2023 JUDGE PROFILE
Amy Pak
Director, Group Brand & Marketing
FWD Insurance
Amy Pak is the Director, Brand Experience, at Brand & Marketing for FWD Group, overseeing brand strategy & insights, development and design. As a brand champion, Amy collaborates closely with FWD’s cross functional team to ensure the brand is at the heart of the company.
With 15 years of experience in branding, marketing, and communication, Amy has held regional roles in Australia, Singapore, and Hong Kong. Her extensive background has given her a deep understanding and passion in supporting the nuances of APAC markets.