2023 Judge's Profile

Goh Seng Jone

Corporate Communications Director, APAC

ASSA ABLOY Group

Jone is responsible for leading internal and external communications, thought leadership and reputation management for ASSA ABLOY in Greater China and Southeast Asia. In her role, she partners with a diverse leadership team to ensure the business wins in the marketplace by advancing the company’s business goals through strategic communications initiatives.

Before joining ASSA ABLOY, Jone spent three years in Tallinn pursuing an MBA degree specialising in Digital Society and immersing herself in the startup scene at a tech incubator. Prior to continuing her studies abroad, she led multi-stakeholder campaigns at Starbucks, Procter & Gamble and Tetra Pak, driving growth in sentiment, image and preference for some of the world’s most valuable brands.

Jone began her career at a public relations consultancy, working on a variety of accounts and projects for clients across multiple industries. She enjoys turning complex ideas into simple concepts, and finds inspiration in the incredible work of the PR and communications cohort.