Yannie Chen
Head of Marketing, Häagen-Dazs Hong Kong
General Mills Hong Kong
Yannie leads marketing for Häagen-Dazs Hong Kong, overseeing brand strategy and growth initiatives for the General Mills premium portfolio. With over 15 years of experience spanning creative agencies and FMCG leadership roles, she has worked across APAC and local markets, shaping brands for both international and well-known local names.
Bringing regional experience across Asia, Yannie is passionate about elevating premium brands, focuses on translating global brand equity into locally resonant experiences, connecting with today’s consumers through content and experience-led marketing.
View Other Judges’ Profile
Avis Got
Marketing Director
Best Mart 360°
Vivienne Chiu
Chief Brand and Communications Officer
BOC Group Life Assurance Company
Fatima Lam
Marketing Director, APAC
Bonhams
Amy Wu
Director of Corporate Communications
Yannie Chen
Head of Marketing, Häagen-Dazs Hong Kong
Isabel Chan
Head of Marketing
Jennifer Lin
Head of Feminine Care Core Marketing, International
Anne Sham
North Asia Marketing Head, Pet Nutrition
David Leung
Head of Branding + Research & Development (Head Quarters)
Christie Lee
Marketing Lead
Vivian Chan
Associate Marketing Director
Pernod Ricard Hong Kong & Macau
Juliana Cheung
Director of Brand and Partnership
Plaza Premium Group
Trevor Wong
Director, Corporate Affairs
Prudential plc
Shirley Ma
Head of Marketing, Hong Kong
PURE Group
Janice Leung
Director, Head of Brand Communications and Employee Engagement
Ronald Lu & Partners
Nancy Wong
Director, Head of Communications, Asia
Sotheby’s
Caness Chan
Head of Public Affairs, Communications & Sustainability
Swire Coca-Cola HK
Melody Keung
General Manager
Taikoo Sugar
Amy Yang
Vice President, Marketing – APAC & IMEA
Tony Fu
Marketing Director
Vita Green Health Products Co.