Sophia Yeo

Head of Marketing – SG & SEA

Fisher & Paykel Appliances

Sophia Yeo is the head of marketing for Singapore and Southeast Asia at Fisher & Paykel, where she leads regional marketing strategy across Singapore, Taiwan, Hong Kong, Malaysia, Indonesia and the Philippines. With over a decade of experience in brand strategy, customer experience, and commercial marketing, she specialises in building premium brands, driving market growth, and strengthening partnerships across diverse markets. Sophia works closely with global and regional teams to elevate brand positioning and deliver customer-centric marketing initiatives. She is passionate about combining strategic thinking with data-driven decision-making to create meaningful business impact and sustainable brand growth.