#AOTYAwards

Hong Kong

Gala Dinner: 21 June 2024
Venue: Hong Kong Ocean Park Marriott Hotel (venue map)
Dress Code: A Glitzy Night of Style

#AOTYAwards Key Dates

Elevate and Celebrating the Best in the Industry

In today’s competitive business landscape, agencies play a vital role in shaping brands, driving impactful marketing strategies, and delivering outstanding campaigns that captivate audiences.

MARKETING-INTERACTIVE’s Agency of the Year Awards serves as the esteemed platform of recognition, celebrating the crème de la crème of agencies that have raised the bar of excellence and demonstrated unrivaled expertise in their respective fields.

The Agency of the Year Awards goes far beyond an evaluation of the work. A distinguished panel of senior marketers from influential brands will assess agencies based on exceptional business performance, an impressive portfolio of clients and campaigns, remarkable teamwork, and notable contributions to the industry at large.

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This year, with 34 categories open for entry, the agency that secures the highest overall score will be crowned with the coveted title of “Overall Agency of the Year”, a distinction that represents the pinnacle of achievement.

We invite you to join us on this exhilarating journey of celebration and inspiration as we recognise and honour the exceptional achievements of agencies at Agency of the Year Awards 2024. Together, let us elevate the standards of excellence in the dynamic world of marketing and advertising, setting new benchmarks for success in the years to come.

What’s new in 2024?

Agency of the Year
Best Client Acquisition

Agency of the Year
CRO

Agency of the Year
Best Client Retention

Agency of the Year
Full-Service

Here’s your chance to showcase your work with your team.

Don’t miss our deadline and we wish all entrants the very best of luck with their submissions!

WHY SHOULD YOU ENTER?

MARKETING-INTERACTIVE prides itself on developing events that reflect an ever-evolving industry, and on delivering the best possible opportunities for those who take part.

Since its inception, Agency of the Year Awards provide a clear channel for end users (senior, client-side marketers in Hong Kong) to assess and evaluate the agency landscape. The results of Agency of the Year have routinely been used by clients in the agency selection process.

By entering the Agency of the Year Awards 2024, you can be recognised as the industry’s best agency, and you can have the chance to:

Showcase your best work, achievements and innovations to prospective clients

Increase credibility and gain industry-wide recognition as an award-winning agency

Receive extensive coverage across Marketing magazine and social media, before and after the event

Raise your profile to help attract new business and new talent

Remind current clients that you are still top of your game

Celebrate your successes across your company and project teams

Boost team morale and reward outstanding work

Make sure your hard work doesn’t go unnoticed and your teams get the recognition they deserve!

Entries will close on 20 Mar 2024 so start your entry today!

Get started

Judging Criteria

Your entry will be evaluated on the following four key areas (please read the Entry Guidelines for full descriptions):

Performance

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Outline the performance of your company over the awards period. Consider the measurable metrics/statistics on the success of your business strategies in relation to the initial business objectives.

Product

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Detail how you have developed your product and service offering over the awards period. How they stand out from others in the industry?

People

%

Describe how you have succeeded in managing your teams, including development, retention and key talent hires.

Perspectives

%

Explain how you’ve communicated your company’s perspectives and points of view including industry contribution and thought-leadership.

JUDGING CRITERIA – Best Agency Culture

OFFICE CULTURE AND WORKPLACE DESIGN

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Describe how your company integrates workplace design and office culture together to maintain a positive and healthy work environment.

INTERNAL COMMUNICATIONS

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Elaborate on the effective internal communications that your company uses and how the communications help in improving collaboration, productivity and staff/business performance, as well as boosting morale.

INCENTIVES, TRAINING & DEVELOPMENT INITIATIVES

%

Describe the strategic execution of incentives, training and development initiatives of your company. What makes them significant and unique?

Vision

%

Describe the strength of your agency culture and illustrate how a winning workplace culture becomes the key to a high-performing agency.

JUDGING CRITERIA – Best Client-Agency Partnership

PROFILE

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Outline of the agency’s and client’s profile. Describe the collaboration and cooperation between your agency and your selected client.

COMMUNICATIONS

%

Elaborate on your agency developed clear and open lines of communication, and procedures with your client to ensure both parties are on the same page.

COLLABORATION & TEAMWORK

%

How did you work together to achieve common goals and make decisions that benefited both parties? How did you adjust to changing circumstances and prove you were open to new ideas and approaches?

PERFORMANCE

%

Outline how both the parties went above and beyond expectations and how both parties are should be committed to working together over the long term to achieve shared goals.

JUDGING CRITERIA – Agency Leader of the Year

PERSONAL PROFILE

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Outline of the individual’s profile. Describe the key roles, responsibilities, and years of experience of the individuals.

LEADERSHIP

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Elaborate your leadership and motivation at the agency. Illustrate how do you lead the agency with the people development and performance under your watch.

EFFECTIVENESS

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Describe the strategy and implementation you operate the agency. Demonstrate how effective you lead the agency in terms of operations, business growth, and reputation.

ACHIEVEMENTS

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Demonstrate your most important achievements within the judging periods. Showcase the client retention under your watch and the commercial results against objectives.

JUDGING CRITERIA – Agency Team of the Year

TEAM PROFILE

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Outline of the team’s profile. Outline the key roles and responsibilities and years of experience.

WORK

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Elaborate how you have developed clients’ campaigns over the eligibility period. Outline the strategic thinking of the works. Explained the creative ideas and innovation behind the clients’ campaigns.

EXECUTION

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Elaborate how you have excellent executed clients’ campaigns over the eligibility period. Describe how you implemented the core strategy to clients’ campaigns. What makes this significant and unique?

PERFORMANCE

%

Outline how the team went above and beyond expectations and deserves recognition for their achievements. Showcased the successful results against objectives / KPIs.

JUDGING CRITERIA – Rising Star (Age Below 30)