2026 JUDGE'S PROFILE
Yena Song
Lead of Subscription Business Marketing
LG Electronics Thailand
Yena Song is a strategic brand transformer and a digital-first integrated marketer with over 15 years of APAC leadership across Korea, Malaysia, Singapore, Japan, and Thailand. Having built her career on digital innovation, she specialises in driving industry-first campaigns and powerful omnichannel synergies leveraging social media, messengers, and web / app platforms. Her cross-industry expertise spans consumer electronics, FMCG, beauty, and entertainment.
Currently leading the subscription business marketing at LG Electronics Thailand, Yena spearheads a paradigm shift from traditional ownership to value-oriented, lifelong brand relationships. Bringing a multifaceted perspective to the jury, she is passionate about identifying forward-thinking mobile strategies and disruptive digital campaigns that redefine customer experiences.
View Other 2026 Judges' Profile
Vicky Elanda
Head of Digital Marketing
Bank Tabungan Negara
Yena Song
Lead of Subscription Business Marketing
LG Electronics Thailand
Dennis M. Sembrano
Asst. Vice President – Sales and Marketing
Megawide Construction Corporation
Alia Anif
Head of Marketing & Communications, Asia Pacific
ROSEN Group
Mona Cella
Cluster Marketing Director
Sheraton Bali Kuta Resort & Aloft Bali Kuta at Beachwalk
Anand Khaniyomdee
GM – Omni Channel & Marketing Innovation
The Mall Group