2026 Winners

Mob-Ex Champion - Brand

Nestlé

 

Mob-Ex Champion - Agency
 

i-dac Indonesia

 

1. Best App Install Campaign
GOLD

Tune Talk
Campaign: Tune Talk In-App Entertainment
Agency: Edelman Malaysia
SILVER

Plaza Premium Group
Brand: Smart Traveller
Campaign: Skip the Line: The ‘Link My Card’ Revolution by Smart Traveller
BRONZE

DFI Retail Group
Brand: Wellcome
Campaign: Doraemon Summer Magic Fun Campaign
2. Best Awareness Campaign
GOLD

DBS Bank (Hong Kong)
Campaign: DBS Treasures 2025 – Trust & Confidence: The New Currency of Wealth
Agencies: Potassium, Wavemaker Hong Kong
SILVER

Bank Central Asia (BCA)
Brand: BCA Syariah
Campaign: Berkahvaganza Makes Ramadan Matter
Agency: Volare Advertising Network – Futurama
BRONZE

McDonald’s Philippines
Campaign: The Legendary McSpicy’s Comeback Reignites Cravings with Contextual AI on Tiktok
Agencies: OMD (Philippines), Silverpush
3. Best Campaign - Live Commerce
GOLD

Nestlé (Zone AOA)
Brand: Nestlé & Wyeth Nutrition
Campaign: Nestlé x TikTok Regional 12.12 2025 – Made for Every Moment
Agency: Imagic Esolutions
SILVER

SAVORIA
Brand: Kopi Tubruk Gadjah
Campaign: Rent A Bapak
Agencies: i-dac Indonesia, Hakuhodo Digital Indonesia, Hakuhodo International Indonesia
BRONZE

Versuni Home Life Malaysia
Brand: Philips
Campaign: Stream. Sell. Scale. – The Philips Live Commerce Engine
Agency: ADA Global
4. Best Direct to Consumer Campaign
GOLD

Nestlé Philippines
Brand: Bear Brand Powdered Milk Drink
Campaign: Laki Sa Gatas
Agencies: WPP OpenMind, Publicis Manila, WPP The Goat Agency
SILVER

Nestlé (Zone AOA)
Brand: Nestlé & Wyeth Nutrition
Campaign: Nestlé x TikTok Regional 12.12 2025 – Made for Every Moment
Agency: Imagic Esolutions
BRONZE

ABC President Indonesia
Brand: NU tea
Campaign: NU2ristik
Agency: Lèngua
5. Best Insights-Driven Mobile Campaign
GOLD

Nestlé Philippines
Brand: MILO® Philippines
Campaign: The Never-Ending Chant
Agencies: Ogilvy Manila, WPP OpenMind, Greenbulb PR
SILVER

Reckitt Benckiser (Thailand)
Brand: Gaviscon
Campaign: Predict Behaviour to Predict Need
Agency: dentsu (Thailand)
BRONZE

McDonald’s
Campaign: McSavers Snack and Match campaign
Agencies: OMD, Ogury
BRONZE

Singapore Kindness Movement
Campaign: Multicultural Mosaic Film Series
6. Best Launch / Re-launch
GOLD

Opella Philippines
Campaign: The Wellness Engine: Humanizing Always-On Healthcare
Agency: ADA Global
SILVER

Singtel
Brand: GOMO
Campaign: GOMO Rewards – Data Bank Relaunch
BRONZE

Sayap Mas Utama
Brand: Hers Protex
Campaign: Maxi Relaunch – Banyak Aksi bareng Maxi
Agency: Lèngua
7. Best Mobile Advertising Strategy
GOLD

Sarimelati Kencana
Brand: Pizza Hut Indonesia
Campaign: Riding Indonesia’s Short Drama Wave to Win Gen Z During Ramadan 2026
Agencies: WPP Media, DT
SILVER

Nestlé Philippines
Brand: Bear Brand Powdered Milk
Campaign: Laki Sa Gatas
Agencies: WPP OpenMind, Publicis Manila, WPP The Goat Agency
BRONZE

Opella
Brand: Telfast
Campaign: Attack on Allergy
Agency: Omnicom Media
8. Best Mobile AI and Chatbot Integration
GOLD

ABC President Indonesia
Brand: NU tea
Campaign: NU2turistik
Agency: Lèngua
SILVER

Singtel
Campaign: Singtel AI Shopping Assistant
BRONZE

Ministry of Tourism of the Republic of Indonesia
Campaign: MaiA – Indonesia’s National AI Tourism Assistant
Agency: Verse Indonesia
9. Best Mobile Campaign for a Specific Audience
GOLD

Bank Central Asia (BCA)
Campaign: BCA Expoversary: Turning Life Stages into Mobile Moments
Agencies: ADA, HYBRID
SILVER

Nestlé (Zone AOA)
Brand: Nestlé & Wyeth Nutrition
Campaign: Nestlé x Lazada Regional Super Brand Day 2025 – Sound of Love
Agency: Imagic Esolutions
BRONZE

Telkomsel
Brand: SIMPATI
Campaign: Braincharge The Anti Brainrot Campaign
Agencies: i-dac Indonesia, Hakuhodo Digital Indonesia, Hakuhodo International Indonesia, InMobi
10. Best Mobile Gamification Campaign
GOLD

Prudential Indonesia
Campaign: PRUActive Virtual
SILVER

Indofood CBP Sukses Makmur
Brand: Sarimi Gelas
Campaign: Roblox National Heroes
Agencies: i-dac Indonesia, Hakuhodo International Indonesia, DAX, dentsu Creative
BRONZE

CLP Power Hong Kong
Brand: Power Connect
Campaign: Eco Fun
BRONZE

Sarimelati Kencana
Brand: Pizza Hut Indonesia
Campaign: Pizza Hut 24-hours Store on Roblox: Bridging Gaming, Community, and Commerce
Agencies: innercircle, essencemediacom
11. Best Mobile Growth Strategy
GOLD

Shell International Petroleum
Campaign: Shell Advantage Rewards
Agency: PRM Marketing Services (PRMMS)
SILVER

The Hong Kong Jockey Club
Campaign: Discover by Classic 3-in-1 App
BRONZE

Singtel
Campaign: SMB New Logo
12. Best Mobile Storytelling Campaign
GOLD

Nestlé Philippines
Brand: MILO® Philippines
Campaign: The Never-Ending Chant
Agencies: Ogilvy Manila, WPP OpenMind, Greenbulb PR
SILVER

Mead Johnson Indonesia
Brand: Enfagrow
Campaign: Enfagrow Essential Ramadan Chinese Drama Tiktok Series
Agencies: innercircle, essencemediacom
BRONZE

Nestlé & Wyeth Nutrition Philippines
Brand: Promil
Campaign: Gifted Kids in Action
Agencies: WPP OpenMind, Ogilvy Philippines, InCircle
13. Best Original Content
GOLD

Sarimelati Kencana
Brand: Pizza Hut Indonesia
Campaign: Limo Pizza DIP & CRUNCH: The Longest Loop of Togetherness
Agencies: innercircle, essencemediacom
SILVER

Singapore Kindness Movement
Campaign: Be Greater – Public Service Announcements
BRONZE

Cityplaza Hong Kong
Campaign: Cityplaza “Sweetmas”
Agencies: ANON, Boxing Promotions, Fevaworks
BRONZE

Nestlé (Zone AOA)
Brand: Nestlé & Wyeth Nutrition
Campaign: Nestlé x Lazada Regional Super Brand Day 2025 – Sound of Love
Agency: Imagic Esolutions
14. Best Results-Driven Mobile Campaign
GOLD

GoTo
Brand: GoPay
Campaign: From “I’ll Transfer You” to “I’ll GoPay You”
Agencies: FreakOut, FCN Media – Flock, Alva Digital Network – ORCA
SILVER

Bank Central Asia (BCA)
Campaign: BCA’s JARVIS (Joint Platform for Customer Experience & Value Integrated Solution) Project
BRONZE

FairPrice Group, Asia Pacific Breweries (Singapore)
Brand: Tiger
Campaign: Huat with Tiger
BRONZE

Fonterra
Brands: Anlene, Anmum, Anchor, Fernleaf
Campaign: Beyond the Dashboard: Accelerating Multi-Market Commerce Through Predictive Engineering
Agency: ADA Global
15. Best Use of Display Advertising
GOLD

Indofood CBP Sukses Makmur
Brand: Indomie
Campaign: 12 Spoonfuls of Nyemek
Agencies: i-dac Indonesia, Hakuhodo International Indonesia, DAX
SILVER

Nestlé Philippines
Brand: MAGGI® Philippines
Campaign: Get Pasko Ready with Maggi
Agencies: WPP OpenMind, MRM, Ogilvy, The Fat Kid Inside, InCircle
BRONZE

The Magnum Ice Cream Company
Brand: Wall’s
Campaign: Wall’s Topten Xtra: The Weather Knows When You Want Ice Cream
Agencies: Publicis Media, DT
16. Best Use of Geofencing
GOLD

DFI Retail Group
Brand: Wellcome
Campaign: Click & Collect – Fresh. Fast. Easy.
SILVER

Prudential Indonesia
Campaign: Smart Geofencing for High-Intent Health Insurance Leads
Agency:
BRONZE

BMW Malaysia
Brand: MINI
Campaign: How MINI Made Electric Feel as Iconic as the Original
Agencies: FreakOut, Accenture Song Malaysia
17. Best Use of In-App Advertising
GOLD

Reckitt Benckiser (Thailand)
Brand: Gaviscon
Campaign: Predict. Intercept. Relieve.
Agency: dentsu (Thailand)
SILVER

Grab
Campaign: Grab “Huatever” You Need In-App
Agencies: M&C Saatchi, DT
BRONZE

MyBluebird
Campaign: Omnichannel Awareness Campaign MyBluebird | Xapads
Agency: Xapads Media
BRONZE

Sarimelati Kencana
Brand: Pizza Hut Indonesia
Campaign: Riding Indonesia’s Short Drama Wave to Win Gen Z During Ramadan 2026
Agencies: WPP Media, DT
18. Best Use of Interactive Media / AR & VR
GOLD

Hershey’s
Campaign: Hershey’s Chocoball – Philippines – Rich Media Campaign
Agencies: IPG Mediabrands, Affinity Global
SILVER

Sarimelati Kencana
Brand: Pizza Hut Indonesia
Campaign: Drag the Dip: Pizza Hut’s Playable Dip and Crunch Ad, Ramadan 2026
Agencies: WPP Media, DT
BRONZE

Grab
Campaign: “Huatever” You Need with Grab
Agencies: M&C Saatchi, DT
19. Best Use of KOLs / Influencers
GOLD

Indofood CBP Sukses Makmur
Brand: Sarimi Gelas
Campaign: The First Pentol Hijack Ever
Agencies: i-dac Indonesia, Hakuhodo International Indonesia, DAX, dentsu Creative
SILVER

Sarimelati Kencana
Brand: Pizza Hut Indonesia
Campaign: Pizza Hut Musangking: Turning Durian Seller Into Our Most Authentic Influencer
Agency: innercircle
BRONZE

Prudential Indonesia
Campaign: Prudential “CUAP” (Stories for Access to Protection)
20. Best Use of Mobile Commerce
GOLD

Nestlé (Zone AOA)
Brand: Nestlé & Wyeth Nutrition
Campaign: Nestlé x TikTok Regional 12.12 2025 – Made for Every Moment
Agency: Imagic Esolutions
SILVER

FairPrice Group, Asia Pacific Breweries (Singapore)
Brand: Tiger
Campaign: Huat with Tiger
BRONZE

Nestlé (Zone AOA)
Brand: Nestlé & Wyeth Nutrition
Campaign: Nestlé x Lazada Regional Super Brand Day 2025 – Sound of Love
Agency: Imagic Esolutions
21. Best Use of Mobile for Social Impact
GOLD

Fliptech Lentera Inspirasi Pertiwi
Brand: Flip
Campaign: Sumbang Sambung Ayat
SILVER

Sayap Mas Utama
Brand: Hers Protex
Campaign: Hersforher
Agency: Lèngua
SILVER

Singapore Kindness Movement
Campaign: Maju-Lah!
BRONZE

PATH
Campaign: Kader Kita
Agencies: Rolling Glory, Somia Customer Experience (Somia CX)
22. Best Use of Mobile Integration
GOLD

Indofood CBP Sukses Makmur
Brand: Sarimi Gelas
Campaign: The First Pentol Hijack Ever
Agencies: i-dac Indonesia, Hakuhodo International Indonesia, DAX, dentsu Creative
SILVER

FairPrice Group, Health Promotion Board
Campaign: Designing Shopper-First Retail Experiences Through a Strategic Public-Private Partnership
BRONZE

Nestlé & Wyeth Nutrition Philippines
Brand: NIDO 3+/5+
Campaign: NIDO: Your Act of Love
Agencies: WPP OpenMind, Publicis Manila, Spark It
23. Best Use of Mobile-Customer Engagement
GOLD

Shell International Petroleum
Campaign: Shell Advantage Rewards
Agency: PRM Marketing Services (PRMMS)
SILVER

Indofood CBP Sukses Makmur
Brand: Pop Mie
Campaign: Pop Mie Pedas Squad Interactive Gamification on OTT
Agencies: i-dac Indonesia, DAX, Moyo Technology
BRONZE

DFI Retail Group
Brand: Wellcome
Campaign: Doraemon Summer Magic Fun Campaign
24. Best Use of Personalisation
GOLD

Sarimelati Kencana
Brand: Pizza Hut Indonesia
Campaign: Pizza Hut Feed Good Times with Pop Mart Molly
Agencies: innercircle, Moyo Technology, essencemediacom
SILVER

Visa International (Thailand), KASIKORNBANK (KBank)
Campaign: From Utility to Cultural Icon: How KBank Synced Debit Cards with Gen-Z
Agencies: Starcom Thailand of Publicis Media, Silverpush
BRONZE

Nestlé Philippines
Brand: MAGGI® Philippines
Campaign: Get Pasko Ready with Maggi
Agencies: WPP OpenMind, MRM, Ogilvy, The Fat Kid Inside, InCircle
25. Best Use of Promotions
GOLD

Opella Vietnam
Campaign: Beyond the Basket: Redefining Value in Vietnamese Social Commerce
Agency: ADA Global
SILVER

Singapore Airlines
Brand:
Campaign: Virtual Time To Fly with Mastercard
Agencies: FreakOut, PHD Philippines
BRONZE

Lee Kum Kee
Campaign: When Sauce Icons Enter Gen Z Culture
Agency: Sparkhaus Solution
26. Best Use of Real-Time Marketing
GOLD

Nestlé
Brand: Bear Brand
Campaign: BEAR BRAND Collagen Launch Whatsapp Integration
Agency: WPP OpenMind
SILVER

Bank Central Asia (BCA)
Campaign: BCA’s JARVIS (Joint Platform for Customer Experience & Value Integrated Solution) Project
BRONZE

Sarimelati Kencana
Brand: Pizza Hut Indonesia
Campaign: Pizza Hut x Aldi’s Burger: A Juicy Opportunity
Agency: innercircle
27. Best Use of Social Channels
GOLD

Nestlé (Zone AOA)
Brand: Nestlé & Wyeth Nutrition
Campaign: Nestlé x TikTok Regional 12.12 2025 – Made for Every Moment
Agency: Imagic Esolutions
SILVER

Singapore Kindness Movement
Campaign: Be Greater – Public Service Announcements
BRONZE

Telkomsel
Brand: SIMPATI
Campaign: Braincharge The Anti Brainrot Campaign
Agencies: i-dac Indonesia, Hakuhodo Digital Indonesia, Hakuhodo International Indonesia, InMobi
28. Best Use of Video
GOLD

Treasury Wine Estates
Brand: Penfolds Grange
Campaign: Penfolds Grange 75th Anniversary Global Campaign
Agency: Carat (Singapore)
SILVER

Singapore Kindness Movement
Campaign: Be Greater – Public Service Announcements
BRONZE

DBS Bank (Hong Kong)
Campaign: DBS Treasures 2025 – Trust & Confidence: The New Currency of Wealth
Agencies: Potassium, Wavemaker Hong Kong
29. Best User Experience
GOLD

Plaza Premium Group
Brand: Smart Traveller​
Campaign: Skip the Line: The ‘Link My Card’ Revolution by Smart Traveller
SILVER

Paragon Technology and Innovation
Brand: Kahf Extrait de Parfum
Campaign: Kahf Extrait de Parfum NFC
Agency: Alva Antikode
SILVER

The Hong Kong Jockey Club
Brand: HKJC Membership and Customer Excellence
Campaign: Delivering Membership Excellence in the Digital Age
BRONZE

Hershey’s
Campaign: Hershey’s Chocoball – Philippines – Rich Media Campaign
Agencies: IPG Mediabrands, Affinity Global
30. Most Engaging Mobile Campaign
GOLD

Nestlé Philippines
Brand: MILO® Philippines
Campaign: The Never-Ending Chant
Agencies: Ogilvy Manila, WPP OpenMind, Greenbulb PR
SILVER

Indofood CBP Sukses Makmur
Brand: Sarimi Gelas
Campaign: The First Pentol Hijack Ever
Agencies: i-dac Indonesia, Hakuhodo International Indonesia, DAX, dentsu Creative
BRONZE

Opella
Brand: Telfast
Campaign: Attack on Allergy
Agency: Omnicom Media
31. Most Innovative Use of Mobile
GOLD

Lee Kum Kee
Campaign: When Sauce Icons Enter Gen Z Culture
Agency: Sparkhaus Solution
SILVER

Shell International Petroleum
Campaign: Shell Advantage Rewards
Agency: PRM Marketing Services (PRMMS)
BRONZE

Plaza Premium Group
Brand: Smart Traveller​
Campaign: Skip the Line: The ‘Universal Digital Pass’ Revolution by Smart Traveller​
32. Most Innovative Use of Mobile Technology
GOLD

ABC President Indonesia
Brand: NU tea
Campaign: NU2ristik
Agency: Lèngua
SILVER

Ministry of Tourism of the Republic of Indonesia
Campaign: MaiA – Indonesia’s National AI Tourism Assistant
Agency: Verse Indonesia
BRONZE

We+
Campaign: From Crashes to Claims, WE+ Makes Insurance Easy with Multi-AI Agents
Agencies: i-dac Indonesia, Hakuhodo International Indonesia, Silverpush
33. Best Campaign - B2C
GOLD

Nestlé (Zone AOA)
Brand: Nestlé & Wyeth Nutrition
Campaign: Nestlé x Lazada Regional Super Brand Day 2025 – Sound of Love
Agency: Imagic Esolutions
SILVER

Danone-AQUA
Campaign: Teman Adem Ramadan
Agency: Moonfolks
BRONZE

Treasury Wine Estates
Brand: Penfolds Grange
Campaign: Penfolds Grange 75th Anniversary Global Campaign
Agency: Carat (Singapore)
34. Best Campaign - Banking & Finance
GOLD

Visa International (Thailand), KASIKORNBANK (KBank)
Brand:
Campaign: From Utility to Cultural Icon: How KBank Synced Debit Cards with Gen-Z
Agencies: Starcom Thailand of Publicis Media, Silverpush
SILVER

Bank Central Asia (BCA)
Brand: BCA Syariah
Campaign: Berkahvaganza Makes Ramadan Matter
Agency: Volare Advertising Network – Futurama
SILVER

DBS Bank (Hong Kong)
Campaign: DBS Treasures 2025 – Trust & Confidence: The New Currency of Wealth
Agencies: Potassium, Wavemaker Hong Kong
BRONZE

The Bank of East Asia
Campaign: From Everyday to Aspirations
Agencies: PHD, Communion W, Ivana Music
35. Best Campaign - Consumer Goods
GOLD

Indofood CBP Sukses Makmur
Brand: Sarimi Gelas
Campaign: The First Pentol Hijack Ever
Agencies: i-dac Indonesia, Hakuhodo International Indonesia, DAX, dentsu Creative
SILVER

Mentholatum (Asia Pacific)
Brand: 50 Megumi Men
Campaign: Hair Freedom: The Ultimate Hair Growth Duo
Agency: iProspect Hong Kong
BRONZE

Nestlé (Zone AOA)
Brand: Nestlé & Wyeth Nutrition
Campaign: Nestlé x Lazada Regional Super Brand Day 2025 – Sound of Love
Agency: Imagic Esolutions
36. Best Campaign - eCommerce & Retail
GOLD

DFI Retail Group
Brand: Wellcome
Campaign: Tourist store
Agencies: JIN Communications, Crystal Ho Design
SILVER

Nestlé (Zone AOA)
Brand: Nestlé & Wyeth Nutrition
Campaign: Nestlé x Lazada Regional Super Brand Day 2025 – Sound of Love
Agency: Imagic Esolutions
BRONZE

Mentholatum (Asia Pacific)
Brand: Mentholatum eShop
Campaign: Little Nurse is in the AI-R
Agency: iProspect Hong Kong
37. Best Campaign - Food & Beverage
GOLD

Danone-AQUA
Campaign: Teman Adem Ramadan
Agency:
SILVER

Fonterra
Brands: Anlene, Anmum, Anchor, Fernleaf
Campaign: Grow Faster Than You Spend: The Multi-Market Predictive Analytics Engine
Agency: ADA Global
SILVER

McDonald’s
Campaign: McDonald’s 2 minute Drive Thru Challenge Mobile Campaign
Agencies: OMD (Philippines), Wagawin
BRONZE

Asahi
Campaign: Asahi In Your Area
Agency: dentsu X
38. Best Campaign - Health & Wellness
GOLD

Opella
Brand: Telfast
Campaign: Attack on Allergy
Agency: Omnicom Media
SILVER

Kalbe Nutritionals
Brand: Morinaga Soya
Campaign: Soyakinbisa
Agency: Lèngua
BRONZE

AIA Indonesia
Brand: AIA Vitality
Campaign: Rethink Healthy
Agency: Moonfolks
39. Best Campaign - Lifestyle & Entertainment
GOLD

PUMA Indonesia
Campaign: Unleashed Style
Agency: Moonfolks
SILVER

K+
Campaign: Helping K+ Connect with Passionate Fans through Mobile
Agencies: Moblaze, Wagawin, Havas Vietnam
BRONZE

Singapore Airlines
Campaign: Virtual Time To Fly with Mastercard
Agency: FreakOut, PHD Philippines
40. Best Campaign - Telecommunications
GOLD

Telkomsel
Brand: SIMPATI
Campaign: Braincharge The Anti Brainrot Campaign
Agencies: i-dac Indonesia, Hakuhodo Digital Indonesia, Hakuhodo International Indonesia, InMobi
SILVER

Tune Talk
Campaign: Tune Talk In-app Entertainment
Agency: Edelman Malaysia
BRONZE

Singtel
Brand: GOMO
Campaign: GOMO Rewards – Data Bank Relaunch