Submitting your entries for the PR Awards is simple and completely online. The entry submission deadline is 20 June 2025 (Fri) at 6pm.

To ensure that your entries are submitted successfully and are given the attention they deserve, here are a few items to take note of when preparing your entries.

• Firstly, download and read the Entry Guidelines. This will guide you through the submission process. Follow the instructions and specific category requirements to ensure your entries are submitted successfully.
• Please download and use the Core Submission Template provided to prepare your Entry Submission Document without altering/deleting the words in header, 30% of marks will be deducted otherwise.
• All entries, supporting documents, and required items can be submitted via the “I’m Ready to Enter” link at the bottom of this page.
• Entrants are strongly encouraged to gather all entry materials like photos, videos and charts before starting the entry process.
• Please ensure that all details you enter into the Entry Details are CONSISTENT with the details on the Core Submission Document you upload.
• Upon submission deadline, all entry details, including company names, credits and so on, are FINAL and CANNOT be changed and / or transferred to another party.
• Please include an event photo or image that represents your entry in your submission that can be used on all marketing material, on the screen on the night of the awards, and in the magazine etc.
• We encourage you to read the Top 10 Tips for entering to help you craft a successful submission.

Once you’re ready to go, all entries can be submitted via the below “I’m Ready to Enter” link.

Friday 20 June 2025, 6:00pm.

Your entry will be evaluated on the following four key areas (please read the Entry Guidelines for full descriptions):

Challenge (10%)

• A clear description of the business/brand consumer challenge that public relations was being asked to address.
• Any key statistics which help illustrate the scale of this challenge in more detail.
• Mandatory information: Start date, end date, key objectives, target audience, budget.
• Reminder: Eligibility period: 1 May 2024– 30 April 2025.

Strategy (30%)

• A clear rationale of why you chose this PR approach.
• The core insight on which you focused your strategy.
• An outline of your message, along with creative and media thinking.
• How these were developed to be both distinctive and impactful.
• Mandatory information: Core strategy, campaign concept and creative rationale.

Execution (30%)

• An overview of how your campaign/strategy was implemented.
• The different tactics/medium used within the campaign or initiative.
• The roles of the different tactics/medium.

Results (30%)

• The campaign’s bottom-line impact.
• Notable changes to the stakeholders’ behaviour.
• Clear evidence/metrics demonstrating the campaign’s performance.
• A clear rationale as to why you believe this qualifies for a PR award. 

For Talent Categories(please read the Entry Guidelines for full descriptions):

• Please write a maximum 2,000 words (total) including evidence to support and address each of the specific category criteria bullet points outlined in the entry guideline’s judging criteria. Please ensure all areas mentioned are covered within your submission as the jury will be looking for these details. Each bullet point will hold a maximum potential value of 10 points.

• All categories are open to client organisations and brands based in North Asia, however domestic agencies or international agencies can submit the entries on behalf of their client.
• All works, campaigns or initiatives must have been conceptualised and implemented in North Asia* for the local market. Work can be created and delivered for a global market that includes at least one of the eligible regions, and the featured results should outline the specific achievements from the campaign(s).
  *Eligible regions & countries include: China, Hong Kong SAR, Japan, Korea, Macau and Taiwan
• All works, campaigns or initiatives must have been launched or active between the eligibility period** of 1 May 2024 – 30 April 2025 with demonstrable results achieved during this period.
  **Please note that work submitted for last year’s awards cannot be resubmitted for this year’s event.
• Entrants may submit the same works/campaigns/initiatives into multiple categories or different works/campaigns/initiatives into one category. There is no limit to the number of entries an entrant may submit. However, when submitting multiple entries, entrants must tailor their individual submissions accordingly and outline how they suit the specific category at hand.

Entry Fee
HK$1,880 per entry

Payment Methods:
Credit card (Visa, MasterCard, AMEX).
Cheques and bank transfers welcome for any amounts over HK$10,000.

* All entry fees are non-refundable. Trophy is not included in the entry fees.

• All entry fees are non-refundable.
• Entries will not be considered for judging if payment is not received within five working days upon being invoiced, if invoice is required before payment.
• Without prior notice, MARKETING-INTERACTIVE reserves the right to merge categories or dissolve any categories should it be deemed necessary. Should a category or categories be dissolved, entries in that category/categories will not be refunded.
• By submitting the entry, the entrants guarantee that all the works/information submitted are TRUE and ACCURATE. MARKETING-INTERACTIVE reserves the right to verify any information submitted in the entry.
• Should your entry be shortlisted, your entry details found on the online registration site will be reflected on the awards website, the screen on the night of the awards, trophy (presented on the awards night, should you win) and any other awards-related materials.
• Upon submission deadline, all details on the entry submission form, including company names, credits and so on, are FINAL and CANNOT be changed and/or transferred to another party. Any changes made after submission will be charged 10% of the submission fee.
• Also, please ensure that all details are submitted in ENGLISH only.
• The judges’ decisions are final.
• Finalists need to be present or appoint a representative to be present at the awards ceremony in order to receive their trophy(ies) in case they win.
• Without prior notice, MARKETING-INTERACTIVE reserves the right to merge categories or dissolve any categories should it be deemed necessary. Should a category or categories be dissolved, entries in that category/categories will be notified.
• Please refer to the full terms & conditions in the Entry Guidelines.

• Whilst care will be taken by the organiser, the entrant agrees that MARKETING-INTERACTIVE or Lighthouse Independent Media Ltd. will be exempt from any liability for errors or omissions reproduced, lost and / or corrupted in the presentation of the PR Awards or in MARKETING-INTERACTIVE’s media platform, or for work lost or corrupted under any circumstances.
• Any confidential information should be written in red font or highlighted in red. Any text in red font or highlighted in red will not be disseminated beyond the judging panel in any way.
• The entrant otherwise grants MARKETING-INTERACTIVE permission to show material(s) from the entries at the awards presentation, in the magazine and at such times as deemed appropriate.
• Entries done in any other format may not be accepted.
• Any invalid or incomplete submissions will be subject to a penalty deduction of your total score or a chance of disqualification.
• All judges are bound by a non-disclosure agreement covering confidentiality, conflicts of interest, and contact with entrants. To ensure a fair result, judges will not have access to entries submitted by their own organisation or that of their competitors.
• The decisions of MARKETING-INTERACTIVE in all matters relating to PR Awards shall be final and binding.