2023 JUDGE’S PROFILE
Amadea Choo
Head of Marketing, SG
Flash Coffee
Amadea Choo is a seasoned Marketing leader with over a decade of experience in developing integrated strategies for a diverse portfolio of B2B and B2C brands. She is currently the Head of Marketing at Flash Coffee, a tech-enabled coffee brand with a mission to revolutionise the coffee industry. With a career spanning various sectors including Tech, Retail, and Luxury Fashion, Amadea has held prominent positions such as Head of Marketing at SHOPLINE and successfully led national flagship projects like Singapore Fashion Week.
Amadea specializes in leveraging marketing strategies to drive growth for companies, and takes pride in building the next generation of future leaders.
In her free time, she recharges through invigorating Pilates sessions and enjoys indulging in a good cup of coffee.
View Other 2023 Judges’ Profile
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