2022 JUDGE’S PROFILE

Alice Au

Group Head of Digital Marketing

Wharf Hotels

Being a veteran in Digital and CRM, Alice is holding over 20 years of experience in customer-centric marketing management specializing in marketing automation & e-Commerce, integrated marketing, performance marketing and China Social like WeChat. Alice had been instrumental in leading companies renowned for digital innovations in PRC and rest of the world – including Estee Lauder Companies, DFS Group, CITIC Bank and PCCW, etc.

During her earlier stage in hospitality with Langham Hospitality Group and Sino Hotels, she had championed the first Hotel Loyalty Programme Mobile App to be downloadable from Apple App Store and also had won two accolades for her hotels in the first ECOMMAS Awards organized by the Marketing Interactive back in ‘2017. More recently Alice had launched out many industry-first innovations in Digital Customer Engagement that drives DTC business growth in O2O way, just named a few like Social CRM via WeChat, holistic customer cultivation journey using mobile sign-up for ROW, instant points redemption with geo-targeting and blockchain partnerships.

Alice is currently Group Head of Digital Marketing for Wharf Hotels, spearheading the group’s digital transformation – rethinking the digital future to fuel the Omni-channel and eCommerce developments for the luxury segments in hospitality. Alice’s remit will foster the deployment of new technology & innovations to achieve customer engagement through results-driven Digital Marketing for both the Niccolo and Marco Polo Hotels brands worldwide.