2026 Finalists
1. Best App Install Campaign
 |
DFI Retail Group Brand: Wellcome Campaign: Doraemon Summer Magic Fun Campaign |
 |
Plaza Premium Group Brand: Smart Traveller Campaign: Skip the Line: The ‘Link My Card’ Revolution by Smart Traveller |
 |
Tune Talk Campaign: Tune Talk In-App Entertainment Agency: Edelman Malaysia |
2. Best Awareness Campaign
| Bank Central Asia (BCA) Brand: BCA Syariah Campaign: Berkahvaganza Makes Ramadan Matter Agency: Volare Advertising Network – Futurama |
|
 |
DBS Bank (Hong Kong) Campaign: DBS Treasures 2025 – Trust & Confidence: The New Currency of Wealth Agencies: Potassium, Wavemaker Hong Kong |
 |
GoTo Brand: GoPay Campaign: War Trakjil: Transfer Kejutan Hadiah Lebaran Agencies: Alva Digital Network – ORCA, HYBRID |
 |
McDonald’s Philippines Campaign: The Legendary McSpicy’s Comeback Reignites Cravings with Contextual AI on Tiktok Agencies: OMD (Philippines), Silverpush |
 |
Nestlé Philippines Brand: Bear Brand Adult Plus Campaign: Tumi-Tito, Tumi-Tita, Tumi-Tibay Agencies: WPP OpenMind, Publicis Manila |
| Nestlé Philippines Brands: Nestlé & Wyeth Nutrition, Wyeth Ascenda Kid Campaign: Reaching the Unreachable Mom: Unleashing the Ascenda Effect via Spotify Agencies: WPP OpenMind, Spotify Philippines |
|
 |
Shell Brand: Shell Helix Campaign: Shell Helix Omnichannel awareness campaign by Havas Moonfolks, Xapads Agencies: Havas Moonfolks, Xapads |
 |
Singapore Kindness Movement Campaign: Multicultural Mosaic Film Series |
 |
Telkomsel Brand: by.U Campaign: Pesta Merdeka Agencies: Lèngua, Oldo, Alva Digital Network – ORCA |
 |
Warner Bros. Discovery Brand: Warner Bros. Campaign: WBD Superman – Singapore: Video Interstitial + Animated-GIF Push Notification Campaign Agencies: Lèngua, Oldo, Alva Digital Network – ORCA |
3. Best Campaign - Live Commerce
 |
L’Oréal Malaysia Brand: Kérastase Malaysia Campaign: The Prestige Pulse: Scaling Luxury Through Professional Live Commerce Agency: ADA Global |
 |
Nestlé (Zone AOA) Brand: Nestlé & Wyeth Nutrition Campaign: Nestlé x TikTok Regional 12.12 2025 – Made for Every Moment Agency: Imagic Esolutions |
 |
Opella Philippines Campaign: The Virtual Pulse: Scaling Wellness through AI-Driven Commerce Agency: ADA Global |
 |
SAVORIA Brand: Kopi Tubruk Gadjah Campaign: Rent A Bapak Agencies: i-dac Indonesia, Hakuhodo Digital Indonesia, Hakuhodo International Indonesia |
 |
Versuni Home Life Malaysia Brand: Philips Campaign: Stream. Sell. Scale. – The Philips Live Commerce Engine Agency: ADA Global |
4. Best Direct to Consumer Campaign
 |
ABC President Indonesia Brand: NU tea Campaign: NU2ristik Agency: Lèngua |
 |
Central Watsons Brand: Watsons Thailand Campaign: Winning When Consumers Buy Less Through Data-led Media Excellence Agency: Carat (Thailand) |
|
DFI Retail Group Brand: Wellcome Campaign: Click & Collect – Fresh. Fast. Easy. |
 |
Guardian Health & Beauty Brand: Guardian Campaign: Guardian P11 Push Notification + Footfall Campaign Agencies: OMD (Malaysia), Affinity Global |
 |
Indofood CBP Sukses Makmur Brand: Sarimi Gelas Campaign: The First Pentol Hijack Ever Agencies: i-dac Indonesia, Hakuhodo International Indonesia, DAX, dentsu Creative |
|
Nestlé (Zone AOA) Brand: Nestlé & Wyeth Nutrition Campaign: Nestlé x TikTok Regional 12.12 2025 – Made for Every Moment Agency: Imagic Esolutions |
|
Nestlé (Zone AOA) Brand: Nestlé & Wyeth Nutrition Campaign: Nestlé x Lazada Regional Super Brand Day 2025 – Sound of Love Agency: Imagic Esolutions |
|
Nestlé Philippines Brand: Bear Brand Powdered Milk Drink Campaign: Laki Sa Gatas Agencies: WPP OpenMind, Publicis Manila, WPP The Goat Agency |
|
Opella Vietnam Campaign: Beyond the Basket: Humanising Health Education for the Modern Vietnamese Consumer Agency: ADA Global |
 |
Prudential Indonesia Campaign: PRUActive Virtual |
5. Best Insights-Driven Mobile Campaign
| Hansaplast Campaign: Hansaplast Contextual YouTube Campaign Agencies: HNS (Omnicom Media Group), Xapads Media |
|
|
McDonald’s Campaign: McSavers Snack and Match campaign Agencies: OMD, Ogury |
 |
Nestlé Brand: NIDO Campaign: NIDO: Your Act of Love Agencies: WPP OpenMind, Publicis Manila, Spark It |
|
Nestlé Philippines Brand: Bear Brand Powdered Milk Drink Campaign: Laki Sa Gatas Agencies: WPP OpenMind, Publicis Manila, WPP The Goat Agency |
|
Nestlé Philippines Brand: MILO® Philippines Campaign: The Never-Ending Chant Agencies: Ogilvy Manila, WPP OpenMind, Greenbulb PR |
 |
Nestlé Philippines Brands: Nestlé & Wyeth Nutrition, CERELAC® Campaign: CERELAC® Helped Mothers Find Confidence in Every Feeding Choice Agencies: FreakOut, WPP OpenMind |
|
Prudential Indonesia Brand: PRUSehat Health Insurance Campaign: PRUSehat – #BeneranPas (Protection That’s Just Right) |
 |
Reckitt Benckiser (Thailand) Brand: Gaviscon Campaign: Predict Behaviour to Predict Need Agency: dentsu (Thailand) |
|
Singapore Kindness Movement Campaign: Multicultural Mosaic Film Series |
6. Best Launch / Re-launch
|
DFI Retail Group Brand: Wellcome Campaign: Click & Collect – Fresh. Fast. Easy. |
|
Indofood CBP Sukses Makmur Brand: Indomie Campaign: 12 Spoonfuls of Nyemek Agencies: i-dac Indonesia, Hakuhodo International Indonesia, DAX |
|
McDonald’s Philippines Campaign: The Legendary McSpicy’s Comeback Reignites Cravings with Contextual AI on Tiktok Agencies: OMD (Philippines), Silverpush |
|
Opella Brand: Telfast Campaign: Attack on Allergy Agency: Omnicom Media Group |
|
Opella Philippines Campaign: The Wellness Engine: Humanizing Always-On Healthcare Agency: ADA Global |
 |
Sayap Mas Utama Brand: Hers Protex Campaign: Maxi Relaunch Agency: Lèngua |
 |
Singtel Brand: GOMO Campaign: GOMO Rewards – Data Bank Relaunch |
7. Best Mobile Advertising Strategy
|
McDonald’s Philippines Campaign: Winning the Value Battleground with Contextual AI for McDo’s Sulit-Busog Meals Agencies: OMD (Philippines), Silverpush |
|
Nestlé Philippines Brand: Bear Brand Powdered Milk Drink Campaign: Laki Sa Gatas Agencies: WPP OpenMind, Publicis Manila, WPP The Goat Agency |
|
Opella Brand: Telfast Campaign: Attack on Allergy Agency: Omnicom Media Group |
|
Prudential Indonesia Campaign: PRUSmart Plan #KembaliLebih |
 |
Sarimelati Kencana Brand: Pizza Hut Indonesia Campaign: Riding Indonesia’s Short Drama Wave to Win Gen Z During Ramadan 2026 Agencies: WPP Media, DT |
 |
Singapore Airlines Campaign: Virtual Time To Fly with Mastercard Agencies: FreakOut, PHD |
 |
Unilever Indonesia Brand: Bango Campaign: The Great Soy Sauce Heist, Hijacking the Big Stage with AI-powered Precision Agencies: WPP Indonesia, Silverpush |
8. Best Mobile AI and Chatbot Integration
|
ABC President Indonesia Brand: NU tea Campaign: NU2turistik Agency: Lèngua |
| Ministry of Tourism of the Republic of Indonesia Campaign: MaiA – Indonesia’s National AI Tourism Assistant Agency: Verse Indonesia |
|
 |
Singtel Campaign: Singtel AI Shopping Assistant |
9. Best Mobile Campaign for a Specific Audience
 |
Bank Central Asia (BCA) Campaign: BCA Expoversary: Turning Life Stages into Mobile Moments Agencies: ADA, HYBRID |
|
DBS Bank Campaign: OneMobile |
 |
FairPrice Group, BYD by JC Campaign: Driving BYD Car Sales Through Retail Media |
 |
Kalbe Nutritionals Brand: Morinaga Soya Campaign: Soyakinbisa Agency: Lèngua |
 |
Lee Kum Kee Campaign: When Sauce Icons Enter Gen Z Culture |
 |
Nestlé Brand: Bear Brand Campaign: BEAR BRAND The Moment of Strength Agency: WPP OpenMind |
|
Nestlé (Zone AOA) Brand: Nestlé & Wyeth Nutrition Campaign: Nestlé x Lazada Regional Super Brand Day 2025 – Sound of Love Agency: Imagic Esolutions |
|
Nestlé (Zone AOA) Brand: Nestlé & Wyeth Nutrition Campaign: Nestlé x TikTok Regional 12.12 2025 – Made for Every Moment Agency: Imagic Esolutions |
 |
Telkomsel Brand: SIMPATI Campaign: Braincharge The Anti Brainrot Campaign Agencies: i-dac Indonesia, Hakuhodo Digital Indonesia, Hakuhodo International Indonesia, InMobi |
 |
Vinda Malaysia Brand: Drypers Baby Club Campaign: Built for Malaysian Mothers: A Mobile-First Parenting Ecosystem Agency: ADA Global |
10. Best Mobile Gamification Campaign
 |
CLP Power Hong Kong Brand: Power Connect Campaign: Eco Fun |
 |
Hershey’s Campaign: Hershey’s Chocoball – Philippines – Rich Media Campaign Agencies: IPG Mediabrands, Affinity Global |
 |
Indofood CBP Sukses Makmur Brand: Pop Mie Campaign: Pop Mie Pedas Squad Interactive Gamification on OTT Agencies: i-dac Indonesia, Moyo Technology |
|
Indofood CBP Sukses Makmur Brand: Sarimi Gelas Campaign: Roblox National Heroes Agencies: i-dac Indonesia, Hakuhodo International Indonesia, DAX, dentsu Creative |
|
Opella Brand: Telfast Campaign: Attack on Allergy Agency: Omnicom Media Group |
|
Prudential Indonesia Campaign: PRUActive Virtual |
|
Sarimelati Kencana Brand: Pizza Hut Indonesia Campaign: Pizza Hut 24-hours Store on Roblox: Bridging Gaming, Community, and Commerce Agencies: innercircle, essencemediacom |
|
Telkomsel Brand: by.U Campaign: Anehversary Agencies: Lèngua, Oldo, Alva Digital Network – ORCA |
|
Tune Talk Campaign: Tune Talk In-App Entertainment Agency: Edelman Malaysia |
 |
URC (Thailand) Brand: Tivoli Wafer Campaign: TIVOLI BIGBOMB Mobile Challenge When Ads Became Addictive Gameplay Agency: Carat (Thailand) |
11. Best Mobile Growth Strategy
|
Shell International Petroleum Campaign: Shell Advantage Rewards Agency: PRM Marketing Services (PRMMS) |
|
Singtel Campaign: SMB New Logo |
 |
The Hong Kong Jockey Club Brand: Classic 3-in-1 App Campaign: Discover |
|
The Hong Kong Jockey Club Brand: Classic 3-in-1 App Campaign: Classic 3-in-1 App |
|
Tune Talk Campaign: Tune Talk In-App Entertainment Agency: Edelman Malaysia |
12. Best Mobile Storytelling Campaign
|
Kalbe Nutritionals Brand: Morinaga Soya Campaign: Soyakinbisa Agency: Lèngua |
|
Lee Kum Kee Campaign: When Sauce Icons Enter Gen Z Culture |
 |
Mead Johnson Indonesia Brand: Enfagrow Campaign: Enfagrow Essential Ramadan Chinese Drama Tiktok Series Agencies: innercircle, essencemediacom |
|
Nestlé (Zone AOA) Brand: Nestlé & Wyeth Nutrition Campaign: Nestlé x Lazada Regional Super Brand Day 2025 – Sound of Love Agency: Imagic Esolutions |
|
Nestlé Philippines Brand: Bear Brand Powdered Milk Drink Campaign: Laki sa Gatas Agencies: WPP OpenMind, Publicis Manila, WPP The Goat Agency |
|
Nestlé Philippines Brand: MILO® Philippines Campaign: The Never-Ending Chant Agencies: Ogilvy Manila, WPP OpenMind, Greenbulb PR |
|
Nestlé Philippines Brand: Promil Campaign: Gifted Kids in Action Agencies: WPP OpenMind, Ogilvy Philippines, InCircle |
|
Prudential Indonesia Brand: PRUSehat Health Insurance Campaign: PRUSehat – #BeneranPas (Protection That’s Just Right) |
 |
Sido Muncul Brand: Tolak Angin Campaign: #PintarLahirBatin (Smart in Body & Soul) Agency: Volare Advertising Network – Futurama |
|
Singapore Kindness Movement Campaign: Multicultural Mosaic Film Series |
13. Best Original Content
 |
Cityplaza Hong Kong Campaign: Cityplaza “Sweetmas” Agencies: ANON, Boxing Promotions, Fevaworks |
|
DBS Bank (Hong Kong) Campaign: DBS Treasures 2025 – Trust & Confidence: The New Currency of Wealth Agencies: Potassium, Wavemaker Hong Kong |
|
Kalbe Nutritionals Brand: Morinaga Soya Campaign: Soyakinbisa Agency: Lèngua |
|
Nestlé (Zone AOA) Brand: Nestlé & Wyeth Nutrition Campaign: Nestlé x Lazada Regional Super Brand Day 2025 – Sound of Love Agency: Imagic Esolutions |
 |
Nestlé Philippines Brand: Bonakid Pre-School 3+ Campaign: The First TikTok Search for the Next Batang May Laban Agency: WPP OpenMind |
|
Sarimelati Kencana Brand: Pizza Hut Indonesia Campaign: Limo Pizza DIP & CRUNCH: The Longest Loop of Togetherness Agencies: innercircle, essencemediacom |
|
Singapore Kindness Movement Campaign: Be Greater – Public Service Announcements |
|
Telkomsel Campaign: MAXStream Headless Halloween Agencies: i-dac Indonesia, Hakuhodo Digital Indonesia, Hakuhodo International Indonesia |
|
The Hong Kong Jockey Club Brand: Classic 3-in-1 App Campaign: Discover |
14. Best Results-Driven Mobile Campaign
|
Bank Central Asia (BCA) Campaign: BCA’s JARVIS (Joint Platform for Customer Experience & Value Integrated Solution) Project |
 |
FairPrice Group, Asia Pacific Breweries (Singapore) Brand: Tiger Campaign: Huat with Tiger |
|
FairPrice Group, BYD by JC Campaign: Driving BYD Car Sales Through Retail Media |
 |
FairPrice Group, Haleon Brand: Sensodyne Campaign: Transforming Shopper Engagement into Growth for Sensodyne |
 |
Fonterra Brands: Anlene, Anmum, Anchor, Fernleaf Campaign: Beyond the Dashboard: Accelerating Multi-Market Commerce Through Predictive Engineering Agency: ADA Global |
 |
GoTo Brand: GoPay Campaign: From “I’ll Transfer You” to “I’ll GoPay You” Agencies: FreakOut, Flock, Alva Digital Network – ORCA |
|
Nestlé Philippines Brands: Nestlé & Wyeth Nutrition, CERELAC® Campaign: Nestlé & Wyeth Nutrition, CERELAC® Agencies: FreakOut, WPP OpenMind |
|
Prudential Indonesia Campaign: PRUSmart Plan #KembaliLebih |
|
Unilever Indonesia Brand: Bango Campaign: The Great Soy Sauce Heist, Hijacking the Big Stage with AI-powered Precision Agencies: WPP Indonesia, Silverpush |
 |
We+ Campaign: From Crashes to Claims, WE+ Makes Insurance Easy with Multi-AI Agents Agencies: i-dac Indonesia, Hakuhodo International Indonesia, Silverpush |
15. Best Use of Display Advertising
 |
Galderma Philippines Brand: Cetaphil Baby Campaign: Moving Baby Skin Care from Afterthought to Everyday Protection with Cetaphil Baby Agencies: FreakOut, dentsu X Philippines |
|
Indofood CBP Sukses Makmur Brand: Indomie Campaign: 12 Spoonfuls of Nyemek Agencies: i-dac Indonesia, Hakuhodo International Indonesia, DAX |
|
McDonald’s Campaign: McDonald’s 2 minute Drive Thru Challenge Mobile Campaign Agencies: OMD (Philippines), Wagawin |
 |
Nestlé Philippines Brand: MAGGI® Philippines Campaign: Get Pasko Ready with Maggi Agencies: WPP OpenMind, MRM, Ogilvy, The Fat Kid Inside, InCircle |
| Nestlé Philippines Brand: Nankid Campaign: NANKID Turns Display into Demand Agencies: WPP OpenMind, MRM |
|
|
Prudential Indonesia Campaign: Turning Health Intent into Digital Growth |
 |
The Magnum Ice Cream Company Brand: Wall’s Campaign: Wall’s Topten Xtra: The Weather Knows When You Want Ice Cream Agencies: Publicis Media, DT |
16. Best Use of Geofencing
|
DFI Retail Group Brand: Wellcome Campaign: Click & Collect – Fresh. Fast. Easy. |
|
Guardian Health & Beauty Brand: Guardian Campaign: Guardian P11 Push Notification + Footfall Campaign Agencies: OMD (Malaysia), Affinity Global |
|
Indofood CBP Sukses Makmur Brand: Keca(Piece) of Art Campaign: Keca(Piece) of Art Agencies: i-dac Indonesia, Hakuhodo International Indonesia, DAX, InMobi |
 |
MINI Campaign: How MINI Made Electric Feel as Iconic as the Original Agencies: FreakOut, Accenture |
|
Prudential Indonesia Campaign: Smart Geofencing for High-Intent Health Insurance Leads |
|
Telkomsel Brand: by.U Campaign: by.U “Aneh Tapi Nyata”: Scaling Gen Z Relevance Through Hybrid Contextual Personalization Agencies: Alva Digital Network – ORCA, HYBRID |
17. Best Use of In-App Advertising
 |
Grab Campaign: Grab “Huatever” You Need In-App Agencies: M&C Saatchi, DT |
| MyBluebird Campaign: Omnichannel Awareness Campaign MyBluebird | Xapads Agency: Xapads Media |
|
|
Nestlé Brand: Bear Brand Campaign: BEAR BRAND Ramadan Collaboration with Grab Agencies: WPP OpenMind, Grab Ads |
|
Reckitt Benckiser (Thailand) Brand: Gaviscon Campaign: Predict. Intercept. Relieve. Agency: dentsu (Thailand) |
|
Sarimelati Kencana Brand: Pizza Hut Indonesia Campaign: Riding Indonesia’s Short Drama Wave to Win Gen Z During Ramadan 2026 Agencies: WPP Media, DT |
18. Best Use of Interactive Media / AR & VR
|
Grab Campaign: “Huatever” You Need with Grab Agencies: M&C Saatchi, DT |
|
Hershey’s Campaign: Hershey’s Chocoball – Philippines – Rich Media Campaign Agencies: IPG Mediabrands, Affinity Global |
|
Sarimelati Kencana Brand: Pizza Hut Indonesia Campaign: Drag the Dip: Pizza Hut’s Playable Dip and Crunch Ad, Ramadan 2026 Agencies: WPP Media, DT |
19. Best Use of KOLs / Influencers
 |
Asahi Campaign: Asahi In Your Area Agency: dentsu X |
|
Cityplaza Hong Kong Campaign: Cityplaza x NBA “LIVE THE GAME!” Agencies: Neo-net, Boxing Promotions, Fevaworks |
|
DFI Retail Group Brand: Wellcome Campaign: Tourist store Agencies: JIN Communications, Crystal Ho Design |
|
Indofood CBP Sukses Makmur Brand: Sarimi Gelas Campaign: The First Pentol Hijack Ever Agencies: i-dac Indonesia, Hakuhodo International Indonesia, DAX, dentsu Creative |
|
Nestlé (Zone AOA) Brand: Nestlé & Wyeth Nutrition Campaign: Nestlé x Lazada Regional Super Brand Day 2025 – Sound of Love Agency: Imagic Esolutions |
|
Nestlé (Zone AOA) Brand: Nestlé & Wyeth Nutrition Campaign: Nestlé x TikTok Regional 12.12 2025 – Made for Every Moment Agency: Imagic Esolutions |
|
Nestlé Philippines Brand: MILO® Philippines Campaign: The Never-Ending Chant Agencies: Ogilvy Manila, WPP OpenMind, Greenbulb PR |
|
Prudential Indonesia Campaign: Prudential “CUAP” (Stories for Access to Protection) |
|
Sarimelati Kencana Brand: Pizza Hut Indonesia Campaign: Pizza Hut Musangking: Turning Durian Seller Into Our Most Authentic Influencer Agency: innercircle |
|
URC (Thailand) Brand: Fun-O Cookies Campaign: Turning Global Icons Into Local Fun — Influencer Power, Mobile-first Impact Agency: Carat (Thailand) |
20. Best Use of Mobile Commerce
|
FairPrice Group, Asia Pacific Breweries (Singapore) Brand: Tiger Campaign: Huat with Tiger |
|
Nestlé (Zone AOA) Brand: Nestlé & Wyeth Nutrition Campaign: Nestlé x TikTok Regional 12.12 2025 – Made for Every Moment Agency: Imagic Esolutions |
|
Nestlé (Zone AOA) Brand: Nestlé & Wyeth Nutrition Campaign: Nestlé x Lazada Regional Super Brand Day 2025 – Sound of Love Agency: Imagic Esolutions |
21. Best Use of Mobile for Social Impact
|
Bank DBS Indonesia Campaign: Behind The Scam Agency: Alva DIgital Network – Olround |
 |
FairPrice Group, Health Promotion Board Campaign: Designing Shopper-First Retail Experiences Through a Strategic Public-Private Partnership |
 |
Fliptech Lentera Inspirasi Pertiwi Brand: Flip Campaign: Sumbang Sambung Ayat |
|
Kalbe Nutritionals Brand: Morinaga Soya Campaign: Soyakinbisa Agency: Lèngua |
 |
PATH Campaign: Kader Kita Agencies: Rolling Glory, Somia Customer Experience (Somia CX) |
|
Sayap Mas Utama Brand: Hers Protex Campaign: Hersforher Agency: Lèngua |
|
Singapore Kindness Movement Campaign: Multicultural Mosaic Film Series |
|
Singapore Kindness Movement Campaign: Maju-Lah! |
|
Telkomsel Brand: SIMPATI Campaign: Braincharge The Anti Brainrot Campaign Agencies: i-dac Indonesia, Hakuhodo Digital Indonesia, Hakuhodo International Indonesia, InMobi |
22. Best Use of Mobile Integration
|
FairPrice Group, Asia Pacific Breweries (Singapore) Brand: Tiger Campaign: Huat with Tiger |
|
FairPrice Group, Health Promotion Board Campaign: Designing Shopper-First Retail Experiences Through a Strategic Public-Private Partnership |
|
Indofood CBP Sukses Makmur Brand: Kecap Manis Indofood Campaign: Keca(Piece) of Art Agencies: i-dac Indonesia, Hakuhodo International Indonesia, DAX, InMobi |
|
Indofood CBP Sukses Makmur Brand: Sarimi Gelas Campaign: The First Pentol Hijack Ever Agencies: i-dac Indonesia, Hakuhodo International Indonesia, DAX, dentsu Creative |
|
Nestlé Brand: NIDO Campaign: NIDO: Your Act of Love Agencies: WPP OpenMind, Publicis Manila, Spark It |
|
Prudential Indonesia Campaign: PRUSmart Plan #KembaliLebih |
|
Telkomsel Brand: by.U Campaign: Pesta Merdeka Agencies: Lèngua, Oldo, Alva Digital Network – ORCA |
23. Best Use of Mobile-Customer Engagement
|
Central Watsons Brand: Watsons Thailand Campaign: Turning CRM Into A Real-time Decision Engine Agency: Carat (Thailand) |
|
DFI Retail Group Brand: Wellcome Campaign: Doraemon Summer Magic Fun Campaign |
|
FairPrice Group, Health Promotion Board Campaign: Designing Shopper-First Retail Experiences Through a Strategic Public-Private Partnership |
|
Indofood CBP Sukses Makmur Brand: Pop Mie Campaign: Pop Mie Pedas Squad Interactive Gamification on OTT Agencies: i-dac Indonesia, Moyo Technology |
|
Plaza Premium Group Brand: Smart Traveller Campaign: Skip the Line: The ‘Link My Card’ Revolution by Smart Traveller |
|
Shell International Petroleum Campaign: Shell Advantage Rewards Agency: PRM Marketing Services (PRMMS) |
|
Singtel Brand: GOMO Campaign: GOMO Rewards – Data Bank Relaunch |
|
Tune Talk Campaign: Tune Talk In-App Entertainment Agency: Edelman Malaysia |
|
Vinda Malaysia Brand: Drypers Baby Club Campaign: The Loyalty Loop: Educating and Activating the Modern Parent Agency: ADA Global |
24. Best Use of Personalisation
|
DBS Bank (Hong Kong) Campaign: DBS Treasures 2025 – Trust & Confidence: The New Currency of Wealth Agencies: Potassium, Wavemaker Hong Kong |
|
FairPrice Group, Haleon Brand: Sensodyne Campaign: Transforming Shopper Engagement into Growth for Sensodyne |
|
Nestlé Philippines Brand: MAGGI® Philippines Campaign: Get Pasko Ready with Maggi Agencies: WPP OpenMind, MRM, Ogilvy, The Fat Kid Inside, InCircle |
|
Sarimelati Kencana Brand: Pizza Hut Indonesia Campaign: Pizza Hut Feed Good Times with Pop Mart Molly Agencies: innercircle, Moyo Technology, essencemediacom |
|
Singtel Campaign: Singtel AI Shopping Assistant |
 |
Visa International (Thailand), KASIKORNBANK (KBank) Campaign: Singtel AI Shopping Assistant Agencies: Starcom Thailand of Publicis Media, Silverpush |
25. Best Use of Promotions
|
Lee Kum Kee Campaign: When Sauce Icons Enter Gen Z Culture |
|
Opella Vietnam Campaign: Beyond the Basket: Redefining Value in Vietnamese Social Commerce Agency: ADA Global |
|
Singapore Airlines Campaign: Virtual Time To Fly with Mastercard Agencies: FreakOut, PHD |
26. Best Use of Real-Time Marketing
|
Bank Central Asia (BCA) Campaign: BCA’s JARVIS (Joint Platform for Customer Experience & Value Integrated Solution) Project |
|
DBS Bank (Hong Kong) Campaign: DBS Treasures 2025 – Trust & Confidence: The New Currency of Wealth Agencies: Potassium, Wavemaker Hong Kong |
| Degirol Campaign: Degirol Proactive Throat Pain Relief Companion Campaign Agencies: HNS (Omnicom Media Group), Xapads |
|
|
Nestlé Brand: Bear Brand Campaign: BEAR BRAND Collagen Launch Whatsapp Integration Agency: WPP OpenMind |
|
Sarimelati Kencana Brand: Pizza Hut Indonesia Campaign: Pizza Hut x Aldi’s Burger: A Juicy Opportunity Agency: innercircle |
|
We+ Campaign: From Crashes to Claims, WE+ Makes Insurance Easy with Multi-AI Agents Agencies: i-dac Indonesia, Hakuhodo International Indonesia, Silverpush |
27. Best Use of Social Channels
|
Nestlé (Zone AOA) Brand: Nestlé & Wyeth Nutrition Campaign: Nestlé x TikTok Regional 12.12 2025 – Made for Every Moment Agency: Imagic Esolutions |
|
Prudential Indonesia Campaign: Building Trust Through Real Stories with Cerita PRUteksi |
|
Sido Muncul Brand: Tolak Angin Campaign: #PintarLahirBatin (Smart in Body & Soul) Agency: Volare Advertising Network – Futurama |
|
Singapore Kindness Movement Campaign: Be Greater – Public Service Announcements |
|
Telkomsel Brand: SIMPATI Campaign: Braincharge The Anti Brainrot Campaign Agencies: i-dac Indonesia, Hakuhodo Digital Indonesia, Hakuhodo International Indonesia, InMobi |
28. Best Use of Video
|
DBS Bank (Hong Kong) Campaign: DBS Treasures 2025 – Trust & Confidence: The New Currency of Wealth |
|
Singapore Kindness Movement Campaign: Be Greater – Public Service Announcements Agencies: Potassium, Wavemaker Hong Kong |
 |
Treasury Wine Estates Brand: Penfolds Grange Campaign: Penfolds Grange 75th Anniversary Global Campaign Agency: Carat (Singapore) |
|
We+ Campaign: Crashes To Claim Agencies: i-dac Indonesia, Hakuhodo International Indonesia, Silverpush |
29. Best User Experience
|
Cityplaza Hong Kong Campaign: Cityplaza x NBA “LIVE THE GAME!” Agencies: Neo-net, Boxing Promotions, Fevaworks |
|
Hershey’s Campaign: Hershey’s Chocoball – Philippines – Rich Media Campaign Agencies: IPG Mediabrands, Affinity Global |
|
Indofood CBP Sukses Makmur Brand: Indomie Campaign: 12 Spoonfuls of Nyemek Agencies: i-dac Indonesia, Hakuhodo International Indonesia, DAX |
 |
Paragon Technology and Innovation Brand: Kahf Extrait de Parfum Campaign: Kahf Extrait de Parfum NFC Agency: Alva Antikode |
|
Plaza Premium Group Brand: Smart Traveller Campaign: Skip the Line: The ‘Link My Card’ Revolution by Smart Traveller |
|
The Hong Kong Jockey Club Brand: Classic 3-in-1 App Campaign: Classic 3-in-1 App |
|
The Hong Kong Jockey Club Brand: HKJC Membership and Customer Excellence Campaign: Delivering Membership Excellence in the Digital Age |
30. Most Engaging Mobile Campaign
|
ABC President Indonesia Brand: NU tea Campaign: NU2ristik Agency: Lèngua |
|
Indofood CBP Sukses Makmur Brand: Pop Mie Campaign: Pop Mie Pedas Squad Interactive Gamification on OTT Agencies: i-dac Indonesia, Moyo Technology |
 |
Indofood CBP Sukses Makmur Brand: Sarimi Gelas Campaign: The First Pentol Hijack Ever Agencies: i-dac Indonesia, Hakuhodo International Indonesia, DAX, dentsu Creative |
|
Lee Kum Kee Campaign: When Sauce Icons Enter Gen Z Culture |
|
Nestlé Philippines Brand: MILO® Philippines Campaign: The Never-Ending Chant Agencies: Ogilvy Manila, WPP OpenMind, Greenbulb PR |
|
Opella Brand: Telfast Campaign: Attack on Allergy Agency: Omnicom Media Group |
|
Prudential Indonesia Campaign: PRUActive Virtual |
|
Sarimelati Kencana Brand: Pizza Hut Indonesia Campaign: Pizza Hut 24-hours Store on Roblox Agency: innercircle, essencemediacom |
|
Tune Talk Campaign: Tune Talk In-App Entertainment Agency: Edelman Malaysia |
31. Most Innovative Use of Mobile
| K+ Campaign: Turning Mobile Engagement into Actionable Audience Signals Agencies: Moblaze, Wagawin, Havas Vietnam |
|
|
Lee Kum Kee Campaign: When Sauce Icons Enter Gen Z Culture |
|
Opella Brand: Telfast Campaign: Attack on Allergy Agency: Omnicom Media Group |
|
Plaza Premium Group Brand: Smart Traveller Campaign: Skip the Line: The ‘Universal Digital Pass’ Revolution by Smart Traveller |
|
Shell International Petroleum Campaign: Shell Advantage Rewards Agency: PRM Marketing Services (PRMMS) |
|
Tune Talk Campaign: Tune Talk In-App Entertainment Agency: Edelman Malaysia |
32. Most Innovative Use of Mobile Technology
|
ABC President Indonesia Brand: NU tea Campaign: NU2ristik Agency: Lèngua |
|
McDonald’s Philippines Campaign: Winning the Value Battleground with Contextual AI for McDo’s Sulit-Busog Meals Agencies: OMD (Philippines), Silverpush |
|
MINI Campaign: How MINI Made Electric Feel as Iconic as the Original Agencies: FreakOut, Accenture |
| Ministry of Tourism of the Republic of Indonesia Campaign: MaiA – Indonesia’s National AI Tourism Assistant Agency: Verse Indonesia |
|
|
We+ Campaign: From Crashes to Claims, WE+ Makes Insurance Easy with Multi-AI Agents Agencies: i-dac Indonesia, Hakuhodo International Indonesia, Silverpush |
33. Best Campaign - B2C
 |
Danone-AQUA Campaign: Teman Adem Ramadan Agency: Moonfolks |
|
Nestlé (Zone AOA) Brand: Nestlé & Wyeth Nutrition Campaign: Nestlé x Lazada Regional Super Brand Day 2025 – Sound of Love Agency: Imagic Esolutions |
|
Treasury Wine Estates Brand: Penfolds Grange Campaign: Penfolds Grange 75th Anniversary Global Campaign Agency: Carat (Singapore) |
34. Best Campaign - Banking & Finance
| Bank Central Asia (BCA) Brand: BCA Syariah Campaign: Berkahvaganza Makes Ramadan Matter Agency: Volare Advertising Network – Futurama |
|
|
Bank DBS Indonesia Campaign: Trusted Partner for Growth Agency: Alva Digital Network – Olround |
|
DBS Bank (Hong Kong) Campaign: DBS Treasures 2025 – Trust & Confidence: The New Currency of Wealth Agencies: Potassium, Wavemaker Hong Kong |
|
GoTo Brand: GoPay Campaign: From I’ll Transfer You” to “I’ll GoPay You” Agencies: FreakOut, Flock, Alva Digital Network – ORCA |
 |
The Bank of East Asia Campaign: From Everyday to Aspirations Agencies: PHD, Communion W, Ivana Music |
|
Visa International (Thailand), KASIKORNBANK (KBank) Campaign: From Utility to Cultural Icon: How KBank Synced Debit Cards with Gen-Z Agencies: Starcom Thailand of Publicis Media, Silverpush |
35. Best Campaign - Consumer Goods
|
Indofood CBP Sukses Makmur Brand: Sarimi Gelas Campaign: The First Pentol Hijack Ever Agencies: i-dac Indonesia, Hakuhodo International Indonesia, DAX, dentsu Creative |
 |
Mentholatum (Asia Pacific) Brand: 50 Megumi Men Campaign: Hair Freedom: The Ultimate Hair Growth Duo Agency: iProspect Hong Kong |
|
Nestlé (Zone AOA) Brand: Nestlé & Wyeth Nutrition Campaign: Nestlé x Lazada Regional Super Brand Day 2025 – Sound of Love Agency: Imagic Esolutions |
36. Best Campaign - eCommerce & Retail
|
DFI Retail Group Brand: Wellcome Campaign: Tourist store Agencies: JIN Communications, Crystal Ho Design |
|
Mentholatum (Asia Pacific) Brand: Mentholatum eShop Campaign: Little Nurse is in the AI-R Agency: iProspect Hong Kong |
|
Nestlé (Zone AOA) Brand: Nestlé & Wyeth Nutrition Campaign: Nestlé x Lazada Regional Super Brand Day 2025 – Sound of Love Agency: Imagic Esolutions |
| Tokopedia Campaign: Ramadan Moments Meet Installs campaign By Xapads Agency: Xapads |
37. Best Campaign - Food & Beverage
|
Asahi Campaign: Asahi In Your Area Agency: dentsu X |
|
Danone-AQUA Campaign: Teman Adem Ramadan Agency: Moonfolks |
|
Fonterra Brands: Anlene, Anmum, Anchor, Fernleaf Campaign: Grow Faster Than You Spend: The Multi-Market Predictive Analytics Engine Agency: ADA Global |
|
Lee Kum Kee Campaign: When Sauce Icons Enter Gen Z Culture |
|
McDonald’s Campaign: McDonald’s 2 minute Drive Thru Challenge Mobile Campaign Agencies: OMD (Philippines), Wagawin |
38. Best Campaign - Health & Wellness
 |
AIA Indonesia Brand: AIA Vitality Campaign: Rethink Healthy Agency: Moonfolks |
|
Kalbe Nutritionals Brand: Morinaga Soya Campaign: Soyakinbisa Agency: Lèngua |
|
Opella Brand: Telfast Campaign: Attack on Allergy Agency: Omnicom Media Group |
|
Opella Philippines Campaign: The Wellness Engine: Humanizing Always-On Healthcare Agency: ADA Global |
39. Best Campaign - Lifestyle & Entertainment
| K+ Campaign: Helping K+ Connect with Passionate Fans through Mobile Agencies: Moblaze, Wagawin, Havas Vietnam |
|
 |
PUMA Indonesia Campaign: Unleashed Style Agency: Moonfolks |
|
Singapore Airlines Campaign: Virtual Time To Fly with Mastercard Agencies: FreakOut, PHD |
40. Best Campaign - Telecommunications
|
Singtel Brand: GOMO Campaign: GOMO Rewards – Data Bank Relaunch |
|
Telkomsel Brand: by.U Campaign: Pesta Merdeka Agencies: Lèngua, Oldo, Alva Digital Network – ORCA |
|
Telkomsel Brand: by.U Campaign: by.U “Aneh Tapi Nyata”: Scaling Gen Z Relevance Through Hybrid Contextual Personalization Agencies: Alva Digital Network – ORCA, HYBRID |
|
Telkomsel Brand: SIMPATI Campaign: Braincharge The Anti Brainrot Campaign Agencies: i-dac Indonesia, Hakuhodo Digital Indonesia, Hakuhodo International Indonesia, InMobi |
| Tring! by Pegadaian Campaign: Tring OEM Campaign Agencies: Naradda, Xapads |
|
|
Tune Talk Campaign: Tune Talk In-app Entertainment Agency: Edelman Malaysia |
 |
XL Axiata Brand: AXIS Campaign: AXIS Paket Suka Suka – GIF Push Notification Campaign Agencies: WPP Media (Indonesia), Affinity Global |