#AOTYAwards
Hong Kong
#AOTYAwards Key Dates
DID YOU LEAVE YOUR MARK IN 2022?
Agencies! It’s your time to shine on the biggest stage!
Despite the challenges and difficult times over the past few years, agencies in Hong Kong have dug deep to produce some of their most creative, innovative and effective work to help their clients to engage with their customers.
And now, it’s time to see who will rise to the top of MARKETING-INTERACTIVE’s Agency of the Year Awards!
Recognised as Hong Kong’s premier awards programme, MARKETING-INTERACTIVE’s Agency of the Year Awards is back once again to measure, reward and recognise the industry’s top-performing agencies.
Agency of the Year Awards go far beyond an evaluation of the work. Judged by a panel of senior marketers from influential brands, agencies will be assessed on their outstanding business performance, portfolio of clients and campaigns, teamwork, and contributions to the industry at large.
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This year, 32 categories will be open for entry. The agency with the highest overall score will be crowned with the esteemed title of “Overall Agency of the Year“, while the “Local Hero of the Year” will be awarded to the best performed independent agency.
Here’s your chance to showcase your work with your team. Don’t miss our deadline and we wish all entrants the very best of luck with their submissions!
What’s new in 2023?
Brand & Design Consultancy
Best Client-Agency Partnership
Market Research
Rising Star
Programmatic
Here’s your chance to showcase your work with your team.
Don’t miss our deadline and we wish all entrants the very best of luck with their submissions!
WHY SHOULD YOU ENTER?
MARKETING-INTERACTIVE prides itself on developing events that reflect an ever-evolving industry, and on delivering the best possible opportunities for those who take part.
Since its inception, Agency of the Year Awards provide a clear channel for end users (senior, client-side marketers in Hong Kong) to assess and evaluate the agency landscape. The results of Agency of the Year have routinely been used by clients in the agency selection process.
By entering the Agency of the Year Awards 2023, you can be recognised as the industry’s best agency, and you can have the chance to:
Showcase your best work, achievements and innovations to prospective clients
Increase credibility and gain industry-wide recognition as an award-winning agency
Receive extensive coverage across Marketing magazine and social media, before and after the event
Raise your profile to help attract new business and new talent
Remind current clients that you are still top of your game
Celebrate your successes across your company and project teams
Boost team morale and reward outstanding work
Make sure your hard work doesn’t go unnoticed and your teams get the recognition they deserve!
Entries will close on Friday 17 March 2023 so start your entry today!
Judging Criteria
Your entry will be evaluated on the following four key areas (please read the Entry Guidelines for full descriptions):
Performance
%
Outline the performance of your company over the awards period. Consider the measurable metrics/statistics on the success of your business strategies in relation to the initial business objectives.
Product
%
Detail how you have developed your product and service offering over the awards period. How they stand out from others in the industry?
People
%
Describe how you have succeeded in managing your teams, including development, retention and key talent hires.
Perspectives
%
Describe the strength of your agency culture and illustrate how a winning workplace culture becomes the key to attracting talent and clients, maximizing productivity, and thus, becoming a high-performing agency.
JUDGING CRITERIA – Best Agency Culture
OFFICE CULTURE AND WORKPLACE DESIGN
%
Describe how your company integrates workplace design and office culture together to maintain a positive and healthy work environment which supports, rewards and helps retain talent.
INTERNAL COMMUNICATIONS
%
Elaborate on the effective internal communications that your company uses and how this facilitates connections and conversations in the office.
INCENTIVES, TRAINING & DEVELOPMENT INITIATIVES
%
Describe the strategic execution of incentives, training and development initiatives of your company. What makes them significant and unique?
Vision
%
Demonstrate your most important achievements within the judging periods. Showcase how you have retained clients under your watch, and the commercial
results against the objectives.
JUDGING CRITERIA – Best Client-Agency Partnership
Profile
%
Describe the collaboration and cooperation between your agency and your selected client. How did you develop the partnership over the eligibility period in relation to the initial business objectives for the both parties?
COMMUNICATIONS
%
Elaborate on your agency developed clear and open lines of communication, and procedures with your client to ensure both parties are on the same page. How you developed trust and mutual respect to deliver quality work and make informed decisions.
Collaboration & teamwork
%
How did you work together to achieve common goals and make decisions that benefited both parties? How did you adjust to changing circumstances and prove you were open to new ideas and approaches?
Performance
%
Outline how both the parties went above and beyond expectations and how both parties are should be committed to working together over the long term to achieve shared goals. Showcase the successful results against the objectives/KPIs.
JUDGING CRITERIA – Agency Leader of the Year
Personal Profile
%
An outline of the individual’s profile. Describe the key roles, responsibilities, and years of experience of the individuals.
Leadership
%
Elaborate on your leadership and motivation at the agency. Illustrate how you lead the agency and how you developed your people and
their performance.
Effectiveness
%
Describe your strategy and its implementation for operating the agency. Demonstrate how effectively you lead the agency in terms of operations,
business growth, and reputation.
Achievements
%
Demonstrate your most important achievements within the judging periods. Showcase how you have retained clients under your watch, and the commercial
results against the objectives.
JUDGING CRITERIA – Agency Team of the Year
Team profile
%
An outline of the team’s profile. Outline the key roles and responsibilities and years of experience.
Work
%
Elaborate on how you have developed clients’ campaigns over the eligibility period. Outline the strategic thinking of the works. Explain the creativity of the ideas and innovation behind the clients’ campaigns.
Execution
%
Elaborate how you have excellent executed clients’ campaigns over the eligibility period. Describe how did you implement the core strategy to clients’ campaigns. What makes this significant and unique?
Performance
%
Outline how the team went above and beyond expectations and why it deserves recognition for its achievements. Showcase the successful results against the objectives/KPIs.
JUDGING CRITERIA – Rising Star
PERSONAL profile
%
An outline of the individual’s profile. Outline the key roles and responsibilities and years of experience.
Work
%
Elaborate on how you have developed clients’ campaigns over the eligibility period. Outline the strategic thinking of the works. Explain the creativity of the ideas and innovation behind the clients’ campaigns.
Execution
%
Elaborate how you have successfully executed clients’ campaigns over the eligibility period. Describe how you implemented the core strategy/strategies to the clients’ campaigns. What made this significant and unique?
ACHIEVEMENTS
%
Outline how the you went above and beyond expectations and deserves recognition for their achievements. Showcased the successful results against objectives/KPIs.
Panel of Judges
Vivian Chan
Head Of Marketing Communications
Cathay Pacific Airways
Anna Lam
Associate Marketing Director
CLOROX Hong Kong & Taiwan
Kosby Fu
Senior Vice President, Corporate Branding, Digital Marketing & DBS Foundation
DBS Bank Hong Kong
Emily Poon
Director of Growth Marketing
GoGoX
Justin Bonnett
Head of Marketing, Hong Kong, Macao & Taiwan
JLL
Michelle Lam
General Manager Corporate Communication
Kerry Properties
Adam Bires
Head of Marketing
Lane Crawford
Eric Lin
Chief Marketing Officer
livi bank
Saurabh Ghatwai
Marketing Director
Lockly
Justin Choy
Chief Marketing Officer
Nextwave Yachting
Chloe Tsai
Group Assistant Director of Marketing Communications
Nina Hospitality
Jaslin Goh
Chief Marketing Officer
Payme by HSBC
John Lui
Brand and People Director APAC
PizzaExpress
Gian Chan
Associate Director
Sanrio Global Asia
Ivy Wong
Head of Marketing
Shell Hong Kong
Ellen Chan
Director of Marketing
Simmons Bedding & Furniture
Andrea Leung
Group General Manager Marketing
Sino Group
Steven Tsang
Head of Marketing
Sony Music Entertainment Hong Kong
Haymans Fung
MD, Head of Marketing, Retail Bank Hong Kong and Head of Global Partnerships Marketing
Standard Chartered Bank
Eva Lui
Director of Marketing Communications
The Park Lane Hong Kong, a Pullman Hotel
Angela Chan
Senior Director, Marketing Communications
TransUnion APAC
SPONSORS AND PARTNERS
Karen Yung
Head of Comercial
Tel: +852 2695 6618 / +852 9777 7551
Email: kareny@lighthouse-media.com
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