2025 Judge's Profile
Peter McFeely
Global Head of Communications and Strategy, Food & Agriculture
WWF
Peter specialises in sustainability and social impact communications and marketing that drive lasting behaviour change. He leads communications and strategic planning for WWF’s global Food & Agriculture Practice and has a consulting background covering PR, digital media, analytics and strategy. Working across food production, consumption and loss and waste, he is responsible for developing WWF’s strategy to inform, engage and educate stakeholders, including producers, policymakers, business leaders, civil society and consumers, to drive food systems transformation. He was part of the communications leadership team for the United Nations’ inaugural Food Systems Summit and has supported several food tech start-ups on science, technology, government relations, branding and communications. As a consultant, he worked extensively across the technology, healthcare, FMCG and public sectors.
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