Cyril Prasanna Kumar

Regional Head of Digital Marketing & GenAI

Reckitt

Cyril Prasanna Kumar is a Singapore-based business leader with over 16 years of extensive experience driving growth and transformation across the FMCG, banking, SaaS, and technology sectors. He currently serves as the regional head of digital marketing and GenAI for a prominent global consumer goods company, spearheading strategic digital and marketing initiatives across the ASEAN region. Specialised in the integration of agentic AI, large language models (LLMs), digital transformation, and marketing automations, Cyril excels at optimising commercial efficiency and pioneering advanced digital ecosystems at scale. A champion of regional excellence, he focuses on blending commercial strategy with cutting-edge technological innovation to deliver high-impact marketing operations and digital transformation across diverse Asian markets and beyond.