2022 JUDGE PROFILE

Anson Shum

SAUVEREIGN 

Anson Shum is an entrepreneurial marketer with over 15+ years’ experience across a number of industries including Sustainability, Luxury goods, Fashion retail, Travel, F&B and lifestyle.

His recent work has been predominantly in supporting start-ups on brand building, digital marketing and social media strategy. Splitting his time between passion projects as a marketing consultant and OOKONN.

Co-founded digital travel lifestyle brand OOKONN, where he plays a key role in branding and was awarded 40 under 40 by Prestige magazine. The products were sold to 36 countries worldwide and featured in New York Times, Vogue and Forbes.

Prior to starting his own business, Anson spent over a decade in senior regional marketing roles for companies such as HUGO BOSS AG, Bluebell Group, Jimmy Choo and Oettinger Davidoff. He also possesses a fashion degree at Central Saint Martins (CSM), University of the Arts London.

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