2026 JUDGE'S PROFILE

Asia_FayeWee

Yena Song

Lead of Subscription Business Marketing

LG Electronics Thailand
Yena Song is a strategic brand transformer and a digital-first integrated marketer with over 15 years of APAC leadership across Korea, Malaysia, Singapore, Japan, and Thailand. Having built her career on digital innovation, she specialises in driving industry-first campaigns and powerful omnichannel synergies leveraging social media, messengers, and web / app platforms. Her cross-industry expertise spans consumer electronics, FMCG, beauty, and entertainment.

Currently leading the subscription business marketing at LG Electronics Thailand, Yena spearheads a paradigm shift from traditional ownership to value-oriented, lifelong brand relationships. Bringing a multifaceted perspective to the jury, she is passionate about identifying forward-thinking mobile strategies and disruptive digital campaigns that redefine customer experiences.

View Other 2026 Judges' Profile
Vicky Elanda

Vicky Elanda

Head of Digital Marketing

Bank Tabungan Negara

Venkat Raghavan

Venkat Raghavan

Group Head of Digital Marketing & Platforms

Great Eastern

Yena Song

Yena Song

Lead of Subscription Business Marketing

LG Electronics Thailand

Dennis M. Sembrano

Dennis M. Sembrano

Asst. Vice President – Sales and Marketing

Megawide Construction Corporation
Alia Anif

Alia Anif

Head of Marketing & Communications, Asia Pacific

ROSEN Group
Mona Cella

Mona Cella

Cluster Marketing Director

Sheraton Bali Kuta Resort & Aloft Bali Kuta at Beachwalk

Anand Khaniyomdee

Anand Khaniyomdee

GM – Omni Channel & Marketing Innovation

The Mall Group