2026 JUDGE'S PROFILE
Elaine Tai
Director, Brand & Market Integration, APAC & US Retail
VIVAIA
Elaine Tai is a brand leader with over 20 years of experience driving global‑to‑regional growth across prestige retail, lifestyle, and consumer technology. As Director, Brand & Market Integration, APAC & US Retail at VIVAIA, she aligns brand, market, and retail strategy to accelerate momentum and commercial performance across Southeast Asia, Hong Kong, Taiwan, and key US retail locations. She previously held regional leadership roles at GEOX, Furla, and Shanghai Tang, and guided the positioning of Brunello Cucinelli and Brioni—affiliate brands of The Swank—alongside premium contemporary brands including Paule Ka. Her work centers on insight‑led strategy, cultural relevance, and meaningful business impact.
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Irene Man
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Angela Kwan
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Betty Ho
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Jenny Lam
Head of Marketing and Development
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Kathy Chung
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Yoko Yeung
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IWC Schaffhausen
Lisa Tam
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Jenmei Tam
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Lee Kum Kee (Hong Kong)
Juliana Wong
Assistant General Manager - Marketing (HK)
Link Asset Management
Selina Li
Head of Marketing & Communications
Matilda International Hospital
Eva Leung
Managing Director, Chief Of Corporate Communications and Marketing
Shanghai Commercial Bank
Joey Wong
Head, Performance Marketing and Martech
Standard Chartered Bank Hong Kong
Philip Chau
Former Regional Director, Marketing Performance & Operations, Asia
Sun Life Insurance
Maggie Sze
Marketing Director
TamJai SamGor Mixian
Sally Cheng
Senior Marketing Director – Hong Kong, Taiwan, Macau & Mongolia
The Coca-Cola Company
Lawrence Chau
Director of Consumer Interactive
Transunion
Elaine Tai
Director, Brand & Market Integration, APAC & US Retail
VIVAIA
Denise Wong
Communication and Creative Director
Vita Green
Sylvana Lee
Head of Marketing
Whiskers N Paws