities, and years of experience of the individuals.

Leadership

%

Elaborate on your leadership and motivation at the agency. Illustrate how you lead the agency and how you developed your people and
their performance.

Effectiveness

%

Describe your strategy and its implementation for operating the agency. Demonstrate how effectively you lead the agency in terms of operations,
business growth, and reputation.

Achievements

%

Demonstrate your most important achievements within the judging periods. Showcase how you have retained clients under your watch, and the commercial
results against the objectives.

JUDGING CRITERIA – Agency Team of the Year

Team profile

%

An outline of the team’s profile. Outline the key roles and responsibilities and years of experience.

Work

%

Elaborate on how you have developed clients’ campaigns over the eligibility period. Outline the strategic thinking of the works. Explain the creativity of the ideas and innovation behind the clients’ campaigns.

Execution

%

Elaborate how you have excellent executed clients’ campaigns over the eligibility period. Describe how did you implement the core strategy to clients’ campaigns. What makes this significant and unique?

Performance

%

Outline how the team went above and beyond expectations and why it deserves recognition for its achievements. Showcase the successful results against the objectives/KPIs.

JUDGING CRITERIA – Rising Star

PERSONAL profile

%

An outline of the individual’s profile. Outline the key roles and responsibilities and years of experience.

Work

%

Elaborate on how you have developed clients’ campaigns over the eligibility period. Outline the strategic thinking of the works. Explain the creativity of the ideas and innovation behind the clients’ campaigns.

Execution

%

Elaborate how you have successfully executed clients’ campaigns over the eligibility period. Describe how you implemented the core strategy/strategies to the clients’ campaigns. What made this significant and unique?

ACHIEVEMENTS

%

Outline how the you went above and beyond expectations and deserves recognition for their achievements. Showcased the successful results against objectives/KPIs.

Panel of Judges

Our expert judging panel will be announced soon. Keep an eye on our page for all updates on the judging panel.
If you interested in joining the judging panel, please contact Selina Kwok at +852 2695 6606 or selinak@lighthouse-media.com.

PAST JUDGES

We would like to thank our past judges for their time and effort in 2022

Celia Lao

Celia Lao

General Manager of Greater China

AirAsia Digital

Andrea Wong

Andrea Wong

Chief Marketing and Customer Officer

AXA Hong Kong

Philly Apthorpe

Philly Apthorpe

Managing Director, Head of Marketing & Events APAC

BNP Paribas

Kimberly Hu

Kimberly Hu

Director of Membership & Marketing

Carlyle & Co.

SPONSORS AND PARTNERS

Karen Yung
Head of Comercial
Tel: +852 2695 6618 / +852 9777 7551
Email: kareny@lighthouse-media.com

VIDEO HIGHLIGHTS