2022 JUDGE’S PROFILE

Patricia Cheung

Senior Director- Brands & Destination Marketing, Asia Pacific

Marriott International

Patricia Cheung is currently the Senior Director, Brands and Destination Marketing – Asia Pacific. She leads the holistic marketing strategy and execution of 21 brands across 24 countries in the continent. Her 15 years career is to drive differentiation with meaningful connections to brands. Patricia began agency side with J Walter Thompson London. Then moved into marketing and Chair of Asia Brand Forum at the headquarters of QANTAS Group. She has also been the digital lead for Silicon Valley founded digital technology company that is ASX listed. into Head of Product & Marketing to revitalize the NRMA Travel brand in Australia. Her scope expanded into travel and lifestyle marketing for American Express’ elite members – Centurion & Platinum across Asia. More recently, Patricia has been part of Sotheby’s senior management for client development initiatives to support 44 departments in private sales and auctions. In her spare time, Patricia is an avid speaker and panelist. She is a devoted committee member for charities including The One International Humanitarian Project, Women Helping Women Hong Kong, and formerly Hong Kong Adventist Hospital Foundation’s Men of Hope. Patricia had also volunteered at the non-profit organization Teenskey to empower local vulnerable teenage girls one-by-one. She holds a Masters of Marketing qualification (UNSW) and Bachelor of Business (UTS).

Patricia Cheung’s career is to drive differentiation with meaningful connections to brands. She is currently Senior Director, Brands and Destination Marketing – Asia Pacific for 21 brands across 24 countries. Her Patricia began agency side with J Walter Thompson London, Chair of Asia Brand Forum at QANTAS, as well as digital lead for Silicon Valley founded software company that is ASX listed. Her scope expanded into travel and lifestyle to lead Product & Marketing for NRMA Travel in Australia prior at American Express Asia. More recently, Patricia has been part of Sotheby’s senior management for client development and data analytics. In her spare time, Patricia is a devoted committee member for charities. She holds a Masters of Marketing (UNSW) and Bachelor of Business (UTS).