Submitting your entries for the Agency of the Year Awards is simple and completely online. The entry submission deadline is 21 March (Fri) 2025 at 6pm.

To ensure that your entries are submitted successfully and are given the attention they deserve, here are a few items to take note of when preparing your entries.

• Firstly, download and read the Entry Guidelines. This will guide you through the submission process. Follow the instructions and specific category requirements to ensure your entries are submitted successfully.
• Please download and use the Core Submission Template provided to prepare your Entry Submission Document without altering/deleting the words in header, 30% of marks will be deducted otherwise.
• All entries, supporting documents, and required items can be submitted via the “I’m Ready to Enter” link at the bottom of this page.
• Entrants are strongly encouraged to gather all entry materials like photos, videos and charts before starting the entry process.
• Please ensure that all details you enter into the Entry Details are CONSISTENT with the details on the Core Submission Document you upload.
• Upon submission deadline, all entry details, including company names, credits and so on, are FINAL and CANNOT be changed and / or transferred to another party.
• Please include an event photo or image that represents your entry in your submission that can be used on all marketing material, on the screen on the night of the awards, and in the magazine etc.

Once you’re ready to go, all entries can be submitted via the below “I’m Ready to Enter” link.

* We encourage you to read the Top 10 Tips for entering to help you craft a successful submission.

Your entry will be evaluated on the following four key areas (please read the Entry Guidelines for full descriptions):

• PERFORMANCE – 25%
  Outline the performance of your company over the awards period. Consider the measurable
  metrics/statistics on the success of your business strategies in relation to the initial business objectives.
• PRODUCT – 25%
  Detail how you have developed your product and service offering over the awards period. How they stand out from others in the industry?
• PEOPLE – 25%
  Describe how you have succeeded in managing your teams, including development, retention and key talent hires.
• PERSPECTIVES – 25%
  Explain how you’ve communicated your company’s perspectives and points of view including industry contribution and thought-leadership.

For Talent & Culture Categories (please read the Entry Guidelines for full descriptions):

• Please write a maximum 2,000 words (total) including evidence to support and address each of the specific category criteria bullet points outlined in the entry guideline’s judging criteria. Please ensure all areas mentioned are covered within your submission as the jury will be looking for these details. Each bullet point will hold a maximum potential value of 10 points.

• All categories are only open to agencies based in Hong Kong or the Hong Kong office of a global corporation who serve marketers in Hong Kong
• A Local agency that has been established in Hong Kong and continues to operate in Hong Kong will automatically be entered for the “Local Hero” in each category.
• All work must have been conceptualised and carried out in Hong Kong for the Hong Kong market. Work can be created and delivered for a wider regional market but the audience must still include Hong Kong and the featured results should outline the specific achievements from the Hong Kong campaign(s).
• All campaigns/ programmes/ initiatives showcased by agencies must have been launched or active between the eligibility period of 1 January 2024 – 31 December 2024 with demonstrable results achieved during this period.
• Entrants may enter multiple, relevant categories. There is no limit to the number of entries an agency may submit. However, when submitting multiple entries, entrants must tailor their individual submissions accordingly and outline how they suit the specific category at hand.
• Agencies must seek approval from their clients before submitting. Any sensitive or confidential information from your clients’ side must be approved by the clients for judging.

* Please be reminded that any sensitive or confidential information from your clients’ side must be approved by the clients for judging.

Entry Fee:
HK$1,880 per entry

Payment Methods:
Credit card (Visa, MasterCard, AMEX).
Cheques and bank transfers welcome for any amounts over HK$10,000.

* All entry fees are non-refundable. Trophy is not included in the entry fees.

• All entry fees are non-refundable.
• Entries will not be considered for judging if payment is not received within five working days upon being invoiced, if an invoice is required before payment.
• Without prior notice, MARKETING-INTERACTIVE reserves the right to merge categories or dissolve any categories should it be deemed necessary. Should a category or categories be dissolved, entries in that category/categories will not be refunded.
• By submitting the entry, the entrants guarantee that all the works/information submitted are TRUE and ACCURATE. MARKETING-INTERACTIVE reserves the right to verify any information submitted in the entry.
• Should your entry be shortlisted, your entry details found on the online registration site will be reflected on the awards website, the screen on the night of the awards, trophy (presented on the awards night, should you win) and any other awards-related materials.
• Upon submission deadline, all details on the entry submission form, including company names, credits and so on, are FINAL and CANNOT be changed and/or transferred to another party. Any changes made after submission will be charged 10% of the submission fee.
• Finalists need to be present or appoint a representative to be present at the awards ceremony in order to receive their trophy(ies) in case they win.
• Also, please ensure that all details are submitted in English only.
• The judges’ decisions are final.
• Finalists need to be present or appoint a representative to be present at the awards ceremony in order to receive their trophy(ies) in case they win.
• Please refer to the full terms & conditions in the Entry Guidelines.

• Whilst care will be taken by the organiser, the entrant agrees that MARKETING-INTERACTIVE or Lighthouse Independent Media Ltd. will be exempt from any liability for errors or omissions reproduced, lost and / or corrupted in the presentation of the Agency of the Year Awards or in MARKETING-INTERACTIVE’s media platform, or for work lost or corrupted under any circumstances.
• Any confidential information should be written in red font or highlighted in red. Any text in red font or highlighted in red will not be disseminated beyond the judging panel in any way.
• The entrant otherwise grants MARKETING-INTERACTIVE permission to show material(s) from the entries at the awards presentation, in the magazine and at such times as deemed appropriate.
• The decisions of MARKETING-INTERACTIVE in all matters relating to The Agency of the Year Awards shall be final and binding.