2023 Finalists
1. Best Anniversary Campaign
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Changi Airport Group (Singapore) Brand: Changi Airport Campaign: XChangi Airport’s 41st anniversary campaign |
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foodpanda Malaysia Campaign: 10 Years of Painting the Town Pink |
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Google Singapore Campaign: Google for Singapore 2022 Agency: Tate Anzur |
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IHH Healthcare Campaign: Care. For Good. Agency: WATATAWA Consulting |
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LEVI’S ® Campaign: Levi’s 501 ® Day Agency: Mad Hat Asia |
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MAGGI Malaysia Campaign: MAGGI® “SAH Malaysia!” 2022 Agency: Perspective Strategies |
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QNET Campaign: QNET 23rd Anniversary |
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Science Centre Singapore Campaign: Young Scientist Badge 40th Anniversary Agency: AKA Asia |
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Sentosa Development Corporation Campaign: Sentosa Golden Jubilee Agency: Zeno Group Singapore |
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Yong Sheng Gift Shop Campaign: 70 years of good taste good gift 香传70载 Agency: Wofollow |
2. Best Corporate Affairs Strategy
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Accenture Campaign: Navigating Your Sustainability Roadmap with Accenture Agency: BCW Singapore |
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Flex Campaign: Earth Day Programme 2022 |
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Google Singapore Campaign: Google for Singapore 2022 Agency: Tate Anzur |
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GoTo Gojek Tokopedia Campaign: #GoToGoPublic – A landmark listing for Indonesia |
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Malaysia Aviation Group Campaign: ‘Reopening Safely’ Communications Strategy |
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MEASAT Campaign: Optimising the Launch of MEASAT-3d to Elevate Awareness and Affinity for MEASAT Agency: Rantau Golin |
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QNET Campaign: MAMA Campaign |
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RHB Singapore Campaign: RHB #3Rs |
3. Best COVID-19 Related Campaign
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Astra International Brand: Astra Campaign: #SemangatSalingBantu |
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AstraZeneca Campaign: Clearing Confusion: Vaccine Effectiveness Agency: GCI Health |
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Changi Airport Group (Singapore) Brand: Changi Airport Campaign: Changi Airport: Battling the Pandemic |
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Danone Indonesia Campaign: Generasi Maju Covid-19 Vaccination Center |
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Danone Indonesia Campaign: Danone Healthtitude Program |
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Sasa Inti Campaign: Flavour of Nature |
4. Best Crisis Management Strategy
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Changi Airport Group (Singapore) Brand: Changi Airport Campaign: Changi Airport: Battling the Pandemic |
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Chinatown Business Association Campaign: Eat, Play, Shop @Chinatown Agency: Flame Communications |
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Danone Indonesia Campaign: Danone Healthtitude Program |
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GoTo Gojek Tokopedia Brand: GoFood Campaign: Turning Foe Into Ally (Case: Dog meat issue in online food delivery platform) |
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Okta Campaign: Re-Oktavate Agencies: IN.FOM, Mint PR (Australia), PRAP Japan (Japan), Brandfuture (Korea) |
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PLUS Malaysia Campaign: PLUS RFID Rollout Blow-Out! |
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QNET Campaign: MAMA Campaign |
5. Best CSR Communications
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AIA Singapore Campaign: AIA Better Lives Fund Agency: Ogilvy Singapore |
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Danone Indonesia Campaign: Bersama Cegah Stunting (Together Prevent Stunting) Program |
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Delivery Hero Philippines Brand: foodpanda Philippines Campaign: Let’s do our Pau-rt |
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Dell Technologies Asia Pacific & Japan Campaign: Dell Technologies: Conserving the Great Barrier Reef with Deep Learning Technology Agencies: SBM Communications, BCW |
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Geneco Campaign: #ChangeBringsProsperity |
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L’Oréal Paris Campaign: L’Oréal Paris #LessonsOfWorth Agency: Blue Totem Communications |
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Maxis Brand: Maxis eKelas Campaign: “Don’t Shy-Shy, Just Try” for Maxis eKelas HIP StoryFest English Competition 2022 Agency: Leo Burnett Malaysia |
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Coastal Natives, Ocean Purpose Project, Our Singapore Reefs, Mutant for Good Campaign: Peering into the Future Agency: Mutant |
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Orchard Turn Developments Brand: ION Orchard Campaign: Green Points and Love Our World Agency: Weber Shandwick |
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Prince Holding Group Campaign: Prince Horology |
6. Best Employee Engagement / Internal Communications
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DBS Bank Campaign: Into the metaverse |
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DBS Bank Campaign: Revive The Vibe! |
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DBS Bank Campaign: Transformation Festival 2022 |
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dentsu Singapore Campaign: Building a Culture of One at dentsu Singapore |
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DHL Campaign: As One |
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JobStreet by SEEK Campaign: Employee Engagement Uplift |
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Lenovo Asia Pacific Campaign: AP ESG Experience Week Agency: Zeno Group Singapore |
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Linde Asia Pacific Brand: Linde Campaign: Career-building in a VUCA world: Inspiring growth and empowering ownership Agency: Eastwest PR |
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Microsoft Asia Campaign: #WorksForMe Agency: Edelman Singapore |
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RHB Singapore Campaign: RHB #3Rs |
7. Best Engagement for a Targeted Community
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3M Campaign:3M Green Challenge @ South East 2022 Agency: Ruder Finn Asia, Singapore |
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Coffee Meets Bagel Campaign: Ditch the List Agencies: AKA Asia, Plug |
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DBS Bank Campaign: DBS Tech: Redefining Tomorrow With Our Most Important Resource – Talent |
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GoTo Gojek Tokopedia Campaign: GoTo’s Gotong Royong Share Program – Empowering GoTo’s partners as new retail investors |
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Maxis Campaign: Maxis 2022 Raya Campaign: Revolutionizing Differently-abled Lives #RiangRayaMaxis Agency: Leo Burnett |
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Ministry of Foreign Affairs, Kingdom of Thailand Brand: Thailand NOW Campaign: Impact NOW Agency: PAPER & PAGE (Thailand) |
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RHB Singapore Campaign: RHB #3Rs |
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Tune Talk Campaign: Think Tune Talk, Think Gaming Agency: m/SIX |
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Unilever Philippines Brand: Surf Philippines Campaign: Wais U: Surf Philippines Launches Free Business Course for Entrepreneurial Moms Agency: MullenLowe MARC |
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Wizards of the Coast (SEA) Brand: Magic: The Gathering Campaign: Dominaria United Agencies: APRW, Eliphant, Jireh Consult |
8. Best Event-Led PR Campaign
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Concentrix Philippines Campaign: One Concentrix Nation Multi-site Launch |
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dentsu Indonesia Campaign: dentsu Connect 2022 |
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DHL Campaign: Grow India |
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Kiehl’s Campaign: Kiehl’s Calendula-Mart Agency: Mercury Integrated |
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Moet Hennessy Campaign: Hennessy x NBA ‘Spirit of the Game’ Agency: GO Communications |
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Navigos Group Vietnam Brand: VietnamWorks Campaign: VietnamWorks Rebranding Campaign Agencies: Biz-Eyes, SQC |
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Nebula Campaign: Streaming Cinema Agency: CampaignLab |
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PUMA Campaign: Launch of PUMA Flagship Store #SINGAPUMA Campaign Agency: Mercury Integrated |
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Tune Talk Campaign: #GolToWonderland |
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William Grant & Sons Singapore Brand: Glenfiddich Campaign: Launch of Glenfiddich Time Re:Imagined Agencies: AKA Asia, Chab |
9. Best Insights-Driven PR
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AstraZeneca Campaign: Clearing Confusion: Vaccine Effectiveness Agency: GCI Health |
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Cisco Campaign: Cisco’s “Employees are ready for hybrid work, are you?” study Agency: Sandpiper |
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Coffee Meets Bagel Campaign: Ditch the List Agencies: AKA Asia, Plug |
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Demant Singapore Brand: Hearing Partners Campaign: #ListenAgain Agency: The Hoffman Agency Singapore |
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Endowus Campaign: WealthTech: What’s Next? |
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JobStreet by SEEK Campaign: JobStreet by SEEK, in Partnership with PRecious Communications: What the Numbers Say – Singapore’s Leading Jobs Marketplace JobStreet by SEEK Creates Viable Solutions Through the Power of Research Agency: PRecious Communications |
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Kimberly-Clark Brand: KOTEX Campaign: Kotex Nothing To Haid Agencies: Ogilvy Malaysia, Media Cliq, Mad Hat Asia |
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Nutifood Brand: Värna Campaign: Forever Young Agency: Biz-Eyes |
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Pfizer Campaign: General Vaccination Awareness Campaign Agency: Muse & Motif |
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Prudential Assurance Company Singapore Campaign: Digital for 100 Agency: dentsu solutions |
10. Best Investor Relations Campaign
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Jungle Ventures Campaign: Jungle Ventures IV Fundraise Agency: Redhill |
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Pegasus Asia Brand: Pegasus Campaign: Launching a Highly Successful IPO Campaign with Winning Outcomes Agency: Rothman & Roman Asia |
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PIKOM Brand: World Congress Innovation Technology (WCIT 2023) Campaign: WCIT 2023 Agency: GO Communications |
11. Best Launch / Re-Launch Campaign
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EDOTCO Campaign: EDOTCO Agency: Redhill |
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GoTo Gojek Tokopedia Brand: Gojek Campaign: Introducing Electrum EV Ecosystem |
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Hong Kong Tourism Board Campaign: “Arts in Hong Kong” for SEA |
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KFC Singapore Campaign: KFC Singapore: The Unboring Morning Campaign Agency: Redhill |
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Mr. Bucket Campaign: Mr. Bucket Chocolaterie – Dempsey Factory Agency: W Communications |
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Navigos Group Vietnam Brand: VietnamWorks Campaign: VietnamWorks Rebranding Campaign Agencies: Biz-Eyes, SQC |
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PUMA Campaign: Launch of PUMA Flagship Store #SINGAPUMA Campaign Agency: Mercury Integrated |
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SK-II Campaign: HyperFestive Limited Edition Agency: DeVries Global Singapore |
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Teleperformance Philippines Campaign: TP Cloud Campus Microsite Launches Agency: COMCO Southeast Asia |
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Unilever Singapore Brand: Magnum Singapore Campaign: The Magnum Pleasure Auction Agencies: Golin Singapore, Jack Morton Singapore |
12. Best Media Relations Strategy
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AstraZeneca Campaign: Clearing Confusion: Vaccine Effectiveness Agency: GCI Health |
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Dell Technologies Asia Pacific & Japan Dell Technologies Remote Work Readiness: Leading the Next Hybrid Workforce Agency: BCW Singapore |
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Duke-NUS Medical School Campaign: From News Source to News Maker |
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Heydoc International Brand: DOC2US Campaign: A Healthy Dose of News and Regular DOC2US Check-ups to Boost Relationships Agency: Strategic Public Relations Group |
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Indonesia Kaya Campaign: Payung Fantasi Musical Series – (Serial Musikal Payung Fantasi) Agency: Image Dynamics |
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Kumu Campaign: Sing For The Stars Agency: CUE Group |
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Luno Campaign: Grayling x Luno |
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PermataBank Campaign: Banking Journalist Academy |
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Science Centre Singapore Campaign: Young Scientist Badge 40th Anniversary Agency: AKA Asia |
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Singapore Civil Defence Force (SCDF) Campaign: #GearUpWithSCDF |
13. Best PR by an In-House Communications Team
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Changi Airport Group (Singapore) Brand: Changi Airport Campaign: Changi Airport: Battling the Pandemic |
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Deloitte Singapore Campaign: Deloitte Women’s Premier League 2022 |
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DHL Campaign: DHL Asia Pacific |
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Duke-NUS Medical School Campaign: Elevate Duke-NUS’ brand as a leading medical school |
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Malaysia Aviation Group Campaign: Long-Term Business Plan 2.0 |
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PARKROYAL COLLECTION Marina Bay, Singapore Campaign: Sustainably Yours |
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QNET Campaign: QNET 23rd Anniversary |
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Timo Digital Bank Campaign: Timo x Truong Twins Inspirational Campaign |
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TotalEnergies Singapore Campaign: Transformation of TotalEnergies |
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Tune Talk Campaign: #GolToWonderland |
14. Best PR Campaign for a Specific Audience
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Amgen (Singapore) Campaign: ‘Hip Hip Heroes’ – Empowering proactive care for bone health among women in Singapore Agencies: GCI Health, BCW |
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Geneco Campaign: #ChangeBringsProsperity |
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GoTo Gojek Tokopedia Campaign: GoTo’s Gotong Royong Share Program – Empowering GoTo’s partners as new retail investors |
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Kimberly-Clark Brand: KOTEX Campaign: Kotex Nothing To Haid & Kotex She Can Project Agencies: Ogilvy Malaysia, Media Cliq, Mad Hat Asia |
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Listerine Singapore Campaign: How Listerine® Built Daily Essentiality for Mouthwash by Spotlighting the Unmet Need of Teeth Sensitivity Sufferers Agency: Ampersand Marketing |
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Reckitt Benckiser Brand: Durex Campaign: Durex Streetwear Agency: AKA Asia |
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Taco Bell Malaysia Campaign: Jio Me To Taco Bell Agency: Edelman Malaysia |
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Temus Campaign: Step IT UP Agencies: Progressive Communications, Reson8 Creative |
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The Medical City Campaign: Make the Rounds Against Breast Cancer |
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Wizards of the Coast (SEA) Brand: Magic: The Gathering Campaign: Dominaria United Agencies: APRW, Eliphant, Jireh Consult |
15. Best PR Campaign: B2B
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Accenture Campaign: Navigating Your Sustainability Roadmap with Accenture Agency: BCW Singapore |
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CooperVision Singapore Brand: MiSight® 1 Day contact lenses Campaign: Nipping childhood myopia in the bud with MiSight® contact lenses Agency: Bridges M&C |
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Dell Technologies Asia Pacific & Japan Campaign: Dell Technologies Remote Work Readiness: Leading the Next Hybrid Workforce Agency: BCW Singapore |
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Dell Technologies Asia Pacific & Japan Campaign: Preparing your channel program in an era of permacrisis |
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dentsu Indonesia Campaign: dentsu Connect 2022 |
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DHL Campaign: Grow India |
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Fortinet Campaign: Digital Security Everywhere You Need It Agency: Priority Consultants |
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Okta Campaign: Re-Oktavate Agencies: IN.FOM, Mint PR (Australia), PRAP Japan (Japan), Brandfuture (Korea) |
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PIKOM Brand: World Congress Innovation Technology (WCIT 2023) Campaign: WCIT 2023 Agency: GO Communications |
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VMware Campaign: Navigating Chaos: Enabling Business and Ecosystem Transformation Agency: Omnicom Public Relations Group |
16. Best PR Campaign: Banking / Financial Services
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American Express Campaign: Shop Small Agency: W Communications |
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Endowus Campaign: WealthTech: What’s Next? |
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Singapore Life Campaign: Rebirth of Singlife with Aviva Agency: Wachsman |
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Sun Life Malaysia Campaign: #AdvancingFinancialSecurity |
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Timo Digital Bank Campaign: Timo x Truong Twins Inspirational Campaign |
17. Best PR Campaign: Beauty & Wellness
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Kiehl’s Campaign: Kiehl’s Calendula-Mart Agency: Mercury Integrated |
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LANCÔME Campaign: LANCÔME Advanced Génifique #StrongIsTheNewYoung 2022 Agency: Mercury Integrated |
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LUSH Campaign: The Great Lush Playground Agency: W Communications |
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SK-II Campaign: Late Night Portraits Agency: DeVries Global Singapore |
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Unilever Vietnam Brand: Sunsilk Campaign: Sunsilk Sparkle Campaign Agency: Biz-Eyes |
18. Best PR Campaign: Electronics & Gadgets
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HP Campaign: INKmaginary Toys Agency: Edelman Singapore |
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Lovehoney Campaign: Love How You Buzz Agency: CampaignLab |
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MEASAT Campaign: Launch of MEASAT-3d Agency: Rantau Golin |
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Nebula Campaign: Streaming Cinema Agency: CampaignLab |
19. Best PR Campaign: Entertainment
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Indonesia Kaya Campaign: Payung Fantasi Musical Series – (Serial Musikal Payung Fantasi) Agency: Image Dynamics |
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Marina Bay Sands Campaign: TEAM WANG records (Human Remix) party at MARQUEE Singapore |
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National Geographic Asia Campaign: Expedition: Earth Agencies: Blankslate Creative, Mutant Communications |
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Orchard Turn Developments Brands: ION Orchard, Singapore Tourism Board, Mattel Campaign: House of Dreams Agencies: Weber Shandwick, Mercury Integrated |
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PETRONAS Campaign: PETRONAS 366 Agencies: Mediabrands Content Studio, a division of IPG Mediabrands Mastermind Group, Invictus Blue |
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Tune Talk Campaign: Think Tune Talk, Think Gaming Agency: m/SIX |
20. Best PR Campaign: F&B
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GoTo Gojek Tokopedia Brand: GoFood Campaign: Sajian Cita Rasa GoFood (A taste of GoFood) Agency: Artemis Indonesia |
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KFC Singapore Campaign: KFC Singapore: The Unboring Morning Campaign Agency: Redhill |
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Moet Hennessy Campaign: Hennessy x NBA ‘Spirit of the Game’ Agency: GO Communications |
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Mr. Bucket Campaign: Mr. Bucket Chocolaterie – Dempsey Factory Agency: W Communications |
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Taco Bell Malaysia Campaign: Tukar Ke Taco Agency: Edelman Malaysia |
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Treasury Wine Estates Brand: Penfolds Campaign: Venture Beyond by Penfolds – Singapore |
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Unilever Singapore Brand: Magnum Singapore Campaign: The Magnum Pleasure Auction Agencies: Golin Singapore, Jack Morton Singapore |
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Victorian Government Trade & Investment – Southeast Asia (VGTI – SEA) Campaign: Melbourne Brunch Festival 2022 Agency: Food News Creative Marketing Agency |
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William Grant & Sons Brand: Monkey Shoulder Campaign: Monkey Mixer Van Agencies: AKA Asia, Greenbulb |
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Yong Sheng Gift Shop Campaign: 70 years of good taste good gift 香传70载 Agency: Wofollow |
21. Best PR Campaign: Fashion & Apparel
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ASICS Campaign: ASICS Sportstyle Art In Motion Campaign Agency: DeVries Global Singapore |
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ASICS Malaysia Campaign: ASICS x SneakerLAH x Hundred%: GEL-LYTE III TEH TARIK Agency: INK PR |
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ASICS Malaysia, ASICS Asia Campaign: ASICS Art in Motion Agency: INK PR |
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COACH Campaign: COACH’s Bagel Shop Agency: Mercury Integrated |
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LEVI’S ® Campaign: Levi’s 501 ® Day Agency: Mad Hat Asia |
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PUMA Campaign: Launch of PUMA Flagship Store #SINGAPUMA Campaign Agency: Mercury Integrated |
22. Best PR Campaign: FMCG
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Danone Indonesia Campaign: SGM Tunjuk Tangan untuk Generasi Maju Indonesia (Raise Your Hand for Indonesia Progressive Generation ) |
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Kimberly-Clark Brand: KOTEX Campaign: Kotex Nothing To Haid Agencies: Ogilvy Malaysia, Media Cliq, Mad Hat Asia |
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Mission Foods Campaign: ’Around The World in 30 Bites’ |
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Nutifood Brand: Värna Campaign: Forever Young Agency: Biz-Eyes |
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Suntory Beverage & Food Malaysia Brand: Ribena Campaign: Ribena – The Champion of Bonding Moments Agency: Ruder Finn Asia |
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Tyson® Malaysia Campaign: One Bite Says It All: The Launch of Tyson Brand in Malaysia Agency: Mad Hat Asia |
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Unilever Singapore Brand: Magnum Singapore Campaign: The Magnum Pleasure Auction Agencies: Golin Singapore, Jack Morton Singapore |
23. Best PR Campaign: Government / Public Services
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GoTo Gojek Tokopedia Brand: Gojek Campaign: #JalanTerus bareng GoTransit (Keep Moving with GoTransit) |
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Landasan Lumayan Brand: Selangor Maritime Gateway Campaign: A Purpose-Led Campaign to Raise the Value of Klang River as a Future Ready Economy Agency: Rantau Golin |
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National Museum of Singapore Campaign: OFF / ON: Everyday Technology that Changed Our Lives, 1970s-2000s Agency: Tate Anzur |
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Prime Minister’s Office (PMO) – National Climate Change Secretariat Campaign: Inaugural COP27 Singapore Pavilion: Building a Future of Green Possibilities Agency: Redhill |
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Prince Holding Group Campaign: A Time for Cambodia |
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Singapore Maritime Foundation Campaign: Own Your Future Brand: Archetype Singapore |
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Stewardship Asia Centre Campaign: Steward Leadership 25 Agency: Flame Communications |
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Tourism Selangor Campaign: Eager to Travel? Round Selangor First! |
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Victorian Government Trade & Investment – Southeast Asia (VGTI – SEA) Campaign: Melbourne Brunch Festival 2022 Agency: Food News Creative Marketing Agency |
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WWF Singapore Campaign: WWF-Singapore AR-Mazing Tiger Trail Agency: Redhill |
24. Best PR Campaign: Healthcare & Pharmaceuticals
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Abbott Laboratories Brand: Ensure Campaign: Stand4Strength – Hawker Heroes Help Singaporeans Manage Their Muscle Health Agency: DeVries Global Singapore |
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AstraZeneca Campaign: Clearing Confusion: Vaccine Effectiveness Agency: GCI Health |
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CooperVision Singapore Brand: MiSight® 1 Day contact lenses Campaign: Nipping childhood myopia in the bud with MiSight® contact lenses Agency: Bridges M&C |
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Demant Singapore Brand: Hearing Partners Campaign: #ListenAgain Agency: The Hoffman Agency Singapore |
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Pfizer Campaign: General Vaccination Awareness Campaign Agency: Muse & Motif |
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Reckitt Benckiser Brand: Durex Campaign: #ComeTogether Agency: AKA Asia |
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The Medical City Campaign: Make the Rounds Against Breast Cancer |
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Vejthani Hospital Campaign: The King of Bones campaign |
25. Best PR Campaign: Lifestyle & Travel
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Changi Airport Group (Singapore) Brand: Changi Airport Campaign: Changi Airport: Battling the Pandemic |
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Hilton Campaign: Hilton Hotels & Resorts Brand Campaign 2022 |
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Klook Campaign: Celebr8 with Klook Agency: AKA Asia |
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Lovehoney Campaign: Love How You Buzz Agency: CampaignLab |
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Pan Pacific Hotels Group Campaign: Reshaping a Traditional Brand for a New Lifestyle Agency: PRecious Communications |
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Sabah Tourism Board Campaign: #flymetosabah |
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The Ascott Limited (Ascott) Brand: Citadines Campaign: The Ascott Limited Unveils Citadines Brand Refresh Agency: Sandpiper |
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Tourism New Zealand Campaign: If You Seek Campaign Launch Agency: AKA Asia |
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Tourism Selangor Campaign: Eager to Travel? Round Selangor First! |
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Tourism Western Australia Campaign: Walking On A Dream Agency: Catalyst Communications |
26. Best PR-led Integrated Communications
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Changi Airport Group (Singapore) Brand: Changi Airport Campaign: Changi Airport: Battling the Pandemic |
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Demant Singapore Brand: Hearing Partners Campaign: #ListenAgain Agency: The Hoffman Agency Singapore |
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DHL Campaign: Grow India |
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Geneco Campaign: #ChangeBringsProsperity |
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GoTo Gojek Tokopedia Campaign: #GoToGoPublic – A landmark listing for Indonesia |
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Hong Kong Tourism Board Campaign: “Arts in Hong Kong” for SEA |
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LEVI’S ® Campaign: Levi’s 501 ® Day Agency: Mad Hat Asia |
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MEASAT Campaign: Launch of MEASAT-3d Agency: Rantau Golin |
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Sasa Inti Campaign: Flavour of Nature |
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Singapore Maritime Foundation Campaign: Own Your Future Agency: Archetype Singapore |
27. Best Regional PR
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ASICS Campaign: ASICS Sportstyle Art In Motion Campaign Agency: DeVries Global Singapore |
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Fortinet Campaign: Digital Security Everywhere You Need It Agency: Priority Consultants |
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Hong Kong Tourism Board Campaign: “Arts in Hong Kong” for SEA |
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Klook Campaign: Celebr8 with Klook Agency: AKA Asia |
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LEVI’S ® Campaign: Levi’s 501 ® Day Agency: Mad Hat Asia |
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National Geographic Asia Campaign: Expedition: Earth Agencies: Blankslate Creative, Mutant Communications |
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Okta Campaign: Re-Oktavate Agencies: IN.FOM, Mint PR (Australia), PRAP Japan (Japan), Brandfuture (Korea) |
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Palo Alto Networks Campaign: Zero Trust 2.0 Agency: PRecious Communications |
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SK-II Campaign: Late Night Portraits Agency: DeVries Global Singapore |
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VMware Campaign: Navigating Chaos: Enabling Business and Ecosystem Transformation Agency: Omnicom Public Relations Group |
28. Best Use of Advocates
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American Express Campaign: Shop Small Agency: W Communication |
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ASICS Campaign: ASICS Sportstyle Art In Motion Campaign Agency: DeVries Global Singapore |
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Cisco Campaign: Executive Social Program Agency: Qnary |
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Geneco Campaign: #ChangeBringsProsperity |
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Lazada Philippines Campaign: LazAdvocates Agency: Spark It Philippines |
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Mission Foods Campaign: ’Around The World in 30 Bites’ |
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Shapee Malaysia Brand: Milkee Lab Campaign: Be You For You Agency: Wofollow |
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Watsons Philippines Campaign: Switch and Save Agency: Spark It Philippines |
29. Best Use of Celebrities / Influencers
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Geneco Campaign: #ChangeBringsProsperity |
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GoTo Gojek Tokopedia Brand: GoSend Campaign: GoSend BestSeller |
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IKEA Singapore Campaign: IKEA OBEGRÄNSAD Launch Agency: Zeno Group Singapore |
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Kumu Campaign: Sing For The Stars Agency: CUE Group |
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LANCÔME Campaign: LANCÔME Advanced Génifique #StrongIsTheNewYoung 2022 Agency: Mercury Integrated |
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PUMA Campaign: Launch of PUMA Flagship Store #SINGAPUMA Campaign Agency: Mercury Integrated |
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Sentosa Development Corporation Campaign: The SentoSTARS programme Agency: Zeno Group Singapore |
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SK-II Campaign: Late Night Portraits Agency: DeVries Global Singapore |
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Tourism New Zealand Campaign: #NZMemories Agency: AKA Asia |
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Tune Talk Campaign: #GolToWonderland |
30. Best Use of Content
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FWD Vietnam Life Insurance Campaign: It’s time to Press Play – stories worth celebrating Agencies: TBWA\ , Mass Echo |
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Geneco Campaign: #ChangeBringsProsperity |
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LEVI’S ® Campaign: Levi’s 501 ® Day Agency: Mad Hat Asia |
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Coastal Natives, Ocean Purpose Project, Our Singapore Reefs, Mutant for Good Campaign: Peering into the Future Agency: Mutant |
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Nutifood Brand: Värna Campaign: Forever Young Agency: Biz-Eyes |
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Shapee Malaysia Brand: Milkee Lab Campaign: Be You For You Agency: Wofollow |
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Singapore Maritime Foundation Campaign: Own Your Future Agency: Archetype Singapore |
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Singtel Campaign: Hunt for the Lucky Tiger Agency: Akanga Flim Asia |
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Unilever Vietnam Brand: Lifebuoy Vietnam Campaign: Lifebuoy #Safety4All Agencies: CreativeHunts, Adtima, Buzzmetrics, Mindshare |
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Unilever Vietnam Brand: Sunsilk Campaign: Sunsilk Sparkle Campaign Agency: Biz-Eyes |
31. Best Use of Micro / Niche Influencers
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ASICS Campaign: ASICS Sportstyle Art In Motion Campaign Agency: DeVries Global Singapore |
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Clear Start by Dermalogica Campaign: In Your Face About Acne Agency: CUE Group |
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Geneco Campaign: #ChangeBringsProsperity |
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Genting SkyWorlds Campaign: A World of Our Own Agency: GO Communications |
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Hong Kong Tourism Board Campaign: “Arts in Hong Kong” for SEA |
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Nestlé Malaysia |
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Singapore Civil Defence Force (SCDF) Campaign: #GearUpWithSCDF Agency: Kobe |
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Tune Talk Campaign: Think Tune Talk, Think Gaming Agency: m/SIX |
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Unilever Singapore Brand: Magnum Singapore Campaign: The Magnum Pleasure Auction Agencies: Golin Singapore, Jack Morton Singapore |
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Unilever Vietnam Brand: Sunsilk Campaign: Sunsilk Sparkle Campaign Agency: Biz-Eyes |
32. Best Use of Social Media
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Changi Airport Group (Singapore) Brand: Changi Airport Campaign: Changi Airport: Battling the Pandemic |
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Cisco Campaign: Secure Hybrid Work |
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Geneco Campaign: #ChangeBringsProsperity |
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Hong Kong Tourism Board Campaign: “Arts in Hong Kong” for SEA |
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Lazada Philippines Campaign: LazAdvocates Agency: Spark It Philippines |
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Mission Foods Campaign: ’Around The World in 30 Bites’ |
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National Geographic Asia Campaign: Expedition: Earth Agencies: Blankslate Creative, Mutant Communications |
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Singapore Post Campaign: InstaPostcards Agency: Socialyse |
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The Ascott Limited (Ascott) Brand: Citadines Campaign: Citadines #Infin8Citadines Global TikTokers’ Challenge Agency: ADK Connect |
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Tune Talk Campaign: Think Tune Talk, Think Gaming Agency: m/SIX |
33. Best Use of Technology
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Accenture Singapore Campaign: Launch of Accenture Singapore’s Future of Cities Innovation Hub Agency: FINN Partners Singapore |
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DBS Bank Campaign: DBS Giving Tree |
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MinistryXR Brand: Xanadu Metaverse Campaign: Merdekaverse Agency: GO Communications |
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MYStartup Malaysia Campaign: MYStartup Agency: Edelman Malaysia |
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Navigos Group Vietnam Brand: VietnamWorks Campaign: VietnamWorks Rebranding Campaign Agencies: Biz-Eyes, SQC |
34. Best Use of Virtual Platforms (B2B)
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Fortinet Campaign: Building OT Cyber Resilience in a Digital First World Agency: Priority Consultants |
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National Geographic Asia Campaign: Expedition: Earth Agencies: Blankslate Creative, Mutant Communications |
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Sime Darby Oils Campaign: #GetMovingChallenge 2.0 Agency: Edelman Malaysia |
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The Front Row 2022 Campaign: The Front Row 2022 Agency: AP Media, Daniel Boey Creatives |
35. Best Use of Virtual Platforms (B2C)
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CapitaLand Investment (CLI) Campaign: CapitaVerse Agencies: BRCKTS, Bandwagon |
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MinistryXR Brand: Xanadu Metaverse Campaign: Merdekaverse Agency: GO Communications |
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Science Centre Singapore Campaign: UNTAME: ‘Spaces to Places’ Agency: AKA Asia |
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The Gem Museum Campaign: The Gem Museum: Junior Rockstars Agency: Flame Communications |
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Unilever Singapore Brand: Magnum Singapore Campaign: The Magnum Pleasure Auction Agencies: Golin Singapore, Jack Morton Singapore |
36. Most Creative PR Stunt
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CapitaLand Investment (CLI) Campaign: From Our Family to Yours – CapitaLand’s largest Disney-themed festive celebration in Southeast Asia Agency: Elliot & Co. |
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foodpanda Malaysia Campaign: 10 Years of Painting the Town Pink |
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KFC Singapore Campaign: KFC Singapore: The Unboring Morning Campaign Agency: Redhill |
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Moet Hennessy Campaign: Hennessy x NBA ‘Spirit of the Game’ Agency: GO Communications |
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Nebula Campaign: Streaming Cinema Agency: CampaignLab |
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Reckitt Benckiser Brand: Durex Campaign: Durex Streetwear Agency: AKA Asia |
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Singapore Life Campaign: Singlife – Better Than Direct Agency: Wachsman |
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Singapore Post Campaign: InstaPostcards Agency: Socialyse |
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Unilever Vietnam Brand: Lifebuoy Vietnam Campaign: Lifebuoy’s The Xe bánh mì Takeover Agencies: CreativeHunts, Adtima, Buzzmetrics, Mindshare |
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William Grant & Sons Brand: Monkey Shoulder Campaign: Dead-End Job Simulator Agencies: AKA Asia, The Teeth |
37. PR Champion of the Year (Agency)
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Eclat PR Media (éclat PR Media) Individual: Joselyn Tan |
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Edelman Malaysia Individual: Mazuin Zin |
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Golin Individual: Shouvik Prasanna Mukherjee |
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Grayling Individual: Danny Tan |
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Pinpoint PR Individual: Illka Gobius |
38. PR Champion of the Year (Brand)
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Danone Indonesia Individual: Arif Mujahidin |
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Durex Individual: Shiow Jen (Joan) Tong |
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Palo Alto Networks Individual: Fei Tierney |
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National Geographic Asia Individual: Jason Ho |
39. PR Team of the Year (Agency)
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Edelman Malaysia |
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Flame Communications |
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GO Communications |
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Golin |
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Grayling |
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Image Dynamics (Indonesia) |
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Muse & Motif |
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Mutant |
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Pinpoint PR |
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Spark It Philippines |
40. PR Team of the Year (Brand)
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Changi Airport Group (Singapore) |
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Cisco |
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Danone Indonesia |
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DBS Bank |
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DHL |
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MYStartup Malaysia |
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Palo Alto Networks |
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Reckitt Benckiser |
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Tokopedia |