#AOTYAwards

#AOTYAwards Key Dates

Elevate and celebrate the best in the industry

Spotlighting excellence:

Celebrating premier agencies

In an era where innovation and creativity drive success, agencies are at the forefront of developing impactful marketing strategies and executing exceptional campaigns.

The Agency of the Year Awards is dedicated to honouring these outstanding agencies that not only meet but exceed the expectations of their clients and stakeholders.

This prestigious platform celebrates the remarkable achievements of agencies that have set new standards of excellence within the industry. We warmly invite you to showcase your agency’s outstanding achievements.

Our distinguished panel of senior marketers and industry experts will assess entries using a comprehensive set of criteria, including business performance, innovation, collaboration, and contributions to the marketing field. Their insightful evaluations ensure that only the most exceptional agencies are recognised with the accolades they deserve.

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With 35 categories open for entry, divided into agency and talent and culture sections, there are ample opportunities for agencies to shine and showcase their best work. We invite you to explore the categories and identify those that align with your agency’s achievements.

Agencies that demonstrate exceptional creativity and effectiveness will have the chance to compete for the coveted titles of “Overall Agency of the Year” and “Local Hero of the Year” – both hallmarks of distinction in the industry.

Join us on this exciting journey as we celebrate excellence and inspire the next generation of marketing leaders at the Agency of the Year Awards. Together, let us elevate the standards of creativity and performance in the dynamic world of marketing and advertising.

What’s new in 2025?

Agency of the Year Best Breakthrough

Agency of the YearExperiential Marketing

Agency of the Year OOH

Here’s your chance to showcase your work with your team.

Don’t miss our deadline and we wish all entrants the very best of luck with their submissions!

WHY SHOULD YOU ENTER?

MARKETING-INTERACTIVE prides itself on developing events that reflect an ever-evolving industry, and on delivering the best possible opportunities for those who take part.

Since its inception, Agency of the Year Awards provide a clear channel for end users (senior, client-side marketers in Hong Kong) to assess and evaluate the agency landscape. The results of Agency of the Year have routinely been used by clients in the agency selection process.

By entering the Agency of the Year Awards 2025, you can be recognised as the industry’s best agency, and you can have the chance to:

Showcase your best work, achievements and innovations to prospective clients

Increase credibility and gain industry-wide recognition as an award-winning agency

Receive extensive coverage across Marketing magazine and social media, before and after the event

Raise your profile to help attract new business and new talent

Remind current clients that you are still top of your game

Celebrate your successes across your company and project teams

Boost team morale and reward outstanding work

Make sure your hard work doesn’t go unnoticed and your teams get the recognition they deserve!

Entries will close on 21 Mar 2025 so start your entry today!

Get started

Judging Criteria

Your entry will be evaluated on the following four key areas (please read the Entry Guidelines for full descriptions):

Performance

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Outline the performance of your company over the awards period. Consider the measurable metrics/statistics on the success of your business strategies in relation to the initial business objectives.

Product

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Detail how you have developed your product and service offering over the awards period. How they stand out from others in the industry?

People

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Describe how you have succeeded in managing your teams, including development, retention and key talent hires.

Perspectives

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Explain how you’ve communicated your company’s perspectives and points of view including industry contribution and thought-leadership.

JUDGING CRITERIA – TALENT & CULTURE CATEGORIES

Please write a maximum 2,000 words (total) including evidence to support and address each of the specific category criteria bullet points outlined in the entry guideline’s judging criteria. Please ensure all areas mentioned are covered within your submission as the jury will be looking for these details. Each bullet point will hold a maximum potential value of 10 points.

Please read the Entry Guidelines for full descriptions