2022 Winners

Mob-Ex Best of Show - Brand

Sun Hung Kai Properties
Mob-Ex Best of Show - Agency

CruiSo Digital Solutions

 

1. Best App Install Campaign
GOLD

Sun Hung Kai Real Estate (Sales & Leasing) Agency
Brand: SHKP 8 Malls
Campaign: SHKP 8 Malls x LINE FRIENDS WORLD FEASTival O2O Gamification Campaign 2021
Agencies: MakeItLoud Marketing, MakeItFun Studio
SILVER

TransitLink
Brand: TL SimplyGo app
Campaign: TL SimplyGo App – Unleash the Gates
Agencies: Stellar Ace, Mastercard
BRONZE

Smart Axiata
Brand: Pleng
Campaign: Pleng App Install Campaign
Agency: ADA
2. Best Awareness Campaign
GOLD

Procter & Gamble
Brand: Pantene
Campaign: Pantene “Recharged Hair, Recharged Me”
Agencies: Mediacom, Dentsu, BBDO, FAB Sugar n Spice, Famous Allstars
SILVER

Sun Hung Kai Real Estate Agency
Brand: apm
Campaign: apm’s Digital Sportcation Hub
BRONZE

Procter & Gamble
Brand: Rejoice
Campaign: Rejoice “Instantly K-Drama”
Agencies: Mediacom, FAB Kerling
3. Best Campaign Pivot
GOLD

Sun Hung Kai Real Estate (Sales & Leasing) Agency
Brand: SHKP 8 Malls
Campaign: SHKP 8 Malls x LINE FRIENDS WORLD FEASTival O2O Gamification Campaign 2021
Agencies: MakeItLoud Marketing, MakeItFun Studio
SILVER

Zinus
Campaign: Zinus eCommerce 12.12 Mega Campaign
Agency: ADA
BRONZE

Great Eastern Life
Campaign: Great Eastern Women’s Run 2021
Agencies: Infinitus Productions, Full Circle Public Relations
4. Best COVID-19 Response
GOLD

Coca-Cola (Japan) Company
Brand: Coca-Cola
Campaign: Team Coca-Cola PLAY NATION: Virtual Game Time Experience
Agencies: Pico Art International, Pico International
SILVER

Hong Kong Tourism Board
Campaign: Holiday at Home
Agency: Mindshare Hong Kong
BRONZE

Sun Hung Kai Real Estate (Sales & Leasing) Agency
Brand: SHKP 8 Malls
Campaign: SHKP 8 Malls x LINE FRIENDS WORLD FEASTival O2O Gamification Campaign 2021
Agencies: MakeItLoud Marketing, MakeItFun Studio
5. Best Direct to Consumer Campaign
GOLD

Sun Hung Kai Real Estate (Sales & Leasing) Agency
Brand: SHKP 8 Malls
Campaign: SHKP 8 Malls x LINE FRIENDS WORLD FEASTival O2O Gamification Campaign 2021
Agencies: MakeItLoud Marketing, MakeItFun Studio
SILVER

Unilever
Brand: Paddle Pop, Wall’s
Campaign: Paddle Pop Thrills Parents and Kids with the “Choco Magma Land” Treasure Hunt
Agencies: InMobi, Mindshare Indonesia
BRONZE

BCA
Campaign: #AwasModus Campaign
Agency: ADA
6. Best Insights-Driven Mobile Campaign
GOLD

Sino Group
Brand: S+ REWARDS by Sino Malls
Campaign: “Special Missions” Spend Stimulation Campaign
SILVER

Sun Hung Kai Real Estate (Sales & Leasing) Agency
Brand: SHKP 8 Malls
Campaign: SHKP 8 Malls x LINE FRIENDS WORLD FEASTival O2O Gamification Campaign 2021
Agencies: MakeItLoud Marketing, MakeItFun Studio
BRONZE

Atlas Consolidated Brand: SHKP 8 Malls
Brand: Hugosave
Campaign: Hugosave Lite: Breaking Acquisition Inertia with Consumer Insights
7. Best Launch / Re-launch
GOLD

Singtel
Brand: Singtel Dash
Campaign: Dash PET – The PET that takes care of you
Agencies: Superson, Tangent
SILVER

Hang Seng Bank
Campaign: Project Hazel
Agencies: Noiseless Design, Zenith Media, XDCG, Strategic Venture
BRONZE

Milieu Insight
Campaign: Milieu Surveys 2.0 – Canvas of Change
8. Best Location-Based Marketing
GOLD

Sun Hung Kai Real Estate (Sales & Leasing) Agency
Brand: SHKP 8 Malls
Campaign: SHKP 8 Malls x LINE FRIENDS WORLD FEASTival O2O Gamification Campaign 2021
Agencies: MakeItLoud Marketing, MakeItFun Studio
SILVER

Wyeth Corporate Philippines
Brand: Wyeth Nutrition
Campaign: Wyeth Nutrition Leverages InMobi for Commerce to Grow In-store Purchases
Agencies: InMobi, OPENMIND
BRONZE

WINK+
Brand: Stellar Lifestyle
Campaign: TransitLink Unleash the Gates 2021 (UTG)
Agencies: Transit Link, Mastercard Singapore
9. Best Mobile Advertising Strategy
GOLD

Spotify
Campaign: NCT 127 presents Sticker, the Enhanced Album
Agencies: UM APAC, Twitter Asia Pacific
SILVER

Sun Hung Kai Real Estate Agency
Brand: apm
Campaign: apm’s Digitally Infused Interactive Year of the Ox
BRONZE

Lazada Philippines
Campaign: Lazada Super Party
Agencies: UM Philippines, Twitter Asia Pacific
10. Best Mobile Campaign for a Specific Audience
GOLD

Singtel
Brand: Singtel Dash
Campaign: Dash PET – The PET that takes care of you
Agencies: Superson, Tangent
SILVER

ZALORA
Campaign: ZALORAYA 2022
BRONZE

Castrol
Campaign: Castrol Strengthens Brand Recall with Blended In-game Advertising
Agencies: InMobi, Xaxis
11. Best Mobile Growth Strategy
GOLD

MTR Corporation
Brand: MTR Mobile
Campaign :MTR Mobile 2.0
SILVER

Shell International Petroleum
Brand: Shell Helix
Campaign: Shell Advantage Rewards (SHARE)
Agency: PRM Marketing Services
BRONZE

Cigna
Campaign: StressWaves
Agency: MRM Singapore
12. Best Mobile Payments Integration
GOLD

The Hong Kong Jockey Club
Brand: HKJC Smart Platform 2.0
Campaign : HKJC FPS and eWallet
SILVER

TransitLink
Brand: TL SimplyGo app
Campaign: TL SimplyGo App – Unleash the Gates
Agencies: Stellar Ace, Mastercard
BRONZE

MTR Corporation
Brand: MTR Mobile
Campaign: MTR Mobile 2.0
13. Best Original Content
GOLD

Volkswagen
Brand: Volkswagen Commercial Vehicles
Campaign: T6.1 California Ocean – Turning a camper van into a mansion!
Agency: PHD Taiwan
SILVER

Unilever
Brand: Paddle Pop, Wall’s
Campaign: Paddle Pop Thrills Parents and Kids with the “Choco Magma Land” Treasure Hunt
Agencies: InMobi, Mindshare Indonesia
BRONZE

CSL Mobile
Brand: csl.
Campaign : “csl. 5G x MIRROR – Experience the World Differently” Campaign
Agency: CruiSo Digital Solutions
14. Best Results-Driven Mobile Campaign
GOLD

Cigna
Campaign : StressWaves
Agency: MRM Singapore
SILVER

Sun Hung Kai Real Estate (Sales & Leasing) Agency
Brand: SHKP 8 Malls
Campaign: SHKP 8 Malls x LINE FRIENDS WORLD FEASTival O2O Gamification Campaign 2021
Agencies: MakeItLoud Marketing, MakeItFun Studio
BRONZE

Unilever
Brand: Bailan
Campaign: Bailan – We Know you the Best
Agency: PHD Taiwan
15. Best Use of Display Advertising
GOLD

Unilever Philippines
Brand: Selecta Supreme
Campaign : Selecta Supreme Drives Purchases with an Online to Offline Shoppable Experience
Agencies: InMobi, Mindshare Philippines
SILVER

Unilever Cambodia
Brand: Viso Pises
Campaign: Viso Pises Takes a Meaningful Step with Mobile to Spread Detergent Awareness
Agencies: Havas Riverorchid Cambodia, Moblaze, InMobi
BRONZE

TransitLink
Brand: TL SimplyGo app
Campaign: TL SimplyGo App – Unleash the Gates
Agencies: Stellar Ace, Mastercard
16. Best Use of In-App Advertising
GOLD

Unilever Philippines
Brand: Closeup
Campaign : Unilever’s Closeup Earns the Right to Play with Mobile Gamers
Agencies: Mindshare Philippines, WPP Philippines (Group M), Digital Turbine
SILVER

Nestlé Philippines
Brand: Bear Brand Fortified Choco Milk Drink
Campaign: Bear Brand Choco’s Play for Gamification Skyrockets Brand Awareness and Market Share
Agencies: OPENMIND Philippines, Digital Turbine
BRONZE

Singtel
Brand: Singtel Dash
Campaign: Launch of Dash Town
17. Best Use of Interactive Media / AR & VR
GOLD

Volkswagen Taiwan
Brand: Golf
Campaign: The All-New Golf 8 – Move Up To The Next Level
Agency: PHD Taiwan
SILVER

CSL Mobile
Brand: csl.
Campaign: “csl. 5G x MIRROR – Experience the World Differently” Campaign
Agency: CruiSo Digital Solutions
BRONZE

Tai Po Mega Mall
Campaign : Urban Botanical Garden
18. Best Use of KOLs / Influencers
GOLD

Bytedance
Brand: TikTok
Campaign: The Unlikely Influencer #SerunyaDiTikTok
Agency: M&C Saatchi Indonesia
SILVER

Procter & Gamble
Brand: Pantene
Campaign: Pantene “Recharged Hair, Recharged Me”
Agencies: Mediacom, Dentsu, BBDO, FAB Sugar n Spice, Famous Allstars
BRONZE

Hang Seng Bank
Campaign : Project Hazel
Agencies: Noiseless Design, Zenith Media, XDCG, Strategic Venture
19. Best Use of Mobile - Customer Engagement
GOLD

MTR Corporation
Brand: MTR Mobile
Campaign: MTR Mobile 2.0
SILVER

Cigna
Campaign: StressWaves
Agency: MRM Singapore
BRONZE

The Hong Kong Jockey Club
Brand: HKJC Smart Platform 2.0
Campaign : Racing Touch App
20. Best Use of Mobile Integration
GOLD

Decathlon
Campaign: Decathlon Golden Week Campaign
Agency: OMD China
SILVER

TransitLink
Brand: TL SimplyGo app
Campaign: TL SimplyGo App – Unleash the Gates
Agencies: Stellar Ace, Mastercard
BRONZE

Sunshine Holdings
Brand: Watawala Tea
Campaign : Watawala “Avurudu” (Sinhala and Tamil New Year)
Agency: ADA
21. Best Use of Promotions
GOLD

TransitLink
Brand: TL SimplyGo app
Campaign: TL SimplyGo App – Unleash the Gates
Agencies: Stellar Ace, Mastercard
SILVER

StarHub
Campaign: StarHub Rewards – Hello rewards in a snap
BRONZE

SAFRA National Service Association
Campaign : mSAFRA Mobile App
22. Best Use of Social
GOLD

Bytedance
Brand: TikTok
Campaign: The Unlikely Influencer #SerunyaDiTikTok
Agency: M&C Saatchi Indonesia
SILVER

Lazada Philippines
Campaign: Lazada Super Party
Agencies: UM Philippines, Twitter Asia Pacific
BRONZE

Pepsi Philippines
Campaign : #PepsiHitSaSarap
Agencies: Mindshare Philippines, Twitter Asia Pacific
23. Best Use of Video
GOLD

Bytedance
Brand: TikTok
Campaign: The Unlikely Influencer #SerunyaDiTikTok
Agency: M&C Saatchi Indonesia
SILVER

Procter & Gamble
Brand: Pantene
Campaign: Pantene “Recharged Hair, Recharged Me”
Agencies: Mediacom, Dentsu, BBDO, FAB Sugar n Spice, Famous Allstars
BRONZE

Ministry of Sustainability and the Environment
Campaign : #TrashToTreasure
Agency: Carousell Media Group
24. Best User Experience
GOLD

National Library Board Singapore
Campaign: NLB Mobile
SILVER

Cigna
Campaign: StressWaves
Agency: MRM Singapore
BRONZE

The Hong Kong Jockey Club
Brand: HKJC Smart Platform 2.0
Campaign : GoalX App
25. Most Engaging Mobile Campaigns
GOLD

CSL Mobile
Brand: csl.
Campaign: “csl. 5G x MIRROR – Experience the World Differently” Campaign
Agency: CruiSo Digital Solutions
SILVER

The Estee Lauder Companies
Brand: Bobbi Brown
Campaign: Beautify Your Beauty Experience with Personalisation
Agency: ADA
BRONZE

Bayer Consumer Health Malaysia
Brand: Berocca
Campaign : Berocca Energises Malaysians to Transform from Sloth to Boss During Lockdown
Agencies: Fishermen Integrated, Mediacom Malaysia
26. Most Innovative Use of Mobile
GOLD

CSL Mobile
Brand: csl.
Campaign:“csl. 5G x MIRROR – Experience the World Differently” Campaign
Agency: CruiSo Digital Solutions
SILVER

Cigna
Campaign: StressWaves
Agency: MRM Singapore
BRONZE

The Hong Kong Jockey Club
Brand: HKJC Smart Platform 2.0
Campaign : HKJC TV
27. Most Innovative Use of Mobile Technology
GOLD

CSL Mobile
Brand: csl.
Campaign:“csl. 5G x MIRROR – Experience the World Differently” Campaign
Agency: CruiSo Digital Solutions
SILVER

Cigna
Campaign: StressWaves
Agency: MRM Singapore
BRONZE

Sun Hung Kai Real Estate (Sales & Leasing) Agency
Brand: SHKP 8 Malls
Campaign : SHKP 8 Malls x LINE FRIENDS WORLD FEASTival O2O Gamification Campaign 2021
Agencies: MakeItLoud Marketing, MakeItFun Studio
28. Industry Specific Use of Mobile: Banking & Finance
GOLD

Singtel
Brand: Singtel Dash
Campaign: Dash PET – The PET that takes care of you
Agencies: Superson, Tangent
SILVER

Hang Seng Bank
Campaign: Project Hazel
Agencies: Noiseless Design, Zenith Media, XDCG, Strategic Venture
BRONZE

Generali Vietnam
Brand: Generali
Campaign: Generali’s Connecting Dreams With “The Tomorrow Flea Market”
Agency: PURPOSE.ANT
BRONZE

HSBC Singapore
Campaign: The Enhanced HSBC Everyday Global Account
Agencies: Wunderman Thompson Singapore, PHD Singapore
29. Industry Specific Use of Mobile: Consumer Goods
GOLD

Bayer Consumer Health Malaysia
Brand: Berocca
Campaign: Berocca Energises Malaysians to Transform from Sloth to Boss During Lockdown
Agencies: Fishermen Integrated, Mediacom Malaysia
SILVER

Unilever Indonesia
Brand: Pepsodent
Campaign: Pepsodent Evokes Confident, “Merdeka” Smiles with an AI-powered Brand Activation OR Senyum Indonesia
Agencies: InMobi, Mindshare Indonesia
BRONZE

DANONE
Campaign: Leading the GUM Category Through eCommerce
Agency: ADA
30. Industry Specific Use of Mobile: eCommerce & Retail
GOLD

The Estee Lauder Companies
Brand: Bobbi Brown
Campaign: Beautify Your Beauty Experience with Personalisation
Agency: ADA
SILVER

Lazada Philippines
Campaign: Lazada Super Party
Agencies: UM Philippines, Twitter Asia Pacific
BRONZE

Philips Domestic Appliances
Campaign: Hub Regional eCommerce Campaigns
Agencies: Carat, Dentsu International
BRONZE

ZALORA
Campaign: ZALORAYA 2022, ZALORA Beauty Festival
31. Industry Specific Use of Mobile: Fashion & Beauty
GOLD

The Estee Lauder Companies
Brand: Bobbi Brown
Campaign: Beautify Your Beauty Experience with Personalisation
Agency: ADA
SILVER

Unilever Philippines
Brand: Eskinol
Campaign: Eskinol “Gandang Naturally Fresh” Twitter Takeover
Agencies: Mindshare Philippines, Twitter Asia Pacific
BRONZE

ZALORA
Campaign: ZALORAYA 2022, ZALORA Beauty Festival
32. Industry Specific Use of Mobile: Food & Beverage
GOLD

Coca-Cola (Japan) Company
Brand: Coca-Cola
Campaign: Team Coca-Cola PLAY NATION: Virtual Game Time Experience
Agencies: Pico Art International, Pico International
SILVER

Sime Darby Oils
Campaign: #GetMoving Challenge
Agency: Edelman Malaysia
BRONZE

Unilever Philippines
Brand: Cornetto
Campaign: #CornettoCONEfessions
Agencies: Mindshare Philippines, Twitter Asia Pacific
33. Industry Specific Use of Mobile: Government, Utility & Services
GOLD

CSL Mobile
Brand: csl.
Campaign: “csl. 5G x MIRROR – Experience the World Differently” Campaign
Agency: CruiSo Digital Solutions
SILVER

National Library Board Singapore
Campaign: NLB Mobile
BRONZE

UNHCR
Campaign: Rigour in Regularity
Agency: ADA
34. Industry Specific Use of Mobile: Health & Wellness
GOLD

Bayer Consumer Health Malaysia
Brand: Berocca
Campaign: Energising Malays During Ramadan with the #BeroccaBERchallenge
Agencies : Fishermen Integrated, Mediacom Malaysia
SILVER

Cigna
Campaign: StressWaves
Agency: MRM Singapore
BRONZE

Bayer Consumer Health Malaysia
Brand: Berocca
Campaign: Berocca Energises Malaysians to Transform from Sloth to Boss During Lockdown
Agencies: Fishermen Integrated, Mediacom Malaysia
35. Industry Specific Use of Mobile: Hospitality & Travel
GOLD

Hong Kong Tourism Board
Campaign: Holiday at Home
Agency: Mindshare Hong Kong
SILVER

MTR Corporation
Brand: MTR Mobile
Campaign: MTR Mobile 2.0
BRONZE

SAFRA National Service Association
Campaign: mSAFRA Mobile App
36. Industry Specific Use of Mobile: Lifestyle & Entertainment
GOLD

CSL Mobile
Brand: csl.
Campaign: “csl. 5G x MIRROR – Experience the World Differently” Campaign
Agency: CruiSo Digital Solutions
SILVER

Sun Hung Kai Real Estate Agency
Brand: apm
Campaign: apm’s Digitally Infused Interactive Year of the Ox
BRONZE

Spotify
Campaign: #SpotifySB19ATINTo
Agencies: UM APAC, Twitter Asia Pacific