2024 JUDGE'S PROFILE
Alice Au
Group Director Digital Marketing
Wharf Hotels
Being an all-rounded veteran in Digital and CRM, Alice Au has been focusing on customer-centric digital marketing management for the past 20 years – specialized in Marketing Automation & multi-faceted Social/ e-Commerce Development. Currently as Group Head of Digital Marketing for Wharf Hotels managing Niccolo and Marco Polo Hotels portfolio, Alice is spearheading the group’s digital transformation to fuel the Omni-channel, AI and WeChat Commerce developments for the luxury segments in hospitality, inside China and for rest of the world.
Prior, Alice has been instrumental in leading the Global and Regional Team to drive Web, Chatbot and Mobile Development, Performance Marketing as well as China Social CRM via WeChat for Estee Lauder Companies, DFS Group, CITIC Bank and PCCW. During her earlier stage while she was with Langham Hospitality Group and Sino Hotels, she had brought to life the first International Hotel Loyalty Programme Mobile App to be downloadable from the Apple Apps Store; and also had won many industry-wide accolades including the first ECOMMAS Awards held by the MARKETING-INTERACTIVE back in ‘2017.
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Alice Au
Group Director Digital Marketing
Wharf Hotels