2024 JUDGE'S PROFILE

Ellen Tsang

Head of Marketing, Asia ex-Japan

Pictet Asset Management

Ellen Tsang is the Head of Marketing, Asia ex-Japan of Pictet Asset Management. She is responsible for the overall regional marketing function of the Swiss asset manager. Ellen has more than 15 years of financial marketing experience in the asset management and also insurance sectors covering major markets in Asia. Prior to that, Ellen was a marketer in the telecom and web industries. Over the years, Ellen and her team spearheaded many marketing initiatives in various disciplines including brand building, product and content marketing, client research, digital marketing, corporate communications, investor relations, and also projects on customer journey and crisis management.

Ellen holds a MA in Marketing Management from the Birmingham City University in the UK, and a MSc in Finance from the Chinese University of Hong Kong. She is a fellow of the Chartered Institute of Marketing.