Submitting your entries for the PR Awards is simple and completely online. The entry submission deadline is 13 January 2025 at 23:59hrs.

To ensure that your entries are submitted successfully and are given the attention they deserve, here are a few items to take note of when preparing your entries.

• Firstly, download and read the Entry Guidelines and follow the instructions and specific category requirements to ensure your entries are submitted successfully.
• Please download and use the Entry Form Template provided to prepare your Entry Submission Document.
• All entries, supporting documents, and required items can be submitted via the “I’m Ready to Enter” link at the bottom of this page.
• Entrants are strongly encouraged to gather all entry materials like photos, videos and charts before starting the entry process.
• Please ensure that all details you enter into the Entry Details are CONSISTENT with the details in the Core Submission Document you upload.
• Upon submission deadline, all entry details, including company names, credits and so on, are FINAL and cannot be changed and/or transferred to another party.
• Please include a photo or image that represents your entry in your submission that can be used on all marketing material, on the screen on the night of the awards, and our media platforms etc.

13 January 2025 at 23:59hrs.

Your entry will be judged fairly and objectively, irrespective of budget, scale or resource. Each entry will be judged within its own context and on its own merits giving an even playing field to large and small companies and campaigns. Judges will not be assigned entries that present a clear conflict of interest. This includes entries submitted by their own organisation or agency, as well as submissions by direct competitors.

Your entry will be evaluated on the following four key areas (please read the Entry Guidelines for full descriptions):

Challenge (max. 500 words) 20%
Judges will be looking for:

• A clear description of the business/brand consumer challenge that PR was being asked to address
• Key statistics which help illustrate the scale of this challenge in more detail

Recommended information to submit:

• Start date
• End date
• Target audience
• Key objectives
• Budget

Strategy (max. 500 words) 30%
Judges will be looking for:

• A clear rationale for why you chose this PR approach
• The core insight on which you focused your strategy
• An outline of your message, along with creative and media thinking on how these were developed to be both distinctive and impactful

Recommended information to submit:

• Which media channels were used and why?
• Outline the approach and why it was used

Execution (max. 500 words) 30%
Judges will be looking for:

• An overview of how your strategy was implemented
• The different tactics/mediums used within the programme
• The roles of these different tactics/mediums

Results (max. 500 words) 20%
Judges will be looking for:

• The campaign’s bottom-line impact
• Notable changes to the stakeholders’ behaviour
• Clear evidence/metrics demonstrating the campaign’s performance
• A clear rationale as to why you believe this qualifies for a PR Award

Talent Categories (For categories 39-42)

Please write a maximum 2,000 words (total) including evidence to support and address each of the specific category criteria bullet points outlined in the ‘categories & criteria’ section of the Entry Guidelines. Please ensure all areas mentioned are covered within your submission as the jury will be looking for these details. Each bullet point will hold a maximum potential value of 10 points.

• The eligibility period of work submitted is from November 2023 to December 2024. Entries should reflect results achieved during this period.
• All work, campaigns or initiatives must have been conceptualised and carried out in Southeast Asia, South Asia and/or Oceania regions, or for markets that include at least one country in one of those regions.
• Entrants from the following countries are eligible: Australia, Bangladesh, Bhutan, Brunei, Cambodia, East Timor, Fiji, India, Indonesia, Kiribati, Laos, Malaysia, Maldives, Marshall Islands, Micronesia, Myanmar, Nauru, Nepal, New Zealand, Pakistan, Palau, Papua New Guinea, Philippines, Samoa, Singapore, Sri Lanka, Solomon Islands, Thailand, Tonga, Tuvalu, Vanuatu and Vietnam.
• Agencies who submit entries on behalf of clients should seek permission before submitting to avoid the duplication of entries.
• Organisations may submit the same work / campaign / initiative into multiple categories or different works / campaigns / initiatives into one category. In these instances, these will be classed as individual entries. There is no limit to the number of entries an organisation may submit.

Entry Fee: SGD359 per entry
Price is exclusive of Government Service Tax (GST). GST is only applicable to entries from Singapore-Based companies.

Payment Methods:
Credit card (Visa, MasterCard, AMEX)
All entries are non-refundable.

• Entry fees are non-refundable.
• The judges’ decisions are final.
• Without prior notice, MARKETING-INTERACTIVE’s PR Awards team reserves the right to merge categories or dissolve any categories should it be deemed necessary. Should a category or categories be dissolved, entries in that category / categories will not be refunded.
• Should your entry be shortlisted, your entry details found on the online registration site will be reflected on the awards website, the screen on the night of the awards, trophy (presented on the awards night, should you win) and any other awards-related materials.
• Please note that after the submission deadline, all details on the entry submission form, including company names, credits and so on, are FINAL and cannot be changed and/ or transferred to another party. Any changes made after submission will be charged 10% of the entry fee per change.
• Finalists need to be present at the awards gala dinner in order to receive their trophy(ies) in case they win.
• Please refer to the full terms & conditions in the Entry Guidelines.

• The entrant agrees that MARKETING-INTERACTIVE and/or Lighthouse Independent Media Pte Ltd will not accept responsibility for errors or omissions reproduced in the presentation of the PR Awards, in MARKETING-INTERACTIVE’s media platforms, or for work lost or corrupted under any circumstances.
• Any confidential information should be written in red font or highlighted in red. Any text in red font or highlighted in red   will not be disseminated beyond the judging panel in any way.
• The entrant otherwise grants MARKETING-INTERACTIVE permission to show material from the entries at the awards presentation, on its media platforms and at such times as deemed appropriate.
• Entries done in any other format may not be accepted.
• Any invalid or incomplete submissions will be subject to a penalty deduction of your total score.
• All judges are bound by a non-disclosure agreement covering confidentiality, conflicts of interest, and contact with entrants. To ensure a fair result, judges will not have access to entries submitted by their own organisation or that of their competitors.