Cindy Cheng

Head of Marketing

China Taiping Insurance (Singapore)

Cindy has been in the financial sector for two decades spanning acorss various functions of Marketing and Customer Experience. Heading Marketing at China Taiping Insurance Singapore since 2018, Cindy has built the marketing functions from stratch. She has uplifted China Taiping’s brand awareness through integrated marketing campaigns. Highlights inlcude 80th anniversary celebration, China Taiping FunRun and the inaugratuation of Life Insurance Business in 2019.

Piorer to joining China Taiping Insurance, Cindy was with Manulife and John Hancock, where she was responsible for many successful brand campaigns and product launches including crystal mark certification of product collaterals. Her last role as VP Customer Centricity, Cindy was responsible for customer journey and insights. One of her highlights was setting up an online interactive community designed exclusively for customers to voice opinions and ideas.