2022 Winners

PR Awards Overall Champion - Brand

Shopee

PR Awards Overall Champion - Agency

Edelman Singapore

1. Best Anniversary Campaign

GOLD

Lazada Singapore
Brand: RedMart
Campaign: RedMart Revolutionises 10 Years of Online Grocery Evolution in Singapore
Agency: Klareco Communications

SILVER

Ericsson
Campaign: Change is our only constant
Agency: Archetype Sydney

BRONZE

QNET
Brand: Bernhard H. Mayer
Campaign: Bernhard H. Mayer 150th Anniversary Campaign

2. Best Campaign Pivot

	GOLD Tune Talk Campaign: Tune Talk Presents Raising The Bar Virtual Music Festival (RTBFEST2021)
	SILVER foodpanda Campaign: foodpanda, Delivering Joy in the Midst of a Pandemic Agency: Truth Communications
	BRONZE William Grant & Sons Singapore Brand: Hendrick’s Gin Campaign: Hendrick’s Lunar Gin: Singapore Launch Agency: AKA Asia
	BRONZE Science Centre Singapore Campaign: SCS Zooms to you

3. Best Corporate Affairs Strategy

GOLD

IT & Business Process Association of the Philippines (IBPAP)
Campaign: IBPAP Communications Campaign 2021 – Driving Economic Recovery Powering a Digital PH
Agency: TeamAsia (Hamlin-Iturralde Corporation)

SILVER

Grab
Campaign: Grab’s Journey to Nasdaq

BRONZE

Hong Kong Productivity Council
Campaign: Make Smart Smarter

4. Best COVID-19 Related Campaign

	GOLD Singapore Tourism Board Brand: SingapoReimagine Campaign: Global Conversations Agency: Edelman Singapore
	GOLD PETRONAS Campaign: Tunggu Sekejap Campaign (Hold on for a Moment Campaign)
	SILVER Expedia Group Brand: Expedia Campaign: Taking Flight With Data Agency: IN.FOM
	BRONZE RHB Singapore Campaign: At Our Best Together

5. Best Crisis Management Strategy

EIGER
Campaign: EIGER Crisis Communication Management
Agency: OCCAM Komunikasi Indonesia

SILVER

Shopee Philippines
Campaign: Consumer Protection at Shopee Philippines

BRONZE

Singapore Tourism Board (Thailand)
Campaign: Singapore Food Festival At Home
Agency: Bonsey Jaden Thailand

6. Best CSR Communications

GOLD

Indosat Ooredoo Hutchison
Campaign: ID Camp – Indosat Ooredoo Hutchison Digital Camp

SILVER

Stroke Services Improvement Team
Campaign: National Stroke Awareness Campaign 2021: Timing Is Everything
Agency: PRecious Communications

BRONZE

Shopee Vietnam
Campaign: Shopee Kindness Care Package

7. Best Employee Engagement / Internal Communications

	GOLD MSIG Asia Campaign: MSIG for Biodiversity 2021
	SILVER Grab Campaign: Grab’s Public Listing: #OneGrabCommunity
	BRONZE Sime Darby Oils Campaign: #GetMovingChallenge Agency: Edelman
	BRONZE AstraZeneca Campaign: #OurShotTogether Agency: Sandpiper Health

8. Best Engagement for a Targeted Community

GOLD

FWD Vietnam Life Insurance
Campaign: Easy online insurance – Stay safe and be protected

SILVER

Filipino Culture Collective (FCC)
Campaign: Dama Ko Lahi Ko (I Feel My Heritage): A Movement To Celebrate Filipino Culture
Agency: MullenLowe MARC

BRONZE

Kimberly Clark
Brand: Kotex
Campaign: Kotex Limited Edition 2021 – Teroka Lokal
Agency: Mad Hat Asia

9. Best Event-Led PR Campaign

GOLD

Tune Talk
Campaign: Tune Talk Presents Raising The Bar Virtual Music Festival (RTBFEST2021)

SILVER

Unilever Vietnam
Brand: OMO Vietnam
Campaign: OMO Dirt for the Green Shield of Vietnam
Agency: Biz-Eyes

BRONZE

Viu Singapore
Campaign: Survive the Night

10. Best Insights-Driven PR

	GOLD Cisco Campaign: Cybersecurity for SMBs: Asia Pacific Businesses Prepare for Digital Defense Agency: Sandpiper
	SILVER Traffic Police Campaign: Use Your RoadSense Campaign Agencies: Edelman Singapore (Lead Agency), The Bureau (Design Agency for Eye Test Kit)
	SILVER Prudential Singapore Campaign: Re-imagining 100
	BRONZE HP India Campaign: Decoding the Landscape of PC Gaming in India PC gaming – preferences and perceptions Agency: Edelman India

11. Best Investor Relations Campaign

GOLD

Alpha Marine
Brand: Discover Sailing Asia
Campaign: Discover Sailing Asia
Agency: Flame Communications

SILVER

AEM Holdings
Brand: AEM
Campaign: Best Investor Relations Campaign (Acquisition)
Agency: WATATAWA

BRONZE

3DCERTS
Campaign: #BlockchainBeyondEducation

12. Best Launch / Re-Launch Campaign

GOLD

DHL
Campaign: Southeast Asia Freight: The Road to Growth

SILVER

GovTech
Campaign: The Even Better Singpass: Every Resident’s Trusted Digital Identity

BRONZE

AIA Singapore
Campaign: How would your retirement look like when your children grow up?
Agency: Ogilvy Singapore

13. Best Media Relations Strategy

GOLD

Shopee
Campaign: Shopee 11.11 Big Sale

SILVER

Grab
Campaign: Grab’s Journey to Nasdaq

BRONZE

Sanofi Philippines
Campaign: Health Connect
Agency: ALPAS Consultancy

14. Best Multicultural Campaign

GOLD

Shopee
Campaign: Shopee Celebrates Local

SILVER

Tune Talk
Campaign: Tune Talk Hati Negara

BRONZE

William Grant & Sons
Brand: The Balvenie
Campaign: The Balvenie Presents: The Makers Project
Agency: AKA Asia

15. Best PR by an In-House Communications Team

GOLD

Grab
Campaign: Grab’s Journey to Nasdaq

SILVER

Shopee
Campaign: Connecting Businesses with Technology

BRONZE

Marina Bay Sands
Campaign: Elevating Marina Bay Sands’ multidimensional offerings in a new era of hospitality

16. Best PR Campaign: B2B

	GOLD Shopee Campaign: Connecting Businesses with Technology
	SILVER Okta Campaign: Raise the Oktave – Identity is Security Agency: IN.FOM
	BRONZE Singapore Tourism Board Brand: SingapoReimagine Campaign: Global Conversations Agency: Edelman Singapore
	BRONZE Nespresso Singapore Brand: Nespresso Campaign: Launch of Momento Agency: Iris Worldwide

17. Best PR Campaign: Banking / Financial Services

GOLD

FWD Vietnam Life Insurance
Campaign: FWD Big 3 – Early Protection
Agency: Klareco Communications

SILVER

Tiger Brokers
Campaign: The Big 2021 Roar
Agency: PRecious Communications

BRONZE

Australian Seniors Insurance
Brand: Australian Seniors
Campaign: Australian Seniors’: Ageing in the Workforce Report 2021
Agency: H+K Strategies

18. Best PR Campaign: Beauty & Wellness

GOLD

Kiehl’s
Campaign: Kiehl’s Future Made Better Festival
Agency: MERCURY

SILVER

Procter & Gamble
Brand: SK-II
Campaign: My PITERA Story
Agency: DeVries Global

BRONZE

Watsons Philippines
Brand: Naturals by Watsons
Campaign: Naturals by Watsons PR Campaign
Agency: Spark It Philippines

19. Best PR Campaign: eCommerce

GOLD

Lazada Singapore
Campaign: Supercharging Lazada’s BIGGEST One-day Sale
Agency: Klareco Communications

SILVER

Flora & Fauna
Campaign: Surprisingly Better Christmas
Agency: CampaignLab

BRONZE

Shopee
Campaign: Shopee 11.11 Big Sale

20. Best PR Campaign: Electronics & Gadgets

GOLD

OPPO
Campaign: Recolour The Reef
Agency: CampaignLab

SILVER

Samsung Electronics Indonesia
Brand: Samsung Galaxy Z Fold3 5G, Galaxy Z Flip3 5G
Campaign: Unfold Your World
Agency: Carl Byoir Indonesia

BRONZE

ASUS
Campaign: The ASUS CreatorXchange
Agencies: Archetype Sydney, Gsquared, Thrive, Rapid Media, ASUS-in house team

21. Best PR Campaign: Entertainment

GOLD

Viu Singapore
Campaign: Survive the Night

SILVER

The Rishi Report
Campaign: Havas x Rishi Comedians’ Star Charity
Agency: Havas Media Group

BRONZE

Indonesia Kaya
Campaign: NURBAYA Musical Series
Agency: Image Dynamics

22. Best PR Campaign: F&B

GOLD

Eat Just
Brand: GOOD Meat
Campaign: GOOD Meat Launch
Agencies: Upcycle Communications, AWETHENTIC Studio

SILVER

Subway Singapore
Campaign: Subway Rendang: Celebrating Singapore’s National Day
Agency: Mutant

BRONZE

Samlip Singapore
Brand: Eggslut
Campaign: The Singapore Egg-sperience: Eggslut Debuts in Singapore
Agency: W Communications

23. Best PR Campaign: Fashion & Apparel

GOLD

New Balance Singapore
Campaign: Grey Day 2021
Agency: Distilleri

SILVER

QNET
Brand: Bernhard H. Mayer
Campaign: Bernhard H. Mayer 150th Anniversary Campaign

BRONZE

Avon Philippines
Campaign: Avon Invites Everyone to #ComeAsYouAre with First Gender-Free Underwear
Agency: MullenLowe MARC

24. Best PR Campaign: FMCG

GOLD

Unilever Vietnam
Brand: OMO Vietnam
Campaign: OMO – Replacing the beautiful Tet wishes with well-wishes accompanied by real actions
Agency: Biz-Eyes

SILVER

Kimberly Clark
Brand: Kotex
Campaign: Kotex Limited Edition 2021 – Teroka Lokal
Agency: Mad Hat Asia

BRONZE

Danone Indonesia
Brand: SGM Eksplor
Campaign: SGM Eksplor

25. Best PR Campaign: Government / Public Services

GOLD

GovTech
Campaign: Co-creating Singpass: A Trusted National Digital Identity for Singapore’s Residents and Businesses

SILVER

Traffic Police
Campaign: Use Your RoadSense Campaign
Agencies: Edelman Singapore (Lead Agency), The Bureau (Design Agency for Eye Test Kit)

BRONZE

Commission on Elections Philippines
Brand: Magparehistroka.com (Get Registered): Old Heroes Haunt Young Pinoys Into Voting
Agency: MullenLowe MARC

26. Best PR Campaign: Healthcare & Pharmaceuticals

GOLD

HAIVN organization, VAAC – Ministry of Health, US CDC, PEPFAR
Campaign: Love is Hard, HIV Prevention is Easy
Agencies: Vero, The Lab Saigon

SILVER

Reckitt Benckiser
Brand: Durex
Campaign: Let’s Start Talking About Sex
Agency: AKA Asia

BRONZE

AstraZeneca
Brand: Forxiga (Dapagliflozin)
Campaign: Beyond Sugar
Agency: Zeno Malaysia

27. Best PR Campaign: Lifestyle & Travel

GOLD

Kimberly Clark
Brand: Kotex
Campaign: Kotex Limited Edition 2021 – Teroka Lokal
Agency: Mad Hat Asia

SILVER

The Front Row
Campaign: The Front Row 2021
Agency: AP Media

BRONZE

Alpha Marine
Brand: Discover Sailing Asia
Campaign: Discover Sailing Asia
Agency: Flame Communications

28. Best PR-led Integrated Communications

GOLD

AIA Singapore
Campaign: What will your retirement look like when your children grow up?
Agency: Ogilvy Singapore

SILVER

GoTo
Campaign: Bangkit Bersama (Rise Together)

BRONZE

Fujifilm
Campaign: The GFX Suite
Agency: CampaignLab

29. Best Regional PR

GOLD

Grab
Campaign: Grab’s Journey to Nasdaq

SILVER

Okta
Campaign: Raise the Oktave – Identity is Security
Agency: IN.FOM

BRONZE

Shopee
Campaign: Shopee 11.11 Big Sale

30. Best Use of Advocates

GOLD

Sime Darby Oils
Campaign: #GetMovingChallenge
Agency: Edelman

SILVER

Lazada Philippines
Campaign: Sure Ka Sa Lazada
Agency: Spark It Philippines

BRONZE

Singapore Sports Hub
Campaign: Tokyo Olympics and Paralympics 2020

31. Best Use of Celebrities / Influencers

GOLD

Viu Singapore
Campaign: Streaming Made Sensational
Agencies: DDB Group, AKA Asia

SILVER

Geneco
Campaign: #GoGreenYourWay with Power Eco Add-on
Agency: The M Makers

BRONZE

AIA Group
Brand: AIA
Campaign: AIA Live 2021
Agency: Ogilvy

32. Best Use of Content

GOLD

Reckitt Benckiser
Brand: Durex
Campaign: Let’s Start Talking About Sex
Agency: AKA Asia

SILVER

GovTech
Campaign: In-house Content leading the way

BRONZE

Tricor Group
Campaign: AWAKENING THE SLEEPING GIANT – THE TRICOR STORY: Homegrown Brand Finds Its Voice Through Regional PR Relaunch

33. Best Use of Micro / Niche Influencers

GOLD

New Balance Singapore
Campaign: Grey Day 2021
Agency: Distilleri

SILVER

CapitaLand Retail Management
Campaign: A Jolly Molly Christmas (Virtual Influencer Rae)
Agency: WhiteLabel PR

BRONZE

Yoodo
Campaign: Yoodo Always On
Agency: Truth Communications

34. Best Use of Social Media

GOLD

Kiehl’s
Campaign: Kiehl’s Future Made Better Festival
Agency: MERCURY

SILVER

Reckitt Benckiser
Brand: Durex
Campaign: Let’s Start Talking About Sex
Agency: AKA Asia

BRONZE

GovTech
Campaign: Reconnecting with Citizens. Reprioritising Tech for Public Good

35. Best Use of Technology

GOLD

Kiehl’s
Campaign: Kiehl’s Future Made Better Festival
Agency: MERCURY

SILVER

OPPO
Campaign: Recolour The Reef
Agency: CampaignLab

BRONZE

Rumah123.com
Campaign: Mandiri Festival Properti Indonesia 2021

36. Best Use of Virtual Platforms (B2B)

GOLD

Twitch
Campaign: Ultimate Royale Presented by Twitch

SILVER

The Front Row
Campaign: The Front Row 2021
Agency: AP Media

BRONZE

Rumah123.com
Campaign: Mandiri Festival Properti Indonesia 2021

37. Best Use of Virtual Platforms (B2C)

GOLD

The Front Row
Campaign: The Front Row 2021
Agency: AP Media

SILVER

Kiehl’s
Campaign: Kiehl’s Future Made Better Festival
Agency: MERCURY

BRONZE

Heineken® Malaysia
Brand: Heineken® 0.0
Campaign: Heineken® 0.0 Dry March
Agency: Mad Hat Asia

38. Most Creative PR Stunt

GOLD

Viu Singapore
Campaign: Survive the Night

SILVER

Singapore Tourism Board (Thailand)
Campaign: Singapore Food Festival At Home
Agency: Bonsey Jaden Thailand

BRONZE

William Grant & Sons Singapore
Brand: Hendrick’s Gin
Campaign: World Cucumber Day
Agency: AKA Asia

39. PR Champion of the Year (Agency)

GOLD

COMCO Southeast Asia
Individual: Ferdinand L. Bondoy

SILVER

Mutant
Individual: Lina Marican

BRONZE

Redhill
Individual: Pranav Rastogi

40. PR Champion of the Year (Brand)

GOLD

Expedia Group
Individual: Lavinia Rajaram

SILVER

Cisco
Individual: Puneet Pal Singh

BRONZE

Microsoft
Individual: Yik Wai Yi

41. PR Team of the Year (Agency)

GOLD

PRecious Communications

SILVER

RICE Communications

BRONZE

Ogilvy Singapore

42. PR Team of the Year (Brand)

GOLD

Shopee

SILVER

Danone Indonesia

BRONZE

The Apurva Kempinski Bali