2021 JUDGE’S PROFILE

Cedric Dias

Head – Digital Marketing

OCBC Bank

Cedric Heads of Digital Marketing for OCBC Consumer Bank in SG with a goal of driving the digital metrics for the bank with a focus on digital sales. A key priority for Cedric is the setup and monetization of a best in class Marketing Technology Stack for OCBC. Cedric also heads up the Secured Loans Marketing and has a passion for Training and growing Digital Marketing Literacy at the bank.
Prior to joining OCBC, Cedric led the Digital Business in SG and headed the Social Media brand, Socialyse atHavas Media. Cedric has honed his Regional Marketing Skills across South Asia and SEA with 10 years of Marketing and P&L experience at Western Union FSI backed by 4 years of Sales and Marketing with a top FMCG organization in India.