2024 JUDGE'S PROFILE

Bipasha Minocha

Group Chief Marketing Officer

EtonHouse International Education Group

Bipasha is the driving force behind brand development, marketing strategies, and admissions at the EtonHouse International Education Group. As a pivotal member of the senior management team, she oversees the overall performance of EtonHouse preschools, international schools, and enrichment programmes. Her leadership has led to the strategic differentiation of the brand within the group, catering to both premium and affordable school segments. Under her guidance, the digitalisation of marketing and customer experience processes has been initiated, leveraging data-driven insights, content, inbound methodologies, as well as AI and machine learning technologies.

In 2024, Bipasha expanded her role to spearhead Reggio Emilia in Asia for Children (REACH), the international network partner for Reggio Children, Italy entrusted with advocacy and best practice initiatives in Singapore, China, and the broader region. Her visionary leadership and innovative approach have significantly contributed to shaping the international educational landscape.

With a solid background in education, Bipasha brings a unique blend of business acumen and pedagogical expertise to her role. This distinctive perspective is evident in how the group has positioned itself as a leader in the global educational arena, emphasising both excellence in education and meaningful stakeholder engagement.

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