Hien Lane

VP Regional Partnerships

Hello Health Group

Hien has 20+ years of Sales and Marketing experience in APAC where she has held senior regional roles across many MNC’s (Mars, Diageo, Luxottica) and Consulting (Shopology, HTL). In the last 2 years, Hien has been devoted to establishing digital health tech space in Asia as VP of Partnerships at Hello Health Group.

Passionate about pushing the boundaries of data driven marketing, blending well crafted content (art) and tech driven approach (science). Hien coaches teams across the health and wellness industry on the value of customer-patient journey planning, where trusted experiences are driven by deep consumer insights and digital behavioural data. Hien’s mission is to help people live happier and healthier lives!.