2022 JUDGE PROFILE

Vivian Lee

Sino Group

Vivian Lee is the Group General Manager of Corporate Marketing & Communications at Sino Group, leading the Group’s corporate branding & marketing, corporate affairs, customer relationship management functions and driving sustainability efforts for the Group.

Before joining Sino Group, she was the Executive Director, Sales, Marketing and Public Affairs at Ocean Park Corporation. Having more than 20 years of management experience in strategic planning, business and product development, customer experience/relationship management, corporate branding, Vivian is a key driving force behind Ocean Park’s unique edutainment positioning, iconic events and transformation into a leading theme park resort destination.

Vivian was the honorable winner of the Distinguished Marketing Leadership Award at the 2007 HKMA Marketing Excellence Award. Prior to joining Ocean Park in 1999, Vivian built her marketing career across Hong Kong and Sydney. She holds an Executive MBA Degree from the Australian Graduate School of Management at the University of New South Wales.

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