Submitting your entries for the PR Awards is simple and completely online. The entry submission deadline is 26 June 2026 (Fri) at 6pm.

To ensure that your entries are submitted successfully and are given the attention they deserve, here are a few items to take note of when preparing your entries.

• Firstly, download and read the Entry Guidelines. This will guide you through the submission process. Follow the instructions and specific category requirements to ensure your entries are submitted successfully.
• Please download and use the Core Submission Template provided to prepare your Entry Submission Document without altering/deleting the words in header, 30% of marks will be deducted otherwise.
• All entries, supporting documents, and required items can be submitted via the “I’m Ready to Enter” link at the bottom of this page.
• Entrants are strongly encouraged to gather all entry materials like photos, videos and charts before starting the entry process.
• Please ensure that all details you enter into the Entry Details are CONSISTENT with the details on the Core Submission Document you upload.
• Upon submission deadline, all entry details, including company names, credits and so on, are FINAL and CANNOT be changed and / or transferred to another party.
• Please include an event photo or image that represents your entry in your submission that can be used on all marketing material, on the screen on the night of the awards, and in the magazine etc.
• We encourage you to read the Top 10 Tips for entering to help you craft a successful submission.

Once you’re ready to go, all entries can be submitted via the below “I’m Ready to Enter” link.

Friday 26 June 2026, 6:00pm.

Your entry will be evaluated on the following four key areas (please read the Entry Guidelines for full descriptions):

Challenge (20%)

• A clear description of the business/brand consumer challenge that public relations was being asked to address.
• Any key statistics which help illustrate the scale of this challenge in more detail.
• Mandatory information: Start date, end date, key objectives, target audience, budget.

Strategy (30%)

• A clear rationale of why you chose this PR approach.
• The core insight on which you focused your strategy.
• An outline of your message, along with creative and media thinking.
• How these were developed to be both distinctive and impactful.
• Mandatory information: Core strategy, campaign concept and creative rationale.

Execution (30%)

• An overview of how your campaign/strategy was implemented.
• The different tactics/medium used within the campaign or initiative.
• The roles of the different tactics/medium.

Results (20%)

• The campaign’s bottom-line impact.
• Notable changes to the stakeholders’ behaviour.
• Clear evidence/metrics demonstrating the campaign’s performance.
• A clear rationale as to why you believe this qualifies for a PR award.

JUDGING CRITERIA – TALENT CATEGORIES
Please write a maximum 2,000 words (total) including evidence to support and address each of the specific category criteria bullet points outlined in the entry guideline’s judging criteria. Please ensure all areas mentioned are covered within your submission as the jury will be looking for these details. Each bullet point will hold a maximum potential value of 10 points. Please read the Entry Guidelines for full descriptions

Please read the Entry Guidelines for full descriptions

• All categories are open to client organisations and brands based in North Asia, however domestic agencies or international agencies can submit the entries on behalf of their client.
• All works, campaigns or initiatives must have been conceptualised and implemented in North Asia* for the local market. Work can be created and delivered for a global market that includes at least one of the eligible regions, and the featured results should outline the specific achievements from the campaign(s).
  *Eligible regions & countries include: China, Hong Kong SAR, Japan, Korea, Macau and Taiwan
• All works, campaigns or initiatives must have been launched or active between the eligibility period** of 1 May 2025 – 30 April 2026 with demonstrable results achieved during this period.
  **Please note that work submitted for last year’s awards cannot be resubmitted for this year’s event.
• Entrants may submit the same works/campaigns/initiatives into multiple categories or different works/campaigns/initiatives into one category. There is no limit to the number of entries an entrant may submit. However, when submitting multiple entries, entrants must tailor their individual submissions accordingly and outline how they suit the specific category at hand.

Entry Fee:
HK$2,500 per entry

Payment Methods:
Credit cards, cheques, bank transfers.
– Credit cards accepted: Visa, MasterCard, Amex.

* All entry fees are non-refundable. Trophy is not included in the entry fees.

• All entry fees are non-refundable.
• Entries will not be considered for judging if payment is not received within five working days upon being invoiced, if invoice is required before payment.
• By submitting the entry, the entrants guarantee that all the works/information submitted are TRUE and ACCURATE. MARKETING-INTERACTIVE reserves the right to verify any information submitted in the entry.
• MARKETING-INTERACTIVE reserves the right to merge categories or dissolve any categories should it be deemed necessary.
• Upon submission deadline, all details on the entry submission form, including company names, credits and so on, are FINAL and CANNOT be changed and/or transferred to another party. Should your entry be shortlisted, details will be presented based on your submissions on the website, prize announcements as well as on trophies and/or any other awards-related materials. Any changes made after submission will be charged 10% of the submission fee.
• Also, please ensure that all details are submitted in ENGLISH only.
• The judges’ decisions are final.
• Please refer to the full terms & conditions in the Entry Guidelines.

• Whilst care will be taken by the organiser, the entrant agrees that MARKETING-INTERACTIVE or Lighthouse Independent Media Ltd. will be exempt from any liability for errors or omissions reproduced, lost and / or corrupted in the presentation of The PR Awards or in MARKETING-INTERACTIVE’s media platform, or for work lost or corrupted under any circumstances.
• Any information or content intended for judging purposes only and NOT for republishing must be clearly indicated in red font or highlighted in red Such information and content will not be shared in any way and privy for judging panel who will also maintain strict confidentiality.
• The entrant otherwise grants MARKETING-INTERACTIVE permission to show material(s) from the entries at the awards presentation, in the magazine and at such times as deemed appropriate.
• Entries done in any other format may not be accepted.
• Any invalid or incomplete submissions will be subject to a penalty deduction of your total score or a chance of disqualification.
• All judges are bound by a non-disclosure agreement covering confidentiality, conflicts of interest, and contact with entrants. To ensure a fair result, judges will not have access to entries submitted by their own organisation or that of their competitors.
• The decisions of MARKETING-INTERACTIVE in all matters relating to The PR Awards shall be final and binding.

• Ready to take your award entry to the next level? Our dedicated team is here to guide you through every step of the process, from identifying the most suitable category to developing a compelling submission. Schedule a consultation with us today and let us work with you to strengthen your awards strategy, enhance your entry, and position your campaign for success.

  Gloria Yam
  Senior Project Manager
  Tel: +852 2695 6614
  Email: gloriay@lighthouse-media.com

  Mandy Chan
  Senior Project Executive
  Tel: +852 2695 6619
  Email: mandyc@lighthouse-media.com

  Kristy Cheng
  Senior Project Executive
  Tel: +852 2695 6635
  Email: kristyc@lighthouse-media.com