Cynara Tan

Head of Marketing

Fullerton Fund Management

Cynara Tan heads up the Marketing, Communications & Sustainability at Fullerton Fund Management (Fullerton). As an Asian-based, award-winning fund house, Fullerton is part of a multi-asset management group, Seviora, a holding company established by Temasek. NTUC Income, a leading Singapore insurer, is a minority shareholder of Fullerton. As Head of Marketing and a partner to the business, she drives integrated marketing campaigns, strategic communications, branding, thought leadership, and other business initiatives to drive growth.
Prior to Fullerton, Cynara headed Marketing & Communications for PricewaterhouseCoopers in Asia Pacific. She lived and worked out of Hong Kong, Mainland China and Japan for several years and possesses strong regional and global marketing experience in financial services and numerous industries throughout her professional services career.
In Cynara’s career, she has won several industry accolades including the Singapore MARKies 2020 ‘Gold Award for Most Creative (Print)’, ‘Best Sponsorship Activation’ award and the Asia Pacific Marketing Excellence Award (Multi Channel Marketing). Recognised by PR Week as one of 500 Most Influential PR Practitioners in the world, Cynara is one of the founding members of the Marketing Society in Hong Kong.